Tide Plus Ultra Oxi White and Bright Liquid Laundry Detergent

[This review was collected as part of a promotion.] I’ve always used the original Tide so I was happy to try the Ultra Oxi White +Bright Tide detergent, especially right before baseball season. This Tide worked just as well as the original and definitely helped make my son’s white baseball pants even whiter. The scent was kind of strong but not unpleasant. I’d recommend this detergent to people who want to keeps their whites white.

[This review was collected as part of a promotion.] Tide ultra Oxi White and Brightening does a great job on cleaning tough stains. I like that you only need a 1/2 capful for a large load . This will definitely become a detergent I use again.

[This review was collected as part of a promotion.] This is a nice detergent that smells nice and cleans your clothes well. My clothes smell fresh and it doesn't feel like it leaves behind any residue on the clothes. I have noticed that my colors seem brighter and my whites seem whiter which I love. Lastly, I have a medical condition that makes my skin very sensitive but this laundry detergent hasn't caused any problems or reactions so I believe it is sensitive skin approved.

[This review was collected as part of a promotion.] Tide was already my favorite laundry detergent brand because as a girl was sensitive skin it has never irritated me like some cheaper brands do. The tide oxi-bright has to be by far the best I’ve tried so far. It’s gentle on colors so I am using it in every single load, and for once I feel like I don’t smell like I have two cats. Love tide, and love this.

[This review was collected as part of a promotion.] Nice large quantity, I like the see through lid so I know exactly how much I'm putting in. It does seem to leave a light residue though. Not sure if it's my washer or what it is. It does have a scent to it. I do feel like It does clean clothes well as far as taking the stinky smell from clothes. This I feel with the size will last a while as well

[This review was collected as part of a promotion.] This detergent is so awesome ! I used it to wash my white sheets, and they actually came out brighter! Definitely has a strong cleaning power and fresh but subtle scent. I definitely recommend!

[This review was collected as part of a promotion.] The scent is amazing. It smells blue and like tide but not so strong. I used it and honestly my clothes felt cleaner, soft, and had a light smell of the tide. It’s a small bottle but all you need is a bit. Totally worth your money.

[This review was collected as part of a promotion.] I don’t like to use bleach because of the smell and how easy it is to ruin other colors. This white+bright is a good alternative to the bleach. Smells great and works well though I don’t know how much it helps whiten and brighten but maybe would be better from the newer clothes onward. Overall I would purchase again!

[This review was collected as part of a promotion.] I absolutely love using the original Tide for my laundry, it is always good at getting my clothes nice and clean. Ultra Oxi White + Bright is even better with getting stains out and making whites brighter. Leaves my clothes smelling fresh and clean. Bottle and cap is easy to use and dispense the right amount of detergent. Definitely recommend buying a bottle or two at its price.

[This review was collected as part of a promotion.] This laundry soap was perfect for washing whites. It made them look like I just bought my white socks from the store. I highly recommended this detergent to anyone who is interested in trying a new laundry detergent.

[This review was collected as part of a promotion.] Great value for the money. The scent was very pleasant and it didn't fade the clothing. Tide has always been a trusted detergent in this home and it will continue to be.

[This review was collected as part of a promotion.] We’ve pretty much always been a Tide only household, both while growing up and now that I live on my own, and this product only adds to that. The clothes end up looking or feeling cleaner, my Dad’s work clothes don’t have a musty smell, and the colors on everyone’s clothes stay intact.

[This review was collected as part of a promotion.] I was surprised by this product. It cleaned my husband’s muddy work clothes on the first wash. It even removed stains without pretreatment. It also left a nice clean scent on the clothes.

[This review was collected as part of a promotion.] Love this laundry detergent for my whites! I have white sheets, towels, and wear a lot of white, and this detergent has made my whites look whiter and brighter without stain removers or bleach.

[This review was collected as part of a promotion.] Tide has consistently met my expectations, being my preferred detergent brand. The scent of Ultra Oxi white + bright is impressive, leaving a nice smell on clothes. While I haven't used it with whites, it's a reliable detergent option. I received this product for free from Tide and Influenster in return of my honest review.

[This review was collected as part of a promotion.] Tide Ultra Oxi White + Bright, Liquid Laundry Detergent. Tide has a long history of producing excellent laundry detergents, but the Ultra Oxi White is my favorite. It is very affordable and has a great smell. As a mom of daughters who play softball and wear white uniforms, this detergent is a lifesaver. I can easily pre-treat and wash my daughter’s white pants, and they come out looking fresh. Previously, I used to struggle with having to pressure wash the pants. For heavily soiled items, I sometimes let them soak in this detergent. I am a big fan of this product and it will always have a place in my laundry room.

[This review was collected as part of a promotion.] I quite like this laundry soap. The package is very convenient for storage. It left my clothes feeling And smelling very clean. It’s a very standard laundry detergent scent which is nice. I have sensitive skin, so I don’t use detergents that are heavily scented. I will definitely be purchasing this again in the future!

[This review was collected as part of a promotion.] I never used Tide before until I used this one I feel in love I love how clean my clothes smells I love how well packaged it was and how affordable it cost and how much my clothes came out very clean. I would recommend this to everyone.

[This review was collected as part of a promotion.] Tide is the standard for great quality and performance! Impressive stain removal and brightens my dull whites. A secret weapon in any laundry room!

[This review was collected as part of a promotion.] I received a sample of Tide Ultra Oxi White+Bright Liquid Laundry Detergent from Influenster in exchange for my honest review and opinion. Tide Ultra Oxi White+Bright liquid laundry detergent works the best iny opinion! It's powerful, gets the job done, smells great, and always gentle on your washing machine.

[This review was collected as part of a promotion.] It has a refreshing clean laundry scent, it left my laundry very clean, it’s very effective. The amount of laundry loads you get for the price is very affordable!

[This review was collected as part of a promotion.] The product works really well. Ive been struggling with potty training my son, this product definitely gets any deep stains or smells out. Also makes clothes brighter

[This review was collected as part of a promotion.] Tide is always a go-to brand for my laundry detergent. It gets everything clean, keeps my socks white and the scent is amazing. It is a lot of detergent for what it costs and lasts for months. Thank you Tide!

[This review was collected as part of a promotion.] Another great detergent from Tide. Have recently laundered all my white bedding with Tide Ultra Oxi White and my sheets have never been cleaner. Great cleaning power with a pleasant scent.

[This review was collected as part of a promotion.] I enjoyed this product more than I expected to. This got our funky camping clothes amazingly clean, and free of any residue. The scent is not overpowering like many other detergents and smells very fresh. If using the cap to measure, it does get a little messy to put back on after using.

