StarStarStarStarStar4.4/5

Tide Coldwater Clean Liquid Laundry Detergent

The brilliant clean you love, even in a cold water wash

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Tide Coldwater Clean Liquid Laundry Detergent

  • 10x cleaning power*

  • Amazing Tide clean from Canada’s #1 detergent based on sales**

  • #1 recommended by washing machine manufacturers***

  • Part of the trusted Tide Plus Collection

Overview

Tide Coldwater Clean Fresh Scent Liquid Laundry Detergent offers the brilliant clean you know and love plus brilliant colour protection even in a cold water wash. It’s specially formulated for cold water conditions, giving you brilliant colour protection and using 50% less energy when you switch loads from warm to cold.

*Based on stain removal using one dose of base Tide vs. 10 doses of the leading bargain liquid detergent, base variant

**Nielsen Syndicated Laundry Detergent Category – CAN National All Markets Unit Sales – Latest 52 w/e 12/31/16

***Based on co-marketing agreements

Dosage

Directions for use with standard detergent in a regular washing machine: Measure detergent with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5.

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.

  • For large Loads, fill to bar 3.

  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:

Follow care label instructions, then sort. Test inside seam for colourfastness.

Overall Review

StarStarStarStarStar4.4/5
Value3.4/5
Quality4/5
Pros
Price (5 Reviews)
Satisfaction (4 Reviews)
Smell (3 Reviews)
Cons
Satisfaction (1 Reviews)
Smell (2 Reviews)
Cold water Tide
StarStarStarStarStar5/5

Please bring this product back. I’ve never liked Tide until someone told me about cold water tide and now I can no longer get it. Very disappointed.

08/09/2021
Why discontinue this product?
StarStarStarStarStar5/5

Would someone there please tell me why you discontinued Tide Coldwater? Who in your corporate office would make such an ignorant decision? This product was known to be one of your best, so why do away with it...it makes no sense! Don't you think you owe your customers an explanation?

07/29/2021
Smell
StarStarStarStarStar1/5

I religiously buy only tide product. I have for years. However, I have washed numerous loads now in the coldwater clean and nothing smells clean. It smells like it’s never been washed at all. The same odor that goes in is still there when it comes out of the wash.

07/26/2021
The Tide Team
We're sorry this is happening to you. It sounds like your washing machine could use a good clean out. Proper care of your machine, which includes monthly clean-outs with a Washing Machine Cleaner, helps keep odor-causing residues from causing odor problems down the road. In addition, be sure to remove clothes from the washer and dryer as soon as the cycle has been completed. You may even want to keep the door open between uses to allow the washer to air out. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
07/31/2021
How cold
StarStarStarStarStar1/5

My tap water ( well water) is extremely cold will this new cold water formula work ?

06/23/2021
The Tide Team
Great question! We've designed this detergent specifically to give a great clean in cold water, so this would be a great option for your well water. If you have any other questions, feel free to call us at: (800) 879-8433 anytime!
06/23/2021
Any other scents again?
StarStarStarStarStar4/5

Original doesn't work for me. Will there ever be more scents like "fresh scent"? Sure miss the old days. Must not have been a big seller.

06/09/2021
Terrible product
StarStarStarStarStar1/5
Value1/5
Quality1/5

Sucks! Tide changed this product and now it stinks. The smell is beyond strong and unpleasant. The cleaning power has also significantly diminished, and it will not take out the most simple stains. Shame on you tide for wrecking a perfectly wonderful product and replacing with one that whose smell makes my stomach turn. Don’t buy this new cold water.

04/30/2021
The Tide Team
Jenny, we never want to disappoint a Tide Fan. We're sorry you had that experience. While we completely understand that scent and fragrance preferences are very subjective and personal, but we'll make certain to let our teams know how you feel. When you get a moment, give us a call at (800) 879-8433, so we can help you further.
05/01/2021
The bottom line about tide cold
StarStarStarStarStar5/5
Value5/5
Quality5/5

I haven’t actually bought any yet, I’m waiting for my Gain to run out first. I bought it on sale. That’s how I buy detergent but I’m going to start buying this instead because Stone Cold said so. I don’t honestly even care if it works ...

04/27/2021
Unpleasant changes to the scent
StarStarStarStarStar2/5

I’m a little sensitive to scents, and after almost 20 years of use I had to give up on the “Original”when P

04/10/2021
The Tide Team
We certainly appreciate your loyalty to Tide, and we're sorry to hear that you're not a fan of this scent. We'll be sure to pass your thoughts along to the rest of our team. Our Tide PLUS Coldwater did undergo a scent change back in 2016, when we transitioned from a Fresh scent to our current Original scent. This new scent features subtle fruitiness and a green floral base. We'd like to mention that we do offer Tide Coldwater Free, which still deeply cleans in cold water, but contains no perfumes or dyes. Your satisfaction means everything to us, and we'd be happy to learn more about your experience. Please give us a call at (800) 879-8433.
04/13/2021
Stinks ... Literally
StarStarStarStarStar2/5

Cleans well but it smells like a chemical factory. Even worse than Gain. I don't need the scent of my clothes to proceed me 10 feet into the room. Also proven that cold water does not remove bacteria

04/08/2021
The Tide Team
While we’re glad you’re enjoying the trusted cleaning power of Tide, we’re sorry that you’re not a fan of the scent. This feedback is much appreciated, and we’ll be passing your thoughts along to the rest of our team. We suggest giving our Tide Coldwater Free a try. This detergent is also designed to clean deeply in cold water, but is free of any fragrances and dyes. We’d be happy to learn more about your experience and answer any questions you may have, so please give us a call at (800) 879-8433.
04/08/2021
highly satisfied
StarStarStarStarStar5/5

I wouldn't use anything other than TIDE COLDWATER. Please do not discontinue and make more available in stores.

04/08/2021
Don’t discontinue!
StarStarStarStarStar5/5

I have used this for years. Please bring it back!

03/24/2021
Please do NOT discontinue!
StarStarStarStarStar5/5

Cold Water Clean is your very best product. Please do NOT discontinue it! You have a corner on the market and everything. This isn't a lost leader. It is the best and we need it. Please, please, please do not discontinue Cold Water Clean.

02/28/2021
StarStarStarStarStar5/5

I won’t use any other laundry detergent, Tide gets the job done! I like that they have a cold water formula which breaks down easier in cold water washes. I use this when washing jeans, dress pants and more. Gentle on clothes and had a great scent.

02/23/2021
StarStarStarStarStar5/5

This product is great at everything very clean and smelling great, all while using just cold water, which is better for the bills and the environment

02/22/2021
StarStarStarStarStar5/5

Love this detergent. Smells nice and gets out most of the spills my kids have on their clothes without having to pre treat all while using cold water which helps the clothes last longer. Only use hot water on linens and undergarments most of the time now.

02/14/2021
StarStarStarStarStar5/5

My one and only laundry detergent that I use. You cannot beat the value and price. Cleanse is amazingly I love the long lasting sent that it leaves on your clothes

01/31/2021
StarStarStarStarStar5/5

It gets my clothes clean using the cold water setting and keeps my colors in tact and my clothing from shrinking with the same tide smell you know and love. This is the only kind we buy

01/25/2021
Too Strong for Colored Clothes but tough on whites
StarStarStarStarStar4/5
Value2/5
Quality4/5

I usually presoaked our white clothes prior to laundry, and it comes great. But when i used them on colored clothes its too strong so I normally used a very ample amount just to wash it. Overall its a greay product its just a little bit expensive as compared to other detergents...

12/16/2020
StarStarStarStarStar4/5

I use cold water while washing clothes to save on energy. I love that Tide has a coldwater detergent option. The price is fair especially if you by in bulk.

11/22/2020
StarStarStarStarStar5/5

Our family just loves this laundry detergent! It does a thorough job of cleaning and leaves our clothes smelling so fresh and clean! We highly recommend this laundry detergent! Great product and good value!

11/18/2020
Love it - but hard to find..?
StarStarStarStarStar5/5

I love the cold water version of Tide and prefer to wash my clothes in cold water. It saves energy and my clothes. But this is getting harder to find in stores. I cannot find the large size anywhere and, increasingly, I cannot find the standard size. Is it being discontinued? Hope this stays on store shelves.

11/02/2020
Coldwater Tide discontinued?
StarStarStarStarStar5/5

Why, Why Why are you discontinuing the best laundry detergent available? All reviews list Coldwater Tide as THE BEST detergent over every other detergent. Why then, would you discontinue your best product? I'm at a loss for an answer.

10/13/2020
StarStarStarStarStar5/5

Great Tide quality as usual. I didn’t notice my clothes being any cleaner than usual as I always use cold water. The smell is fresh and clean. Not my favorite Tide product but still good.

09/14/2020
Coldwater Tide is Truly Amazing!
StarStarStarStarStar5/5

For over a decade, and long before there were HE washers, I thought there was only one true detergent, and that was Tide with Bleach. I may have tried others brands, but always returned to Tide with Bleach. Until it was discontinued. Then, I was lost. I turned to Arm and Hammer as a runner up. Then, I bought a new washer and dryer, probably because, I renovated my family room and the laundry room. And the new HE washers were so beautiful, I had to have them in my life. Well, the beautiful and fancy washer with all the washing options.... 3 months later, the novelty of the beauty and the sophisticated options wore off. Is it my imagination, or are my husbands white tee shirts looking dingy/grayish? Is it the new lighting in the laundry room or are my eyes aging? Well, maybe, that slight odor, I’m picking up is part of my imagination too. Well, the lighting in my bedroom has not changed, and the once white tee shirts are still dingy and gray. But, when my husband said are these clean? That was confirmation, that I had a problem. So, not wanting to believe, there was a problem with my fancy HE washer, I decided to compare the just washed white tee shirts, to some old ones in the bottom of the drawer, that haven’t been in rotation for awhile. Yep, I was right, this is gray! So, I went on a hunt to find the best detergent for my fancy HE washer, that I can’t tell my husband, is a piece of junk after spending a fortune on it. I fell in love with Perasil. The tee shirts are looking whiter, and smelling fresher, but still slightly gray. My hunt continues, as Tide has been my friend for over a decade, and I know Tide with Bleach is obsolete and I tried the Bleach alternative, but it did not impress me. And, now for some reason, the hot water in my Fancy HE washer is not working for some reason. I’m getting error codes, and I’m too busy to figure it out, the cold water is working without error codes. And my research says, Tide Coldwater is excellent! I bought it and gave it a try. Is it my imagination? Let’s take this dingy/grayish tee shirt out into the sun, yep it’s gray, and the old one in the drawer is white And the gray one washed in the New Tide Coldwater is whiter than the dingy gray one. So, I tricked the fancy HE machine into soaking the dingy and grayed Tee shirts overnight with The New Tide Coldwater detergent. Let’s just say, I still haven’t taken the time to see why the hot water doesn’t load in my fancy HE washer, and it’s been 2 years now. My husband old and new tee shirts are all white and smell so fresh! Thank you Tide, please don’t discontinue the Coldwater... as it is, it’s really hard to find....But, it’s a true gem!

