Product Detail

  • 10x cleaning power*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from Canada’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 10 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle.
**Nielsen Syndicated Laundry Detergent Category – CAN National All Markets Unit Sales – Latest 52 w/e 12/31/16.
***Based on co-marketing agreements.

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colourfastness.

Dosing Directions

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colours?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it colour safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colours?
A: Yes, it brightens colours by helping to remove the dingy layer that can make colours look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colours, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your coloured garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.37/5 (59)
  • Quality
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    5/5
  • Value
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91% Recommended

Reviews Text

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08/11/2018

one of the best laundry detergents I've used

Tide plus bleach alternative brightens colors and whitens whites really well alone. the detergent is one of the best out on the market for removing stains and making white towels and clothes look clean . Just like tide original it has the same scent but cleans much better than the regular. i was amazed to see it be able to clean really stained white items the first time out of the wash without adding any bleach or oxygen bleach. this product is also really great for items that cannot be bleached or are colored. overall the product is excellent at cleaning and making things look fresh and new again. the only downside is that it is one of the most expensive but it isn't necessary for everyday laundry that isn't soiled too bad .

Recommend Product

This reviewer received incentives from the product manufacturer.

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07/13/2018

White and bright without nasty smell

Tide Plus Bleach HE Liquid Laundry Detergent is a new detergent for me. Usually I useed bleach to wash white laundry and it worked great but the scent was not pleasant at all. This Tide plus Bleach alternative detergent doesn't have bleach scent, it has fresh aroma. It really works and my white pillow cases became white again after washing. And it's good for color laundry as well , it makes color brighter. Works with stains as well. I will definitely recommend it and will buy again

Recommend Product

This reviewer received incentives from the product manufacturer.

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07/12/2018

Good but can be made better and effective

Here is my review of this laundry detergent: - Can be used in HE and Non-HE washing machines - Can be used in top and front load machines - Very easy to use - Smells great (I used this for whites, bedding and linen) - Make sure that you don't use any colored clothing - The bleaching agent is not that effective and so I had to use bleach separately after the wash

Recommend Product

This reviewer received incentives from the product manufacturer.

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07/08/2018

Game changer!

I used to not use a lot of bleach for fear of accidentally ruining my clothes. I have to say, this product will change all of that. When I was getting ready to review, I did one Color load and one just whites... success in both rounds!! The colors came out bright and clean. The white load was even more shocking: IT GOT OUT OLD STAINS THAT HAD BEEN LINGERING. 100% I will buy and use this product again!!

Recommend Product

This reviewer received incentives from the product manufacturer.

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07/07/2018

Amazing

This Tide is great for tought jobs. It preserves colors and does wonders for bad stains like dirt and grass from outdoor soccer. I even tried it with stinky dirty soccer shoes and it was amazing results. I highly recommend this soap and you will not regret it. It does the job and more and preserves the clothes.

Recommend Product

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07/06/2018

Whiter whites!

Tide Plus Bleach Alternative Original Scent HE Turbo Clean Liquid Laundry Detergent worked very well to brighten my white load! My children have several white shirts that quickly become dingy, especially around the collars. This Tide detergent helped to make those collars look whiter and brighter even after just one wash. I was very pleasantly surprised at how much better this detergent worked than my bargain brand did. I would recommend this product to other moms who are trying to keep their kids' whites white!

Recommend Product

This reviewer received incentives from the product manufacturer.