[This review was collected as part of a promotion.] Unfortunately, I received this product with holes in the bottle so a substantial amount of the product had leaked out. With that being said, I am a tried and true fan of all Tide products. The Oxi White & Bright Tide is a wonderful addition to the brand. My clothes have come out cleaner and smell so fresh! The colors are bright and vivid. Any stain that may be on my clothes is immediately removed after washing! This is a must try!

[This review was collected as part of a promotion.] This is my go to laundry detergent. The cleaning effect is pretty powerful. The cloth smells fresh and clean after washing. I also like how the cap is a measuring cup which shows you how much you need for each load of laundry.

[This review was collected as part of a promotion.] Good product, after use clothes lasting freshly longer and smelling great. It gives better look and decent stains removal. Keeps colors bright

[This review was collected as part of a promotion.] This worked wonders for my child’s sports uniforms that are constantly causing me stress trying to get them clean! Seems like a good price and smells great! It did cause a slight skin irritation on my toddler but we just stopped using it for her clothes and it’s all good!

[This review was collected as part of a promotion.] I was so excited to try this tide. I usually use the original and when I received this version I was happy because I knew it would leave my whites whiter and my towels extra clean. The scent is very nice and you will definitely get what you paid for. Whiter and brighter and clean clothes.

[This review was collected as part of a promotion.] I have used this detergent on whites and colors. It leaves your laundry soft and fresh smelling for weeks. The scent may be too strong if you are sensitive to fragrance. It really lasts a long time. As far as whites, I feel it’s kept new whites looking new however, it won’t do much for things that are already dingy or yellowed. I did use it to wash my kitchen rugs as well, and felt they were much brighter and cleaner afterwards.

[This review was collected as part of a promotion.] Thus far, this laundry detergent has satisfied me. Firstly, I can be certain the product was created with high-quality ingredients based on the brand! I also appreciate how simple it is to remove the detergent measuring cap off the bottle! Furthermore, the cap's size is excellent! The cap’s design lets the left over detergent to fall back into the bottle without leaking. Laundry can be done in both little and vast amounts. I appreciate that the detergent bottle is large and has a long shelf life. The fact that this detergent has an odor eliminator is its best feature! Your clothes smell wonderful and are incredibly clean! I have children, so this is fantastic! Additionally, it's designed for HE machines, so you truly It's not necessary to use a significant amount of detergent for every load. Even when you're washing a big load of laundry, a small amount really does go a long way! Additionally, this detergent removes stains quite simply! Every time, it leaves clothing looking brand-new and fresh! Yes, I do suggest using this washing detergent. It's a really good detergent that does its job rather well. You won't regret trying it if you do!

[This review was collected as part of a promotion.] First time trying this one. So far love how my clothes are clean and smelling out of the washer and smelling great out of the dryer too. A little goes a long way and I will continue buying

[This review was collected as part of a promotion.] I've used Oxi White before and I really like it! It does a great job at removing stains and keeping my whites bright. I find that it's effective even on tough stains like coffee or grass. Plus, it has a nice fresh scent. Overall, I would definitely recommend Oxi White for keeping your whites looking their best! 😊👕🌟

[This review was collected as part of a promotion.] This was very easy to use and washed the clothes great! The smell was wonderful and the clothes smelt clean. I would recommend this item to anyone.

[This review was collected as part of a promotion.] My clothes smell amazing! With just a little bit this detergent cleans my clothes well. It leaves my clothes looking bright. I really like this product. I quit using it when my daughter was younger because she would break out. I tested it and she hasn’t broke out so I’m happy that I can start using it again.

[This review was collected as part of a promotion.] I love the tide brand, this is the brand that I use daily anyways. So receiving this was a blessing because laundry soap is expensive today. This play dry soap not only leaves your clothes smelling fresh but leaves them soft as well.

[This review was collected as part of a promotion.] This stuff works great, as you would usually expect from Tide products. Gets our clothing smelling, looking, and feeling very clean and fresh. Definitely gets rid of the “man stink”. It’s a decent price, smells great, and gets the job done right...

[This review was collected as part of a promotion.] Product left my clothes clean and still looking new! It doesn’t take much product either! My clothes were also left smelling clean! I would recommend again!

[This review was collected as part of a promotion.] Tide has always been a tried and true laundry detergent in my household and ULTRA OXI WHITE + BRIGHT is a total game changer! The cleaning power is even better than before with the added power of OXI with the bonus of it being safe in colors is a huge bonus I might add. I find that it is very effective on stain removal and getting out even the toughest stains and odors. The packaging is very nice as well with a comfortable handle that has a view down to the bottom to help let you know when it’s time to grab a new bottle so you’re not relying on just the weight! Another great thing about Tide OXI white + bright is that it is HE Turbo for ALL machines! The original scent is the best scent the leaves you with the most refreshing fresh laundry scent that lasts. The 1.86L bottle can wash up to 44 loads and is a great value for the money! I would highly recommend this product over other brands and options on the market!

[This review was collected as part of a promotion.] The scent is refreshing and leaves your clothes clean. The detergent has lasted a long time. This seems to be a great affordable option. Highly recommend.

[This review was collected as part of a promotion.] This is a strong detergent. I use it specifically for my doggie’s items and bedding. It takes away the pee smell and all the stains. I first used it with my clothing and my 9 month old baby’s clothes and unfortunately it gave her a really bad skin reaction so cautious if you have a baby.

[This review was collected as part of a promotion.] This laundry detergent takes clean laundry to a whole new level. There is a noticeable difference in brightness, the thickness of the detergent give confidence of quality ingredients and the smell…it’s magical. Your clothes smell amazing throughout the entire wash dry process. This is worth paying the extra money for.

[This review was collected as part of a promotion.] tide is such a great brand with great product. this specific laundry detergent genuinely brightened my clothes like i just bought them + it smells amazing!! you HAVE to try!

[This review was collected as part of a promotion.] This laundry detergent has left my clothes feeling sooo clean and fresh. The scent is so good and stays on my clothes and sheets for a long time. We washed our sheets in it and it still smells good after 1.5 weeks!

[This review was collected as part of a promotion.] Impressive. I was sent this to try and review, and I was pretty impressed with the results. I’m usually a Tide user (as I feel like it is the best value for money), but never the “fancier” types. I tried this on two loads: both mixed colors and fabric types and one cold water and one warm. Both loads came out clean and the whites did seem brighter. I really like that there was no overpowering scent, just clean. I would buy this again.

