StarStarStarStarStar3.8/5

Tide Plus Bleach Alternative Liquid Laundry Detergent

The brilliant clean you know with brighter and whiter fabrics

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Tide Plus Bleach Alternative Liquid Laundry Detergent

  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.

  • Amazing Tide clean from Canada’s #1 detergent based on sales**

  • #1 recommended by washing machine manufacturers***

  • Part of the trusted Tide Plus Collection

Overview

Tide Plus Bleach Alternative Liquid Laundry Detergent removes over 100 stains in one wash.

Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent offers the brilliant clean you know and love plus helps your fabrics look brighter and whiter after just one wash*.

It allows you to look bright in your whites while also protecting your colours, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them.

*Based on stain removal using one dose of base Tide vs. 10 doses of the leading bargain liquid detergent, base variant.

**Nielsen Syndicated Laundry Detergent Category – CAN National All Markets Unit Sales – Latest 52 w/e 12/31/16

***Based on co-marketing agreements

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.

  • For large loads, fill to bar 3.

  • For HE full loads, fill to bar 5.

Add detergent, then add clothes.

Usage Instructions: Follow care label instructions, then sort. Test inside seam for colourfastness.

For medium loads fill to bar 1, for large loads fill to bar 3, for High Efficiency full loads fill to bar 5

Overall Review

StarStarStarStarStar3.8/5
Value3/5
Quality2/5
Pros
Price (4 Reviews)
Satisfaction (1 Reviews)
Cons
Price (9 Reviews)
Satisfaction (12 Reviews)
Smell (17 Reviews)
Can’t handle the scent!!!!
StarStarStarStarStar1/5
Value3/5
Quality2/5

Wow! For a moment I thought I was going crazy, but I see many others share my sentiment. I loved the Tide with Bleach Alternative…. However since finishing my last jug and buying the apparent “new scent” it has become completely unusable. I remember it being very similar to the Cold Water scent which is subtle and fresh, but now it is too strong of a perfume scent. Please bring back the old scent and let us know as I will not buy it again with this scent. Sorry but it’s true.

08/24/2021
The Tide Team
The last thing we want is for you to be disappointed with the updated scent, so we appreciate your honest feedback! We'll be sure to pass your feedback along to our team, and if you want to share more, so we can help, just give us a call at: (800) 879-8433 when you're able!
08/24/2021
This detergent now stinks (literally)
StarStarStarStarStar1/5

Just ran out of my stock of Tide with Bleach Alternative last week and bought 6 new containers. Did my first loads and was horrified by the disgusting sweet and strong perfume from my family's clothes. What happened? This detergent was always unscented! I don't have allergies but I hate any kind of perfumes or smells in any of my products. Scented detergent just reminds me of the extremely cheap detergents my mother always uses. I had to put a mask on to finish folding (good thing I have plenty of those!) I went online to see what the heck was going on with my favorite detergent and now I know that I am not alone! Tide has made this product unusable. I will be giving away the one container I opened and returning the other 5. If Tide offers this detergent again in an unscented version, I'll be back. Otherwise, forget it.

08/10/2021
The Tide Team
Although the Bleach Alternative detergent has always had a scent, we did change it recently, and we're disappointed to hear you didn't love the new scent, Angela! We appreciate your honest feedback about the updated scent, and we'll be sure to share it with our team. If you want to share more with us, so we can help, just give us a call at: (800) 879-8433 when you get a chance!
08/13/2021
New Smell is horrible
StarStarStarStarStar1/5

I have used Tide w/Bleach for more years than I can count. I would use the Tide, with the blue Snuggle and Bounce outdoor fresh sent in dryer and have over the years people stop me in the store and ask what I use because my clothes smelled so good and even when my daughter was in daycare they asked what i used so they could. She's 21 now and was still asked that and i was still asked that was until ya'll changed the scent. Time for me to find a new detergent! Remember when Coke changed their formula and it bombed and they went back to original, you should have learned from them not to mess with stuff. so disappointed

08/05/2021
The Tide Team
We're very sorry you are not enjoying the scent of Tide like you used to. While we completely understand that fragrance and scent experiences are very subjective, personal, and changeable, we'll definitely let our teams know how you feel. If you have any questions, or if we can help you further, plese give us a call at (800) 879-8433.
08/07/2021
Absolutely HATE the new smell! UGH
StarStarStarStarStar1/5

We have used Tide with Bleach Alternative for years and regularly stocked up on it. In fact, I recommended it to everyone. Recently, my son, who does not live at home and uses Tide with Bleach Alternative, has been coming home, and I always ask him why his clothes are so intensely perfumed. We thought it might be in the washer in his apartment. Today we ran out of our last stocked up bottle, so my husband bought more, and we did a load. I immediately smelled the extremely strong perfume odor and felt nauseous. I googled it, found this page, and realized that you changed the scent. It’s just awful - it gives me a headache and runny, itchy nose. I immediately ran out and bought ALL, which will be my new go to detergent. I do not trust TIDE anymore. Just awful product decision. I think this is your second time that you changed your product to an intense perfume smell. Very insensitive decision for customers with allergies. Why try to fix something that clearly works. Good bye TIDE.

07/12/2021
The Tide Team
Your many years in our Tide family means so much to us, and we're sorry to hear about your experience with the Bleach Alternative detergent. We hope you're feeling better and want you to know that your safety means the world to us. We'd like to check in on you and get more information, so when you have a minute, please reach out to us at (800) 879-8433.
07/14/2021
New Smell of Tide Plus Bleach Alternative
StarStarStarStarStar1/5

Hello. The smell from my latest Tide plus Bleach Alternative is overpowering. I have used this product for years and years and was shocked when I opened the new container I purchased May 24, 2021. I understand from reading the other reviews in July and June of 2021 that I am not the only person noticing this. I will have to change to a different brand of laundry product and I am so very sorry to have to do this as I do an average of six loads a week in our household and nothing can compare to the cleaning quality of your products. I did want to let you know that your new scent was the reason for the change to a different laundry cleaning product in my household. Thank you for letting me contact you about this.

07/11/2021
The Tide Team
We want you to enjoy how fresh and clean your laundry is after using Tide, so we're disappointed to hear that wasn't the case with the Bleach Alternative scent upgrade. Your many years in our Tide family means the most to us, and we'd hate to see you go, so when you have a minute, please reach out to us at (800) 879-8433, and we'll find the best way to help.
07/14/2021
Dislike New Scent!
StarStarStarStarStar1/5

Dear Tide, I have been buying Tide with bleach alternative for YEARS and have always loved it! Recently, you changed your formula. The old formula was basically unscented. The new formula has a heavy perfume. I think it was extremely inconsiderate of you to sell your new heavily scented formula without properly labeling and warning your loyal customer base. Personally, I felt sick from the heavy scent and had to frantically search for a new detergent. I will now have to re-wash all my laundry as the strong scent has not faded. I will not be using this Tide product anymore. I’m strongly disappointed that you didn’t simply warn us!!

07/10/2021
The Tide Team
Our goal is to leave your laundry fresh and clean, so we're disappointed to hear you didn't enjoy the scent upgrade, and assure you that your feedback is being shared with our team. We offer a variety of unscented products, so when you have a minute, we'd like to talk and find the right product for you. Please reach out to us at (800) 879-8433.
07/14/2021
What is that smell?
StarStarStarStarStar2/5

Have always used Tide bleach alternative. For years! Did a load of laundry a few weeks ago couldn’t figure out what smelled so strong. The whole laundry room smelled

07/04/2021
The Tide Team
We appreciate your honest feedback about the scent, and we'll be sure to let our team know you're not a fan of the updated fragrance. We're always here to help, so if you want to chat more about this, so we can help, just give us a ring at: (800) 879-8433 anytime!
07/07/2021
Smells horrible
StarStarStarStarStar1/5

I have used Tide bleach alternative for years. When I bought a recent bottle I didn’t realize the scent had been changed. I had to rewash my clothes to get the overly perfumed smell out. This is horrible, I’ll be charging brands!

