Product Details

Tide purclean™ is a formula made with 100% renewable wind power electricity* and is made at a site that sends zero manufacturing waste to a landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant-derived surfactants, coconut-derived cleaning agent, plant-derived processing aid, plant-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant and fragrance.

  • 1st plant-based detergent with the cleaning power of Tide (75% plant-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity
  • This product is made at a zero manufacturing waste to landfill site
  • It is designed free of dyes, chlorine, phosphates or optical brighteners

*The same facility also uses steam power; electricity represents approximately 50% of total energy used.

Tide Purclean Plant-based

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colourfastness.

Dosing Directions

FAQ

Q: What is new Tide purclean™?
A: Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first plant-based detergent with the cleaning power of Tide, containing 75% plant-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable plant-based products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% plant-based. Tide Purclean™ is 75% plant-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the plant-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with plant-based cleaning ingredients that will keep your whites white, colours bright, and your clothes looking and smelling clean and fresh.

Ingredients

Below, you can find a list of the ingredients in Tide purclean™, and click here to see a full listing of the fragrance ingredients in Tide purclean™ Honey Lavender.

IngredientIn Simpler Terms Purpose
waterwaterstabilizes formula
sodium laureth 1.0 sulfateplant based surfactant *provides deep cleaning
propylene glycolplant based solventstabilizes formula
laureth-9 plant based surfactant *provides deep cleaning
sodium citrate plant based pH adjustercontrols water hardness
lauramine oxide plant based surfactant *provides deep cleaning
sodium hydroxide mineral based pH adjusterbalances formula pH
sodium cocoateplant based cleaning agent reduces sudsing
ethanolplant based solventstabilizes formula
polyethyleneimine ethoxylatepetroleum based polymersuspends soils in wash water
polyethyleneimine ethoxylate propoxylatepetroleum based polymerenhances cleaning efficiency
sodium tetraboratemineral based enzyme stabilizermaintains enzyme performance
pentasodium pentetatepetroleum based chelantbinds metal ions in wash water
Tide purclean™ perfume (scented only)fragranceadds scent to laundry
calcium formatemineral based enzyme stabilizermaintains enzyme performance
protease **bio-based enzymefights tough stains
amylase **bio-based enzymefights tough stains



 
*Surfactants are built from plant based raw materials and contain some petroleum based components. This is accounted for in the 65% USDA BioPreferred certification.

**Formula also contains small amounts of sodium formate, sorbitol, and phenoxyethanol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.45/5 (656)
  • Quality
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    3.97/5
  • Value
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    2.9/5
65% Recommended

Reviews Text

*Your Location
Moncton
Quality
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Value
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05/20/2020

Don't like the new scent

I just bought 4 large size of honey lavender tide, and I noticed the scent had changed for a melon scent! Very disapointed. I wish the original tide would be back. Please!

Not Recommend Product

*Your Location
Minnesota
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04/27/2020

Please change the scent back to original!!!

This product cleans so well and the original scent was amazing, but the scent change is horrible!! It smells like melon. Please Tide... listen to all of the reviews!!!

Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 04/30/2020

We're sorry to hear this as we always want you to love the way your clothes smell. We'll definitely be sure to pass this feedback along to our team, and we hope you'll give us a call at (800) 879-8433 if you ever have any questions that we could help with.

*Your Location
Indiana
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04/25/2020

Horrible new scent

Loved the honey lavender for years. Then the scent changed. Now it’s a horrible artificial melon scent. Please change it back!

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 04/30/2020

You should always be getting a fresh smelling laundry experience that you love when using Tide, so we're very sorry to hear that this hasn't been the case for you. When we make changes like this, your feedback is incredibly important to us, so we'll definitely pass this along to our team. Please don't hesitate to give us a call at (800) 879-8433 if you ever have any questions.

*Your Location
Illinois
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04/21/2020

Product not worth money spent

This product is bad. The clothes came out as dirty as they went in. They were washed three times before moving on to a different detergent that washed them fine. I would not recommend it to anyone.

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 04/30/2020

We'd always expect you to get the great Tide clean that you know and love from any of our detergents, so we're very sorry that this wasn't the case for you. Please give us a call at (800) 879-8433 as we'd like to learn more about what happened.

*Your Location
North Carolina
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04/01/2020

Prefer original scent!

Love the way this product works still, but the scent change is aweful. Miss the more natural scent of the original.PLEASE CHANGE IT BACK,

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 04/09/2020

We’re glad you’re getting great results, and we’ll make sure our team knows you’d like to see the previous scent make a comeback. If you’d like to share more with us, please feel free to give us a call at (800) 879-8433.

*Your Location
Charlotte
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03/27/2020

Awful scent change!!!

Just washed a few loads with a new bottle and was disgusted by the new scent. Even my son asked why his sheets smelled gross. Why would they mess up something that was perfect? So disappointed!

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 04/09/2020

We never want you to feel disappointed, and we’re sorry to hear you and your son aren’t fans of the new scent. While we can’t make any promises, we’ll make sure your feedback is heard by our team. If you’d like to share more with us, or if you ever have questions, please feel free to give us a call at (800) 879-8433.