[This review was collected as part of a promotion.] As an essential component of household cleaning routines for generations, Tide Ultra Oxi + Bright laundry detergent continues to hold its place as a reliable and effective solution for achieving clean, fresh-smelling clothes. One of the standout features of this detergent is its powerful stain-fighting formula. Whether it's grass stains from outdoor play, food spills from messy meals, or the inevitable dirt and grime that daily life brings, Tide consistently proves its ability to tackle tough stains with ease. Even stubborn stains that have set in for days often surrender to Tide's cleaning prowess, leaving garments looking as good as new. Another aspect that sets Tide Ultra Oxi + Bright laundry detergent apart is its compatibility with a wide range of fabrics and washing machines. Whether you're washing delicate silk blouses or sturdy denim jeans, Tide's gentle yet effective formula ensures that your clothes are treated with care while still receiving a thorough cleaning. Moreover, it works efficiently in both standard and high-efficiency (HE) washing machines, providing versatility for all households.

[This review was collected as part of a promotion.] I received a full sized sample through Influenster for Ultra Oxi White + Bright, Liquid Laundry Detergent. This stuff smells so good and my clothes are bright and clean . I’ve never tried this before and Thai will definitely be added as an every day staple for my family’s laundry routine !’

[This review was collected as part of a promotion.] I used this product on my laundry loads that had white base with color in them. I recently had issue with another Tide product that was supposedly safe on colors that ruined some of my darker clothes but this was perfect & I had no issues! My whites came out clean & gleaming, & the colors were bold. I do not have a HE washer & used less than the recommended amount. A few stubborn stains were gone & the clothes came out of the washer smelling fresh & clean, no strong deterhent scent, which is the way I want them. I'm generally happy with their products and this did not disappoint!

[This review was collected as part of a promotion.] Love this detergent but the packaging is awful! The pour spout was already broken when I received it, but the plastic is the most thin piece of plastic I've ever seen in a detergent bottle. As a result the liquid made a huge mess when I poured from it the first time. We were able to remove the plastic entirely but it's still messy. Beware of you purchase this size!

[This review was collected as part of a promotion.] This laundry detergent did a fantastic job at cleaning my white clothing and helped to prevent any dinginess. The scent was very fresh and left my clothes smelling clean all day.

[This review was collected as part of a promotion.] I really love the scent it is very strong and makes my laundry room smell great. I have stopped using tide in the past because of the price but it works very well. I only use a small amount and the clothes were clean.

[This review was collected as part of a promotion.] Tide has always been a great brand. This Oxi White plus Bright definitely did its job when doing my laundry. It also smells good and a good quality of detergent. I’m definitely pleased.

[This review was collected as part of a promotion.] Our favorite brand!! It cleans so well and smells great. Small package but ok value for money. we pay a little more for a better job done washing the clothes.

[This review was collected as part of a promotion.] This detergent smells amazing and leaves my clothes smelling AMAZING after the wash. The scent last so long on washed clothes. It’s easy to use. Tide never disappoints. The value is great for the price. I highly recommend

[This review was collected as part of a promotion.] Tides Oxi White and Bright liquid detergent gives a great cleaning boost to my whites . It has a nice fresh scent. The bottle looks small but it can wash 44 loads of clothes. While my usual detergent is another brand, I was pleasantly surprised with the cleaning power of this detergent. I would definitely use again

[This review was collected as part of a promotion.] I love Tide products, always have and always will thanks to this detergent. My socks and white tees have never been this white or bright since I first bought them. Definitely does what it says!

[This review was collected as part of a promotion.] Tide laundry detergent is my go-to detergent, so I was excited to try the Tide Ultra Oxi White and Bright detergent. It is pretty straight forward to use and leaves clothes smelling nicely. It is a good detergent but I'm not sure that my whites are whiter or my brights are brighter.

[This review was collected as part of a promotion.] I received this complimentary from Influenster for my honest review, Love this detergent from Tide! Cleans my clothes very well and leaves them very fresh smelling. I use it to wash and keep whites clean. Seems to do better than regular soaps. Just don't mix with colored clothing. Tide is all I will ever use!

[This review was collected as part of a promotion.] I really like this detergent! It definitely makes your clothes look brighter and whiter/takes out that yellow look from the whites. The scent is nice too!

[This review was collected as part of a promotion.] I absolutely love the scent of this product. I can not stop smelling my laundry because it smells so good. It got all of my stains out and a little bit went a long way! I am very impressed

[This review was collected as part of a promotion.] Scent is not overly strong cleaning always a great brand. Value is expensive so definitely worth investing in good laundry detergent. Effective yes and helps remove light stains

[This review was collected as part of a promotion.] I recently tried Tide Ultra Oxi White + Bright, and it's impressive! It brightens whites without bleach, works in cold water, and is gentle on colors. No pre-treating needed—it simplifies laundry while delivering brilliant results. Highly recommend!

[This review was collected as part of a promotion.] Tide never fails me! From fragrance to cleansing ability it does it all. It is not to harsh on clothes and love the fact there is something which can be treated on both colored, whites. I love this product!

[This review was collected as part of a promotion.] I revievd this on purpose to try. I love that it has oxi clean feels like it cleans better than some other detergents. Clothes come out smelling fresh. Sleek bittle and easy to store. Great value. I would buy again.

[This review was collected as part of a promotion.] I hadn't used a Tide product in a while, so was excited to receive this to try. I loved it. It got my clothes so clean. I loved the fragrance. It was so effective on any stains I had. Definitely would buy!!

[This review was collected as part of a promotion.] I love Tide! It’s scent is fresh and clean. It works well and you don’t need as much as the packaging tells you. A little goes a long way. I’ve used tide for years and this product is also great. It protects my colors and leaves them vibrant while also cleaning my whites.

[This review was collected as part of a promotion.] So I always thought I was allergic to tide but I decided to get it a try and oh my wow!!! It makes my clothes look and smell so good. You don’t have to use very much of it so the value is really good! I think I will be using more tide!

[This review was collected as part of a promotion.] I'm a Tide girl through & through. However, I've always added oxiclean separately to my laundry, as with 2 teen boys, it's desperately needed! This detergent saved me this extra step! Clothes come out bright, clean and smelling fresh! A big task, especially with their sport clothes!

[This review was collected as part of a promotion.] Tide is always a trusted brand and this product also lives up to the tide promise. I normally use Percil so I have based my views comparing the two. In terms of cleaning power, tide definitely cleaned better but in terms of the fragrance, the tide was too overwhelming. Even using the smallest amount of detergent left our clothes with a really strong scent. I did really like the measurements on the cap because I felt like they were more realistic and helped ensure that I wasn’t adding too much liquid for my machine.