06/21/2021
The Tide Team
We're sorry to hear you didn't love the updated scent! Your loyalty means the world to us, so we certainly don't want you to be disappointed. We appreciate your honest feedback about the scent, and we'll be sure to pass it along to our team. If you want to share more about this, so we can help, just give us a ring at: (800) 879-8433 when you're able!
06/21/2021
What did you do? The smell is unbearable!
StarStarStarStarStar1/5

I have a medical condition and tide with bleach has been the only detergent I have been able to stand for decades. It’s 3 am and I up sick and stripping my bed , nightshirt and even had to shower again. I cannot believe you changed the smell with no warning. I always stock up which is why I am just now being tortured by this horrific smell. So I have tons of this disgusting detergent that can’t be used. I don’t know what I am going to do. I don’t understand. Just because new products have been developed to make clothes “smell fresh for weeks” doesn’t mean that everyone wants that or can even tolerate it. I really don’t know who does the thinking at tide or is that no one does?

06/16/2021
The Tide Team
There's nothing more important to us than your safety, so we hate to hear this, Darnold! Our team has done lots of testing to make sure the new scent is safe to use, so this certainly isn't what we expect. Your loyalty means the world to us, so we'd like to get some info for our Safety Team, so we can help you further! When you get a chance, will you call us at: (800) 879-8433 when you get a chance.
06/18/2021
Tide with bleach alternative
StarStarStarStarStar1/5

Tide with bleach alternative has a new "original" scent that makes it unusable. I will try to return to the store. If I can't return it I will need to throw it out. It is overpowering and makes me sneeze. It is making my eyes water from the scent in the T-shirt I am wearing right now. Horrible, awful.

06/11/2021
The Tide Team
There's nothing more important to us than your safety, so we hate to hear this! Our team has done lots of testing to make sure the new scent is safe to use, so this certainly isn't what we expect. We'd like to get some info about this to share with our Safety Team, so we can help further, if you'll give us a call at: (800) 879-8433 when you have a moment!
06/11/2021
Disappointed and Upset by new fragrance
StarStarStarStarStar1/5

I've used Tide Bleach Alternative for 25 years and Tide Free And Clear for cloth diapering. I am so upset as I just opened a new bottle of Tide "original scent" bleach alternative and it is very overpowering. My nose is running and my eyes are burning from the scent. Why would you change a top rated product with so many loyal followers and not at least put a warning on the bottle that the scent is different?? Better yet, if you wanted to introduce a new scent, why not add it as a new offering instead of removing the existing option that everyone depended on? I do 1-3 loads of laundry a day and this is so upsetting.

05/31/2021
The Tide Team
Your loyalty means the world to us, and so does your safety, so this isn't what we want for you! Our team has done lots of testing to make sure the updated scent is safe to use, so this certainly isn't what we expect. We'd like to grab some into to share with our Safety Team, so we can help you further! Will you give us a call at: (800) 879-8433 when you have a moment?
06/03/2021
New Scent NOT for allergy / asthma customers
StarStarStarStarStar1/5

I have used Tide with Bleach Original Scent for over 25 years. The new scent smells awful. It is too strong and smells like cheap men’s cologne. Very sad as this was the only detergent my family could use. I will not be buying again.

05/31/2021
The Tide Team
Your loyalty means the world to us, so the last thing we want is for you to be disappointed, Dee! We really appreciate your honest feedback, and we'll be sure to share it with our team. If you want to chat more about this, you can call us at: (800) 879-8433 anytime, and we'll be happy to help!
06/04/2021
Hate the new scent
StarStarStarStarStar1/5

New scent is overwhelming, I’m done with this product.

05/31/2021
The Tide Team
The last thing we want is for you to feel overwhelmed by the updated scent, so we're disappointed to hear this, Mike! Our team has done lots of testing to make sure the scent is pleasing, so this isn't what we expect. We're always here to help, so if you want to share more about this, you can call us at: (800) 879-8433 anytime!
06/04/2021
Had to throw away because of new scent
StarStarStarStarStar1/5

This had been my absolute favorite detergent for years and years. I bought a new bottle in May and when I used it I had to rewash the load with something else. The smell was so overpowering and disgusting it made me nauseous. What the heck Tide??!!?? I literally threw it in the trash immediately. Please please bring back the detergent the way it was or take it off the market all together. It’s offensive to do this to long time customers. It’s enough to move me away from Tide all together.

05/26/2021
The Tide Team
Your safety means the world to us, so this certainly isn't what we want for you! Our team has done lots of testing to make sure the new scent is safe to use, so this isn't what we expect. We'd like to gather some info for our team, so we can help you further, if you'll give us a call at: (800) 879-8433 when you're able!
05/28/2021
DO NOT LIKE NEW SCENT!
StarStarStarStarStar1/5

I used Wisk until it was pulled. I switched to Tide. I tried the Tide Oxi--but too much scent. Switched to bleach alternative and was happy. The other day my husband did some laundry and I immediately noticed the scent. It was overwhelming! It permeates everything. Now, I have to find a new detergent. Very disappointed.

05/02/2021
The Tide Team
The last thing we want is for you to be disappointed, so we hate to hear this! We appreciate your honest feedback about the scent, and we'll be sure to share it with our team. If you want to chat more about this, so we can help, just give us a call at: (800) 879-8433 when you get a chance!
05/04/2021
New Scent Allergic
StarStarStarStarStar1/5

I noticed rashes all over me. Couldn't figure it out. Then noticed the scent of tide with bleach is different. I can not use the product now and I am breaking out all over. Why would you change it and not let customers know.

04/30/2021
The Tide Team
There's nothing more important to us than your safety, so we hate to hear this, Mel! Our team has done lots of testing to make sure our detergent is safe to use, so this certainly isn't what we expect. We'd like to gather some more info to see how we can help, if you'll give us a call at: (800) 879-8433 when you get a chance! - The Tide Team
05/04/2021
Allergic Reaction
StarStarStarStarStar1/5

I noticed rashes all over me. Couldn't figure it out. Then noticed the scent of tide with bleach is different. I can not use the product now and I am breaking out all over. Why would you change it and not let customers know.

04/29/2021
The Tide Team
Mel, we're sorry you're having this experience. Please know that your safety is paramount in importance to us, and we put our products through rigorous testing to make sure they are safe when used as directed. Please give us a call at (800) 879-8433, so we can learn more and help you further.
05/01/2021
The Tide Team
There's nothing more important to us than your safety, so we're sad to hear this, Mel! Our team has done lots of testing to make sure our products are safe to use, so this certainly isn't what we'd expect. We'd like to gather some more info to share with our team, so we can help you further, if you'll give us a call at: (800) 879-8433 when you get a chance!
04/29/2021
Hate the New Scent
StarStarStarStarStar1/5

I happily used Tide Bleach for years with great satisfaction. Opened a new bottle this past weekend and discovered a sickening new scent! So purfumey!!!! I checked the bottle and it still looks exactly like the old bottle. Please add labeling when the product changes!! I buy things ahead of time to keep on hand. I now have 2 96oz bottles of powerfully purfumed laundry detergent that cannot be returned because the receipt was discarded. UGH.

04/28/2021
The Tide Team
The last thing we want is for you to be disappointed, so we're sad to hear this, Angela! We understand how important scent is, so we'll be sure to share your feedback with our team. If you want to chat further about this, so we can help, just give us a call at: (800) 879-8433 when you get a chance!
04/29/2021
The Tide Team
We're very sorry you had this experience. We changed the Tide Plus Bleach Alternative's scent to our Tide Original Scent in January of this year. We completely understand that everyone has very subjective and personal scent preferences, but we'll be certain to let our teams know how you feel. If you have any questions or if we can help you further, give us a call at (800) 879-8433.
05/01/2021
New Scent is Not Bad
StarStarStarStarStar5/5

Tide with Bleach Alternative has always been my go-to for my towels; it seems to be the only detergent that takes away musty smells that can occur when wet towels don't get in the wash quick enough! I immediately noticed that my new bottle had a different scent, but I found it to be a pleasant change from the "blah" scent that it has been. To me, the scent is not horrible as described by other reviewers, and it is not overpowering or strong after the wash is done. I'm glad they added a little bit of pleasant fragrance to an otherwise "bland-smelling" soap.

