What if every load of Tide laundry could do a load of good?

What if every Tide load of laundry did a load of good?

We do a ton of laundry every year. So we started asking, “What if every one of these loads did more than cleaned clothes?” What if every load could also do a load of good for people and the planet too?

Our Ambition

We have always created products that improve people’s lives now and for generations to come—in fact sustainability and social good have always been a part of our business strategy.

But today’s global challenges—from climate change, to plastic waste and water scarcity—mean that we all need to be doing more.

At Tide, we are reinventing clean with the goal to make laundry more sustainable at every step of the process – from how we design our products, to how we manufacture and ship them all the way to how consumers use them. To make this goal a reality, we are focused on: