About Tide

Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell. It’s strong in stain removal, but gentle on clothes. For more than 70 years, Tide has set the highest standards for laundry care. Tide not only works to deliver you the cleanest clothes, but also helps you be more eco-friendly when it comes to doing the laundry. Whether your laundry challenges manifest as stains, odors, or soiling, we can help with all your laundry needs. Simply put your garments in the machine, and let Tide take care of the rest.

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Tide History

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Tide Keepsies

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The Free & Gentle Collection

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Loads of Hope

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Understanding High Efficiency

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Our Detergents

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Original Collection

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Innovation