04/10/2021
New Scent is Not Bad
StarStarStarStarStar5/5

Tide with Bleach Alternative has always been my go-to for my towels; it seems to be the only detergent that takes away musty smells that can occur when wet towels don't get in the wash quick enough! I immediately noticed that my new bottle had a different scent, but I found it to be a pleasant change from the "blah" scent that it has been. To me, the scent is not horrible as described by other reviewers, and it is not overpowering or strong after the wash is done. I'm glad they added a little bit of pleasant fragrance to an otherwise "bland-smelling" soap.

04/10/2021
Disappointed
StarStarStarStarStar1/5

My clothes have been washed with Tide fir the mat 40 years with plus bleach original scent. The new scent is awful. I will be changing brands. It’s so bad I may have to throw out and lose a lot of money. Please change back to old scent.

04/09/2021
The Tide Team
We certainly appreciate your loyalty, and we're sorry that you aren't enjoying the updated scent of our Tide PLUS Bleach Alternative. We do heavily rely on feedback such as this, and we'll be sharing your thoughts with the rest of our team. This detergent now features our Tide Original scent, which is warm and rich, with some woody notes, and is designed to provide a better freshness experience. Since your satisfaction means the world to us, we'd be happy to see how we can best make this right for you. Please give us a call at (800) 879-8433 when you have a moment.
04/13/2021
How Can You Keep Calling It "Original" Scent?!
StarStarStarStarStar1/5

I hate the new scent. It stunk up my house so badly that I thought, What's happening, could I have gotten Covid and it made my sense of smell go berserk?! I've just donated my bottles to a homeless shelter but I feel sorry for them when they do their laundry. It's revolting. And to keep calling it "original" really seems insane. Please bring back the old scent to the Bleach alternative Tide!

04/07/2021
The Tide Team
We’re sorry a loyal Tide fan like you had this experience, since we want you to be able to enjoy using our products. We do heavily rely on feedback such as this, and we’ll be sharing your comments with the rest of our team. We’re always looking to bring you the latest innovations, so we did recently update the scent of our Tide PLUS Bleach Alternative to now feature our Tide Original scent. This scent is warm and rich, with some woody notes, and is designed to provide a better freshness experience. We’d be happy to look into this further for you and answer any questions you may have. When you have a chance, please give us a call at (800) 879-8433.
04/08/2021
Awful new scent
StarStarStarStarStar1/5

It is so disappointing that after years of being a great product, you have changed the scent. It is terrible. I now need to purchase a new detergent and rewash all clothing and linens that have been infected by this smell. I have had horrible allergies since this scent changed. It is awful.

04/01/2021
The Tide Team
Your years of loyalty mean a lot to us! We're sorry you're disappointed, and we're sad to hear you're having allergies after our recent innovation. We always want you to be happy with the scent finish of Tide, and we'll share your comments with the rest of our team. Please feel free to try Tide Free & Gentle, as it's fragrance free. We'd love to hear how it goes! Give us a call at, if we could learn more: (800) 879-8433.
04/03/2021
Dreadful smell
StarStarStarStarStar1/5

Because of smell sensitivity, I will no longer buy this product. It smells like a smelly dryer sheet. The label needs to be changed indicating new smell. I couldn't figure out where that disgusting smell was coming from and even checked to see if I bought the right "Tide". Yup, I did and am very disappointed. My clothes smell like floral dryer sheets. You just lost a customer.

03/31/2021
The Tide Team
We're sorry that you're disappointed with our updated Tide PLUS Bleach Alternative scent, since a lot of thought does go into our products. We do heavily rely on feedback such as this, and we'll be passing your thoughts along to the rest of our team. This detergent now features our Tide Original scent, which is a warm, rich scent with a bit of woody notes, and is designed to provide a better freshness experience. We don't want you to have to say goodbye to the trusted cleaning power of Tide, and we'd be happy to see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
04/01/2021
What have you done with the smell?!
StarStarStarStarStar1/5

I have used this product for years. But the new fragrance with the original is simply over powering. Those of us with sensitivity to odors will have to find a different manufacturer.

03/30/2021
The Tide Team
We're sorry a loyal Tide fan like you is having this experience, Dianne, since we always want you to be able to enjoy using our products. We do value feedback such as this, and we'll be sure to share your comments with the rest of our team. We did recently update the scent of our Tide PLUS Bleach Alternative, and it now features our Tide Original scent. We're always looking to bring you the latest innovations, so this warm, rich scent is designed to provide you with a better freshness experience. Your loyalty and satisfaction means everything to us, and we'd be happy to look into this for you and see how we can best help. Please give us a call at (800) 879-8433 when you have a moment.
03/31/2021
What have you done with the smell!!
StarStarStarStarStar1/5

I have used this product for many years. The new fragrance is horrible. Those of us sensitive to odors could use the older product. Now I will have to switch to another product.

03/30/2021
The Tide Team
We're sorry that a loyal Tide fan like you, Dianne, isn't enjoying the new scent of our Tide PLUS Bleach Alternative. This feedback is much appreciated, and we'll be sharing your thoughts with the rest of our team. Since we're always looking to bring you the latest innovations, we did update the scent of this product back in January to now feature our Tide Original scent. This is a warm, rich scent with a bit of woody notes, and is designed to provide you with a better fresh experience. We value your satisfaction, and we'd be happy to learn more about your experience and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
03/30/2021
Absolutely horrible new scent!
StarStarStarStarStar1/5

Very long time user of Tide products. The new bleach alternative scent is disgusting!! Absolutely horrible!! We have used this product for years and without any labeled change, the scent has completely changed and the new scent is overpowering and gross. Now all of my clothes stink, my home stinks and I have 1.5 bottles of useless laundry detergent.

03/28/2021
The Tide Team
We're sorry that a loyal Tide fan like you is having this experience, and we'll be sure to share your comments with the rest of our team. Since we're always looking to bring you the latest innovations, we did recently update the scent of our Tide PLUS Bleach Alternative to now feature our Tide Original scent. It's a warm, rich scent with woody notes, and is designed to provide a better freshness experience. If you'd like to remove the scent from your clothes, we suggest rewashing your items with the hottest water safe for the fabric, using the recommended amount of detergent and fabric softener. If the items are bleach-safe, use bleach when washing. We'd like to look into this further for you and see how we can best help, so please give us a call at (800) 879-8433 when you have a chance.
03/29/2021
Ruined it with the new smell
StarStarStarStarStar1/5

I have used Tide with Bleach Alternative for over 15 years. The new smell is terrible. Why change a great product? Now I need to find another detergent to use.

03/22/2021
The Tide Team
Your loyalty over the years is much appreciated, Beth, and we're sorry to hear that you're not a fan of our updated Tide PLUS Bleach Alternative scent. We do heavily rely on feedback such as this, and we'll be sharing your thoughts with the rest of our team. This detergent now features our Tide Original scent, which is a warm, rich scent with a bit more woody notes, and is specially designed to provide a better freshness experience. Since we value your satisfaction, we'd be happy to look into this further for you and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
03/22/2021
Terrible new scent
StarStarStarStarStar1/5

Long time user -over 20 years- but this new formula is overpowering! I think we’ll be looking for a new detergent.

03/11/2021
The Tide Team
Your loyalty means the world to us, so the last thing we want is for you to be disappointed, Paula! We appreciate your honest feedback, and we'll be sure to share it with our team. If you want to chat more about this, just give us a call at: (800) 879-8433 when you get a chance! - The Tide Team
04/26/2021
Terrible smell
StarStarStarStarStar1/5

This smell is so bad and so overpowering, I can’t use it. This was my favorite laundry detergent but I just can’t get past the smell. Plus it is irritating my skin. You should at least change the packaging so we could have been warned!