09/07/2020
Coldwater Tide is Truly Amazing!
StarStarStarStarStar5/5

For over a decade, and long before there were HE washers, I thought there was only one true detergent, and that was Tide with Bleach. I may have tried others brands, but always returned to Tide with Bleach. Until it was discontinued. Then, I was lost. I turned to Arm and Hammer as a runner up. Then, I bought a new washer and dryer, probably because, I renovated my family room and the laundry room. And the new HE washers were so beautiful, I had to have them in my life. Well, the beautiful and fancy washer with all the washing options.... 3 months later, the novelty of the beauty and the sophisticated options wore off. Is it my imagination, or are my husbands white tee shirts looking dingy/grayish? Is it the new lighting in the laundry room or are my eyes aging? Well, maybe, that slight odor, I’m picking up is part of my imagination too. Well, the lighting in my bedroom has not changed, and the once white tee shirts are still dingy and gray. But, when my husband said are these clean? That was confirmation, that I had a problem. So, not wanting to believe, there was a problem with my fancy HE washer, I decided to compare the just washed white tee shirts, to some old ones in the bottom of the drawer, that haven’t been in rotation for awhile. Yep, I was right, this is gray! So, I went on a hunt to find the best detergent for my fancy HE washer, that I can’t tell my husband, is a piece of junk after spending a fortune on it. I fell in love with Perasil. The tee shirts are looking whiter, and smelling fresher, but still slightly gray. My hunt continues, as Tide has been my friend for over a decade, and I know Tide with Bleach is obsolete and I tried the Bleach alternative, but it did not impress me. And, now for some reason, the hot water in my Fancy HE washer is not working for some reason. I’m getting error codes, and I’m too busy to figure it out, the cold water is working without error codes. And my research says, Tide Coldwater is excellent! I bought it and gave it a try. Is it my imagination? Let’s take this dingy/grayish tee shirt out into the sun, yep it’s gray, and the old one in the drawer is white And the gray one washed in the New Tide Coldwater is whiter than the dingy gray one. So, I tricked the fancy HE machine into soaking the dingy and grayed Tee shirts overnight with The New Tide Coldwater detergent. Let’s just say, I still haven’t taken the time to see why the hot water doesn’t load in my fancy HE washer, and it’s been 2 years now. My husband old and new tee shirts are all white and smell so fresh! Thank you Tide, please don’t discontinue the Coldwater... as it is, it’s really hard to find....But, it’s a true gem!

09/07/2020
Great improvement!
StarStarStarStarStar5/5
Value5/5
Quality5/5

The newest lid makes this even better! There is no leftover product at the bottom, it all drips right back into the bottle. Way to go Tide!

08/29/2019
Not the one.
StarStarStarStarStar1/5

DOES NOT REMOVE STAINS & EVERYDAY ODORS. Loyal lifetime user but with changes every few years to fragrance and quality I no longer trust this brand. I've moved on to a nonP&G brand.

08/19/2019
The Tide Team
We want you to be assured that we've tested Tide to ensure it gives you the best clean possible. It may help to make sure your machine isn't overloaded and any noticeable stains are pretreated. We'd love the chance to restore your confidence in us, so when you have a little time, give us a call at (800) 879-8433.
08/31/2019
Cold Water Tide is the best
StarStarStarStarStar5/5

I love this product but I can no longer find it which is very very disappointing.please tell me where this is available.

03/23/2019
cleans up well and smell like fresh
StarStarStarStarStar4/5

Great product and thank y’all for the app brand and dedicated team to keeping this products a happy household name to trust

02/05/2019
The Tide Team
We love to hear from fans like you! We're thrilled that TIde is an essential part of your laundry routine.
02/06/2019
I need the cold water Tide
StarStarStarStarStar5/5

Please do not discontinue the Cold Water Tide in the small-ish bottle. I need it for my delicate items and could not possibly handle the huge bottle.

12/11/2018
Outstanding all-around clean
StarStarStarStarStar5/5

I have many things that can not be washed in warm or hot water. This is by far the best detergent for cold water I have used. I really hope this will not be discontinued. Great product.

09/08/2018
Detergent that cleans and saves energy?
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] To test the claim that the Tide Coldwater detergent cleans in lower temperatures hence saving energy and money was tested by washing the clothes of two college students with loads of dirty laundry. First the whites: the armpit discoloration needed a second pretreatment and unfortunately hot water option as the initial coldwater option failed. However mud, dirt and even week old food markings did come off at first trial with single dose and coldwater cycle. As for the dark bright colors while sweat discolorations did not come off even with pretreatment at coldwater preference hot water was not applied in fear off not retaining their size and shape. In short while with pretreatment dirt, soil, and food/beverage discolorations were cleaned at coldwater single cycle:)

07/13/2018
Works well on everything but whites
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I lived the Tide plus for cold water. Lights and dark clothing came out wonderful. My whites not much. Clean but some socks were dingy. I'm kinda particular about stuff like that so...

07/12/2018
I Love It!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Have been using the Cold water Tide I was sent for a couple of weeks now and I must say I LOVE it!! Really have never noticed how dull my clothes looked in a cold water wash, and now they are looking new and bright again!! So happy with this product. Will continue to use this product for sure, and have recommended it to quite a few friends and family members. Thanks for allowing me to be part of this campaign.

07/12/2018
Gets oil stains out without fading
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide has always been the gold standard in clothes washing! But I had recently began to doubt If it has lost its charm! I found some of the stains it used to get out on my kids stuff not really coming out. Well. That's until this new tide Coldwater clean! This stuff took out stains that were emebeded 7 washes ago without having to use the hot water I usually use to get stains out! It also left that super clean and fresh smell you want to have in clothes after you wash them! All I have to say is Tide is back baby!!!

07/12/2018
Good alternative to regular
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] This is a good alternative to regular liquid, though I wish this came in a “sensitive skin” version. This hasn’t caused issues yet but the smell is stronger than my usual unscented brand. It definitely got my clothes clean in a regular cold wash.

07/12/2018
Hot water no more
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide has never let me down, I have tried many different laundry detergents and none of them have surpassed the quality of tide. I love that there are so many different varieties you can try depending on what your looking for. The tide could water is one of my favorites because it does the job without hot water and I love the scent. I will be buying the tide cold water clean again.

07/11/2018
The Tide Team
Your kind words mean so much to us. Thanks for your loyalty and taking the time to share your love of Tide!
07/12/2018
Pleasantly surprised!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Over the years, my opinion of the Tide brand has not been so great. The Tide detergents I've used over the years have all smelled nice and would do a good job of getting my clothes clean, but they would leave a film of soap residue on my washing machine and on the clothes that was hard to get rid of. However, this new Tide Coldwater Clean didn't seem to have that same problem! The clothes would come out clean and the detergent was completely washed out, leaving only a nice pleasant scent. I would recommend this to anyone who likes to wash their clothes in cold water.

07/10/2018
Brightest my clothes have ever been!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] As a single mom, I tend to wash larger loads mixing both brights and darks together while washing on cold... (Even though my mom taught me to separate them) Because of this, I have had problems keeping both my clothes and my daughter’s clothes fresh and bright. However, after trying this product, our clothes look as bright as the day we bought them! I had once been a fan of the Tide pods but will be keeping this Coldwater Clean stocked in my laundry room going forward. Love the smell too! I have been able to remove all the messy stains that my toddler tends to make on her clothes without having to treat with additional stain remover, so needless to say - I am one happy mama!

07/10/2018
Tide + Coldwater: My Hero
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide + Coldwater saved my couch. I have a tan couch my kids have spilled everything under the sun on. I washed the covers and pillows in Tide + Coldwater and I was impressed. All of the stains were gone and everything smelled fresh.

07/09/2018
Love the cold
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love being able to use the cold setting and know that my clothes are getting clean and smell good!

07/09/2018
Perfect for washing in cold water
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Coldwater Clean detergent gave me clean, fresh smelling laundry- all while saving energy and protecting my delicate clothing from warm water. Even my white towels- which I normally wash on warm- came out clean and bright. I live in a small space so even little saves make a difference- the pour cap made it easy to pour without getting laundry soap everywhere.

07/09/2018
Stands up to Tide's reputation.
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Plus Coldwater High Efficiency Laundry Detergent is a hard-working detergent that fights odors, daily dirt, and stains even in cold water. I honestly did not notice a difference in this Tide product and my original Tide detergents. I always use cold water and Tide has always been a reputable detergent for me and my family. I would prefer that it come in a scent-free and color free option, but other than that, I would purchase it again if it I was the same price as other Tide products.

07/09/2018
Didn't get my gardening stains out
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] I was really excited to try this new Tide as I am a gardener and my clothes get really dirty. I tried it first with my pajamas, and found it to work fine. Next I tried with some really dirty (muddy) jeans. Unfortunately it did not stand up to the test. I had to wash them 3 more times to get the dirt out. I was really hoping this would be the product that I could use to get the stains out in 1 wash with cold water.

07/08/2018
The Tide Team
For the best results, we suggest pretreating those extra tough stains. Still, we expect our detergents to give you the Tide clean you expect. So we can help further, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/09/2018
Great Cold Water Cleaning Product
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Cold Water Clean Liquid takes care of the needs for washing laundry in cold instead of hot water. Delicate to regular clothes come out clean and smelling good without shrinkage or color loss. Would like to see usage marks on the cap and also would like to see the same product in powder form instead of liquid due to the carrying weight involved.

07/08/2018
Very Impressed
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I Love this new Tide, It's a product that lives up to its name. I used Tide for years and this is even better, Nice fresh smell and my clothes look whiter and brighter.

07/08/2018
Positively Surprising!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I wasn't sure what to think when I first got this, as I never thought there would be a difference between laundry detergents. This one promises that all colors, whether they be color or whites, stay bright even when using cold water. I only wash my clothes in cold water, so I put this to the test by washing everything in my apartment, and the colors held up wonderfully- and even brighter than I would've thought! The smell isn't overpowering either, and everything turned out bright, extra clean, and soft!

07/07/2018
Great results
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I was so impressed using the Tide Plus Coldwater. I normally use the pod version of Tide but the liquid form was just as effective. It has a great scent as well. The amount needed per load is efficient and I have not felt that I need to overuse the product. It was great!

07/07/2018
This was a no brainer for me.
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have been using Tide for as long as I have been doing laundry (20 Years). About 11 years ago, Tide beceme my saving grace. My son has allergies. When he was a baby, I washed his sheets with a different brand and that night he had a horrible allergy reaction. He has a reaction to most soaps and detergants. I love Tide for that reason alone. The coldwater is one of my favortie because I can wash our clotehs in cold water and not worry about shrinkage while getting a grea result. It smells like the origional and very pleasant. It is a great product.

07/07/2018
Awesome and clean!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] So excited with Tide's Coldwater Clean Original...I could not believe the freshness, brightness of the load I washed for the first time. Way to go Tide! I definitely will continue using it for loads to come.

07/06/2018
Tide Plus Coldwater
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really like the fact that this is design for cold water. If you pay attention to energy use when washing your clothes know that this product allows for the use of significantly less energy which is always a good thing. It has a potent scent , it’s not a bad smell it’s the usual Tide smell. The bottle gives you very easy pouring without making a mess , making it convenient. Clothes came out looking clean and smelling good while helping me save energy I know many people will be pleased with this product.

07/05/2018
Impressive
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love to save money and with this wonderful cold water Tide, I definitely can. I gave it the ultimate test, my husband's dirty work clothes. I have to say I was definitely impressed. The clothes were as clean with cold water as they normally are with hot water. With the money I can save using cold water, this is a no-brainer. Tide coldwater clean is my new detergent.

07/04/2018
Tide plus!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love the soap! My husband and I work in the oil field and this detergent cuts through all of our grease and grime! And it leaves all of your clothes smelling fresh to the point it’s like we have never worn them. Recommend it to my family and now my mom is living by this soap as well!

