A Step in the Right Direction

Introducing, Tide purclean™, a plant-based laundry detergent. The formula is made with 100% renewable wind power electricity and is made at a site that sends zero manufacturing waste to a landfill. In addition, the packaging comes in a 100% recyclable bottle. And it’s not just another eco-friendly laundry detergent; it’s the first 75% USDA certified plant-based detergent with the trusted cleaning power of Tide.


    • USDA certified plant-based detergent* ingredients are sustainably sourced.

      *75% plant-based

    • Formula is made with 100% renewable wind power electricity.* Formula is made at a zero manufacturing waste to landfill site.

      *The same facility also uses steam power; electricity represents approximately 50% of total energy used.

    • Bottle is made from 25% post-consumer recycled materials.
    • Tide purclean™ comes in 100% recyclable bottle.