03/08/2021
The Tide Team
We're sorry a loyal Tide fan like you had this experience, and we hope that you're feeling better. Since safety is our top priority, we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We do heavily rely on feedback such as this, and we'll be passing your thoughts along. We're always looking to bring you the latest innovations, which is why we recently updated our Tide PLUS Bleach Alternative to feature our Tide Original scent. This scent is warm and rich, with a bit more woody notes, and is designed to provide you with a better freshness experience. We'd like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
03/09/2021
Not my favorite tide
StarStarStarStarStar1/5

When I switched from tide to tide bleach I have been breaking out in a rash and hives

03/04/2021
The Tide Team
We're sorry a loyal Tide fan like you is having this experience, Jennifer, and we hope that you're feeling better. Safety is our top priority, and we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We'd like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
03/04/2021
New scent terrible
StarStarStarStarStar1/5

I have used this detergent forever. Completely loyal to ONLY this detergent. And now a new terrible scent - yet still calling it “original”???

03/03/2021
New Scent is awful.
StarStarStarStarStar1/5

I have used Tide my entire life. The new scent is going to make me change to a different product. Absolutely awful. I am very sadened by this change.

03/01/2021
The Tide Team
We certainly appreciate your loyalty to Tide, Danielle, and we're sorry to hear that you feel this way about the scent. We do heavily rely on feedback such as this, and we'll be sharing your thoughts with the rest of our team. Since we're always looking to bring you the latest innovations, we recently updated our Tide PLUS Bleach Alternative to feature our Tide Original scent. This scent is green, floral, and woody, and is designed to provide you with a better freshness experience. We value your satisfaction, and we'd be happy to look into this further for you. When you have a chance, please give us a call at (800) 879-8433.
03/01/2021
BAD SMELL
StarStarStarStarStar1/5

The new scent is a very bad smell!! Smells up the whole house like a bad candle and now I'm having to rewash all the clothes that i washed in this new scent with a different detergent. I cant figure out how someone at Tide thought that this overwhelming, strong, perfumy scent was a good idea??? Please go back to the old scent, and soon, or you're probably going to loose customers.

02/27/2021
The Tide Team
We're sorry you're not pleased with the scent change, Stacy. We always want your Tide clothes to receive the wonderful Tide clean we promise. Your feedback is important to us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more about your experience, please give us a call at: (800) 879-8433.
02/27/2021
BAD scent
StarStarStarStarStar1/5

Just got a new bottle and the scent is TERRIBLE!! I barely opened the cap and new that i shouldn't have used it but did because i was out of the old scent, and now I'm having to redo my laundry with different detergent. Can not use it because the smell is nauseating and gives me headache! Please go back to the original scent!!!

02/27/2021
The Tide Team
We're sad to hear you didn't like the new scent as we strive to give you a scent you'll enjoy. We certainly hope you're feeling better! We're inspired by what people told us in this research, societal trends, and the science behind the sense of smell. That said, we improved our scents in April 2019. We also thoroughly test our products to be safe and make sure you get the best. Good news is we have our Tide Mountain Spring, which we formulate to match the old scent of the Tide Original. We'd be happy to hear more and see how you're doing. So give us a call to chat soon at (800) 879-8433.
02/28/2021
Horrible new scent
StarStarStarStarStar1/5

This has been the only soap I have used for years because of the mild scent and positive results. The new scent is so strong and offensive. I had to rewash my laundry in unscented soap (which I dislike) and now I have a gigantic container of soap that will be thrown out. I am so disappointed in this change and will need to find a new soap!

02/27/2021
The Tide Team
We're proud to be the only detergent you've used for years, but we're sorry to disappoint you with the scent change, Bridget. We're always innovating and working to improve Tide's cleaning performance. Your feedback is important, and we've shared it appropriately with our team. We hope you'll give our Tide Free & Gentle a try! It's fragrance free and may help. Feel free to give us a call if you'd like to share more details with us, or if you have any questions: (800) 879-8433.
02/27/2021
The new scent is awful
StarStarStarStarStar1/5

I have used only Tide with Bleach Alternative for years and years. I just opened a new bottle, used it and the new smell is just awful. My whole house smells like cheap perfume. I guess I will need to find a new brand of detergent now.

02/23/2021
The Tide Team
We certainly appreciate the loyalty you’ve shown Tide over the years, Michele, and we’re sorry to hear that you had this experience with the scent. We do heavily rely on feedback such as this, and we’ll be sure to share your thoughts with the rest of our team. Since we’re always looking to bring you the latest innovations, our Tide PLUS Bleach Alternative’s scent was recently updated to feature our Tide Original scent. To remove this scent from your items, we suggest rewashing them in the hottest water safe for the fabric, using the recommended amount of detergent and fabric softener. If the items are bleach-safe, use bleach while washing. We don’t want you to have to say goodbye to the superior cleaning power of Tide, so we’d be happy to look into this further for you and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
02/23/2021
Horrible new scent
StarStarStarStarStar1/5

Tide that I’ve used for 30+ years has changed its scent. It now smells like cheap detergent, not the high quality detergent I’m used to. I can not and will not use this product, as it smells so strong like cheap perfumey fabric softener. If anyone has allergies or asthma, stay away from this product!

01/27/2021
The Tide Team
We're sorry that a loyal Tide fan like you had this experience. Safety is at the heart of all we do, and we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We haven't recently made any changes to the scent of our Tide PLUS Bleach Alternative. This scent was last updated in 2014 for an improved scent experience. We'd like to gather some more details for our Safety Team, as well as look into this further for you, so please give us a call at (800) 879-8433 when you have a moment.
02/01/2021
useless product
StarStarStarStarStar1/5

Did you learn nothing from the past? The last time you tried a bleach alternative, it didn't work. It isn't working this time either. The boys' sports clothes do not come clean, nor do they smell clean. I will no longer purchase any of the Tide products until I can buy Tide with bleach. I am sorry to see it go.

01/05/2021
The Tide Team
We're sorry to hear this, since we'd expect your boys' clothes to get a superior clean with Tide. Please be assured that we'll be sharing your feedback with the rest of our team. Our Tide PLUS Bleach Alternative is designed to deliver 6x the cleaning power, and our bleach alternative contains ingredients that enhance overall whitening and remove stains, all without damaging colors or fabrics. Your satisfaction means everything to us, and we'd be happy to look into this for you and see how we can best help. When you have a chance, please give us a call at (800) 879-8433.
01/06/2021
Best on the market
StarStarStarStarStar5/5

Last week I left a pen in my laundry and it exploded in the dryer and the ink got into thr entire drum and the clothes. My sister thru out her favorite lounge sweater because she thought it was ruined ( so did I). I took it out of the garbage and washed it with Tide with bleach and guess what? Every spot of ink came out! It looks brand new! Tide with bleach is an amazing product, love it!,

10/12/2020
GREAT PERFORMANCE
StarStarStarStarStar2/5

I have been using Tide w/bleach alternative since it was introduced and have always found it a solid performer. The fragrance of the recent iteration I find repulsive.

04/16/2020
The Tide Team
That's absolutely not what we'd expect when using Tide, and we can assure you that there have been no changes to this scent. Please give us a call at (800) 879-8433 as we'd really like to learn more about this experience.
04/30/2020
Love tide plus bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide is my favorite laundry detergent now. I really love using the bleach alternative in the original scent because it truly does whiten my whites without the need for chlorine bleach and at the same time it also does an excellent job of protecting my color clothes,I always wondered about the dingy water getting back into my clothes and this helps with that as well....so if you ask me you just can’t beat that,two thumbs way up and a new favorite for my family

07/13/2018
Not the Cleanest Clean
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] Let's start with a little story: once upon a time, way back in the dark ages of the 1980's, my mother used Tide detergent on my baby clothes. I grew up thinking that Tide is THE ONLY detergent to use, and I still use exclusively Original Tide to this day. Here's the thing: I've got horses. Horses are dirty. My clothes are always stained, sweat-soaked, and stinky. My Original Tide does a good job of making them feel and smell clean, but I would love to have a Tide that also makes them LOOK clean. I had very high hopes that this product would be it, and it... sort of does the job. I have noticed, since starting to use it, that my coloured clothes aren't holding stains like they usually do. I can't tell if they're staying bright or not, I've only been using it a few weeks. The problem is that my clothes are no longer SMELLING fresh. I'm not sure why--this Tide smells pretty similar to the Original stuff, is very thick and seems to have substance to it, and, as I said, makes things look clean. But since using it, I've noticed that I often pull a shirt out of the dryer and catch a whiff of laundry that just isn't fresh. I've been re-washing a lot more than usual, which is a bummer. Maybe my water is too hard. Maybe I need to use the maximum quantity of soap with loads of EVERY size. I'm not sure--but I am sure this problem doesn't exist with Original Tide, for whatever reason.