07/03/2018
Fresh towels
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really enjoy the smell of the Tide Cold water clean laundry detergent! My towels have been not so fresh smelling even after washing them. I used tide cold water to wash them, and it left them smelling fresh. I also like washing my clothes with cold water to save energy! I will definitely purchase this!

07/03/2018
MY WHiTES ARE BRIIIGHHT!1
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I usually don`t purchase nor use Tide to do having sensitive skin and I have used another brand for most of my life. I decided to use this on some linens and non clothing items and i am more than surprised with the results. I don`t know if it was the Tide or what, but i had some white things that were made whiter then before washing with the product. It was like a sort of life saver !! TOTALLY RECOMMENDED !!!!

07/03/2018
Smells great works great
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think the tide cold wash dishwashing liquid detergent is great! It smells great and it works great! Cold wash can be better for colors so this is wonderful.

07/03/2018
Tide Plus Coldwater Clean HE Liquid
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] This cold water detergent gets the job done and makes the electric bill less expensive. I didn’t think this would be a good fit since I have pets, a hard working man and an outside loving son in my home but I was surprised at how clean their clothing came out IN COLD WATER! I would like the scent to remain more after drying but that’s really my only complaint. Well done!

07/02/2018
Teenage boy was no match for Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Anyone who has encountered an active teenage boy’s laundry basket knows the horror that is his laundry basket. The fact that it hasn’t been brought to the laundry room in well over a week despite Mom’s request, the fact that things at the bottom are still damp from who knows what, and the fact that teenage boys are straight up gross sometimes all add up to some tough laundry challenges. Tide Coldwater Clean HE met the challenge in the way few detergents do. A single wash in cold water took away all the funk and ick my 15 year old could throw at it. Very impressed!

07/02/2018
Clean clothes in cold water!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I've always preferred washing clothes in cold water for obvious reasons of saving money on the water bill. Now I can and the clothes come perfectly clean! I'm very sensitive to most laundry detergents, but am very pleased to say I had zero issues with the Tide and it smells awesome!

07/02/2018
Tide Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I've been using this detergent for about a week now. I let my parents use it as well, and they love it; including myself of course. It's really energy efficient, especially because it doesn't need hot water to wash my clothes. Using hot water washes out the dyes in my clothing, so it's not good for it anyways. This detergent smells great! I'm usually really sensitive to smells and have sensitive skin, but this laundry detergent doesn't make that an issue. the detergent does its job, and saves a little bit of your money because it prefers that you wash on COLD water. I was skeptical at first because I assumed it wouldn't clean as well with cold water, but I was wrong. I would repurchase this in the future! Highly recommend this.

06/30/2018
Tide plus cold water clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think the Tide Plus Coldwater Clean is an excellent product. It cleaned my clothes very well, including the ones of my grandchildren who can manage to find dirt everywhere. I like that cold water is used without compromising the cleaning power. I love the scent, but wish it was more lasting on the washed clothes.

06/29/2018
Roll with tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent was fantastic it left my cloths soft and smelling fresh. The scent was very pleasant and kept my bedding smelling good for longer than other detergents have in the past.

06/29/2018
Amazing product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Product is amazing leaves clothes smelling fresh all week long and comes out of wash soft. Saves on energy and does just as product states.

06/29/2018
My new favorite detergent!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Okay this detergent is absolutely amazing. It keeps my colors bright after multiple uses, being able to wash with cold water saves my electric bill so much plus it smells awesome! I totally can't wait to go out and buy some more once I run out of my current bottle.

06/29/2018
Cold water HE detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent does a very respectable job of washing laundry in cold water. Use of cold water represents a considerable cost saving, so why not try it? It works well, has a pleasant scent, and was not harsh on clothing.

06/29/2018
Woah like magic!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I am not usually one to use the cold cycle option on my machine but I am impressed with the results! We had an incident that lead to a big blood stain on a shirt. I figured that was as good a time as any to really put Tide Coldwater HE with Turbo Clean a chance. It took out the blood stain like it was nothing. The only thing i was let down on was the shirt still smelled like blood a bit after washing so that is why I only gave it 4 stars. Other than that I definitely would recommend it for normal washing needs and for those it smells great!

06/29/2018
The Tide Team
For a little extra freshness, we suggest adding a fabric conditioner to your routine. This will help keep your clothes smelling as great as they look after using Tide. We're so glad you had a magical experience!
06/29/2018
Amazing product!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This Tide is the best cold water detergent i have used!! Everything comes out clean and smelling amazing!! I would reccomend it to all of my friends and family !!

06/28/2018
Great Product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried the Tide Plus Cold Water HE to see what it was all about. I ended up being pleasantly surprised. It cleaned my clothes just as well as if I had used warm water, and the clothes actually smelled even better! I would definitely recommend Tide Plus Cold Water HE to my family and friends!

06/28/2018
Tide Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I just got back from vacation and a work trip so several loads of laundry were ready for this test. Most of my laundry is done in cold water and air dried. I love the scent of this detergent, the clothes washed in hot and cold water looked and smelled great and came out clean and bright!

06/28/2018
I'm totally sold!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] FINALLY a product that cleans in cold water! Grime and dirt from baseball pants - clean. Make-up on blouses - clean. Funky odors in uniforms - gone. Gentle cycle clothing - clean. I've always trusted Tide products and this one doesn't disappoint.

06/27/2018
The Tide Team
Thanks so much for trusting us to keep your laundry clean no matter the mess!
06/28/2018
Tide Coldwater Clean HE Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have 2 very active boys who are always getting their clothes & sports jerseys filthy. I am always hesitant to wash their colors in cold water because I’m afraid the stains won’t come out. After using the Tide Coldwater Clean HE Liquid, I will never go back to another detergent for my boys!

06/27/2018
Tide Rules
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Absolutely love this product!! I used to use Tide all the time to do my laundry. I changed to a different detergent trying to save money. While it seemed I was saving in reality I was not. Using the Tide Coldwater made my clothes smell fresher and look cleaner. Just a little detergent and the coldwater makes such a big difference. I've always loved Tide but strayed a bit. I'm definitely back and will continue to use this product. My family noticed the difference as well. Thank you Tide for continuing to offer great products. My family and clothes appreciate it.

06/27/2018
Tide Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] First of all the first thing I do when trying new laundry soap is smell it and this Tide Coldwater clean passed the first test because it smells amazing. Second I loved the fact I can wash in cold water and my clothes came out clean and smelling amazing. Overall this has to be a new personal favorite detergent for me!

06/27/2018
My New Laundry Love ....Tide Coldwater
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am in love with this product. Not only do I save a few coins by not using hot water but it has great cleaning power and smells awesome which means I don't need to add the usual suspects (baking soda, color safe bleach, etc...). Tide Coldwater is all I need on laundry day! Try it! You'll see!

06/26/2018
i love the new tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] love this new detergent i got from tide! Tide Plus Coldwater Clean HE Liquid, my clothes smell great and are super clean! Will use again and will tell other about how great it is!

06/26/2018
Cold water tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I only wash my laundry and cold water and this is by far the best laundry soap I have ever tried and it has a good sent.

06/26/2018
Gets Rid Of Pet Odor
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent is amazing! My pup loves to lay on any blankets we have laying around and as much as we love him he sometimes gets a little stinky. In turn the blankets he lays on hold onto his scent and it’s so unpleasant! This stuff busted the pet odor and has put blankets and his pup toys smelling like new!

06/26/2018
Love Tide Coldwater Clean!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent is great. It keeps my clothes clean without any fading in color. I always try to wash with cold water when I can to help retain the color. I have no complaints about this product and I would buy again.

06/26/2018
Mom approved detergent!!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Coldwater caught my eye because it actually said it was for a cold water wash. As a mom, I need a hardworking detergent and I love to save money when I can. I have a 5 year old. I know what the laundry basket looks like at the end of the day. Chocolate, marker, tomato sauce....you name it, she has spilled it. So I end up doing laundry a few times a week. I have always done my laundry in cold water to try and keep my gas bill down. I never thought of using a detergent that was made specifically for those of us who use cold water. I began to wonder if my current detergent cleaned better in warm water instead of cold. I was interested in seeing the results from the Tide detergent. My daughter was making chocolate milk and spilled chocolate syrup on the floor and her sock. (Never fails!) This was a perfect opportunity to try the Tide. I took a before and after picture of her chocolate syrup sock. I was very impressed with the results. I couldn't even tell where the chocolate sauce had been on the sock. No faded stain. All I saw was a nice crisp white striped sock. Knowing the detergent is specifically for cold water, made me confident my clothes were really getting clean.

06/26/2018
Ride Plus Colwater Clean HE.. LOVE IT!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] First off, the scent is wonderful, and lasts for days!! I'm very scent motivated. I LOVE snuggling in to fresh, clean sheets!! Scent alone will make or break a detergent with me. I only wash in cold water, so I need a detergent that not only dissolves well, but, more importantly, cleans completely and consistently. Tide Plus Cold water Clean excelled in this department!! I've always been a Tide fan, and this product simply deepened my adoration!!

06/26/2018
THE best laundry detergent!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Coldwater High Efficiency Laundry Detergent Is an amazing laundry detergent. As soon as I opened the bottle I could smell the amazing scent. It left my clothes super clean, bright and smelling fresh for weeks. I have now made Tide Plus Coldwater High Efficiency Laundry Detergent my only detergent!

06/26/2018
Fresh and cold water clean
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I love Tide detergent and I was even happier to see one especially for cold water washes. My laundry came out clean and fresh.

06/26/2018
Best Laundry Soap
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I haven't used Tide in years simply because I used another brand of laundry soap that I had grown accustomed to. I am so happy that I was able to try this out! It has a fresh smell and left our clothes feeling soft and clean. I love that I can use only cold water and it pulls the stains or dirt out, especially with having a toddler who likes to play in the dirt and mud! I have washed several loads already with it and I think I found our families new go-to laundry soap!

06/25/2018
The Tide Team
Thanks for letting us be a part of your family! Our Coldwater clean is designed to give you the Tide clean you trust whiile cleaning deeply in cold or warm water.
06/26/2018
Love and Ready to switch
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think that I can finally say that my mind is blown and will be changing laundry soap. When I first used the laundry soap I was all in the mindset that it would be the same old laundry soap. After using it I was totally surprised my sons clothes actually came clean. I was able to have him wear non stained clothes to school and dinner. MY towels are clean and fresh everyday.

06/25/2018
The Tide Team
We're so glad you gave us a try, Jennifer! Our detergents are made to help with even the toughest stains to help keep your whole family's clothes looking great.
06/26/2018
Great for big dirty family
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I knew Tide was a good product but haven't been fully committed to just using their detergent. After trying the Coldwater detergent that might change. I have 7 kids and so we go through a lot of stinky, sweaty, dirty laundry on a daily basis. It got the stink and sweat marks out of workout clothes that other detergents hadn't been able to do. We have cleaner toddler underwear, which is a big deal when you have mostly potty trained twins. I love that it uses the cold water cycle because that is what we've found is best to keep our clothes lasting longer. I also love the clean smell as they come out of the dryer.

06/25/2018
Amazing on laundry and electric bill
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Laundry smells as fresh and clean as normal Tide -but cold water will make the electric bill smaller and lack of heat from hot water will make the clothes last longer and not lose the fit!

