New Tide + Downy Odour Defense Collection™ removes odours at the source so odours don't come back, wash after wash. With the added power of Febreze, the odour defense technology breaks down built-in odours and layers of body soil and dinge, which can lead to odour issues over time. In addition, Downy Fresh Protect with Febreze Odour Defense™ infuses your laundry with motion-activated technology to neutralize odours for 24 hour odour protection while you move throughout your day.