Product Detail

  • 10x cleaning power*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from Canada’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 10 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
**Nielsen Syndicated Laundry Detergent Category – CAN National All Markets Unit Sales – Latest 52 w/e 12/31/16.
***Based on co-marketing agreements.

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colourfastness.

Dosing Directions

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colours?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it colour safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colours?
A: Yes, it brightens colours by helping to remove the dingy layer that can make colours look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colours, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your coloured garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.3/5 (277)
  • Quality
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    5/5
  • Value
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    5/5
87% Recommended

Reviews Text

*Your Location
Florida
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10/12/2020

Best on the market

Last week I left a pen in my laundry and it exploded in the dryer and the ink got into thr entire drum and the clothes. My sister thru out her favorite lounge sweater because she thought it was ruined ( so did I). I took it out of the garbage and washed it with Tide with bleach and guess what? Every spot of ink came out! It looks brand new!Tide with bleach is an amazing product, love it!,

Recommend Product

Originally Posted On tide.com

*Your Location
Columbus, OH
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04/16/2020

GREAT PERFORMANCE

I have been using Tide w/bleach alternative since it was introduced and have always found it a solid performer. The fragrance of the recent iteration I find repulsive.

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 04/30/2020

That's absolutely not what we'd expect when using Tide, and we can assure you that there have been no changes to this scent. Please give us a call at (800) 879-8433 as we'd really like to learn more about this experience.

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04/07/2019

Excellent

I love it tide my clothes come Clean I will recommend it to anybody that is a very good product

Recommend Product

Originally Posted On pgeveryday.ca

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08/11/2018

one of the best laundry detergents I've used

Tide plus bleach alternative brightens colors and whitens whites really well alone. the detergent is one of the best out on the market for removing stains and making white towels and clothes look clean . Just like tide original it has the same scent but cleans much better than the regular. i was amazed to see it be able to clean really stained white items the first time out of the wash without adding any bleach or oxygen bleach. this product is also really great for items that cannot be bleached or are colored. overall the product is excellent at cleaning and making things look fresh and new again. the only downside is that it is one of the most expensive but it isn't necessary for everyday laundry that isn't soiled too bad .

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Tulsa, OK
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07/13/2018

Love tide plus bleach alternative

Tide is my favorite laundry detergent now. I really love using the bleach alternative in the original scent because it truly does whiten my whites without the need for chlorine bleach and at the same time it also does an excellent job of protecting my color clothes,I always wondered about the dingy water getting back into my clothes and this helps with that as well....so if you ask me you just can’t beat that,two thumbs way up and a new favorite for my family [This review was collected as part of a promotion.]

Recommend Product

Originally Posted On tide.com

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07/13/2018

White and bright without nasty smell

Tide Plus Bleach HE Liquid Laundry Detergent is a new detergent for me. Usually I useed bleach to wash white laundry and it worked great but the scent was not pleasant at all. This Tide plus Bleach alternative detergent doesn't have bleach scent, it has fresh aroma. It really works and my white pillow cases became white again after washing. And it's good for color laundry as well , it makes color brighter. Works with stains as well. I will definitely recommend it and will buy again

Recommend Product

This reviewer received incentives from the product manufacturer.