OFFICIAL RULES. NO PURCHASE NECESSARY TO ENTER OR WIN.
A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.
NO PURCHASE NECESSARY TO ENTER OR WIN. Void outside Canada and where prohibited. The Tide x Downy Scholarship Sweepstakes is open to legal residents of Canada, 17 years of age or older as of the last day of the month prior to entry and who are enrolled/accepted to a qualified Canadian undergraduate, graduate, or postgraduate program. Sweepstakes begins 12:00 a.m. ET on 7/1/25 and ends 11:59 p.m. ET on 9/30/25. A total of 15 prizes, with 3 reserved for Quebec entrants only. Each prize is a $10,000 CAD scholarship awarded as a check made co-payable to winner and their school. Mathematical skill testing question required. Odds of winning depend on total number of eligible entries received for each Proud Partner and overall National drawing. Visit tide.ca/scholarship/officialrules for Official Rules and eligibility requirements. Sponsored by Procter & Gamble Inc.
1. Sweepstakes Timing: The Tide x Downy Canada Scholarship Sweepstakes (the “Sweepstakes”) begins at 12:00 am Eastern Time (“ET”) on July 1, 2025 and ends at 11:59 pm ET on September 30, 2025 (the “Sweepstakes Period”).
2. Eligibility: The Sweepstakes is open only to legal residents of Canada, who are seventeen (17) years of age or older as of the last day of the month prior to date of entry and are either enrolled in or accepted to a qualifying Canadian university, college, or community college (“Schools”) for an undergraduate, graduate, or postgraduate program. Winners must be enrolled in a School by the time of prize acceptance. Entrants must be the age of majority or older in their province of residence as of the last day of the month prior to date of entry to enter via the online method described in 3(a) below; entrants must be seventeen (17) years of age or older as of the last day of the month prior to date of entry to enter via the email method described in 3(b) below. Minors must have parental permission to enter via email. Employees of Procter & Gamble Inc. (the “Sponsor”), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies, including Don Jagoda Associates, Inc. (“Administrator”), Proud Partners (as listed in Appendix A), and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void outside Canada and where prohibited by law. All applicable laws and regulations apply.
3. HOW TO ENTER THE SWEEPSTAKES: There is NO PURCHASE NECESSARY to participate in the Sweepstakes. A purchase does not increase your chances of winning.
a. Enter Online: You may enter the Sweepstakes by visiting https://www.pggoodeveryday.ca/tidescholarship. You will first be prompted to either log in or create a P&G Good Everyday Canada account. There is no cost to register for P&G Good Everyday but you must be the age of majority or older in your province of residence as of the last day of the month prior to date of entry. Terms and conditions of P&G Good Everyday apply. After either signing in or signing up for P&G Good Everyday you will be asked to fill out the registration form. Upon province of residence selection, a list of participating proud partners (each a “Proud Partner”) will appear. The Proud Partners available for each province can be found below in Appendix A. You may select up to eight(8) Proud Partners to receive one (1) entry into each Proud Partner’s drawing and one (1) entry into the National drawing. Once the registration form is completed, confirm compliance with the official rules and click “Submit” to submit your entries.
b. Enter by Email (without a P&G Good Everyday Rewards account):You may earn a Sweepstakes entry by sending an email to tide@dja.com. The email must include your first and last name, mailing address, School, month and year of birth and which Proud Partner drawings you would like to be entered for (as listed in Appendix A). You may select up to eight (8) Proud Partners to receive one (1) entry into each Proud Partner’s drawing and one (1) entry into the National drawing. You may only select Proud Partner drawings listed for the province you reside in (as listed in Appendix A).
All entries must be received by 11:59 pm ET on September 30, 2025 to be eligible. Limit nine (9) total entries per person, regardless of method of entry. Every eligible entrant will receive one entry into the National drawing and can select up to eight (8) Proud Partner drawings. If entrant selects fewer than eight (8) Proud Partners or if less than eight (8) Proud Partners are available based on the province selected, entrant will receive additional entries into the National drawing to make up the difference. Selecting “none of the above” will result in a total of nine(9) entries into the National drawing and no entries into any Proud Partner drawings. Any attempt to enter by using multiple/different email addresses, mailing addresses, identities, registrations and logins, or any other methods will void such entries and may lead to disqualification. Use of any automated or computer system to participate online is prohibited and will result in disqualification. Normal Internet/phone access and data/usage charges imposed by your online/phone service may apply.
4. Privacy: Information collected from entrant is subject to Sponsor’s Privacy Policy available at https://privacypolicy.pg.com/en-CA/ and will be used and disclosed for the purpose of administering this Sweepstakes. This section does not limit any other consent(s) that an individual may provide the Sponsor in relation to the collection, use and/or disclosure of their personal information. Your personal information will be governed by the Sponsor’s Privacy Policy and it may be used by the Sponsor and its third-party service providers inside and outside Quebec and Canada. By providing us with your information, you consent to the transfer of your data to jurisdictions outside your province and/or country of residence, which may have different data protection rules governing personal information.
5. Random Drawings: Fifteen (15) potential winners will be selected in nine (9) separate random drawings (as described in Section 7). These drawings will take place on or about October 7, 2025 and will include three (3) winners from Quebec, ten (10) winners from the Proud Partners, and two (2) winners from the National drawing. Drawings will be conducted by Administrator whose decisions are final on all matters relating to the Sweepstakes. Odds of winning are dependent upon the total number of eligible entries received during the Sweepstakes Period for each Proud Partner and the overall National drawing.