[This review was collected as part of a promotion.] This helps my clothes wash really nicely and it does a proper wash. The scent is also good but not too strong which is good. The price is good for the auditu and quantity

[This review was collected as part of a promotion.] The detergent works really well. Cleans very nicely and brings out a nice clean smell. Easy to use and doesn’t stain the clothes after washing it. Definitely worth it.

[This review was collected as part of a promotion.] I recently tried Ultra Oxi White + Bright Liquid Laundry Detergent, and I'm impressed with its ability to brighten my white clothes. After using it for a few washes, I noticed a significant difference in the brightness of my whites. However, I didn't observe any noticeable difference in my colored clothes after using this detergent. One aspect that I believe Ultra Oxi White + Bright could improve is its packaging. As an environmentally conscious consumer, I am concerned about the impact of plastic waste on our planet. It's disheartening to learn that 500 million laundry detergent jugs end up in landfills every year. I urge the company to consider more sustainable packaging options, such as biodegradable or refillable containers, to reduce their environmental footprint. Overall, Ultra Oxi White + Bright is a great choice for brightening white clothes, but I hope to see improvements in its packaging to align with eco-friendly practices.

[This review was collected as part of a promotion.] This is a really good detergent! I put a Jean jacket in the wash that had black grease stains and was just dirty around the cuffs. When it came out of the washer and dryer it smelled amazing and got all the stains out PLUS made the fabric brighter like the bottle says. I would definitely buy this detergent.

[This review was collected as part of a promotion.] I am a Tide person! The best laundry detergent by far! Best stain remover. It Smells amazing!, long lasting freshness. I love it, I have kids this laundry detergent have passed the test 10/10

[This review was collected as part of a promotion.] This little container packs a whalop! It's super concentrated, so a very little goes a long way. I use have of the smallest line. Otherwise, it's almost too much, and you need to run an extra rinse cycle.

[This review was collected as part of a promotion.] so happy to have received this product. it is very effective in brightening your white clothes and making the overall scent of your clothing smell good. the packaging is great and it’s such a big bottle it lasts for a while

[This review was collected as part of a promotion.] Cleaning power is unbelievable, it's so white! I never had any laundry detergent like this. It also doesn't smell strong of chemicals like other ones. Packaging is easy to put in and I think it's good value for money

[This review was collected as part of a promotion.] Turning laundry day into something a bit magical, Tide Ultra OXI has been like finding a little laundry fairy in a bottle. It's kind of heartwarming to know it's America's go-to detergent. This little wonder not only waves goodbye to the meanest stains but also whispers away those stubborn odors, leaving everything snuggly fresh. Its magic potion is more concentrated now, so a little goes a long way. And oh, measuring the perfect amount with the cap? Absolutely fuss-free. Whether it's a cozy blanket or my favorite tee, Tide Ultra OXI makes everything feel just right. It’s like a tiny hug for my clothes every time they take a spin.

[This review was collected as part of a promotion.] Trusty Tide product, not sure if it's value for money because it was sent as a sample, but the product seems high quality and was effective at removing stains. Scent is not too strong

[This review was collected as part of a promotion.] I’m a tide fan anyways. but this white and bright is very powerful. I like how effective is it for whites and light colors without the need to wash them on a separate load.

[This review was collected as part of a promotion.] Positives: I’ve used this detergent on white, colorful, and black loads, and my items have come out clean with no noticeable fading. I was especially impressed that the detergent removed body odor from workout clothes! I use no more than 2 tablespoons per large load, and the detergent is still very effective on odors. Negatives: This detergent is a bit too scented in my opinion, but at least the scent is a softer, more muted scent than most other major brands. I also noticed that the detergent alone didn’t get rid of tougher dirt and paint stains on my kids’ clothes, so an additional stain remover is needed for some stains.

[This review was collected as part of a promotion.] Amazing! It smells great and is easy to store and use. Definitely recommend for its effectiveness and cleaning. It helps a ton! Worth every penny!

[This review was collected as part of a promotion.] Okay I love this. Smells great, gets my clothes SO clean. And I have teenage boys so that’s saying A LOT! I will definitely be repurchasing this. The clean smell lasts forever and my colors are brighter and blacks are crisp.

[This review was collected as part of a promotion.] Ultra oxi white laundry detergent is the perfect 👍 detergent I used smells clean 🧼 protect the colors Brightens whites without bleach I recommend it 👍

[This review was collected as part of a promotion.] This is an incredible laundry detergent. I still love a liquid. It has a great smell to it. It also has great cleaning skills. It gets out those rough stains.

[This review was collected as part of a promotion.] I really loved the scent of this detergent! I only used a little and felt my clothes got super clean. I am excited to keep using this as I was all my clothes today and love that it makes whites bright and colors vibrant.

[This review was collected as part of a promotion.] This laundry detergent surpassed my expectations. Excellent stain removing capabilities. Smells good, but not over powering. Clothes are clean and fresh smelling after every wash. It is also concentrated so not much is needed to complete a full cycle

[This review was collected as part of a promotion.] I am happy with this laundry detergent so far. First of all, because of the brand, I know that it's made with quality ingredients! I like that the cap used to measure the detergent, is really easy to take off of the bottle too! And, the size of the cap is nice! You can do smaller loads of laundry, or large loads of laundry. The size of the bottle of detergent is also big, and lasts quite a while which I like! The best thing about this detergent, is that it has an odor remover in it! So, you get really clean clothes, and they also smell good! This is great, because I have kids! It's also made for HE machines, so you really don't have to use much detergent for each load either. A little actually goes a long way, even if you have a large load of laundry! This detergent also gets out stains really easily! It leaves clothes looking new and fresh each time! I do recommend this laundry detergent. It's just a great detergent and works really well. Give it a try, you will be happy that you did!

[This review was collected as part of a promotion.] the smell is light, not bad. it works, but it seems like you have to use a lot for 1-6 on their lid. i can’t say how well it works on the white and bright aspects, but it seems to help

[This review was collected as part of a promotion.] Not going to lie, I haven’t used a tide product in years so I was looking forward to seeing if Tide had held up over the years. And this oxi blend was awesome. The only 2 possible cons is 1) how scented it was and 2) how mega sudsy it was. Maybe I’m just sensitive but if you like mega scented detergent - this is gonna be your jam. But be mindful of how much soap you put in bc the suds were NO JOKE.