06/25/2018
Tide Cold water
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think the Tide Cold water detergent is great! As a long time user of Tide products I was excited to try this new product. I prefer to wash most of my clothes with cold water but often worry about stain removal and hot water will fade my clothes. I am happy to report that it is superb at removing stains. (Juice from strawberries on my favorite teal shirt) and I haven't had any fading of color! Still looks like new.

06/25/2018
What a difference
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am a little embarrassed to admit it, but I had no idea that my clothes and towels smelled so bad! I tried Tide Coldwater Clean and while pulling them out of the dryer, I noticed they smelled so fresh and wonderful! Tide Coldwater Clean got the clothes really clean, clean enough to smell how clean they were! I will certainly not go back now that I can smell the difference!

06/25/2018
Hot water Believer turned cold
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] For someone who washes all clothes with hot water in belief that dirt, stains, etc will be lifted and its has not once failed me, I must say that Tide Coldwater Clean made me take a turn! It smells amazing first of all, but it actually makes our clothes clean!! The kids dirt and food stains all gone, the smell of the dog from running around in 100 degree weather all gone, and of course sweat and grease from the better half all gone too. I am now a firm believer in coldwater clean.

06/25/2018
Tide Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really like this detergent..I was unsure of how well it would work in coldwater. I have to say I was pleasantly surprised at how clean and bright my clothes are and they smell so good. I will defiantly continue to use this.

06/25/2018
Tide Cold Water Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Its great works well to get the stains out. I have a three-year-old and she is usually pretty messy and tide cold water clean really did the job, and I am very pleased, it makes everything so fresh and I really have anything bad to say about it.

06/25/2018
Great brand !
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I generally always buy this detergent. I was excited that it works really well when washing my clothes in cold water. I have to wash most of my daughters clothes in cold water and delicate. I was really pleased on how clean the clothes came out and the nice refreshing smell!

06/25/2018
My Preferred Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I can't say enough good things about the Tide Plus Coldwater High Efficiency Laundry Detergent. It is highly effective in getting out even the toughest stains like grass on my son's white baseball pants. This detergent makes those dingy, dirty clothes sparkle. It smells wonderful and a little does go a very long way. What I love most about it is how well it works in cold water. You'd think I washed my clothes in hot water with how clean they came out.

06/25/2018
Great detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I loved how tide now has a product for laundry specifically for cold water. This still got the stains out of my daughter's clothes just as effectively as washing with warm water and I love the scent of tide so made it even better. Great product overall and saves energy so can't beat that!

06/25/2018
Nothing does laundry like Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I forgot how great Tide was until I used it for the first time in years. My clothes came out fresh and clean, no stains whatsoever. The fresh clean smell had me enjoying the chore of folding my laundry. I made up my bed with freshly washed sheets and I am looking forward to climbing in bed tonight. Nothing like a clean, fresh smelling bed to get a good night's sleep. I wash all my clothes in cold water so Tide Cold Water is the perfect formula for me. It cleans so well that I didn't even need to spot treat anything first So pleased, I will continue using Tide Cold Water.

06/25/2018
Okay deterhent
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] Used for the first time. Nothing over the top. Cleaned just as good as the other brand I use. Would not pay extra for this brand.

06/25/2018
Cold Water Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tried the cold wash tide for the first time.Great not to have to use warm or hot water.Oil which heats my water has shot up in price and to save money a blessing.I used it on 3 loads of various types of clothes.Everything came out unsoiled which at first I had doubts about.I was on my knees in flower beds and trimming hedges.The grass stains came out as well as dirt I had on pants.My clothes were bright and fresh smelling.Will I buy it again definitely.Thank you Tide.

06/25/2018
TIde Cold Water Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I always wash my clothes in cold water. It protects my clothes as well as saves energy. I am a fan of Tide. I'm glad to see that there is now a specific product for washing on the cold water cycle. It got all of my clothes very clean and smelling fresh. If you like washing in cold you should try this product. You won't be disappointed!

06/25/2018
Fantastic Product!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I normally stick to the same detergents. However, I decided to give this a try and my mind has been changed. This detergent is amazing! It leaves clothes looking perfect and smelling amazing! I have not found another detergent with nearly as amazing results! The cold wash formula is ideal seeing as I clean all my clothes on cold! So thankful for this detergent! If you are looking to make a great detergent switch, try this product!

06/25/2018
Love everything but the smell
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] This lives up to the great Tide name. My cloths came out feeling and looking great. I would like this in an unscented option. Most of the darks I wear, I wear out, I feel like I smelled more like Tide than my shampoo or perfume.

06/25/2018
SOO very pleased
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] My husband and I have been using cold water for YEARS for our laundry and I’m so excited to finally see a product come out just for that! From the moment the cap is opened you know your laundry (and you) are in for a great experience! The smell is wonderful, the formula seems strong yet gentle on your clothing and you have that added benefit of your clothes staying stronger because they’ve been washed in cold water. To sum this all up, you have the strength and reliability of the Tide brand for your clothing and this is a product I would very much recommend!

06/25/2018
Cold Water Tide
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] The tide cold water was amazing. I was very pleased with how well it worked. It smells great, cleaned my clothes, and I saved money by being able to wash in cold water. I am definitely buying this from now on.

06/25/2018
Tide Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really put this to the test. I washed my husband's work uniforms this week. He is a park ranger and works outside all year long. His uniforms are always dirty and stinky and I wouldn't have considered washing them in cold water. I am super happy about the results I got. They are clean and fresh-smelling even at the end of the day. The residual smell of sweat and ground-in dirt is gone.

06/25/2018
Clean and bright
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Washing your clothes in cold water uses less energy. Using Tide Cold Water detergent will help keep your clothes looking clean and bright.

06/25/2018
perfect for what i need
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I already wash my clothes with cold water to save all the dark colors i wash so this stuff is right up my alley. It has a really nice scent that isn't overwhelming which is fantastic . Its easy to use and a little goes a long way . The best part of this stuff was it managed to get white deodorant stains out of my dark clothes which no other detergent managed to do

06/25/2018
Tide Cold water detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think its an excellent HE liquid detergent .it really cleans my laundry well and they have an great smell.and its saves me money by washing with cold water.also I perfer the liquid over the pods.I love this detergent alot.

06/24/2018
Staying bright
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] As a mom I’m constantly battling some serious stains, but clean clothes sometime comes with a price, fading! Using Tide Coldwater clean doesn’t make me compromise with lackluster colors, not only do our clothes come out looking new they also feel new. Kids favorite shirt? Yeah, there’s no telling of the 20 plus cycles this bad boy has been put through.

06/24/2018
Great scent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The Tide Coldwater clean has a very pleasant scent. I washed my sheets with this and they smell fantastic. I did not use fabric softener as I normally do, yet they are still very soft which I did not expect. Everything that I have washed seems very clean, no lingering odors. I like the feature that you don't have to use hot water with this detergent. I have tried this with both cold water and warm and both loads of laundry are cleaned as they should be.

06/24/2018
Excellent detergent!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent will not fade clothes and leaves laundry clean and fresh. I love the smell! Absolutely my go to laundry detergent going forward. All you need is a small amount and you have fresh clean laundry for weeks!

06/24/2018
So far one of my favorite
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Love the way clothes smells after washing,and love that is specially for a cold water,So far so good! Definitely recommend it to try.

06/24/2018
So far so good!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] We regularly buy store brand detergent from a national wholesale club, so I was hesitant to even try this as we usually have sensitivity issues whenever I change laundry soaps. So far so good! The clothes smell so much nicer, I love that it’s formulated for cold water loads which is normally what I wash with, and everything looks great! I’ve only done a few loads so far, but it’s successfully taken care of the first round of “Summer Fun” filth my boys have worn home after a day’s play outside!

06/24/2018
Money Saver Tide Plus Cold water
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I loved how Tide Plus Cold water Clean HE detergent cleaned my husband's filthy work clothes. I didn't have to use more than the recommended amount of detergent or wash them more than one cycle. I have always used the cold water setting with everything but my whites. I used the cold water setting with this detergent and was AMAZED at the results! My whites were bright and clean. I will definitely use this product and recommend it to friends and family.

06/24/2018
Tide Coldwater clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Not only smells amazing but tide cold water clean cleaned my clothes great and they smelled fresh for days I would recommend this detergent for anyone especially if you wash your clothes in cold water like I do

06/24/2018
My new love
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I recently started using Tide Plus Coldwater Clean HE Liquid and I love it. Until I got this, I was a powder laundry detergent kind of girl: it seemed easier to measure, and I was familiar with it. But I was never able to wash with cold water, because it wouldn't dissolve well enough. With this new liquid detergent, I can quickly wash things that don't need hot or even warm water, and I can save on electricity. It smells really good to!

06/24/2018
Tide Cold Water Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love Tide products. I did not notice a difference between this product and the original Tide liquid detergent, but if I had to repurchase one, I'd repurchase the Tide Cold Water one because I do wash my clothes mostly in cold water to help protect color and longevity and I Love the fact that it's specially formulated for cold water. My clothes were just as clean and fresh as the Tide that I'm used to with more benefits! My new favorite! I can't wait until they come out with this in pod form!

06/24/2018
Great product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This laundry detergent works really well. I always use cold water, so it was a perfect product for me to test out. My son is a baseball player which means I’m always washing muddy pants. Tide Coldwater got everything clean without having to pretreat the stains. I will definitely be buying this again.

06/24/2018
Laundry detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Enjoy this product first time ever using it and am very pleased my clothes has never been cleaner or brighter love the clean smell it gave my clothes I will buy this product I was that pleased with it and I will tell my family and friends about it also

06/24/2018
More than clean and bright!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love that it keeps my clothes clean without having to use hot water. So not only does it save energy, it makes my clothes smell even fresher and brighter than the competitor! It is also very cost efficient and takes a little per load. I will definitely buy and highly recommend!

06/24/2018
WOW!! Awesome cold-water Detergent!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am absolutely stunned and impressed with this Tide cold-water detergent. It smells clean and leaves my clothes looking and smelling fabulous! I have washed all my bed sheets and blankets, pillows and clothing in this detergent and it didn't irritate my skin at all. I have super sensitive skin so this is extremely important to me. I will gladly purchase this detergent again.

06/24/2018
Tide Plus Coldwater Clean
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think that Tide Plus Coldwater Clean Detergent cleans my clothes well. My whites come out white, my colors come out bright. Makes my clothes smell fresh and all without having to use hot water!

06/24/2018
Another great product from Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this is a great product! The smell is fantastic and works very well at getting stains out. Having an active little man running around, stains are frequent. This has been a great product in terms of laundry. I highly recommend it and will be purchasing again!

06/24/2018
Great Cold Water Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have a lot of clothes that are meant to be washed in cold water only and I've often wondered if my detergent was doing the best that it could because of that. I have used Tide Cold Water for my last few loads of laundry and I am really pleased with the results. I like having something that is formulated specially for this. This Tide worked great. My clothes came out clean and my whites didn't look dingy at all. The scent is also pleasant and not overwhelming.

06/24/2018
Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Don't let the phrase "Coldwater" scare you! Despite using this detergent with cold water, the fresh scent still stays without being too overwhelming. The colors of my clothes don't fade at all and come out as clean as new. The fact that this detergent can save up to 50% of the energy spent on laundry is a MAJOR plus. (If you're more of a Tide Pod user, this could get a bit messy. However, I prefer a liquid detergent so it's more of a preference thing.)

