Revolutionary innovations that make our lives simpler and more convenient? Yes, please. Since we all are multi-tasking women with only 24 hours in the day, we need, and always have needed, smart innovations that save us time and our nerves. Let’s take a good look at some of the great innovations that have simplified the lives of modern women over the course of fashion history.
1910s The Modern Bra
Up until the creation of the bra, ’intimate apparel’ had consisted of heavily-boned, tight-laced corsets. The bra brought with itself a whole new attitude to women’s underwear. It was indeed now an item of intimate apparel. Mary Phelps Jacob got the ball rolling and innovations developed as women found their new freedom of movement very liberating. The bra today is as much a practical item as it is a fashion accessory.
1910s The Mascara
A chemist named T. L. Williams invented the modern mascara in 1913, when he created it for his sister. This early mascara was made from coal dust mixed with Vaseline petroleum jelly. The coming decades proved that invention has a place in the vanity table drawer – so it evolved and took on the form that we all know and use today. This little tube with a spiky wand has helped women achieve thicker, longer, fuller lashes at their convenience ever since its creation. Compact beauty that modern women can’t live without.
1920s The First Hair Dryer
The first hair dryer was actually the vacuum cleaner. Around the turn of the century, women dried their hair by connecting a hose to the air vent of their vacuum cleaners. The front of a vacuum cleaner sucked the air in, and the back blew air out, where the hose could be attached to either end.
In 1920, the first hand-held electric hair dryer came on the market. However, it was extremely large and heavy, not to mention frequently overheated. Since then, thousands of patents have been issued for different hair dryer designs, but most of them have only tweaked the outside packaging of the hairdryer so that it looks more aesthetically appealing. Aside from the addition of some safety and other features, the inside of a hair dryer hasn't changed that much over the years. How could a modern woman who desires perfect hair in just minutes live without it?
1920s The Trouser Suit
Coco Chanel revolutionized women's lives by simply introducing them to the joys of the trouser suit. This style revolution is unrivalled and made trousers not only acceptable, but also a fashionable and casual choice for women.
Innovations that Improved Our Daily Lives_coffee
1930s Instant Coffee
The enjoyment of the taste and invigorating effects of a cup of coffee was first made easier in the thirties when the freeze-dried, granulated instant coffee was invented. The main advantage is the simplicity of preparation that leaves more time for the taste experience itself and fits in perfectly into any busy lifestyle.
1950s The First Disposable Diaper
Frustrated by the thankless, repetitive task of changing her youngest child's soiled cloth diapers, Marion Donovan crafted a diaper cover to keep her baby dry. Donovan sat down at her sewing machine with a shower curtain and, after several attempts, completed a waterproof diaper cover. Donovan received a patent in 1951. Thanks to her, modern mothers can now throw out their frustration into the bin along with the soiled disposable diapers.
Innovations that Improved Our Daily Lives_suitcase
1970s The Suitcase with Rollers
Travelling has always been a great experience, but the getting there… not always. Debating what to take then realizing your suitcase is not big enough, or having a suitcase that's the perfect size, but that's impossible to lift on your own... these dilemmas can be stressful. Luckily, the seventies brought a solution for travelling women. Well, they haven’t invented the bottomless suitcase, but they did invent the rolling one. It doesn't help you with the ‘What?’, but it certainly makes the ‘How?’ easier.
1980s The Epilator
Nowadays, the justification for this innovation seems almost unnecessary. But it wasn't always the case. It was only in the 80s when women started paying close attention to hair removal due to the revealing fashion trends. The first epilator appeared in 1986, which incorporated a coil spring that rotated, catching hairs in the spring and pulling them out. Since then, technology has evolved and the aim has changed slightly as well. We not only want silky-smooth skin, but we want it to stay that way for weeks. Because we just have better things to do than remove hair.
2012 - Tide PODS®
A 21st century innovation for a 21st century woman. We have so many things to do and doing laundry is just one of them. Though it is an important thing, why shouldn't we take care of it in an easy, but efficient way? Fortunately, to make your life easier, there’s Tide. It’s pre-dosed, giving you stain removal, cleanliness, and brightness. How convenient.