07/12/2018
Gets the stinky out!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is my Favorite Laundry Detergent EVER! I have always been a Tide Fan. I have tried many other companies and always come back to tide. This Tide plus Bleach Alternative is the perfect product for my families needs. My husband and I work out a lot, so sweaty clothing can be STINKY, this always gets the smell out in one wash! We have little kids who know how to make messes and I never have to worry about their clothing having stains because this Tide always removes the stains w/out ruining the color/integrity of the clothing. My son still wets his bed and I wash it with tide with bleach and omg you can’t tell he ever peed it smells soo good.

07/12/2018
Just changed my brand.
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I'm the type of person that doesn't like to shop and normally count on my husband to pick up the laundry detergent. He would always buy cheap brands even though I complained about how they didn't work well. Finally, I've convinced him that Tide is the best. He's currently been splitting our wood for next winter and that is a very dirty job. His jeans are so hard to get clean after a day of cutting. I showed him his jeans washed with the cheap detergent, then I showed him his jeans with the Tide detergent. He was amazed at the difference, and I believe I convinced him that Tide was better. He now brings home Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. It could either be because he's finally convinced, or I threatened him with the dog house if he brought anything other than the Tide Plus Bleach.

07/12/2018
NO MORE BLEACH SPOTS!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have used Tide in the past but never Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent. I have always done my whites separate and hated doing it that way. I would always somehow end up with bleach stains on my colored laundry I did after the whites. But I assumed this was the only way to get my whites really white. Boy has this Tide proven me wrong. I was hesitant to put my whites in with my colors but I shouldn't have been. The whites were sparkling and the colors looked amazing. There was no strong bleach smell on my clothes and my son's skin didn't get irritated from the strong chemical bleach residue like it usually does. Overall a terrific product, works well on both colors and whites, no strong odor, feels great on sensitive skin and saves time and money!! This product is what every busy Mom needs in her life - oh and more sleep we all need more sleep, can Tide put that in a bottle???

07/12/2018
Same Tide I love, plus whiter whites!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love Tide detergent and have used it for years. It gets my clothes super clean and leaves them with a lasting, light, fresh scent. But this product took it to another level for me. Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent does all the amazing things I have come to expect from Tide, but also works to get my whites white again without the fear or smell of traditional bleach. Tide clean and scent, but now for ALL my clothes!

07/12/2018
Best bleach alternative on the market
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Okay, I tried this product twice before writing this review. I wanted to make sure that it truly lived up to its name and boy did it. I am a busy mom of 2 girls under the age of 4 and the last thing I need is to have to separate my laundry. I tried it the first time with just whites that to be honest were lacking their white luster and I could actually see the difference in my families socks and my husband undershirts. My second attempt was not separating my laundry and throwing them in and my colored clothes were rejoicing. I have to admit I rarely buy tide because it can be pricey, but I am willing to spend the extra and just get my tide plus bleach and no more Clorox 2, so I spend less money and it saves me time which is hard to come by these days. I am super happy that this product lived up to its name. My clothes smelt fantastic and were even a little softer vs my old laundry detergent. I told my sister-in-law about it because she just had her clothes ruined by adding bleach to the laundry. This is a must try and have laundry product that everyone should have. Also, I used a different product for my kids clothes and I tried the Tide with bleach on their clothes and I was super impressed on how their clothes looked. It even got out some tough stains that I thought was a lost cause.

07/12/2018
Best busy mom detergent!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent is the best for a busy mommy like me! I try to make sure my whites are the whitest and colors are the brightest, but moments I don’t have time to separate them it seems hard to do. After using this Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent I’m convinced my mixed laundry with keeping the great colors is solved. I definitely see my clothes looking at their best even though they weren’t separated and there isn’t a strong bleach scent. Followed the directions not needing to add more than the cap full and I really appreciate this as a busy mommy. I’m always on the go and having one less worry about keeping my family’s clothes looking like day 1 is key to my laundry routines. I most definitely recommend to my family and friends.

07/12/2018
The Tide Team
Thanks so much for writing. We're always happy to help busy moms and dads make the most out of their laundry routine!
07/12/2018
Tide plus bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is great! I used to spill bleach everywhere! With the new Tide with bleach alternative, I can get my whites really bright without the worry of getting bleach spots on my good clothes.

07/12/2018
Tide bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this is a good product. I like Tide and was glad to have a good bleach detergent to use. It wasn’t too strong. It worked great on my clothes. I would recommend it and continue to buy it.

07/11/2018
The Tide Team
Our Tide PLUS Bleach Alternative is a great addition to any routine. Not only is it color-safe, but it'll leave your whites 6X more white than before.
07/12/2018
Love Tide!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Really liked Tide plus bleach alternative. Has a nice scent and helped keep my white whiter! I would definitely recommend this product to others!

07/11/2018
Love Tide with Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really like Tide with Bleach Alternative. It's great to be able to use something that is color safe but also whitens whites. The scent could be a little stronger, but all-in-all it's definitely a product I will purchase when looking for a color safe bleach alternative.

07/11/2018
Fantastic Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] As a mom, I’m always looking for ways to simply my household chores, including laundry. Having Tide Plus Bleach alternative has been fantastic as a mom. It helps keep my family’s whites fresh and clean and crisp, while still keeping colors vibrant. As a mom, sometimes laundry is a mixed load - how many cute white shirts or dresses have adorably bright patterns on them? This detergent means I can easily wash my daughter’s dirty laundry without having to do two or three separate loads. Whites stay white and colors stay bright. It’s the best of both worlds and I love you he time o save bybhaving to do less loads and less sorting. My clothes are looking better than ever thanks to Tide with Bleach Alternative.

07/11/2018
I think this product is great
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This product is great for my family's clothing. It gets everything clean and back to it's original state. My whites stay white and my colors stay vibrant. Will totally use in the future and suggest to others.

07/11/2018
Love tide plus bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love Tide plus bleach. I am always afraid to use regular bleach as I will get it on my colors and completely ruin them. So my whites tend to get a little dingy looking. But when I found tide plus bleach alternative it has been a lifesaver. It won't hurt my colors and my whites look super white! Thanks tied for another great product!

07/11/2018
My nose and clothes approve!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I usually do not purchase Tide because it’s a little out of my price range, but I can see why it’s such a big contender in the detergent world. I really enjoyed this product. It made my clothes feel soft, look bright, and smell so amazing!

07/11/2018
Tide Lover
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think that this detergent worked great. Had a really fresh, clean smell. I have used other Tide products in the past and this definitely lives up to their standards. Got stains out of clothes without the harsh smell of bleach. I would definitely recommend this product.

07/11/2018
Exactly What I Was Looking For
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have been looking for a new detergent because I tend to have skin sensitivity to some so I have to be careful what ones I try and the one I have been using just doesn’t smell that great or make a huge difference. This one though smells amazing, you can definitely see the difference between clean and dirty, and it doesn’t irritate my skin! I will definitely be purchasing in the future and recommend!

07/11/2018
The Tide Team
We're so glad you gave us a try!
07/11/2018
Tide Bleach Alternative
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] I was not super impressed with this product. I could take it or leave it. My clothes did not smell or feel super clean after washing. Although I did like it was safe to use with colors.

07/11/2018
The Tide Team
Our Tide PLUS Bleach Alternative should be giving you a great clean and even brighter whites than before, Kaelan. We'd like to learn more about your experience, and ask that you call us at (800) 879-8433 when you have a moment. <!--[if ReviewResponse]><![endif]-->
07/11/2018
Tide Plus w Bleach Alternativ
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Quality product. Nice smell, did not have to add additional color safe bleach. Clothes came out bright and clean. A win-win as part of the Tide family.

07/11/2018
Tide Bleach Alternative
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I’ve never used a bleach alternative before, but I must say I was impressed! My fiancé’s white under shirts haven’t been this bright since they came out of the package!!

