Benefits of washing in cold

Washing in cold is not only beneficial for you and your wallet, but for the environment, too.

Save money

Save money

Washing in cold water can save you up to $150 a year on your energy bill.**

Help the environment

Help the environment

You can save 90% of the energy of every load of laundry on average just by switching from hot to cold which reduces the impact of a load of laundry on the environment significantly.

Get a great clean

Get a great clean

Tide cleans better in cold water than the bargain brand does in hot.***

Try the personal calculator and save money

If you’ve been thinking about washing in cold water, here’s how you can calculate how much money you can save with Tide. Just enter how many times you would be willing to #TurnToCold a week, and you’ll be able to see instantly why it’s all worth it.

How many times would you be willing to wash in cold a week?

Based on average electricity rate, the amount you saved this week by switching from hot to cold water:

?
Turn to Cold with Tide - Calculator - Image

How many times would you be willing to wash in cold a week?

Based on average electricity rate, the amount you saved this week by switching from hot to cold water:

?
Turn to Cold with Tide - Calculator - Image

Take the pledge

Let’s #TurnToCold together!

Turn to Cold dialTurn to Cold button

Savings:

Phones recharged:

CO2 saved:

*on average, when switching from hot to cold water

**When using a non-HE machine and switching all loads from hot to cold water, based on average electricity rate of (US,13.3c/kWh) and 8 loads per week

***Tide Power Pods in cold vs. leading baking soda 2-in-1 Pak in hot