06/24/2018
Tide Plus Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Being a college student, I have only recently started washing my own clothes. It took me awhile to find a detergent I liked, but when I started using this Tide product it immediately replaced my current favorite detergent. I like how it’s made to work in cold water and how well it preserves the colors in my clothes. I feel like nothing has faded since I’ve started using it! It also has a very nice smell after I take my laundry out. Overall, I’m very pleased with this product and will 100% use it again!

06/23/2018
Tide plus Cold Water Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this product works great for me. I'm not one for separating my laundry and because of that, I have to wash in cold to keep colors from running. Most other detergents dont provide a good enough clean on cold water cycle. But this product does. The refreshing scent and how the colors keep the brightness, this is the best product yet. I will now buy this product for my laundry needs.

06/23/2018
Excellent Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Does it’s job. Smells great and cleans really well. As a stay at home Mom I do TONS of laundry and I love that I can clean everything in cold water. Many people prefer pods but sometimes I need to do small loads of laundry and I like being able to decide how much to use.

06/23/2018
Great smelling clean clothes
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Being a mom of 3 kids, 2 being teens, I was skeptical that washing their clothes with cold water would not rid the clothing of the teen smells. My husband does KCBS competitions and works in a metal shop, so his clothes are typically a hot mess as well. I decided to try Tide Coldwater clean to see if it would actually clean our clothes. So, I loaded my washer with my teens nasty clothes and of course some were pretty ripe, I'm assuming a certain kid forgot their deodorant. I washed them on heavy duty because their clothes can use any extra help. Let the cycle run for the 58 minutes. Took the clothes out, tossed them in the dryer with the unscented dryer sheets my husband bought because apparently he forgot our kids have random smells. When I went to fold the clothes (let's be honest here..it was like 2 days later..) I smelled the armpits of each tshirt. No smells! I also managed to complete the husbands work laundry in a timely manner, gold star for me. Once again..no smells! The clothes are clean and they don't stink!

06/23/2018
I loved it & you will too
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I highly recommend Tide Plus Coldwater High Efficiency Laundry Detergent. It cleans towels and clothes well and keeps colors bright even in cold water. Try it! You’ll love it!

06/23/2018
I love it!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am going to admit....I almost never wash in cold. I have kids and they have cooties. Lol Coldwater tide allowed me to wash in cold with the confidence I have in the brand. I was pleasantly surprised. My clothes are clean and my whites stayed bright. My only complaint is drying takes a little longer because the clothes are cold when they go in, so just be aware. Overall, I loved it!

06/22/2018
Tide Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I've always been a fan of original Tide over any other detergent. I have sensitive skin and don't like overly powerful scents- this detergent seems to smell very similar to their regular original, which was perfect for me! I usually wash with hot water, but I was happy with how this detergent worked with cold water! I used it at a laundromat, which tends to give my clothes a weird smell sometimes, but it seemed to work great. If you're a fan of tide original, I would definitely recommend! I look forward to using this particularly with my dark jeans, using cold water to help extend the color.

06/22/2018
Tide ColdWater Clean: Yay or Nay?
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] First things first, I am a hot water snob. With kids, pets and a husband, I usually like to wash everything in hot water but with the dog says of summer on us I am always looking for ways to save on that electric bill too. Enter Tide Cold Water Clean. Having the option of a laundry detergent that works as well in cold water as most only do in warm water is fantastic. Not only did it knock out this old chocolate milk stain (that I just found) but it also removed the 'pool' smell from my kids swimming clothes as well as that grimy, slimy feeling they get, leaving them soft, clean and fresh smelling. Looking forward to clean and refreshed laundry this summer while also enjoying my A/C.

06/22/2018
Load 1 & Done
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have always used Tide in the past, the pods have been amazing as of recent - but upon receiving a bottle of the Cold Water Tide I couldn't help but to feel nostalgic in a way. I brought a load of laundry down to the community washers in my complex, and upon getting my load ready I remembered I should probably put the soap in the water as it filled up. I did just that, and made sure everything was set to COLD. I loaded up the washer and made sure to note what pants had puppy paw prints and what shirt was destroyed by the bbq dinner I had the night before! 40 minutes later, clothes were removed from the washer and magically - the puppy prints were gone and the bbq sauce mark also GONE!

06/22/2018
Cold Water Craze
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Prior to this detergent coming out, I was already washing certain laundry loads in cold water, but never found a detergent for that setting. Now thanks to Tide, I have a detergent that matches MY preference! Tide has always been a winner for fresh scent in our household and this one is no different, left the clothes feeling, smelling, and looking just as great. I love that this is now available and will hopefully encourage people to save money and energy by washing in cold water.

06/22/2018
Save energy and have fresher clothes
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Using Tide Coldwater clean has made a HUGE difference in cold water only washing. I wash all of my clothes in cold, to save energy. Everything comes out fresh and clean...including my workout clothes (they can get rather stinky). The detergent is also works great in my HE washer.

06/22/2018
Leaves Laundry Smelling Fresh
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love that you can use this in cold or hot water and it cleans just as well in either one. I put it to work on my dog's blankets and it left them smelling fresh and clean. Excited to keep using this product!

06/22/2018
Tide clean even in CV old water
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I was very impressed with how well Tide cold water cleaned. I had always believed to clean stuff laundry needed to be washed in warm..this is not the case u adding Tide CV old water. Removed stains very well in cold water.

06/22/2018
The Tide has Turned Me
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The first thing I took notice of was the notches on the cap, that told me how much to put in for a small load. It eased my mind to know I was using the right amount. I typically wait for a full load to avoid the guessing game, but now I don't have to! The smell was also quite nice for an original. Usually I think bland or odorless with original. This had a fresh, clean scent that took me back to sleepovers at Grammy's in the super soft velvet like blanket she kept in her guestroom. Upon my laundry's completion I noticed something that really put the cap back on the old brand for good! My socks were cleaner then before and the armpit stains on my shirt (yeah, I have been sweating it out at the gym lately) were gone! Look, I'll be real, I'm not going to stop cutting coupons; but I will make sure the detergent coupons are for Tide. Quality definitely won this battle. That is why it gets 5 stars!

06/21/2018
The Tide Team
You know Tide is on your side, whether it's leaving a fresh scent that reminds you of fond memories or powering through tough stains from hard-work at the gym. We appreciate you taking the time to share your love of Tide!
06/22/2018
Tide ColdWater High Efficiency Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This laundry detergent smells wonderful. It has a clean fresh scent that lingers on clothes after washing them, you don't even have to use scent boosters. I like that it deep cleanses clothes without over stripping colors, keeping clothes clean but vibrant. I also like that it is specifically made to be used in cold water as I mostly do cold washes.

06/21/2018
Another winner
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] With this tide I can now wash my clothes on a cold setting without compromising any cleanliness, therefore saving energy. Smells great like most tide products. Will have this on future shopping list.

06/21/2018
Tide Cold Water Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Im big on getting the smell out of sweaty work cloths and have been through many detergents just to fine one that gets the stink out and I can honestly say this detergent works well on stink and grease even in cold water with out needing a scent booster or added cleaning power. I would like to see this type of detergent come out with some different scents perhaps.

06/21/2018
Mom of Preteen Boy VERY satisfied!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Wow! I usually use the regular brand but with this kind I didnt even have to pretreat! Just throw in all the dark clothes, turn on cold and boom its done! Less work for momma!! Thank you Tide! Wooooo!

06/21/2018
Tide Plus Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Coldwater is wonderful! It leaves your clothes smelling good and most of all VERY clean! If it came in POD forms it will be even better. I am so glad that this Tide is used with cold water because I tend to wash most of my clothes in cold water anyways. I recommend it to everyone, it smells so good.

06/21/2018
Cold water, energy efficiency
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] The Tide Plus Coldwater Clean HE Liquid detergent smells fresh. I prefer the pods for less mess and ease of use but this liquid detergent is sticky and messy like any other liquid detergent. Although I have to admit that in the energy efficient times of today, this specially formulated for cold water use is great. Now, if only they made it in a pod form...

06/21/2018
The Tide Team
Your input means so much to us; thanks for writing! If you'd like to share more about your experience, please call our team at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
06/21/2018
coldwater Clean Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Honestly for me saving energy is a big focus now a days and coming across Tides Coldwater Clean I was so ready to test it out. The formula is meant for cold water to save the energy you would usually waste using the Hot water setting. At first I was skeptical cause how are the hard to remove stains going to come off with out warm water? Well Hello this product truly impressed me not only did my clothes come out spot free and super freshly clean but I'm also saving energy by switching to cold water. My clothes looked great and smelled clean not like others that are over bearing with fragrance. Tide coldwater Clean smelled fresh. I'm beyondly impressed with Tide's energy saving motions and the fact that all while saving energy you don't lose the quality in your clothes freshness and color. Even my whites looked amazing without washing out the colors of bold color shirts. I know I have found my go to detergent now.

06/21/2018
The Tide Team
We do our best to impress-- and we're so glad we made a good impression! While all of our detergents work in cold water, Coldwater Clean is optimized for colder temps and still provides you with that Tide clean every time.
06/21/2018
Tide Plus Coldwater Clean HE Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This laundry detergent smells wonderful. It has a clean fresh scent that lingers on clothes after washing them, you don't even have to use scent boosters. I like that it deep cleanses clothes without over stripping colors, keeping clothes clean but vibrant. I also like that it is specifically made to be used in cold water as I mostly do cold washes.

06/20/2018
Cold Water Genius
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Cold Water would have never been on the top of my list if I had not had a chance to try it. I was always taught to wash in warm or scalding hot water depending on colors, fabrics etc.. My opinion has changed because Tide Cold Water works like magic and got my family's clothes super clean! I am deeply impressed, also the scent was pleasant not gagging me one bit.

06/20/2018
Tide Coldwater Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Since this is a new product, I was a bit wary to use it on my and my family’s clothes. But boy am I glad I tested it! the first thing I noticed is when I opened the container, the smell wafted to my nose and wow! It smelled clean, refreshing but definitely not over powering! I used it more than once before doing this review to ensure that what I am saying is not just a one time thing with this detergent. When it comes to its cleaning power— it is magnificent yet gentle on clothes. I spilled chocolate ice cream on our white sheet and I freaked out coz I couldn’t just get rid of it to throw in the wash coz my 11 month old was sleeping. I waited till he woke up to throw it in the wash and bam!!! — stain gone and my sheet/blanket smelled sooo good. I used it on me and my husband’s clothes and it did so well getting the dirt and sweat or whatever smell off the socks leaving it smelling fresh! I tried it on a few of my baby’s onesies, towels and blankets... I was worried at first that my baby might break out in rashes coz he has a sensitive skin but low and behold—- he was perfectly fine! I then proceeded to wash the rest of his things with this detergent. All in all— I love this product! the smell, the cleaning power yet ok to use on my baby’s blankets and clothes! The picture I attached is his onesies. The left one is how the right one looked like before I washed it using this detergent. Whenever I use my baby’s own detergent, it barely lifts off the dirt... with this Tide detergent— it looks so clean and almost new .. and — it smells fresh! love it!

06/20/2018
My favorite just got better
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I always use tide as it is and I prefer to use cold water to save energy. So I was super excited to see tide made for cold-water. It works really well and took out the stains of my husband's work clothes (he's a maintenance person at an apartment complex). I absolutely love this detergent. The only thing I would change is add febreeze sent to it.

