Product Detail

  • 10x cleaning power*.
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • Amazing Tide clean from Canada’s #1 detergent based on sales**.
  • #1 recommended by washing machine manufacturers***.
  • Part of the trusted Tide Plus Collection.

*Based on stain removal using one dose of base Tide vs. 10 doses of the leading bargain liquid detergent, base variant.
**Nielsen Syndicated Laundry Detergent Category – CAN National All Markets Unit Sales – Latest 52 w/e 12/31/16.
***Based on co-marketing agreements.

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colourfastness.

Dosing Directions

FAQ

Q: What is the difference between HE and regular (non-HE) detergent?
A: HE (high efficiency) detergent is designed specifically for HE washers, which use less water than regular washers. Since HE washers use less water to clean, the water is dirtier.  HE detergents have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.   Our HE detergents are suitable for use in both standard top load washers and High Efficiency (front and top loading) washers. Tide HE versions have an HE label on the neck of the bottle. 

Q: Is Tide Plus Bleach Alternative safe for my colours?
A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?
A: The active enzymes break down stains in every wash, making it colour safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colours?
A: Yes, it brightens colours by helping to remove the dingy layer that can make colours look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?
A: Chlorine bleach can fade colours, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your coloured garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.

Q: Is Tide Plus Bleach Alternative HE compatible with my standard washer?
A: Tide Plus Bleach Alternative is available in two formulations: HE and standard. We recommend only using Tide Plus Bleach Alternative HE with high efficiency washers.

Safety

Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.28/5 (221)
86% Recommended

Reviews Text

*Your Location
Florida
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10/12/2020

Best on the market

Last week I left a pen in my laundry and it exploded in the dryer and the ink got into thr entire drum and the clothes. My sister thru out her favorite lounge sweater because she thought it was ruined ( so did I). I took it out of the garbage and washed it with Tide with bleach and guess what? Every spot of ink came out! It looks brand new!Tide with bleach is an amazing product, love it!,

Recommend Product

Originally Posted On tide.com

*Your Location
Columbus, OH
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04/16/2020

GREAT PERFORMANCE

I have been using Tide w/bleach alternative since it was introduced and have always found it a solid performer. The fragrance of the recent iteration I find repulsive.

Not Recommend Product

Originally Posted On tide.com

Tide

The Tide Team 04/30/2020

That's absolutely not what we'd expect when using Tide, and we can assure you that there have been no changes to this scent. Please give us a call at (800) 879-8433 as we'd really like to learn more about this experience.

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04/07/2019

Excellent

I love it tide my clothes come Clean I will recommend it to anybody that is a very good product

Recommend Product

Originally Posted On pgeveryday.ca

*Your Location
Tulsa, OK
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07/13/2018

Love tide plus bleach alternative

Tide is my favorite laundry detergent now. I really love using the bleach alternative in the original scent because it truly does whiten my whites without the need for chlorine bleach and at the same time it also does an excellent job of protecting my color clothes,I always wondered about the dingy water getting back into my clothes and this helps with that as well....so if you ask me you just can’t beat that,two thumbs way up and a new favorite for my family [This review was collected as part of a promotion.]

Recommend Product

Originally Posted On tide.com

*Your Location
Coopersburg, PA
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07/12/2018

Not the Cleanest Clean

Let's start with a little story: once upon a time, way back in the dark ages of the 1980's, my mother used Tide detergent on my baby clothes. I grew up thinking that Tide is THE ONLY detergent to use, and I still use exclusively Original Tide to this day. Here's the thing: I've got horses. Horses are dirty. My clothes are always stained, sweat-soaked, and stinky. My Original Tide does a good job of making them feel and smell clean, but I would love to have a Tide that also makes them LOOK clean. I had very high hopes that this product would be it, and it... sort of does the job.I have noticed, since starting to use it, that my coloured clothes aren't holding stains like they usually do. I can't tell if they're staying bright or not, I've only been using it a few weeks. The problem is that my clothes are no longer SMELLING fresh. I'm not sure why--this Tide smells pretty similar to the Original stuff, is very thick and seems to have substance to it, and, as I said, makes things look clean. But since using it, I've noticed that I often pull a shirt out of the dryer and catch a whiff of laundry that just isn't fresh. I've been re-washing a lot more than usual, which is a bummer. Maybe my water is too hard. Maybe I need to use the maximum quantity of soap with loads of EVERY size. I'm not sure--but I am sure this problem doesn't exist with Original Tide, for whatever reason. [This review was collected as part of a promotion.]

Recommend Product

Originally Posted On tide.com

*Your Location
Victorville, CA
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07/12/2018

Gets the stinky out!

This is my Favorite Laundry Detergent EVER! I have always been a Tide Fan. I have tried many other companies and always come back to tide. This Tide plus Bleach Alternative is the perfect product for my families needs. My husband and I work out a lot, so sweaty clothing can be STINKY, this always gets the smell out in one wash! We have little kids who know how to make messes and I never have to worry about their clothing having stains because this Tide always removes the stains w/out ruining the color/integrity of the clothing. My son still wets his bed and I wash it with tide with bleach and omg you can’t tell he ever peed it smells soo good. [This review was collected as part of a promotion.]

Recommend Product

Originally Posted On tide.com