Thousands have taken the pledge, enabling us to donate the full $15,000* to WWF– Canada’s Count For Nature movement! Keep making small, sustainable changes to your laundry routine for a healthier planet and a better future for all of us.
Tide purclean Sustainable Laundry Pledge
When I do my laundry, I pledge to make a positive impact for the planet. I will:
Wash with cold water
One year of cold-water cycles saves enough energy to:
- Drive more than 482 kilometers
- Charge your smartphone for a lifetime
- Power your TV for 4 months
Use an energy-saving HE washer and quick cycle
On average, HE machines can use 3x less water and deliver 65% energy savings.
Extend clothing life through care
With care, your clothes can last for 15 years or longer, compared to around 3 years if not well maintained. Remember to follow the care label instructions on your clothes closely to prolong longevity.
Use a plant-based detergent
Tide purclean is 65% plant-based as certified by the USDA BioPreferred program. This means that a portion of the cleaning ingredients are derived from plants and other renewable agricultural, marine, and forestry materials, rather than from conventional petroleum materials.
* WWF-Canada thanks Tide for its generous support, acceptance of which is not an endorsement.