Helping Champions #RaiseTheBar in the Laundry Room and on the Ice

Helping champions #RaiseTheBar in the laundry room and on the ice

Tide and Marie-Philip Poulin to #RaiseTheBar Together

Tide is joining forces with Marie-Philip Poulin, the Women’s Ice Hockey Captain of the Canadian Olympic Team at the Olympic Winter Games PyeongChang 2018. As Canadians get ready to cheer on Team Canada this February, Tide is celebrating innovation and starting a conversation about what it means to raise the bar, proving that even when you’re #1 you can always get better.

“Raising the bar means constantly digging deeper to keep innovating and improving. Having won the last two Olympic Winter Games, but as women’s hockey continuously evolves, I need to keep pushing myself to get better. Once you’re at the top, the real challenge is keeping that title,” says Poulin, who has been a part of the Canadian national team program since she was 16. Now, Tide and Poulin have united their strengths: “It’s great to be teaming up with Tide, who shares my passion for raising the bar and understands that no matter what you’ve achieved, there is always room for more,” says the next big thing in women’s hockey.

We couldn’t think of a better representative for the #RaiseTheBar campaign than one of Canada’s best athletes. Marie-Philip demonstrates the hard work and dedication needed to continually improve and evolve to stay on top.

Re-Engineered to Perform Better

Tide continues to raise the bar in the laundry room

Just as Marie-Philip Poulin raises the bar on the ice, Tide raises the bar in the laundry room. Since 1946, Tide has been leading the industry in innovation and revolutionizing how consumers do laundry, emerging as the #1 selling detergent in Canada. And now, 70 years after launching in Canada, we’re re-engineering our Tide Original liquid and Tide PODS® formulas to get even better at battling tough stains. Just like Marie-Philip and her team, we are also envelope pushers.

As the industry and consumers’ laundry needs change, Tide is evolving to set a new standard with 10x cleaning power*, resulting in whiter whites, more colourful colours, and more freshness. Whether you opt for Tide’s reformulated liquid laundry detergents or choose our 3-in-1 laundry pacs (consisting of up to 90% active ingredients), a champion clean is guaranteed. Tide’s HE Turbo Clean detergents and Tide PODS® both feature quick-collapsing suds that clean faster and rinse out quicker, even in cold cycles.

As Canada’s top-selling detergent, we know the work is never done. We’ll always keep raising the bar on our performance to show our commitment to fighting odours and stains and keeping our Olympic colours as bright as the glistening ice.

*Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand

Listen in on the Buzz

Listen in on the Buzz

Check out the coverage in the Toronto Star and the National Post below!

Check out the coverage on our partnership below!

Check out the coverage on our partnership below!