Product Details

Tide purclean™ is a formula made with 100% renewable wind power electricity* and is made at a site that sends zero manufacturing waste to a landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant-derived surfactants, coconut-derived cleaning agent, plant-derived processing aid, plant-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant and fragrance.

  • 1st plant-based detergent with the cleaning power of Tide (75% plant-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity
  • This product is made at a zero manufacturing waste to landfill site
  • It is designed free of dyes, chlorine, phosphates or optical brighteners

*The same facility also uses steam power; electricity represents approximately 50% of total energy used.

Tide Purclean Plant-based

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colourfastness.

Dosing Directions

FAQ

Q: What is new Tide purclean™?
A: Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first plant-based detergent with the cleaning power of Tide, containing 75% plant-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable plant-based products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% plant-based. Tide Purclean™ is 75% plant-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the plant-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with plant-based cleaning ingredients that will keep your whites white, colours bright, and your clothes looking and smelling clean and fresh.

Ingredients

Below, you can find a list of the ingredients in Tide purclean™, and click here to see a full listing of the fragrance ingredients in Tide purclean™ Honey Lavender.

IngredientIn Simpler Terms Purpose
waterwaterstabilizes formula
sodium laureth 1.0 sulfateplant based surfactant *provides deep cleaning
propylene glycolplant based solventstabilizes formula
laureth-9 plant based surfactant *provides deep cleaning
sodium citrate plant based pH adjustercontrols water hardness
lauramine oxide plant based surfactant *provides deep cleaning
sodium hydroxide mineral based pH adjusterbalances formula pH
sodium cocoateplant based cleaning agent reduces sudsing
ethanolplant based solventstabilizes formula
polyethyleneimine ethoxylatepetroleum based polymersuspends soils in wash water
polyethyleneimine ethoxylate propoxylatepetroleum based polymerenhances cleaning efficiency
sodium tetraboratemineral based enzyme stabilizermaintains enzyme performance
pentasodium pentetatepetroleum based chelantbinds metal ions in wash water
Tide purclean™ perfume (scented only)fragranceadds scent to laundry
calcium formatemineral based enzyme stabilizermaintains enzyme performance
protease **bio-based enzymefights tough stains
amylase **bio-based enzymefights tough stains



 
*Surfactants are built from plant based raw materials and contain some petroleum based components. This is accounted for in the 65% USDA BioPreferred certification.

**Formula also contains small amounts of sodium formate, sorbitol, and phenoxyethanol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.43/5 (663)
  • Quality
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    3.9/5
  • Value
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    2.85/5
63% Recommended

Reviews Text

*Your Location
North Carolina
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10/06/2020

Great for baby clothes

I've used this product to wash my two girls' clothes while they were babies and when my third baby comes, I'll be using this to wash his clothes in it as well. The scent is nice but not too strong and it doesn't seem to irritate their skin. It cleans remarkably well, like most Tide products. It can be pricey but it's well worth it.

Recommend Product

Originally Posted On tide.com

*Your Location
Nova Scotia
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09/12/2020

Not the best Tide can do!

Been using this now on my second bottle, probably the last time I use it, very sudsy for HE washing when the label says for BOTH machines. Not Tide's usual standard, I bought this because it has no optical brighteners for colored and dark clothes, spending more time rinsing and doing laundry than necessary. Not impressed.

Not Recommend Product

Tide

The Tide Team 09/14/2020

We're very sorry you're having this experience, Skyline62. We completely understand your frustrations. Compared to our traditional formulas, you can expect to see more suds with Tide purclean™. There are dosing guidelines on the back of the bottle, and we recommend not exceeding the dose required for your load size. If you have any questions, please feel free to reach out to us at (800) 879-8433. We're here for you.

*Your Location
Pennsylvania
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08/01/2020

The scent changed

Absolutely loved this detergent until they changed the scent. Now it smells like melon and it’s horrible.

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 08/07/2020

We're very sorry you're having this experience. While we do understand that fragrance preferences are very subjective, we'll let our teams know how you feel. If you have any questions or if we can help you further, please give us a call at (800) 879-8433.

*Your Location
Maine
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07/16/2020

Terrible new scent!

I’ve been using this product to wash my infant daughters clothing and absolutely loved the original scent. The scent has completely changed - it smells terrible! Bring back the original scent!

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 07/31/2020

We're very sorry you had that experience, CPell. While we completely understand that scent and fragrance preferences are very subjective and personal, we'll make sure to tell our teams how you feel. If you have any questions for us, please give us a call at (800) 879-8433.

*Your Location
Virginia
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06/08/2020

Hate the New Scent!

Why? Since you changed the scent,I’ll not be buying anymore. It cleans fine but I was really pleased with the previous scent.

Not Recommend Product

Originally Posted On tide.com

*Your Location
Atlanta GA
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05/29/2020

Scent Change :(

I loved this product and have been using it for years. Recently the scent changed without notice. It's awful! Smells like watermelon and bubblegum. Please change it back!

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 07/30/2020

We're very sorry you don't like the new scent of the Tide purclean™ Detergent. We totally understand that scent and fragrance preferences are very subjective and personal; however, we're definitely going to share your comments with our Teams. If you have any questions for us, please give us a call t (800) 879-8433. We're here to help.