Together, we did it!

Thousands have taken the pledge, enabling us to donate the full $15,000* to WWF– Canada’s Count For Nature movement! Keep making small, sustainable changes to your laundry routine for a healthier planet and a better future for all of us.

Tide purclean Sustainable Laundry Pledge

When I do my laundry, I pledge to make a positive impact for the planet. I will:

Wash with cold water

One year of cold-water cycles saves enough energy to:

  • Drive more than 482 kilometers
  • Charge your smartphone for a lifetime
  • Power your TV for 4 months

Use an energy-saving HE washer and quick cycle

On average, HE machines can use 3x less water and deliver 65% energy savings.

Extend clothing life through care

With care, your clothes can last for 15 years or longer, compared to around 3 years if not well maintained. Remember to follow the care label instructions on your clothes closely to prolong longevity.

Use a plant-based detergent

Tide purclean is 65% plant-based as certified by the USDA BioPreferred program. This means that a portion of the cleaning ingredients are derived from plants and other renewable agricultural, marine, and forestry materials, rather than from conventional petroleum materials.

* WWF-Canada thanks Tide for its generous support, acceptance of which is not an endorsement.