Understanding High Efficiency

Get amazing results while saving water and electricity with Tide HE detergent. Tide’s HE detergents gets those tough stains out, even on a cool wash cycle. So, take your laundry care to the next level, and embrace Tide’s detergents, specially designed for a high-efficiency clean. With 6x the cleaning power in half the wash time, get the most out of your HE washer with Tide.

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Get the New Standard for High Efficiency

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What is a High Efficiency Washer?

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Why Does High Efficiency Detergent Matter?

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How Does HE Turbo Work?

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Frequently Asked Questions