06/20/2018
My new detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I absolutely love washing my clothes with the tide plus cold water clean ! My clothes comes out so fresh and clean and i love that it does not fade. I will definitely purchase this product! It got out my husband's grease and grime on his work clothes and kept it smelling clean ! It's my new favorite liquid detergent ! Tide you have done it again !

06/20/2018
Great Product
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I am an avid TIDE LOVER and I was so excited to try this cold water detergent. I love how clean my clothes come out with this detergent, it is just as good if not better than my typical tide. My only wish was it came in an unscented version. I am very sensitive to scents and this is subtle enough that I have been able to use with no issue (yet).

06/20/2018
Coldwater Cleaner!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am so happy with this Tide Plus Coldwater detergent - I try to conserve hot water and this not only gets clothes clean, but the fresh scent is exactly what I want on my summer clothes! Way to go TIDE!

06/20/2018
Great product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The scent was amazing ! The clothes come clean and have a nice fresh scent! I will definitely continue to use this product!

06/20/2018
LOVE THIS BRAND!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this brand! I’ve never purchased ride before but after using this I am definitely gonna use this as my main detergent! It’ makes my clothes smell and feel amazing. It takes stains away and leaves hem feeling soft and smelling great!

06/20/2018
clean fresh scent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The moment I opened the container I was greeted to a clean fresh scent that was a wonderful addition to having clean clothes.

06/20/2018
Miracle Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I couldn't believe the Tide Coldwater Clean really removed all the dirt and grime in our laundry. We have a farm and our clothes have dirt, stains and grime on them everyday. This detergent cleaned everything we put in the washer with coldwater! Miracle! I was impressed. The clothes smelled wonderful and even the whites were white and the colors still were bright. This detergent makes my life so much easier.

06/20/2018
LOVE LOVE LOVE
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I thought this was a amazing product!! Made my clothes feel amazing as well as smell fantastic! I would highly recommend this laundry detergent to anyone and everyone!! Hope this helps everyone:)

06/20/2018
Tide-goldwater clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Smells amazing, and works great! I have a one year old so stains are extreme to say the least. This product really works out the stains though.

06/20/2018
Tide Plus Coldwater Clean HE Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Coldwater Clean HE Liquid is awesome! My whites were extremely white and the best part, the stains were completely gone. There is a very crisp refreshing scent that sticks with the laundry making them smell very clean. I love that I can use a cold water cycle and get the same cleaning power as a hot water cycle, especially for my towels. I would definitly recommend giving this product a try!

06/20/2018
Clean Smelling Laundry
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide did it again with another great product! Tide Coldwater plus not only smells great but leaves your clothes clean at a fraction of the cost. I am glad that someone finally made a cold water detergent as I always wash my clothes in cold water. The bottle is easy to use and the directions on the back were easy to follow if you need to know how much detergent to use. The clothes come out cleaner and smelling great. Way to go Tide Coldwater Plus! Definitely a keeper in my book.

06/19/2018
Tide Cold Wash
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] When I first got Tide Cold Wash, I liked the size of the bottle, and way it was created. Easy to hold, and carry without feeling the roughness of the plastic or any awkward angles. The only thing that turned me slightly off was how potent the scent was as I could smell it even through the bottle, although the scent was extremely over powering and it was the usual tide scent which I don't mind to bad. Once I started to load, I decided to do just a small load at first, measured it out (And the bottle was pretty easy to pour out of without making to much of a mess) and placed it in the laundry machine. I ran it cold wash, which was new for me and than waited. Once the clothes were done, I didn't notice an extreme difference between this and my normal laundry soap. After I put them in the dry, I looked them over. The clothes smelled good, looked great, and didn't have a chemical or odd feel to them. So far, I think this product is awesome and if it helps me save money using cold water instead hot water, it'll be even better. Only thing I wish is that I got something other than the original scent as I usually don't like the scent of tide.

06/19/2018
Love the smell
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Perfect product!!! Tide is the best,cleans good and smell great. Will continue yo use it.Plus it's he what I need for my washing machine.

06/19/2018
Tide Coldwater HE detergent
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I have been using only Tide detergents for over 30 years. I always wash my sheets and towels in hot water so I am unsure about how I feel about using Tide Coldwater for those loads. I did a load of towels today and another of sheets. I haven’t noticed any difference yet. Reserving the 5th star for testing the detergents on other types of loads and I also want to do some research on the effectiveness of germ removal washing in cold as compared to hot.

06/19/2018
Tide coldwater plus clean detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Worked great on my dark clothes came out smelling so clean and fresh, cant wait to give it a whirl on my kids clothes!

06/19/2018
Tide detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have 3 kids and 5 dogs so sometimes stains just stay and today I had a similar stain on one of my sons clothes didn't think nothing of it because last stain didn't come out.today I tried the tide and it came off..and I was skeptical of the cold water but still gave it a try.....well The stain is gone...i wasn't expecting that this is deffenatly a stronger detergent than the one I had i love it

06/19/2018
Tide cold water detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Since I’ve never done laundry with cold water I was a little skeptical. Having a 5 year old boy who gets into everything I was worried his clothes would not come as clean. His clothes came out smelling fresh and were clean! This product is a win win for me, clean clothes and a cheaper electric bill!

06/19/2018
Interesting!!!
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] Now, I was sceptical on the whole cold water washing thing. Something about using warm water always reminds me of disinfecting and removing things such as odors. But this detergent is fairly good at getting out tough dirt and makeup stains from clothing. I don’t have my own laundry as I live in an apartment; but, using it down at the laundry mat — it was definitely different than I had ever used before and I didn’t have to double the amount used in the larger machines as I do with other detergents. I definitely was not a fan of the smell.... it is WAY strong; but, that is the way I feel with all tide smells. I think this is great to save energy and money on hot water bills. Definitely use with caution if you’re easily allergic to smells.

06/19/2018
The Tide Team
We're glad you're enjoying a new Tide experience with our Coldwater Clean! We do our best to create scents all our fans will love, but we know personal preferences vary. Your input means a lot to us, and we've let the team know, but if you'd like to share more, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
06/19/2018
Tide plus Coldwater clean
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Doesn't work as well for me due so sensitive skin but other than that I loved it. My dad seems to enjoy it quite a bit as well. For anyone without sensitive skin I would recommend that you get this. It worked amazing and even got a few stains out of a pair of pants I thought were a lost cause!

06/19/2018
Tide Coldwater
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] this detergent is the best. It cleans a whole array of clothes soils and tough stains in cold water so that you dont have to worry about fabric bleeding or fading. It has worked great on my husbands chef coats, my toddlers everything and my infants formula stains. highly recommended.

06/19/2018
Amazing product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Amazing product. This came just in time. I recently ran out of detergent so I was in need of some. I love that this is used in cold water.... huge energy saver for us nature lovers. The smell was amazing and made my clothes smell amazing. This product was gentle on my clothing but really cleaned well. I was concerned since i was washing my clothes in cold water that they would not be as clean. I was so wrong it did a great job.

06/19/2018
Better Than Hot Water
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am very much interested in saving energy, so being able to get the same clean with cold water that I can with hot water is awesome! And let me tell you, after three loads with Tide Cold Water, when compared against three loads of my normal stuff in hot water, the cold water loads come out smelling nicer and feeling better. I am completely sold!

06/19/2018
Amazing detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Coldwater High Efficiency Laundry Detergent is a great detergent. I used it to wash cloth diapers, which, as you might guess, are some of the dirtiest laundry someone might ever deal with. The diapers came out of the wash smelling fresh and clean, and the PUL fabric remained as bright as always. I especially like how I could use this detergent for cold water---I don't like using warm/hot if I can avoid it as I'm always afraid it'll damage fabrics faster. I'll definitely buy Tide Plus Coldwater High Efficiency Laundry Detergent again!

06/18/2018
One of the best out there!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I absolutely love this tide product. It always leaves my clothes bright and clean. The fact that I don't have to run my clothes on a hot water wash to get them super clean is the best, and it's great for my electic bill too!!!

06/14/2018
Too many suds
StarStarStarStarStar4/5

I use this in my Speed Queen washer with the Normal Eco cycle that has the cold wash. It works well but is suds too much; especially during the spray rinse.

05/15/2018
The Tide Team
We're sorry to hear you were seeing so many suds! As long as your washer isn't an HE machine, these aren't the results we expect. So we can learn more and help get you to the Tide experience you love, please call us at (800) 879-8433.
05/16/2018
So sad they changed it.
StarStarStarStarStar1/5

They changed the scent. Now it smells icky like so many of the other scented liquid versions. Have to find a new liquid brand. This was the last scented liquid by tide I could use.

05/10/2018
Bring back Mountain Breeze
StarStarStarStarStar5/5

I loved that scent! But I can't find it anymore. Please reconsider bringing it back!

02/13/2018
7059572748
StarStarStarStarStar5/5
Value4/5
Quality5/5

This soap is amazing . Takes out the stinky stuff from my son's clothes and makes them so fresh and clean

02/13/2018
I love tide
StarStarStarStarStar5/5

I buy this product because my clothes is more clean and smell more good i love tide

01/28/2018
My favorite
StarStarStarStarStar5/5

This is powerful detergent! Smells wonderful and really works at lifting stains and odors.

10/15/2017
The Tide Team
We’re so happy to hear you’re a fan of our Tide Plus Coldwater, Reece! We always want to get your clothes clean and smelling great. Thanks for sharing. :)
10/20/2017
Gets makeup out of washcloths!
StarStarStarStarStar5/5

This is the only detergent I found that will get makeup out of washcloths! It works great on everything else too! I highly recommend this laundry detergent.

08/21/2017
The Tide Team
We’re glad you’re a fan of our Tide Plus Coldwater, Jan! :) We work hard to bring you the best detergent and we’re happy you found a favorite.
08/23/2017
I love Tide!
StarStarStarStarStar5/5

Please bring back the coldwater fresh scent in the smaller bottles i have to purchsse the huge tide coldwater just to get that detergent i personally love that product!!

05/24/2017
Great product
StarStarStarStarStar5/5

one day I was low on money and I found this for a cheap price and I decided to try it. i couldn't believe how great it was. I just wish I could get a big gallon of this that would help me out a lot.

12/27/2016
A keeper, I'm very pleased with this product
StarStarStarStarStar5/5

Bcuz of this product I'm able to use the coldwater cycles more often. I'm using this one the most with great results!

10/04/2016
I cannot Lie, I love "Tide"
StarStarStarStarStar5/5

Best washing detergent ever! I've used lots of other laundry detergents. Nothing compares to the "Tide"! Hey what can I say; here in Bama we roll with the "Tide"!

09/06/2016
Great scent
StarStarStarStarStar5/5

Exactly like the really old Tide Original scent. Unfortunately this one's scent is changing again :(

06/20/2016
Works great!!
StarStarStarStarStar5/5

This product works great using cold water, clothes are always clean and smell fresh.

05/04/2016
Need unscented Coldwater detergent
StarStarStarStarStar3/5

I am dismayed to find no coldwater detergents w/o fragrance. Prior to buying, I only used he unscented detergent. I am undecided whether I will repurchase. Please add free&clear to the line.

02/29/2016
The Tide Team
We're sorry you weren't completely satisfied with your Tide Coldwater, Jnet. Even though we do offer a couple Free and Gentle versions (free of dyes and perfumes), our Tide Coldwater Free is currently only available in Canada. However, we'll be sure to share your interest in the product with our team and in the meantime, it may be helpful to know that you can still wash your clothing in cold water (down to 60°F) with your regular Tide detergent. Also, if you have any further questions or would like to share more about your experience, we welcome you to give us a call at 1-855-236-3353 as we'd be more than happy to help.<!--[if ReviewResponse]><![endif]-->
03/03/2016
two recent changes i've noticed
StarStarStarStarStar4/5

the new scent is artificial and off-putting. the cap leaks and spills down the side of the container which it never did before. i like how the product works and that it for cold water.