6. Winner Notification: Potential winners will be contacted via email by the Administrator and will be required to sign and return, via email, a Declaration of Eligibility & Liability Release, and if applicable, a Publicity Release along with proof enrollment or acceptance to their School. Potential winners must correctly answer, unaided a time-limited mathematical skill testing question, administered by email within three (3) days or failure to do so on first attempt may result in disqualification and an alternate may be selected. If a potential winner is a minor in the province in which they reside, their parent/legal guardian must sign and return the required documents on their behalf, as well as correctly answer, unaided a time-limited skill testing question. Up to three (3) alternates may be selected per prize. Scholarships must only be used towards a Canadian university, college, or community college for undergraduate, graduate, or postgraduate program. Confirmed winners will be notified once all eligibility information has been verified.
7. Prizes: There are a total of 15 prizes available, with 3 specifically allocated for Quebec (as detailed in the chart below). Each prize is a ten thousand ($10,000 CAD) scholarship, awarded as a check co-payable to the winner and their School. All prizes will be sent directly to the winner’s School. Winners must be enrolled in a qualifying School at time of prize acceptance. Limit one (1) prize per person.
Drawings | Number of Prizes |
National | 2 |
Sobeys | 2 |
Walmart Canada | 3 |
Jean Coutu (Québec entrants only) | 2 |
Super C (Québec entrants only) | 1 |
IGA | 1 |
Loblaws | 2 |
Longos | 1 |
SDM/Pharmaprix | 1 |
No transfer or substitution of the prize is permitted, except at the Sponsor’s sole discretion. In such cases, an alternate prize of equal value will be awarded, fulfilling the Sponsor’s obligation, with no other additional compensation provided. Any taxes, if applicable, related to the prizes are the responsibility of the winners or, if a winner is a minor, their parent/legal guardian.
8. General rules: By participating in the Sweepstakes, entrants (and parents/legal guardians of any minor entrants) agree to be bound by these Official Rules and the decisions of the Sponsor. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Entries become the property of the Sponsor. The Sponsor and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the website or the Sweepstakes or by any human error which may occur in the processing of the entries in the Sweepstakes or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the website or Sweepstakes. In the event of a dispute as to any entry, the authorized account holder of the email address used at time of entry will be deemed to be the entrant. Winners may be required to show proof of being the authorized account holder of the email address provided at time of entry. Proof of entering does not constitute proof of delivery or receipt of such information. Sponsor (as identified in these Official Rules) is not responsible for the failure of any email or entry to be received by Sponsor on account of technical problems or congestion on the internet or at any website. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or website; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes or website may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the reasonable control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes or website, then the Sponsor reserves the right at its sole discretion to cancel the Sweepstakes and select the winners from among all eligible entries received for each drawing prior to cancellation. By entering the Sweepstakes, you (and your parent/legal guardian if you are a minor) hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.
9. Release and Limitations of Liability/Publicity Release: By participating in the Sweepstakes, the entrant (or parent/legal guardian for any minor entrant) agrees that Sponsor, Administrator, Proud Partners, their respective parents, subsidiaries, affiliated companies, agents, retailers, advertising and promotion agencies (collectively, “Sweepstakes Indemnities”)and each party’s respective affiliates, officers, directors, agents, and employees will have no liability or responsibility for any claim arising in connection with participation in the Sweepstakes or the awarding of the prizes. The winners (and parent/legal guardian for any minor winners) assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Sweepstakes or use or redemption of the prizes. By entering the Sweepstakes, you acknowledge that you, not Sponsor, are responsible for the contents of any material submitted in relation to the Sweepstakes. Entrants (or parents/legal guardians of any minor entrants) waive the right to claim any damages whatsoever from the Sweepstakes Indemnities including, but not limited to, punitive, consequential, direct, or indirect damages. You (or your parent or legal guardian if a minor) hereby agree that the Sweepstakes Indemnities have the right to use your name, likeness or any other rights granted to Sponsor, including any claims, including but not limited to, trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation in Sponsor’s sole discretion.
10. Governing Law: All issues concerning this Sweepstakes shall be dealt with in accordance with the laws of the province of Ontario in Canada. You (or your parent/legal guardian if you are a minor) agree that: (a) any and all disputes, claims and causes of action arising out of, or connected with the Sweepstakes or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the province of Ontario; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event lawyer’s fees; and (c) notwithstanding the foregoing, you waive the right to claim any damages, whatsoever, including, but not limited to, punitive, consequential, direct or indirect damages.
11. Winners List: To receive a Winners List by email, send an email to: winners@dja.com with The Tide x Downy Canada Scholarship Sweepstakes (01-2803-87) as the subject line. Requests must be received by December 1, 2025.
12. Sponsor/Administrator: The Sponsor of the Sweepstakes is Procter & Gamble Inc., 4711 Yonge Street, Toronto, ON M2N 6K8 Canada. The Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747 USA.
Appendix A:
Proud Partner | Eligibility |
Sobeys | All provinces of Canada |
Walmart Canada | All provinces of Canada |
Jean Coutu | Quebec only |
Super C | Quebec only |
IGA | Quebec only |
Loblaws | All provinces of Canada |
Longos | Ontario only |
SDM/Pharmaprix | All provinces of Canada |