[This review was collected as part of a promotion.] All you need is 1 cup of detergent for a full load to get fresh and clean. My kid wet the bed sheet and the comforter. It was pretty much smell like urine all through the sheet. After 1 wash and it was all new fresh again.

[This review was collected as part of a promotion.] I love this Ultra Oxi White +Bright Tide liquid laundry detergent so much. It made my clothes look super clean my white clothes were definitely whiter and my light clothes were definitely brighter. I also loved it’s scent as it smelled super fresh and it lasts for a long while as well which is such a plus. This was definitely a game changer for my light colored clothes and will definitely buy it again in the future. I love how this enhanced my clothes and made them look and feel cleaner. Two great brands colliding and I’m here for it!

[This review was collected as part of a promotion.] This tide smells amazing I used it for the first time time and I have to say i will definitely be purchasing. I struggle to wash my whites and you can definitely tells a difference with all clothes

[This review was collected as part of a promotion.] This is an awesome laundry detergent. It gets clothes clean, getting rid of stains and keeps colors bright. Also gives your clothing a clean, fresh smell.

[This review was collected as part of a promotion.] I noticed with the particular kitchen towel I included in image that the red was way brighter than it was before washing it with this detergent. I don't use standard detergents often bc I have sensitive skin and my son has eczema but I figured I'd try this on something neither of us have near our skin and it definitely cleaned it thoroughly and brightened it up.

[This review was collected as part of a promotion.] This detergent is pretty good. I still prefer pods, though. The packaging is okay. The scent is what I expected, the original tide scent. The cleaning power was also just okay, in my opinion. Didn't blow me away or anything, but it worked fine. I do like the fact that it was good for a mixed load of colors and whites. It also did seem to be very effective at tackling those awful odors on my husband's socks. I definitely do recommend, especially to people who don't care for using pods.

[This review was collected as part of a promotion.] How did I get this table cloth this white for Easter!! With Oxi white, lifts stains and gets that yellowness out of old linens, table cloths etc to look brand new!

[This review was collected as part of a promotion.] Tide’s Ultra Oxi White + Bright liquid laundry detergent is my new favorite detergent for whites. I loveee the fact that I no longer have to use bleach to keep my whites white. The scent is strong and keep smelling my clothes fresh days after they’ve been washed!

[This review was collected as part of a promotion.] I've found Tide Ultra Oxi White + Bright liquid laundry detergent to be highly effective in keeping my whites looking fresh and clean. The Oxi technology really works wonders in removing tough stains, even those stubborn ones that I thought would never come out. I've noticed a significant difference in the brightness of my whites since using this detergent, and it has helped prevent them from looking dull or dingy over time. Plus, the liquid formula is convenient and easy to use. Overall, I'm impressed with the results and would recommend it to anyone looking for a reliable detergent for their white laundry.

[This review was collected as part of a promotion.] I used this product to wash my colors and white load of laundry. The scent is delightful, though not overpowering. I was originally thinking this was only for whites as the label says WHITES OXI then I noticed it’s ok for colors too. I’ll keep using this product!

[This review was collected as part of a promotion.] These days i usually use detergent pods but was surprised with how much i liked straight detergent. My clothing seems fresher and overall cleaner after a wash. I am not confident i will be switching back to pods.

[This review was collected as part of a promotion.] Has great cleaning power. Not a strong scent smell- which I like so disappointing. Packaging good and seems a good value for your money. Do like.

[This review was collected as part of a promotion.] We are Tide family. This detergent left our whites bright and we can even use it on our darks/colors. The scent isn't too strong and lasts long on our clothing.

[This review was collected as part of a promotion.] I love this tide ! I swear it takes every stain out that I’ve ever had ! It’s also super affordable compared to other detergents and the packaging is super easy to spot !

[This review was collected as part of a promotion.] Ultra oxi white bright liquid detergent works amazingly it’s smell so good and clean your clothes very well remove your clothes stain quickly and it very effective

[This review was collected as part of a promotion.] I really like this product. I am very particular when it comes to smells, and this is a home run. As for cleaning power, it’s great. Price point is decent. I do a lot of laundry, 5 of us total, three kids and a mechanic. It got my husband’s clothes clean and didn’t break him out!

[This review was collected as part of a promotion.] This product really surprised me because it cleaned up the stains and left the clothes looking new. Leaves my clothes soft. Doesn't fade the colors. I would buy this product along with my usual laundry detergent.

[This review was collected as part of a promotion.] Wow! First of all this smells amazing and it lasts even after the wash! I started using it on my blankets because it removed the odor and the cleaning power is effective! This is worth your buck!

[This review was collected as part of a promotion.] Clean power! This laundry soap works great! Left my z clothes super clean and smelling great! I would purchase this over and over! Helps with hard to clean stains! Highly recommended!

[This review was collected as part of a promotion.] I love that this is made to make brights white but is also safe on colors. The think this product would be a hit if it also came in pod form. This is perfect to take on vacation to our resort and use this instead of the detergent they provide.

[This review was collected as part of a promotion.] Influenster sent me this product to try and I used it on my laundry day. It smells incredible and I will definitely buy this in the future!!!!!!!!

[This review was collected as part of a promotion.] 👚Stain Removal that help remove a wide range of stains, making it suitable for daily laundry needs.👔 👕Whitening that help brighten whites and maintain the vibrancy of colored fabrics.🧥 👖the price is extremely reasonable🥼

[This review was collected as part of a promotion.] The BEST detergent for keeping your clothes looking AND smelling amazing!! The effectiveness of tide is like no other !! Truly wouldn’t pick any other brand !! The best value for the price !

[This review was collected as part of a promotion.] Hey there, laundry legends! Say hello to brighter whites with Tide Ultra OXI White + Bright liquid laundry detergent. Brilliant Whites, No Bleach: With 2X the whitening power*, Tide Ultra OXI White + Bright brightens your whites without the need for bleach or pretreating. Just one simple step for dazzling laundry! Safe on All Colors: Worried about colors fading? Fear not! Tide Ultra OXI White + Bright is safe on all colors, so you can tackle your whites without sacrificing the vibrancy of your other garments. Cold Water Cleaning Power: Thanks to coldzymes, Tide Ultra OXI White + Bright is tough on stains even in cold water. So, whether you're conserving energy or just prefer cold washes, your whites will still come out sparkling clean.

[This review was collected as part of a promotion.] I fell in love with everything about this product. Its been difficult finding a product for clothing that is both white and colorful. If the product has white and is washed with colors it becomes dull and if its washed with whites the color fades. This product is great for these types of clothing. Works great for color and whites. Removes stains and the scent is amazing! Overall it worth the money.