02/27/2016
Scent has changed :(
StarStarStarStarStar3/5

Every place I have gone in my area, doesn't smell like it used to! Please tell me if you have changed it, or if the wrong product is in the wrong bottle!

12/23/2015
The Tide Team
Tide Coldwater Fresh Scent has been upgraded to a new perfume, Kristi, and will change names to Tide Coldwater Original Scent. We hope this newer scent will still provide you with a great washing experience. If you have any questions, please give us a call at 1-877-256-3265 and we'll be happy to help.<!--[if ReviewResponse]><![endif]-->
12/30/2015
This Product is exactly what I needed!
StarStarStarStarStar5/5

This Product is exactly what I needed!This Product is exactly what I needed!This Product is exactly what I needed!This Product is exactly what I needed!

12/22/2015
Its great love it use this only!!!!
StarStarStarStarStar5/5

Love tide used all my life raised my children on it over 40 years

12/10/2015
Turned our whites purple!
StarStarStarStarStar1/5

Last week my wife and I did a load of whites and noticed purple splotches all over our white clothing. We were totally perplexed as to what had happened since we couldn't find the culprit colored item. We were upset but figured it was an anomaly. This morning we took another load of whites out of the washer and realized there were purple splotches all over them as well! We had only pure white shirts in there so we're sure it's not due to transfer. Both my wife and I have been using only Tide brands since we were little kids so this was completely unexpected. We've been trying to find a solution online and so far nothing has helped. We're soaking the clothes in the tub overnight with another product in hopes of at least salvaging this load of clothes but we're just so disappointed that another load has been ruined! :(

03/30/2015
The Tide Team
We’re really sorry this has been your experience with our detergent. Since our detergents are water soluble usually rewashing the items removes any stains. We appreciate you bringing this to our attention and we’d like to make this right. Please give us a call at 1-855-236-3353 and we can help further. Lisa Tide Team<!--[if ReviewResponse]><![endif]-->
03/31/2015
Love the Mountain Spring!!
StarStarStarStarStar5/5

PLEASE bring back the Downy Mountain Spring dryer sheets so my laundry "smell" will match again!!!! I do not like either of the two scents now available, April Fresh or the Clean Breeze, if I remember those two correctly. Again, MOUNTAIN SPRING DOWNY SHEETS, please return to our store shelves!!!

10/28/2014
Best Detergent!
StarStarStarStarStar5/5

I used to use regular Tide. Then my parents started using Tide Coldwater. I switched to Tide Coldwater. Cleans perfectly, and leaves a nice, not overpowering, fresh scent. When I'm not using Tide Simply Clean and Fresh to take care of my more smelly laundry, I use Tide Coldwater. Simple and effective for all your laundry needs.

05/31/2014
Our water is too cold
StarStarStarStarStar2/5

I need to run a second rinse for my all-black clothing, otherwise I have white residue, especially on my spandex aerobic wear. We called in a repairman, and he said the machine is working well, but, in the winter, our water is too cold. Another customer commented that the American site says water should be 15 degrees. Why isn't there something on the label giving that advice?

04/05/2014
awesome
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] this works the best I've been using for 17 years and my parent's been using for 40 years

03/15/2014
great product
StarStarStarStarStar5/5

I love tide cold water it makes my laundry clean and takes out tough stains and smells great!

03/08/2014
Cleaner clothes
StarStarStarStarStar5/5

I can get cleaner clothes in cold water with Cold Water Tide than I can using warm water with other brands plus I use less liquid. I save three ways,,on hot water,my clothes are super clean with all stains gone,plus save money. If you like your family looking their best with no greasy stains or faded shirts ,GO TIDE GO CLEAN!!!!

02/05/2014
Give it a try!
StarStarStarStarStar4/5

I have used Tide products almost exclusively over the years,with satisfactory results. I had always considered Tide products better than the rest, but have been disappointed by all laundry detergents in particular. They either did not clean my clothes, as well as I felt they should, or stripped the color out of my clothes. When I saw Tide Cold Water in the stores,I was excited to try it, as I have always used cold water to clean all of my colored clothes. The fact that I am taking time to write about it is a HUGE endorsement! My clothes look and smell great! This is no small feat, as our family owns a restaurant, and my husbands clothes are subjected to grease, and a mix of smells, that tend to cling to clothes, even after multiple washes. Well, no more! I also, take care of my elderly mother, and launder her clothes due frequently, due to "accidents". In a household like mine, it seems as though my washer is constantly running. This brings me to my area of disappointment. It does not come in a larger family, or commercial size. As much as I wash clothes, it makes an already costly process that much more of a cash drain!

09/04/2013
wonderful product
StarStarStarStarStar5/5

I absolutely LOVE Tide Cold Water! I am so glad that you have made this type of wash detergent. I used to have to use lots of hot water and because of that my electricity bill was getting higher. Now that I use TCW, I save a lot of money. It removes stubborn stains and it smells so good for days. With 3 kids, it's not easy keeping up with laundry; but with Tide I can do 2 loads a day and not worry about the cost of hydro. Thanks again for such a great product!

02/21/2013
Pleasant Surprise
StarStarStarStarStar4/5

I had been bouncing around between different detergents AND liquid fabric softeners, trying to find something that didn't fade our clothes, or sour them after 2 hours in the washing machine in case I left a load to go to the store or something. I was wasting my money. I started with cheaper brands and worked my way to Tide Coldwater, sans the liquid fabric softener, I vouched for dryer sheets this time, because we are trying to save a little on our electric bill. I must say, I have experienced a most pleasant surprise in my expectations from this detergent. I was ready to give up and say they were all alike and go back to the cheapest, but Tide has cleaned our clothes wonderfully, and I have used ONLY cold water, for my whites, colors, darks, and bed linens, just to test the product at it's word. I am VERY satisfied, and when I visit the store today, I will definitely be investing in another bottle, as well as my dryer sheets. Thank you Tide Coldwater.

02/01/2013
Does almost all of my laundry
StarStarStarStarStar4/5

I wash gym clothes (cottons, dri-wear, synthetics) daily after every workout. I'm not ashamed to admit that when these clothes go in, they are soaked in sweat and smell. Because there's a load going through every day, I toss in whatever else needs to be washed as well. Tide Coldwater HE does a fantastic job every time. The only exception (and the reason I give it four stars) is that in winter it requires cool water. The water coming out of the cold tap in January through March is approximately 8°C but Tide Coldwater works best at 15°C (60°F according to the US Tide site). I adjusted the input valve on my washing machine to add just enough hot water on the warm cycle to bring up the temp in the washing tub to 16°C. Three seasons it rocks. Canadian winter may requires a little heat as municipal cold water can sometimes be too cold. Oh, and not only do the clothes come out clean and fresh, but soft. Because of the dri-wear, I never use fabric softener - and yet even the most delicate fabrics in our household come out soft.

01/04/2013
Will NEVER use again!
StarStarStarStarStar1/5

Tide Coldwater is the WORST product I have ever used! I used to be a loyal Tide user, but after using the coldwater I discovered random spots on my husband's work shirts, then again noticed bluish/purple spots on ALL our white load. This product cost my family hundreds of dollars to buy new clothes. (I always put the detergent in the water first then load the clothes in for those who question how I do laundry) This product is HORRIBLE. Don't waste your money!! You will end up buying a new wardrobe...

10/31/2012
The Tide Team
I'm sorry you had staining on your clothes after using Tide Coldwater. I'd like to assure you all of the ingredients in our detergents have been extensively tested to ensure they're safe for washable fabrics. However, certain types of materials and fabric finishes will stain if they come into direct contact with a colored detergent. Also, soil on fabrics can sometimes attract and hold the dyes in colored laundry products. Since the dyes used in our detergents are water soluble, any spots that are the result of direct contact with fabric can be removed by rewashing in the hottest water safe for the material. Stubborn stains may need more than one rewashing to completely remove. If rewashing doesn't remove the stains, it's likely they were caused by something other than your detergent. If you have additional questions, feel free to call us at (800) 879-8433. Thanks!
11/06/2012
Horrible Product- Tide Ruined my bed linen
StarStarStarStarStar1/5

I never really use Tide because I had a bad experience in the past, but the store was out of All Free and Clear ( the brand I prefer). I decided to give it a try again, thinking maybe I was being paranoid. My BRAND NEW and EXPENSIVE ITALIAN SHEETS were RUINED by Tide Coldwater. They were 100% egyptian cotton and a light to medium purple color. I removed them from the washer yesterday to discover random light pink spots and discoloration. I do not own bleach and I have never even used it before. I had washed the sheet 3 times prior with All detergent and they came out beautiful and soft. I really cant believe this just happened to me. I had spent the entire summer saving up my money to buy high quality bed linen. I work so hard to keep them in great condition and this detergent ruined them. I'm very distraught and dont even want to look at my sheets because I get so upset. Do your self a favor and do not buy Tide, Tide Coldwater, or any Tide product. While it may or may not happen to you, it is really not worth taking the chance. Just believe me.

10/08/2012
The Tide Team
We've extensively tested the Tide Laundry Detergent and wouldn't expect it to ruin your sheets or other garments. Please give us a call at (800) 879-8433 so we can learn more about what happened. Thanks for your review.
10/10/2012
StarStarStarStarStar5/5

I have used this product for months and love it, I work retail and get dirty from the type of work I do, it cleans my uniform and gets the stains out, highly recommend it.

09/21/2012
tide cold wash lol
StarStarStarStarStar1/5

this cold wash product is proof that you really need hot or warm water to wash you clothes........forget the cold wash...it doesn't work

09/18/2012
Never again
StarStarStarStarStar1/5

I love the idea of using cold water because it's more environmentally friendly but I will never buy this again. I used this to wash a couple of grey shirts that I will never wear to leave the house again because it left discolouration in the shirt!

08/20/2012
The Tide Team
Hate to hear you had stains after using Tide ColdWater. What you’re describing is unusual since our product has been fully evaluated and is safe when used as directed. I’d like to suggest rewashing the stained garment and use your favorite stain treater, this should help with stain removal. Thanks!
08/22/2012
Best Smell
StarStarStarStarStar5/5

The fresh scent is by far the best scented laundry detergent. I tend to use Downy Unstoppables but never use them when I use this detergent because the scent is already so nice. Since this is a cold water detergent I only use cold water and all my stains are removed. I recommend this detergent to everyone.

06/20/2012
Perfect for me
StarStarStarStarStar5/5

I had my laundry set to cold water option for a while and then I saw Tide Cold water laundry detergent in the grocery store.... I started using it and fell in love with it because it cleans my clothes so well and I save money by saving energy. Perfect for me and perfect for the environment!

06/07/2012
Bachelor is impressed
StarStarStarStarStar5/5

I usually buy the cheapest detergent on the shelf. Tide cold water was on sale so I tried it. I am not one to make comments about domestic products, but I was really impressed that my clothes and certainly whites came out great in cold water. Great product

05/10/2012
LONG TIME TIDE FAN
StarStarStarStarStar5/5

I have used Tide ever since I left home and had to start doing my own laundry simply because my Mother used it as well. I love Tide Coldwater as I like to think I am lowering my energy bills by washing in cold water and it works really well.