07/11/2018
The Tide Team
Our Tide PLUS Bleach Alternative should be delivering 6X whiter whites than ever before. We're so glad we could get your fiance's shirts looking pristine again!
07/11/2018
Best detergent out there!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide with Bleach literally gets all stains out! Everything from soccer stains to dog slime (150lb bullmastiff!!) to my sons grease stains!

07/11/2018
Perfect for my light colors
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent has been a huge help for our light colored clothes and articles of clothing with white on them that can’t be bleached. They always get the short end of the stick since they show dirt and stains like all whites. This actually brightened up some of our clothes and it smells great!

07/11/2018
An okay detergent
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] It seemed to clean towels, clothing, and sheets just fine. The color of the detergent is a striking blue, and I really do like that! I’m not a huge fan of the smell though. It really isn’t identifiable to me and I would have preferred that it was just fragrance free. It also bubbles a lot in my front loader. Much more than any detergent I’ve tried in there before.

07/11/2018
The Tide Team
If you're looking for a fragrance free detergent, we suggest trying Tide Free & Gentle. Our Tide PLUS Bleach Alternative has a floral, fruity scent and offers even brighter whites than previous formulas. We offer an original and HE variety, and we always suggest using HE detergent in an HE washer. If you have any questions or would like to share more, please call us at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/11/2018
Clean and fresh!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this detergent! Besides the fact that it smells so fresh and clean, it actually got purple popsicle out of my daughters brand new shirt. I love how it has a bleach alternative so it is safe on colors. This is all I’ll ever use!

07/11/2018
Works amazingly!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide plus bleach is definitely our new favorite! With an infant and toddler the stains come strong. Tide plus bleach pulls them right out without me even presoaking! They smell really nice also.

07/10/2018
So fresh and so clean!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This stuff smells and works really well on whites. I wash only in cold water, so I was skeptical to say the least, but it did a good job getting stains out (my hubs is a painter/carpenter and is ALWAYS getting his white tees dirty). I didn't need to use bleach like usual either. I also liked how thick the detergent was, and it soaped up well. I'd definitely try this again.

07/10/2018
Works great
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used Tide most on my towels and underwear but also on gym clothes or when my kids made a mess. All i can say is It Works ! My clothes are clean and fresh. The stains from my kids ... gone ! I definitely gonna stay with Tide bleach.

07/10/2018
Tide Plus Bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] A wonderful product! My clothes smell so fresh and clean! Really gets the grime out of my clothes. Love this product!!!

07/10/2018
Tide plus bleach alternative
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Initially I was skeptical to use this product. I tried it out on my fathers clothes a couple times then finally tried it with mine. The product works fine. it does not do well with blacks and that is shown in the front of the bottle on the color wheel. I did see difference in colors (pictured below) meaning the colors are more vibrant. Note. it did fade the black on my bag. I still dont know if i would purchase the product.

07/10/2018
Love this Product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The scent is awesome I love it it keeps my cloths smelling clean for weeks! Also I am not a fan of separating laundry before washing with this product I don't have to it kept my whites white and my colors bright

07/10/2018
Tide is awesome
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This worked great for my white sheets that I always have a hard time keeping white with dogs. Also snells great! Would highly recommend

07/10/2018
Suprised it works
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] At first I didn't think I would really work but after the first used I notice it worked.I used one top cup with one load,after I dry the clothes I really saw the difference it dose a good job at getting rid of stains.Also the smell of the clothes is clean and refreshing

07/09/2018
Love it must try or buy
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have never tried tide bleach javellisant and i must say I absolutely love the smell love how it washes my clothes and I love how it keeps my clothes Bright.

07/08/2018
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I absolutely love the Tide Original Bleach Alternative. I had a few white T-shirts that had become dingy from washing over time. These shirts had almost been parted with until I tried to give this a try. After one wash I could see the difference and life was brought back into my once vibrant shirts. Kudos to Tide!!! I am planning to go through all my clothes and use this product on my not so lively looking clothes. Give it a try, you won’t regret it!!

07/08/2018
It's laundry detergent.
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] It's laundry detergent. I don't notice much difference between brands. My clothes are clean and smell good after using the product. I appreciate that it is concentrated so that I get loads out of smaller packaging.

07/07/2018
A brighter, fresher, clean!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried the Tide plus bleach alternative original scent liquid laundry detergent, after years of using "whatever was on sale" and boy can I tell the difference from the clean fresh scent that lasts throughout the day to the vivid color that endures through multiple washes, this Tide detergent reminded me that you get what you pay for.

07/06/2018
Amazing product!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I keep wondering if Tide is really worth it until I use it again and then I am reminded that it really is. Now Tide is usually a good product but I really feel the tide plus bleach alternative is the best product they make. I struggle with keeping our clothes bright and not dingy thanks to hard water and children who are very hard on stuff,but this product really stood up to the challenge and I noticed an obvious difference in my clothes after using this product. This product alone is enough to make me brand loyal to Tide.

07/06/2018
Gets the job done!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide plus bleach alternate liquid detergent is a fine detergent that will get the job done. I am usually a pod girl (for the perceived easiness), but the liquid detergent was just as easy as tossing a pod into the machine. The main positive to this detergent is the bleach alternative. I am someone who does not often separate my colors due to living on my own and having such small loads each week. It was nice to have a bleach alternative to make my whites brighter while protecting my colors. The main negative is that my clothes don't have a super strong clean smell when they come out of the dryer, like they do when I use the pods.

07/06/2018
Tide with Bleach Alternative
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide with Bleach Alternative smells great. The fragrance is not overwhelming. I am not impressed with the stain removing power. My daughter is a stain magnet!! I used Tide with bleach alternative on her grass, dirt, and food stained white and colored clothing following the stain removal tips on the Tide website. I did not see a difference between the regular Tide and the Tide with Bleach Alternative. It took several washes to see a result in stain removal and my whites do not look brighter. I think will continue to use regular tide for my laundry needs.

07/05/2018
Bleach Alternative is a GO!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] It was difficult for me to choose of the couple of pictures I took to put with this review. I chose this picture to show how much of a difference that the Tide Bleach Alternative liquid detergent. My shoes had gotten extremely dirty and I didn't know how I would be able to save them and get them back to white. I decided once the Tide came in the mail to try that. That little bit of dirt seen at the bottom is what the entire shoe looked like. I am very excited at the results that the Tide has given me and I am looking forward to using it on all of my laundry. I never believed in bleach alternatives, and although these shoes were white, the fabric is very delicate and bleach would have ruined them.

07/04/2018
So bright, you'll need shades
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I recently tried Tide Bleach Alternative Liquid Detergent to wash some clothes that I have been washing in a different brand. I was very pleasantly surprised upon opening the bootleg for the first time. The original fragrance is awesome. I noticed after washing the first load of clothes, they were brighter than they have been. I like having the bleach alternative in the wash to brighten the colors. There was one clothing item in the same wash that came out whiter than it has in my regular detergent. I like not having to add bleach to the wash. After the wash, the clothes smelled fresh and clean. I even returned from a long weekend and pulled a shirt out of my closet and it smelled as fresh as when I first took the clothes out of the dryer. I have now changed laundry detergents so that I can get the same clean that I have been getting after using Tide Bleach Alternative Liquid Detergent for 2 weeks worth of loads. Tide has a new and happy customer in this household.

07/04/2018
Bleach alternative
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] We used to use bleach, but ruined a bunch of our clothes. Neither my husband or I could get the hang of how to bleach. Now, our normal washing regimine for whites has been vinegar and lemon juice which is ok but doesn't get the dingy all the way out. We did several loads of whites with Tide Plus Bleach Alternative. As you can see, it definately got the clothes whiter than the vinegar, and didn't damage our clothes like bleach! Our clothes also smell better than either of the other methods - lol.

07/04/2018
Tide is the only brand I use
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have always used tide. I have tried other brands and it just doesn't compare. I tried the tide plus bleach and I wasn't disappointed. Even though it says bleach you can still use it on your colored clothes. It also does not smell like bleach it smells like the original scent which smells good and it left my clothes smelling so good. I did 2 different loads with it, a colored load and only whites and honestly it did a wonderful job. I will definitely buy this when it's time to buy more.