[This review was collected as part of a promotion.] I received this product free from Influencer for my honest review. I’m currently using Tide Ultra Oxi White Laundry Detergent, and I must say, it has completely transformed my laundry routine for the better. Right off the bat, the difference in the cleanliness and brightness of my clothes was unmistakable. Stains that had been stubborn residents on some of my favorite garments disappeared without a trace, while the whites achieved a level of brilliance I hadn’t seen since they were brand new. The scent is another aspect I adore. It leaves my clothes smelling fresh and clean for days after washing, making the simple act of getting dressed in the morning a more delightful experience. Furthermore, I appreciate how efficient this detergent is - a little goes a long way, making it economical despite its superior cleaning power. I’ve also noticed that it’s gentle on fabrics, preserving the texture and color of my clothes, which is a significant bonus. The environmental aspect of this product is commendable as well. Knowing that I’m using a detergent that’s kinder to the planet gives me peace of mind. Overall, Tide Ultra Oxi White Laundry Detergent has earned its place as a staple in my home. Its exceptional cleaning ability, coupled with its efficiency and environmental friendliness, makes it a product I’m happy to recommend to anyone looking to enhance their laundry game. Five stars all the way!

[This review was collected as part of a promotion.] I love this detergent it makes the clothes feel fresh and clean with a good amount of scent. It doesn’t feel heavy which can be good for a hand wash cycle too!

[This review was collected as part of a promotion.] I regularly use Tide but had not tried this Tide Ultra Oxi white before. Honestly, not sure I’ve ever even noticed it in stores. It has a clean scent like Tide original. I use Tide because it has good cleaning power and this version is no exception. Other detergents can seem watered down, but Tide is never that way. I can’t say I noticed a big difference in the whiteness and brightness of what I washed but maybe it makes a difference on bright whites or more soiled items? I like that it is safe to use on colors. Overall a solid detergent.

[This review was collected as part of a promotion.] My work clothes look great now compared to their last washing with my other detergent. Tide ultra oxi white and bright will now be what I purchase to wash my laundry with. My pants had a dull blue look to them and I just thought it was the material but after washing them with this Tide it's brought back the original color and a more clean look and feel to all of my clothes. The scent is just what I was looking for in a detergent. The packaging is great and a perfect portioned cap for a precise measurement. I compared my dirty pants to my clean pants and I was amazed at how well Tide worked to give my clothes, towels, bed clothes, shoes, etc. I've washed everything to get a nice scent on my clothes that last and my home smells good too! I'm definitely going to continue using Tide as my go to laundry brand.

[This review was collected as part of a promotion.] I was happy to try out this Tide plus Oxi white on my white duvet cover! It lifted some stains and definitely brightened it up, and it smells awesome too!

[This review was collected as part of a promotion.] I was about to toss my work shirt when I received Tide Ultra Oxi White + Bright laundry detergent from Tide and Influenster in exchange for my honest review. The shirt was hopelessly stained in the armpit areas and the smell wouldn’t come out with my regular detergent. It was ready for the trash, but I figured this would be the perfect item to test out this Tide. To my delight, it worked! Tide Ultra Oxide White removed 90% of the stains and 100% of the odor! All I had to do was rub a little bit of the detergent into the stains as a pre-treatment and then wash on regular warm cycle. Tide for the win!

[This review was collected as part of a promotion.] This is great stuff for removing stains and dirt on socks and my husbands undershirts. The scent is not great. It smells very strong and like chemicals. We have used Tide for years however I’m not sure I would purchase again based on the smell.

[This review was collected as part of a promotion.] This is liquid gold for all my white clothes with stains . The scent is not so overwhelming and the effectiveness to remove stains mind blown. The bottle is a great size for me personally and months worth of white clothes .

[This review was collected as part of a promotion.] Tide has been my go too for years! I absolutely love the new scents they’ve added . But the traditional is my all time fav. Cleans well, and your clothes are left feeling soft and smelling so goods fresh.

[This review was collected as part of a promotion.] Always have loved tide detergent and this one is great! I love the smell and it’s great for removing stains from everything! I like that it is also safe to use on colors

[This review was collected as part of a promotion.] This is the perfect detergent. It works very well for all clothes type a d smells really nice. Overall recommend it for any household and for any clothes type.

[This review was collected as part of a promotion.] This product is amazing. My whites look brand new. It takes tough stand out of white clothes just like when you use bleach. It smells amazing too and so clean smelling. I also love that it can be used on colored clothes too. I also love how the lid acts as a measuring cup and shows you how much to use for the size load you will be washing. This product is amazing and I love it so much.

[This review was collected as part of a promotion.] The first time I used this Tide Ultra Oxide White + White detergent I used it on a whole pile of white towels that had started to look a little dingy. This product brightened them right up! It cleans well and smells nice! It is a must have for white laundry items!

[This review was collected as part of a promotion.] Been using Tide products for years and the ultra oxi white + bright laundry detergent is my go to. Leaves my clothes smelling fresh and feeling super clear

[This review was collected as part of a promotion.] Tide brand has always been a great laundry detergent with effective cleaning power and awesome scent. The packaging is durable and an unbeatable value for it effectiveness in cleaning stains.

[This review was collected as part of a promotion.] It says that this size bottle should last up to 44 loads... I have only used for 3 loads so far and have a decent amount left. The detergent is unscented but still has a basic clean laundry scent. I like how you can also use this detergent on colors and not just whites. The cap is durable, easy to hold and shows a measuring scale. It's also very easy and mess-free to pour back any extra detergent into the bottle if need to. As far as the "advanced stain removal"... The whites are brighter but it did not fully remove stains. I normally use Purex and comparing the two... There really isn't much difference. Not sure if I would switch to this detergent because it didn't really impress me that much. I took before and after photos of my shark vacmop cloth to show how the Tide detergent cleaned. The pic on the wooden floor was taken pre-wash of the cloth and the pic on top of the dryer was taken after washing/drying.

[This review was collected as part of a promotion.] I love how white this detergent gets my laundry! I don’t use liquid bleach because it makes me itchy, so getting everything crisp and white isn’t easy! Tide makes it super easy! It is the ONLY brand of laundry detergent I will use. I might add another just for scent sometimes, but I always include Tide so the clothes are CLEAN!!

[This review was collected as part of a promotion.] Already a Tide user, I have come to expect the effectiveness of the brand. In exchange for my honest review I tried Ultra Oxi White liquid and was pleased with the extra brightness of some of my darks. I don’t wear much white so can’t comment there but my clothes looked richer in color when they came out of the wash. Scent was light and fresh as expected.