05/09/2012
StarStarStarStarStar1/5

05/02/2012
Mrs Solo Tide you do my cloths well
StarStarStarStarStar5/5

the tide that I have used for yrs. is a very good product ( BUT ) just wish it would go down in PRICE ---like the joy dish soap it got so expensive that stores don't have it on the shelves.now !! I hope this doesn't happen to (TIDE) thank you for beeing my solo tide

04/06/2012
Didn't work
StarStarStarStarStar1/5

I was so excited to use this because I've had bad luck with getting cold water to actually clean, but this detergent do any better than regular detergent. I'm not talking about stains either, just normal wear smells--like underarms, etc. :(

03/23/2012
The Tide Team
Sorry to hear you didn't care for the Tide Coldwater. I'll share your comments with the rest of our team. In the meantime, give us a call at (800) 879-8433 and we'd be happy to help.
03/26/2012
outstanading power
StarStarStarStarStar5/5

i just got tide Coldwater and is outstanding how nice does the work, my red color shirtb that i use for work got very clean and the red very vivid and quit the gray color that had also the house curtains got so white if this product is able of do this then could do much more in stains, we use to do our laundfry in cold water even in winter for care of the fabrics and is more easy to do than hot water, best regards from Santiago,Chile

01/18/2012
SAVE THE ENVIRONMENT
StarStarStarStarStar5/5

NOTHING IS MORE IMPORTANT THAN THE ENVIRONMENT SO WHEN A PRODUCT LIKE THIS DOES THE JOB SUPERBLY AND STILL SAVES ENERGY WHY NOT GO FOR IT...IT IS A WIN WIN SITUATION FOR THE CONSUMER AND FOR THE ENVIRONMENT...

12/04/2011
Tide Cold Water Mountain Spring
StarStarStarStarStar5/5

I really love the Mountain Spring scent of Tide. It is less harsh than the Fresh Scent, which I really dislike. But I wish the local stores around where I live carried the Mountain Spring in the very big jug. The one with a pour spout. They do not carry it here, and I do not even know if Tide makes Mountain Spring in that size. All I can ever find in the large size is the Fresh Scent, So I always have to buy the small jugs of Mountain Spring. Otherwise this product is amazing, and I will not use anything else ever!

11/17/2011
travelling companion
StarStarStarStarStar4/5

As retired folk, we travel to various countries where the quality of water is not always desirable but thank goodness for tide, it seems to overcome dank, smelly water. More often than not, our clothing comes out clean and fresh smelling.

11/14/2011
Ruins colors
StarStarStarStarStar1/5

My whole point of a coldwater detergent is to wash knit tops so they don't fade or shrink. I placed the detergent in the washing machine before adding my clothes. One of my light grey shirts touched the detergent, and now the areas of contact are pink! The shirt is ruined. No more Tide for me.

10/15/2011
The Tide Team
I'm sorry you had stains after using Tide Coldwater. What you’re describing is unusual and I’m sharing your comments with the rest of the team. Please be assured, our product has been fully evaluated and is safe when used as directed. I’d like to gather some information from you and share some possible causes for the staining if you could please give us a call at (800) 879-8433.
10/19/2011
Pity it doesn't come in unscented
StarStarStarStarStar3/5

I just found out about Tide Coldwater, which sounds great. I do all my laundry in an HE front-loader on either the 60°F or 95°F setting, and would be happy to have a detergent designed for that. But I can't stand the scents used in most detergents -- I always get unscented... and Tide Coldwater isn't available in unscented HE. Oh well.

09/17/2011
The Tide Team
Thanks for your feedback and I'll let the rest of our team know you'd like to see the Tide Coldwater HE in an unscented version. We appreciate feedback like yours!
09/22/2011
Tide Coldwter
StarStarStarStarStar5/5

I love Tide Coldwater. I've been using it for quite sometime. As soon as it was available on the selves to purchase. Our clothes are so clean and fresh smelling. The Coldwater Tide is just as effective cleaning our clothes as any of the other Tide Laundry Detergents. Economically it's a good value. I'm going to continue to use Tide because it's the best product to buy.

08/27/2011
Not worth it
StarStarStarStarStar1/5

So I have always been a Gain Gal But considering I have the Tide Pen and the Stain booster I purchased the ColdWater Detergent. It smells AWFUL. All my clothes Smell like they have been sitting in a wet Basement. Yes that mildew smell... I cannot tell you how unhappy I was so, I washed them again and the smell became even stronger. I tried to return it to the supermarket i bought it from...no luck so now Im stuck with this stinky soap.SMH.. Thank you but no thank you tide

07/20/2011
The Tide Team
Wow...wouldn't expect the Tide Cold Water to smell so awful like mildew. We have strict quality standards and wouldn't expect this. Please help us learn more by calling us at 1-800-879-8433. Thanks!
07/27/2011
Tide Coldwater
StarStarStarStarStar5/5

Tide Coldwater helps me reduce my energy bill. The only draw back is it's hard to find in my area. I hope this will change as more people discover how well it works.

07/04/2011
Great for motor oil! WOW!
StarStarStarStarStar5/5

My son is a mechanic, his first job,anyway he comes home with black motor oil on his jeans daily. I put tide on them in the am and wash them and lunch and they look new again. I was shocked the first time. He could care less, of course, but mom does. Thank you Tide Coldwater for making a mom proud. It also saves money and the environment. Can't beat it in anyway.

07/03/2011
LOVE IT!
StarStarStarStarStar5/5

Although I sometimes have a hard time finding it in the stores, I find that my clothes are cleaner and my whites are MUCH whiter than any other product. I love it!

06/25/2011
Amazing
StarStarStarStarStar5/5

I really love this product. I tend to get stains on my clothes and I get messy easily, so it's great to have a laundry detergent that not only gets my clothes clean, but also saves me some money on m energy bills. Keep up the good work, Tide!

06/11/2011
Tide My Choice for forty years!
StarStarStarStarStar5/5

Tide is the one and only laundry detergent for our household. I remember when you could get a box (all that was available) for .49 cents. Still does the job it always has, Cleans our clothes! Smells so good and no one breaks out, that happened 39 years ago when I had babies and LOTS of diapers!!! thought I could save $ on a less expensive brand, oh boy, major mistake. It's Tide for Me, Loyal

05/06/2011
Please make this in Clean Breeze scent!
StarStarStarStarStar4/5

I recently switched over from Tide with bleach alternative to see if we could save some money. I'm really disappointed that this isn't available in my favorite scent, "clean breeze." "Fresh scent" smells OK in the bottle, but to me it leaves the clothes smelling what I can only describe as "soapy." Mountain scent is too strong. "Clean breeze" is subtle and very pleasant! Please consider adding it to more Tide products!

04/30/2011
Well water
StarStarStarStarStar4/5

We have a well and discovered that Cold Water Tide works the best for us. We don't use warm or hot water to wash our clothes and well water is much colder so that other detergents just can't compete.

04/20/2011
StarStarStarStarStar5/5

We Love tide,have tried other products has never happy, i always use tide,clorox bleach & downy. If u use cold water,will it still disnefect your whites ?

04/12/2011
Best cold water detergent
StarStarStarStarStar5/5

I have tried other laundry products always come back to Tide Coldwater. I refuse to use warm or hot water for my laundry and Tide Coldwater is the only product I have been able to find that will clean well with cold water washing.

04/10/2011
Dissapointed
StarStarStarStarStar2/5

Really not happy with Tide Coldwater. Love the smell but it did no better than regular detergent in cold water. My 3 year old had ketchup on his shirt and even after soaking the whole load for 30 minutes it was still there. I think I'll stick with a less expensive detergent and just pretreat the ocassional spot.

04/10/2011
The Tide Team
I am sorry you were disappointed with the stain removal of the Tide Coldwater. I will certainly pass your comments along to the rest of the Tide team. Sometimes just pre-treating with a small amount of the detergent directly on the stain will be beneficial. Have a nice day.
04/14/2011
best rated laundry product 2011
StarStarStarStarStar5/5

I will be 60 this year and I have always had a fetish: I LOVE perfectly clean clothes. I grew up using Tide and it worked so great that I have used it forever. This year consumer reports said Tide Coldwater Liquid was the best product at the best price. then added: if it cleans this great in cold water, imagine how it will clean in other temperatures. (ps I've tested all products...I love Tide! thank you)

03/05/2011
Cold Water Tide
StarStarStarStarStar5/5

Absolutely the BEST cold water detergent on the market. I've tried many different brands throughout my 45 years of marriage but have always returned to Tide. Now I've got my adult children all using it b/c with Tide, there's never a need to second wash items b/c dirt and stains don't come out. Does the job the first time. Makes my life easier and my wash day shorter (which used to be everyday when my 4 kids were growing up).

02/01/2011
Love it LOVE IT!
StarStarStarStarStar5/5

I love the Tide Coldwater!! What a difference in the rinse...the clothes don't have the soapy residue, or look dingy! My only problem is that I am having trouble finding the Fresh Scent. Mountain Spring abounds, but I prefer less scent remaining on my clothes. Thank you!

01/23/2011
thank you tide
StarStarStarStarStar2/5

thanks for staining blue spots on clothes for my science fair project :)

01/22/2011
love it!
StarStarStarStarStar5/5

I started using Tide for cold water when my daughter told me how much she loved it. I buy it all the time now. The frangrance is light and amazing, I fing myself smelling my clothes as I wear them! And my clothes come out clean! The only thing i want from Tide is a coupon for it!

01/12/2011
tide cold water or even regular hot water
StarStarStarStarStar1/5

i am really unhappy with the tide these days i have had several items of clothing ruined from the detergent leaving blue spots all over them especially the lighter clothes a big dissapointment for me and i have been loyal to tide for 30yrs

01/11/2011
The Tide Team
I'm sorry you had blue spots on your clothes after using the Tide Coldwater. What you’re describing is unusual and I’m sharing your comments with the rest of the team. Please be assured, our product has been fully evaluated and is safe when used as directed. We would like to gather some more information from you regarding this situation. Please call us with the product handy at 1-800-879-8433.
01/13/2011
Horrible
StarStarStarStarStar1/5

I always wash with cold water so i assumed buying tide coldwater was the way to go. Big Mistake!!! Did not even touch any kind of stain. the macaroni stain on my daughters shirt remained in the same spot, none of my clothes looked remotely clean, and acti lift is a joke! I do not recommend this product to anyone

01/02/2011
The Tide Team
I'm sorry the Tide Coldwater isn’t cleaning as well as you expected. Please be assured Tide Coldwater has ingredients that will aid in typical coldwater washing to remove even stubborn stains. If needed, you can also use it in the hottest water safe for fabrics. For more difficult stains you can pre-treat directly on the stain. Keep in mind you want the water to be at least 60 degrees. If necessary you can run it on hot for a few minutes and then move the dial to cold to get the necessary temperature to 60 degrees. I hope this information is helpful.
01/06/2011
Great for Darks
StarStarStarStarStar4/5

I bought Tide Coldwater for my dark clothes as I am a freak about maintaining my colors for as long as possible. I am the type of person that seperates all colors pinks, reds, blues...etc. I only use Tide Coldwater on anything with color and I love it. I also have very sensitive skin and have been using the Mountain Spring without any issues though I am going to try the Free now that its available. Thank you Tide for saving my darks and saving me money!

12/30/2010
Tide Acti lift cold water
StarStarStarStar