Product Details

Tide purclean™ is a formula made with 100% renewable wind power electricity* and is made at a site that sends zero manufacturing waste to a landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant-derived surfactants, coconut-derived cleaning agent, plant-derived processing aid, plant-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant and fragrance.

  • 1st plant-based detergent with the cleaning power of Tide (75% plant-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity
  • This product is made at a zero manufacturing waste to landfill site
  • It is designed free of dyes, chlorine, phosphates or optical brighteners

*The same facility also uses steam power; electricity represents approximately 50% of total energy used.

Tide Purclean Plant-based

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colourfastness.

Dosing Directions

FAQ

Q: What is new Tide purclean™?
A: Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first plant-based detergent with the cleaning power of Tide, containing 75% plant-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable plant-based products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% plant-based. Tide Purclean™ is 75% plant-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the plant-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with plant-based cleaning ingredients that will keep your whites white, colours bright, and your clothes looking and smelling clean and fresh.

Ingredients

Below, you can find a list of the ingredients in Tide purclean™, and click here to see a full listing of the fragrance ingredients in Tide purclean™ Honey Lavender.

IngredientIn Simpler Terms Purpose
waterwaterstabilizes formula
sodium laureth 1.0 sulfateplant based surfactant *provides deep cleaning
propylene glycolplant based solventstabilizes formula
laureth-9 plant based surfactant *provides deep cleaning
sodium citrate plant based pH adjustercontrols water hardness
lauramine oxide plant based surfactant *provides deep cleaning
sodium hydroxide mineral based pH adjusterbalances formula pH
sodium cocoateplant based cleaning agent reduces sudsing
ethanolplant based solventstabilizes formula
polyethyleneimine ethoxylatepetroleum based polymersuspends soils in wash water
polyethyleneimine ethoxylate propoxylatepetroleum based polymerenhances cleaning efficiency
sodium tetraboratemineral based enzyme stabilizermaintains enzyme performance
pentasodium pentetatepetroleum based chelantbinds metal ions in wash water
Tide purclean™ perfume (scented only)fragranceadds scent to laundry
calcium formatemineral based enzyme stabilizermaintains enzyme performance
protease **bio-based enzymefights tough stains
amylase **bio-based enzymefights tough stains



 
*Surfactants are built from plant based raw materials and contain some petroleum based components. This is accounted for in the 65% USDA BioPreferred certification.

**Formula also contains small amounts of sodium formate, sorbitol, and phenoxyethanol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.42/5 (666)
  • Quality
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    3.93/5
  • Value
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    2.9/5
63% Recommended

Reviews Text

*Your Location
Wisconsin
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01/05/2021

Why So Many Suds?

I have used Tide Free and Clear HE for years and recently tried this product for the first time. I was intrigued by the plant-based claim. For a large load of towels, I followed the dose guidelines and filled the cup only to the 1st line. I had to run 2 additional wash cycles (no additional detergent) with extra rinses to get the suds rinsed out of the load. It took a total of 3 hours and 6 rinse cycles to get rid of the suds. Not very eco-friendly, a waste of money, water, and now I have detergent I don't know how best to throw away. Overall very disappointing. I see comments elsewhere that this product suds more than your other products, but how little are you supposed to use?

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 01/07/2021

We're sorry to hear that a loyal fan like you is disappointed, since we always want you to be able to easily use Tide for a great clean. Compared to our traditional formulas, you can expect to see more suds when using our Tide purclean™ detergent. However, none of our detergents are expected to create excessive suds when using them according to the instructions. We'd be happy to share some tips so that you can prevent this from happening in the future! We suggest making sure not to overload the washer, since suds can become trapped in fabric if there's not enough room for them to circulate freely. Using too much product can also cause too many suds, and it may be helpful to know that you can use less detergent if you have soft water or if your items aren't very dirty. We hope this helps! Your satisfaction means everything to us, so please give us a call at (800) 879-8433. We'd like to learn more about your experience.

*Your Location
Canada
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12/12/2020

BRING BACK HONEY LAVENDER

THE HONEY LAVENDER SCENT MAKES ME SOOO HAPPY, I AM SOO SAD I CANNOT FIND ANY!!!

Recommend Product

Tide

The Tide Team 12/12/2020

We completely understand your frustrations at not being able to find your favorite scent of Tide purclean™. We do still make the Honey Lavender. If you're unable to find it, make sure to ask the store manager of your favorite retailer to order and stock it for you. If you have questions, we're here to help at (800) 879-8433.

*Your Location
Minnesota
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11/14/2020

Bring back the original scent!

I LOVED the original scent of Tide Honey Lavender ... especially for sheets. The new smell is horrible -- like rotten melon. I've submitted my request to bring back the original scent. Now, I can't find it at all!

Recommend Product

Originally Posted On tide.com

*Your Location
North Carolina
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10/06/2020

Great for baby clothes

I've used this product to wash my two girls' clothes while they were babies and when my third baby comes, I'll be using this to wash his clothes in it as well. The scent is nice but not too strong and it doesn't seem to irritate their skin. It cleans remarkably well, like most Tide products. It can be pricey but it's well worth it.

Recommend Product

Originally Posted On tide.com

*Your Location
Nova Scotia
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09/12/2020

Not the best Tide can do!

Been using this now on my second bottle, probably the last time I use it, very sudsy for HE washing when the label says for BOTH machines. Not Tide's usual standard, I bought this because it has no optical brighteners for colored and dark clothes, spending more time rinsing and doing laundry than necessary. Not impressed.

Not Recommend Product

Tide

The Tide Team 09/14/2020

We're very sorry you're having this experience, Skyline62. We completely understand your frustrations. Compared to our traditional formulas, you can expect to see more suds with Tide purclean™. There are dosing guidelines on the back of the bottle, and we recommend not exceeding the dose required for your load size. If you have any questions, please feel free to reach out to us at (800) 879-8433. We're here for you.

*Your Location
Pennsylvania
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08/01/2020

The scent changed

Absolutely loved this detergent until they changed the scent. Now it smells like melon and it’s horrible.

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 08/07/2020

We're very sorry you're having this experience. While we do understand that fragrance preferences are very subjective, we'll let our teams know how you feel. If you have any questions or if we can help you further, please give us a call at (800) 879-8433.