07/03/2018
I have been scared
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] I have been scared to use a bleach on colors. I even tried a little dot from Tide Plus Bleach alternative using a q-tip inside dipped in it and applying to a shirt to confirm it was safe. Today I tried Tide Plus Bleach alternative on two loads. The first load appeared to work without “bleaching” any of the colors. However my second load came out with a towel that was bleached in certain areas. I don’t remember seeing any color disfiguring before I started the was but it is now noticeable. I will try one more load to confirm if it was the product or something else.

07/03/2018
The Tide Team
We want to assure you that when used as directed, our Tide Plus Bleach Alternative is safe for colors and whites. We understand how you must feel seeing those spots on your towel, but it's important to keep in mind that there are many factors that can affect your laundry. Household items like acne treatments containing benzoyl peroxide, toothpastes with peroxide and hair dyes can cause color loss. It's also important to wash items according to their care tag. Please know that Tide PLUS Bleach Alternative contains no bleach. We're eager to help further, and ask that you call us at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/05/2018
Awesome Stuff
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This worked great for my laundry especially my children who are very active and play rough. They got the clothes clean and had a fresh smell. I will definitely be buying more of this. It was way better than my regular laundry detergent. Id want to know before I got this product is that a little goes a long way. Follow the guides and it will last appropriately.

07/03/2018
Tide plus bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Great product without the undesirable bleach smell! Clothes are clean and smell great after wash with the scent lasting for days. Convenient liquid detergent with measuring cup in cap.

07/03/2018
Love this product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love how its an alternative to beach and that it doesn't make the clothes feel scratchy or as if they need another washing like some other products do. The smell lasts for days.

07/03/2018
Tide with bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] What can I say, I am a mom with two kids under 5, messes are inevitable. I have been looking for a detergent gentle enough for the baby, but with some real cleaning power! This stuff is it, between messy mishaps on onsies, and potty accidents on the sheets, so far this has cleaned it all and left them all smelling delightful!

07/03/2018
Tide with Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] So far I am loving Tide with Bleach Alternative! It has a great smell and keeps my clothes looking amazing. I am definitely going to recommend this to my friends and my family, especially those with kids; as I think it works a bit better in whitening whites than regular tide, for sure.

07/02/2018
The Detergent for really dirty clothes!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have been using Tide's Bleach Alternative Original Scent Detergent everyday for the past 15 days and I am totally impressed. I have two 8 year old tomboys that get their clothes REALLY dirty and this detergent was gentle enough to get the white parts of their clothes really white and the colorful parts of their clothes brighter. Even the white socks accidentally washed with the color clothes came out bright WHITE! This is definitely the laundry detergent for our family. No more dingy whites and washed out colors for us!

07/02/2018
Hard working detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I recently tried the Tide Plus Bleach Alternative and am very impressed! The true test for this detergent was to clean my teenager’s expensive WHITE sneakers. I wanted to try a product that would be effective enough to restore the white, but gentle enough not to ruin them. Tide Plus Bleach Alternative did the trick (and made them smell great!)!! I will be using this detergent from now on.

07/02/2018
Will buy again
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent exceeded my expectations. I really love bleach, but have a lot of clothing that has colors and whites so I can't use it. I was skeptical that this product would really make my whites look whiter, but it actually did! I have not used liquid laundry detergent in some time so I am hoping to find this product in the pod form next time I need it, but I will be purchasing this in the future.

07/02/2018
Tide plus bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this product. Most products with bleach have a strong scent, but this doesn't. It smells good! I also love the handle on the bottle and all the markings on the cup. Not to mention, it works great! I love that I don't have to separate my colors and whites. I can throw them all together and start it. It is a very good product that I will definitely buy again.

07/02/2018
Tide is a wonderful product!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent is really good. I live in an area with hard/not real good water and it made my clothes look a little brighter in one wash. My only issue is that I have dogs with allergies - not sure yet how this will affect them, but I will see as I use it more. Loved what I saw so far!!

07/02/2018
I wasn’t blown away...
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] Maybe I had my hopes set too high, or I haven’t used it long enough to see any long-term benefit over the brand I’ve used for 20+ years. My kids are mostly grown so I’m not dealing with lots of stains or mishaps with my laundry, so I didn’t get to see this product stand out in any way as a more beneficial detergent. I think it did the same job that any other detergent would do just as well. So, at this point, I’m not a convert as I feel my current detergent does just as well, leaves my laundry smelling better in my opinion, and has a lower price point. Overall, I wasn’t impressed much, which actually surprised me...

07/01/2018
The Tide Team
Thanks so much for giving us a try! Our Tide Plus Bleach Alternative is a great way to get brighter whites and 6X the cleaning power. If you'd like to share more about your experience, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/02/2018
Fresh & clean laundry
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have been using the Tide Plus Bleach Alternative in original scent for about two weeks now & I’m totally impressed. My clothes feel clean & smell great! I’m not going to kid - the phrase bleach alternative made me feel a little nervous, but I have been washing all of our family’s laundry in this detergent & it comes out looking great. I don’t feel like there is detergent left on the clothes or any type of “film” like some other products I’ve used. The laundry comes out nice and clean feeling & smelling. The original scent is great - not over powering or “sweet” smelling. FYI: I have a high efficiency top load washer & always wash in cold water & hang our clothes to dry. A little goes a long way with this laundry detergent.

07/01/2018
Amazing Product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I absolutely like this product. My towels no longer have that smell after a few days. My clothes definitely feel cleaner and smell absolutely amazing.

07/01/2018
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I buy Tide all the time, but this is my first time using the Tide with Bleach. I would just add bleach to my wash and sometimes it would leave bleach spots on my linens or faded the color. After using Tide w bleach I find it awesome! It has my colored linens looking bright and brilliant.

07/01/2018
Tide with bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used this in all my clothes and towels and sheets... the whites came out bright my colors did not fade and they smelled fresh and clean the scent is not overwhelming and I had no issues with my sensitive skin either. I would buy this again.

06/30/2018
Tide plus bleach liquid laundry soap
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I always use the tide with bleach powder.I love the liquid tide now,it has little scent,I hate scents on my washed clothes.It does give my clothes a brighter color.When I used the powder Tide sometimes the powder didn’t dissolve. This product will be one of my best laundry soap.

06/30/2018
Tide bleach alternative
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I really enjoyed this product. I typically do not use bleach just because I don’t like the smell it leaves on clothes but I usually suffer the consequences of having to use a separate product to soak clothes in to remove stains prior to washing. This allowed me to do everything at once and removed all stains except one. To be fair that stain was grease and it has to be removed by something other than a detergent.

06/30/2018
Pretty great!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I've just recently started doing my own laundry since I moved to college and I'm not particularly picky about my laundry products, nor do I bleach very often, so getting a bleach alternative was interesting. I have hyperhidrosis so I have to avoid certain colors, as well as being a super messy eater, and with whites I get stains and blacks or darker colors I get what look like deodorant stains and this product has helped my clothes look brand new again and doesn't damage any of my clothes or colored clothes which is amazing. I'm a very big fan of this product!

06/29/2018
Exceptional Cleaner
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I was a fan of the original Tide detergent, and the sports Tide, but the Bleach Alternative takes it to another level. This product leaves behind the great clean Tide smell that you know, but works better to whiten clothes. It's even color safe! I used it on my towels and dish towels that are white with a colored stripe, and they came out so clean and smelling great!

06/29/2018
Definitely Switching!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative is amazing! I have never been brand loyal for detergent because I never found a detergent I liked... until now! My clothes smell fresh and look great- I will definitely be brand loyal from here on out!

06/29/2018
Fresh and Clean Clothes for Dirty Boys.
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide is a trusted brand in my house. It has been my go to brand for years. This Bleach Alternative has changed the laundry game. With 2 boys in the house we have loads of dirty clothes that need a stain removing product. Tide to the rescue!

06/29/2018
Tide Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love the Tide Bleach Alternative! My husband works outside and gets his clothes filthy and smelly. I wanted to try a different detergent for HIS clothes, especially. This stuff cleans them very well and makes them smell so much better. It's also helped brigthen our white laundry. We have an HE washer, and is safe to use in it. Would recommended for all types of laundry.

