Jason Alexander Hoodie – Super Bowl LV

Do you have any idea what you put your clothes through today? Of course you don’t! No one thinks about what their clothes go through on a daily basis!

So when Tide asked me, a Jason Alexander hoodie, to be in their Super Bowl commercial this year I said, “Absolutely! Let’s show everyone just how much dirt is hidden in their favorite clothing items.” Little did I know I would be smushed, stretched, stuffed, and SAT ON. Just a regular day for me. My only consolation was being washed in Tide Hygienic Clean in the end.

Tide knows up to 70% of dirt is invisible: like body soils and invisible dirt, so Tide Hygienic Clean is designed to remove visible and invisible dirt before they can lead to dinginess and odour. Moral of the story: Take care of your clothes with Tide Hygienic Clean and, when you’re a humanoid hoodie asked to be in a Super Bowl commercial, make sure you read the script first.

Jason Alexander Hoodie, Super Bowl LV

The best part is, there are plenty of ways to interact with #TideHoodie! You can let the #TideHoodie do the talking for you with a GIF that says it all or dress up your stories with stickers of Jason Alexander. Just type our hashtag on gif and sticker keyboards across Messenger and social media apps or check out our Giphy gallery.

Try on the Jason Alexander Hoodie in our augmented reality Snap Lens. You can even hoodie-fy your own face with just a simple toggle. If you are on your computer, just open up your Snapchat app and aim your camera at the code. Otherwise, just click here.

The Jason Alexander Hoodie Snapchat Lens

About Tide Hygienic Clean

Unfortunately, when it comes to laundry, just because you can’t see dirt doesn’t mean it isn’t there. Did you know that 70% of the soils on your clothes are invisible to the naked eye? Designed to clean fabrics down to the microscopic level, Tide Hygienic Clean Heavy Duty 10X Power PODS® remove both visible and invisible dirt from your garments, giving you a clean you can trust.

Containing 10 concentrated cleaning actives, Tide Hygienic Clean Heavy Duty is the #1 Stain and Odour Fighter detergent*

*Among liquid laundry pacs