[This review was collected as part of a promotion.] I love tide. This is my first time trying the oxi kind. I love the scent and used it on my bedding right away. My white sheets and comforter are glowing white and I can't wait to get into bed to smell that wonderful fragrance.

[This review was collected as part of a promotion.] I love it’s cleaning power! It is super strong and removes rough stains. The packaging is easy and mess free when it comes to doing laundry. It left my clothes smelling super good! I highly recommend this!

[This review was collected as part of a promotion.] I'm absolutely loving the Tide ultra oxi bright plus white laundry detergent. The cleaning power is out of this world its really effective at getting your whites white.

[This review was collected as part of a promotion.] Tide, trusted, tried and true. Although I prefer Gain, I know that Tude with Oxi white will be wonderful on my whites. My husband was a Tide guy forever until the prices skyrocketed. But now it seems like with the prices of everything going up, it's no longer an issue.

[This review was collected as part of a promotion.] I’ve used tide my whole life and am a fan of there products and this is no different it smells so clean and is light weight so it’s easier to pour and use

[This review was collected as part of a promotion.] I have used Tide detergent for years and years but have never bought the Ultra Oxi White + Bright kind. I thought this detergent did a great job at making my white towels super bright and clean, plus the smell is amazing!!

[This review was collected as part of a promotion.] This product is amazing!!! The scent is so nice and fresh. It really clean my clothes great and the smell lasts a long time on the clothes! It’s worth the money and I would highly check It out.

[This review was collected as part of a promotion.] This Tide is amazing! The smell is fantastic but not overpowering. And the cleaning power? It removed stains that had been sitting for several days!!

[This review was collected as part of a promotion.] I liked this product pretty well. Got my clothes clean with a great scent. I normally get no fragrance for sensitive skin issues but this did not bother my skin.

[This review was collected as part of a promotion.] I’ve used this stuff a few times now and I think it does an excellent job of not only cleaning my clothes but also removing all smells from them. I’ve heard of some people experiencing allergic reactions from laundry detergent containing Oxi but I personally didn’t experience this. If I see this in the store in the future I would definitely buy it again.

[This review was collected as part of a promotion.] I have used Tide products for years and they work great. Tide Ultra Oxi White + Bright cleans extremely well in any temperature of water and does a fantastic job of getting stains out,while leaving a nice fresh clean scent. Safeguards colors,Brightens whites ,works well on most normal stains and pre-treated heavy stains. I can wash my white clothes without using liquid bleach and they always come out clean and bright white. Can be used in all machines and safe on colors.

[This review was collected as part of a promotion.] Cleans my laundry very well and keeps the colors bright. I’ve tried competitors and it just does not compare. Tide is more expensive than other companies but how well it performs is worth it to me.

[This review was collected as part of a promotion.] I am old school and still have an original top loading washer so I don't know if that makes a difference on the amount of soap to use. It takes very little detergent to clean efficiently. The fragrance is a bit heavy for my preference but it does the job.

[This review was collected as part of a promotion.] I love the scent from this as it is so fresh and clean. I found thins to be the most effective laundry detergent that I look forward to using all of the time now!

[This review was collected as part of a promotion.] Just finished washing my duvet cover and sheets with this detergent! They smell and feel amazing! A small container will get you 44 loads of clean laundry so it is definitely a great value!

[This review was collected as part of a promotion.] I love the cleaning power of this oxi tide. It smells very clean, I wish they made this as house cleaner. It keeps your whites super white without adding bleach and is safe on colors. This is a 10/10

[This review was collected as part of a promotion.] The first thing you will notice when you open the bottle is the extra fresh scent! This detergent works great. I’ve used it on both colors and whites. Super concentrated. A little goes a long way. Highly recommend!

[This review was collected as part of a promotion.] I don’t think you could ever go wrong with tide products. This one right here is great especially for my husbands work clothes gets the smell and dirt out. He works in the diary business and I usually have to use multiple detergents. I wanted to give this the tough test so I washed his laundry with this soap only completely clean and smells amazing

[This review was collected as part of a promotion.] I have always used the Tide brand and the fact that they keep expanding on their quality of cleaning power, effectiveness, and scents, makes me happy to remain loyal to the brand. My clothes look brighter (colors and whites), cleaner, and smell phenomenal (and that scent lasts a while). I love this new Tide!

[This review was collected as part of a promotion.] "Tide Oxi White + Bright is a game-changer in the laundry world. Its cleaning power is unmatched, effortlessly tackling tough stains and leaving clothes looking bright and fresh. The packaging is convenient and user-friendly, with a no-mess dispenser that ensures precise pouring every time. In terms of effectiveness, this detergent excels, even on heavily soiled items, making it worth every penny. When it comes to value for money, Tide Oxi White + Bright delivers results that justify its price tag. And let's not forget the delightful scent it leaves on laundry, a subtle yet invigorating fragrance that lingers long after the wash cycle. Overall, Tide Oxi White + Bright is a must-have for anyone seeking pristine whites and vibrant colors with minimal effort."

[This review was collected as part of a promotion.] I received this product from Influenster and Tide for free in exchange for my honest review. First of all, I really like the scent. It smells fresh and clean. I have tried using this laundry soap on both white and color. It works great - brightens the white and no fading on colors.

[This review was collected as part of a promotion.] Okay so I did a little test with this Tide Oxi White & Bright detergent. I am a veteran laundress no not really but I feel like I am because we are a family of 5! Lots of laundry, lots of stinky, sweaty, stained sports laundry……etc I forgot to take a before photo of the stains that were on this pillow but I hope you can see that there are no more stains from the pic! There were yellow sweat stains embedded in it. So, what I did was take a little of this detergent, rub it on the stains and let it sit for about 5 mins. I then put in my front loading washer on normal, warm cycle, added the detergent and hoped for the best. I fluff dried the pillow since it is firm and voila! The pillow is now stain free! Amazing! I normally use another popular brand but I will definitely purchase this again just because it worked well on the first go around. I was pleasantly surprised since I’ve tried other brands that claim they are stain lifters/removers. It smells good, easy grab handle and does not leak. No wonder why Tide brand has been around forever…. They always try to improve their product and this is a good detergent to have in your house especially with kids, pets etc.

[This review was collected as part of a promotion.] Always effective does the job plus more good job for your money. Scent is always pleasant and long lasting without the worry of being obnoxious with it.

