Life after disasters — hurricanes, floods, tornadoes, wildfires — can feel like a nightmare. Families are displaced. Routine is interrupted. Nothing feels normal. And while the future is uncertain, one thing is not:



We are committed to helping people rebuild their lives after disaster strikes.

We work to make sure those affected have the everyday essentials they need, like clean clothes and personal care products, and to bring back a sense of normalcy in times of chaos.



68,000 loads of clean laundry to over 50,000 people

Ever since Hurricane Katrina, Tide’s Loads of Hope program has been providing clean clothing for families in the midst of chaos through its community outreach program.




Ways to get involved.

Ways to get involved

Your purchases can go even further with P&G Good Everyday.

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Ways to get involved

Donate clothes to your local Tide Dry Cleaners.

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Powered by Matthew: 25 Ministries

A top-ranked, international humanitarian aid and disaster relief organization, the trucks are equipped with high-efficiency washers and dryers donated by Whirlpool and can do up to 300 loads of laundry per day for communities in need.

A woman handing out two bags of clothes cleaned with Tide





Helping our first responders.



During the COVID-19 Pandemic, we also launched Tide Loads of Hope Powered by Tide Cleaners.



First responders have been working tirelessly to ensure the health and well-being of their communities during the COVID-19 Pandemic. In an uncertain time, P&G Fabric Care colleagues launched Tide Loads of Hope Powered by Tide Cleaners to bring the certainty of clean clothes to those at the front lines.

First responders and their families can take advantage of Tide Cleaners convenience service offerings including 24/7 drop-off and pickup at store kiosks and lockers, car-side service and free home delivery to help minimize person-to-person contact.

Learn more at



More help is on the way



Bringing Laundromats to Homeless Shelters.


17 out of every 10,000 people in the US experiences homelessness on a single night. Many homeless shelters aren’t able to offer laundry facilities. Tide is partnering with homeless shelters in LA to provide them with washing machines and detergent and help give everyone access to clean clothes.

A woman loading a washing machine in a laundromat



Cleaning Clothes to Keep Kids in School.

One in five students don’t have access to clean clothes, which makes them more likely to miss schools and less likely to graduate. Tide is partnering with Whirlpool to provide laundry detergent and washing machines to schools in low income neighborhoods to help kids look and feel their best.

A child wearing clean clothes in school thanks to Tide Loads of Hope