What if every load of Tide laundry could do a load of good?

What if every Tide load of laundry did a load of good?

We do a ton of laundry every year. So we started asking, “What if every one of these loads did more than cleaned clothes?” What if every load could also do a load of good for people and the planet too?

Our Ambition

We have always created products that improve people’s lives now and for generations to come—in fact sustainability and social good have always been a part of our business strategy.

But today’s global challenges—from climate change, to plastic waste and water scarcity—mean that we all need to be doing more.

At Tide, we are reinventing clean with the goal to make laundry more sustainable at every step of the process – from how we design our products, to how we manufacture and ship them all the way to how consumers use them. To make this goal a reality, we are focused on:

1. Manufacturing

Across our supply chain, reduce our footprint by using less energy, water and materials in how we make and move our products.

2. Packaging

Introduce innovative solutions to decrease the climate impact of our packaging, while we minimize waste.

3. Cold washing

Invest in educational campaigns and partnerships to help consumers reduce the environmental impact of laundry at home.

Three Pillars
Reimagining the laundry of tomorrow starts with thinking end to end

Reimagine laundry at every step

The laundry of tomorrow demands a holistic way of thinking.

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Consumer Use

Consumer Use

Did you know that up to 90% of energy used in laundry is to heat up the water?

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