[This review was collected as part of a promotion.] This liquid detergent is my favorite because it cleans my laundry well and leaves smells good. It removes stains from my dirty clothes effectively and improves clothes life. I use it every day to wash my family's clothes and they look good and smells fresh.

[This review was collected as part of a promotion.] Any tide detergent is going to be amazing ! I love the smell acouple of washes your clothes will always smell so good. This made the whites super white. And I like how it has oxi clean in it so it will be very clean. I am happy I received this !

[This review was collected as part of a promotion.] This laundry detergent not only lives up to the brand's excellent reputation but also exceeds expectations with its powerful stain fighting abilities and fresh scent that leaves clothes irresistibly clean. Love that this detergent eliminates tough stains, ensuring that clothes come out looking spotless every time. The refreshing scent is so invigorating that it renders the need for fabric softener, which further simplifies the laundry process. Furthermore, this detergent stands out as a top choice for those seeking a detergent that not only cleans effectively but also leaves clothes smelling fresh and looking immaculate. Highly recommended for households looking for a reliable and high-performing laundry solution.

[This review was collected as part of a promotion.] Tide is my favorite. This cleaned my clothes really well. It removed stains without changing the color of my clothes. The scent is really nice, not strong or overwhelming. Just that nice clean smell.

[This review was collected as part of a promotion.] Hands down the absolute best laundry detergent. This is a generational brand that has consistently provided the cleanest laundry while being gentle on clothes. Love this stuff

[This review was collected as part of a promotion.] I have used Tide detergent for years. It is my favorite brand for laundry. I finally tried the ultra oxi white plus and I am very pleased. Smells great and light clothes are brighter after wash. Safe for colors. This detergent did not fade colored clothes. Concentrated so make sure to follow instructions on back of label. Very affordable.

[This review was collected as part of a promotion.] Amazing! Love the way this cleans clothes without damaging them and love the cap doubles as a cup. I also like the way this smells and keeps everything fresh and clean. Definitely recommend!

[This review was collected as part of a promotion.] Wow! I’m not a Tide person because I don’t like the way it smells, but this formulation changed my mind on that. Nothing different about the packaging; same as other brands. The scent is actually quite nice and the Oxi power boost is very evident when I washed a load of whites!! Not sure it does anything to brighten my colors, but my whites were definitely whiter!!I’d probably buy some just for this aspect of cleaning power especially because you only have to use the detergent alone without any additional boosting liquid or powder. A little goes a long way and I’m quite impressed. 

[This review was collected as part of a promotion.] Loveeeee Tide! Hands down my favorite laundry detergent! Can’t beat how clean it gets your clothes and smells great too! It is affordable really not that much more than the cheap stuff that does NOT get your clothes clean and smelling fresh!

[This review was collected as part of a promotion.] The cleaning power is really good the scent is amazing love the packaging and it’s worth my value for the money and it’s really good effectiveness

[This review was collected as part of a promotion.] Same great cleaning power you always expect from tide! But the added oxi boost really helps brighten your clothes! Really like this specific detergent!

[This review was collected as part of a promotion.] We having been using tide since 2017. Tide is always perfect for laundry removes stains. I even wash my shoes with it lol. It is also very affordable and the packaging is perfect

[This review was collected as part of a promotion.] Love this product. I am an avid Tide user but I hadn’t tried the version with Oxi. I have used it a couple times now on my white clothes and they came out just as bright as when I use chlorine bleach! I love it and will continue to purchase and use in the future.

[This review was collected as part of a promotion.] Wow! I wasn’t sure what to expect with the scent, but when I opened up my washer, it smelled so good and the clothes are super clean. I would definitely buy this in the future..

[This review was collected as part of a promotion.] I loved receiving this laundry detergent! A tiny bit spilled out but it was okay because it was placed in a zipped bag. The detergent works great and smells amazing!

[This review was collected as part of a promotion.] I’ve always used tide and this product is pretty good! Really smells and valued just right! If you don’t use tide, I would try it! Even if you can’t use scents, they have other options

[This review was collected as part of a promotion.] This works so well! I used this to wash a white shower curtain liner that was due for a strong clean from some stains. It worked so well to get most of the stains out. It smells nice and clean!

[This review was collected as part of a promotion.] Like this new Tide, cleans pretty well, it smells good and removes stains too. Value for money is great and very well packed without any leak. Definitely recommend

[This review was collected as part of a promotion.] Great laundry detergent to clean any tough stains. Really helps keep your clothes looking fresh and with a pleasant scent that isn't overbearing. Great value and has enough detergent to handle plenty of loads of laundry.

[This review was collected as part of a promotion.] Got my clothes completely clean. Also was the same clean scent I am used to from this brand. The packaging was great and complete. I really enjoyed this detergent.

[This review was collected as part of a promotion.] Everything is good 👍🏻 packaging the scent ok value for money not so sure yet but see how my clothes will look after using it .ookkkkkkkkkkkkkkkkk

[This review was collected as part of a promotion.] Super excited about this addition to the Tide laundry lineup! The scent and packaging is what we know and love from this brand. The Oxi White + Bright is perfect and effective at washing clothes and sheets, helping them look better than ever before!

[This review was collected as part of a promotion.] I have been loving Tide Ultra Oxi White + Bright Liquid laundry detergent. It has an excellent cleaning power and it really helps to get my clothes fresh and clean! I love the scent and it keeps my clothes soft. Cap makes it easy to dispense!

[This review was collected as part of a promotion.] Tide has long been a power player in the laundry game, and this detergent is another great member of the team! It's great to have a bleach free whitening option!

[This review was collected as part of a promotion.] Tide Ultra Oxide White + Bright has been a great addition to our laundry cleaning routine. It has helped clean tough stains from our cloths and has been very effective. Smells amazing and easy to pour design. Great Value and great product all around!

[This review was collected as part of a promotion.] As a devoted user of Tide products for years, I was eager to put the New Tide Ultra Oxi White + Bright liquid laundry detergent to the test. With its promise of next-level stain-fighting capabilities, I had high expectations, and I'm thrilled to say it exceeded them all. My bedsheets have stains throughout, so I applied a small amount directly to the stains as a pre-treatment, tossed it in the washer, and let Tide work its magic. To my amazement, when the cycle finished, my sheets emerged looking good as new. They were brighter and whiter than ever! I would definitely recommend this detergent to anyone on the market for a new one.

[This review was collected as part of a promotion.] I use tide currently in my household and i was so excited when i got the tide with oxi in influenster. I really liked how it made my whites even better. This was my first time using the oxi version but now i am converted. Its just the best !