**In a non-HE washing machine and switching all loads from hot to cold water, based on average electricity rate of (CA, 11.6c/kWh) and 8 loads per week.
Benefits of washing in cold
Washing in cold is not only beneficial for you and your wallet, but for the environment, too.
Save money
Washing in cold water can save you up to $130 a year on your energy bill.**
Help the environment
You can save 90% of the energy of every load of laundry on average just by switching from hot to cold which reduces the impact of a load of laundry on the environment significantly.
Get a great clean
Tide cleans better in cold water than the bargain brand does in hot.***
Try the personal calculator and save money
If you’ve been thinking about washing in cold water, here’s how you can calculate how much money you can save with Tide. Just enter how many times you would be willing to #TurnToCold a week, and you’ll be able to see instantly why it’s all worth it.
How many times would you be willing to wash in cold a week?
Based on average electricity rate, the amount you saved this week by switching from hot to cold water:
?
How many times would you be willing to wash in cold a week?
Based on average electricity rate, the amount you saved this week by switching from hot to cold water:
?
Take the pledge
Let’s #TurnToCold together!
Savings:
Phones recharged:
CO2 saved:
Best products for washing in cold
*on average, when switching from hot to cold water
**When using a non-HE washing machine and switching all loads from hot to cold water, based on average electricity rate of (CA, 11.6c/kWh) and 8 loads per week.
***Tide Power PODS® in cold vs. leading baking soda 2-in-1 Pak in hot