06/29/2018
Did its Job great! Very happy
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am very pleased with this Tide Product. It absolutely did its job and I will be buying some as we used it all up already! Would recommend.

06/28/2018
Great Smell
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this new product works well. My clothes seem brighter and smell awesome. Very easy to use just measure it out into the cap and pour right in and start very easy highly recommended

06/28/2018
Brighter Whites!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this product! I have been using it for only a couple weeks and my co-workers have already mentioned a difference in my white shirts and colored shirts. I recommend this to anyone who has shirts that need washing. By far my favorite laundry detergent out there.

06/28/2018
Tide plus bleach .. Loved it!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This brand is my go to laundry detergent but I've never tried Tide with bleach alternative until yesterday ... It's an awesome product it didn't fade my dark colors which was a concern. It left my lights very bright and my whites were whiter than ever awesome product and i will be using it from this day forward.

06/28/2018
Smells so go!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This product smell very clean and refreshing. It seems to clean my clothes very well. I haven't noticed any brightening of my clothes but maybe it take a couple washes for that. It's easy to use just pour into cup and dispense in washer. The color of the cap might make it a bit hard for so to read the number for measurement.

06/28/2018
Tide with Bleach just OKAY
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] When I received the product I couldn’t wait to try it. I usually use Tide and I am relatively satisfied with the product, so I was sure with the addition of bleach I was going to love it. Unfortunately, I really didn’t see that much of a difference in the brightness of my whites. Some stains that usually come out dingy were slightly brighter (such as socks and undergarments), but overall, this definitely wasn’t worth my ripping the box and running to the washing machine. I would probably purchase this again as I am already a Tide user, and I feel like the bleach adds an extra level of antibacterial cleaning, but I feel like it should have performed better. It certainly didn’t make me joyfully fold my laundry with a huge satisfied smile on my face, if I were an emoji, I would be somewhere between Meh and Smile.

06/28/2018
The Tide Team
Our Tide Plus Bleach Alternative contains no bleach-- but it still offers a great clean! We strive to put a smile on the face of all of our loyal fans, and we'd love to learn more about your experience. When you can, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
06/29/2018
Great product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This Tide Bleach Alternative detergent did an excellent job brightening a dog bed that had discolored some and also did a good job protecting the colored clothes washed with it. It also left items smelling really fresh and clean with the notable Tide smell.

06/28/2018
Great product that is really effective!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used the Tide Bleach Alternative liquid on three loads of laundry so far and am so happy with the results. Clothes are coming out clean, whites look brighter, colors are still vivid and all smell nice and fresh. I don't have to use a lot to get the results I need so the entire bottle will last awhile. This has more of a laundry detergent feel than bleach, so it has none of the harsh smell other products have. The blue liquid flows out easily and the cap measures so you know how much you need. Overall, will buy again!

06/28/2018
It's Got to be Tide!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think that Tide is the very best laundry detergent on the market! You know the scent is unmistakable!! This weekend while washing clothes, my husband left a marker in his pocket and I washed it... along with my favorite shorts! There was blue marker all over his pants and my shorts! I put an extra dab of Tide with bleach on the stain and washed again. The marker stain came right out! I am a long time lover of Tide and can't say enough good things about the brand! If it's clean, it's got to be Tide!

06/28/2018
So clean, so fresh, so bright!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this! My daughter has some bright colored clothes but my old detergent would dull the colors, once I used this BAM! They are bright and very clean! I also love how fresh my clothes smell using this! One of my favorites for sure!

06/27/2018
The Tide Team
It sounds like your whole family can enjoy the great cleaning power of Tide. Thanks for giving us a try!
06/28/2018
Tide Plus Bleach Alternative Liquid
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative Liquid works well for minimal stains/dirt but is not as powerful as I had hoped. I will continue to stick with regular bleach for whites but this is a great alternative for colors! It did not fade/damage my color-mixed white shirts at all. I would definitely recommend for minimal stains or as a regular everyday detergent.

06/27/2018
Tide Plus Bleach Alternative Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think its great my sons clothes have never been whiteer and brighter since the day we purchased them!!

06/27/2018
Tide - Fresh and Clean
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative Liquid has a fresh clean scent that is light, not overpowering. It didn't work miracles on refreshing my already dingy whites and colors after only one wash, but it may be better at maintenance and over a prolonged period.

06/27/2018
Love the Tide plus bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] When I first read the title on the tide bottle I thought it was bleach, then I read it again and thought ooh let me try and used this and was very excited. Loaded the liquid soap into the washer and when cycle done I couldn’t believe how clean my clothes smells, almost like neutral, And when I sweat onto the clothes it doesn’t smell like wet dog. So I think I am going to be purchasing this laundry detergent from now on because others detergents seems to get my clothes clean smelling out of the washer but after I sweat onto it, it smells like I didn’t wash my clothes.

06/27/2018
Best Detergent Ever!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have always used powder detergent but Tide Plus Bleach Alternative Liquid has changed that! Plus no more bleach! It has everything I need in one container! And it works so good! I definitely recommend you give it a try!

06/27/2018
Great clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this detergent is great. It smells very clean not allot if perfume. My son had a pair if pants he got muddy. I used the tide and the stains and mud came right out. I also washed a load of whites with it. They seemed much brighter. I don't like to use bleach in my laundry. This is a great alternative. The clothes even feel softer and fluffier.

06/27/2018
Good news and bad news
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] The detergent does uphold its claim that it is safe on colors (did not see any running) and I did notice my towels felt softer after its use; however I did not see a difference in my whites and therefore would probably not use it as a "Bleach Alternative" its intended purpose

06/27/2018
Tide with Bleach
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I really liked how well the Tide with bleach worked. It even got ground in dirt out of my son's baseball pants. The smell was a little strong for me but wouldn't keep me from buying it.

06/26/2018
It was amazing as expected
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] It cleaned my clothes really well they smelled great but I’ve always been a big tide fan so I expected nothing less. I was a bit scared when it said it had a bleach alternative but that it was safe for colored clothes and it honestly didn’t mess up my clothes which makes it even better in my eyes. I would definitely buy this again!

06/26/2018
A “must have” laundry detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Nothing less than awesome in bringing back life to both the whites and colors in my laundry. Nice soapy suds. Great smelling detergent. It’s a keeper!:)

06/26/2018
Love Tide with bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried this as a pretreatment and in the wash I am very pleased with the results the scent is wonderful too will definitely be adding this to my shopping list :)

06/26/2018
Better than expected
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I never use detergents that are bleach or even alternatives make me very nervous. I decided to give this a try on an old comforter. It brightened it up and didn’t discolor It at All. I then used it on all my towels. I am excited to add this to my laundry room supply.

06/26/2018
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] WOW!! Not only did my whites look whiter, but my colored clothes seem brighter to me. I was getting dressed for work this morning, and I could not stop smelling my blouse!! The scent is wonderful!

06/26/2018
Totally awesome!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tend to use whatever detergent is on sale or if I have coupons. This time around I thought I would try Tide to see what all the fuss is about. I stopped using bleach on my whites as it tends to ruin the material quicker, so I chose a bleach alternative to see if it would make a difference. It does! My darks seem brighter and my whites look better than if I used bleach! I definitely recommend this product! Tide also has a distinct smell that I love! A+

06/26/2018
Pleasantly Surprised!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Before trying Tide with Bleach Alternative, I had been using Tide Free and Gentle, liquid fabric softener and bleach for whites and tough jobs (but not every load). For this trial, I used just the Tide with Bleach Alternative and dryer sheets. I love the scent of the product, and was pleasantly surprised with its effect on my whites AND my colors (especially blankets and other bedding). There isn't a harsh bleach smell or the concern of a bleach splash or residual droplets ruining an item. My biggest test for this product was our fabric shower curtain liner. With heavy shower and bath traffic from dogs and boys and guests, gross soap scum accumulates and I wash the liner every two weeks. Typically, I use my normal detergent, a cup of bleach and very hot water. For this trial, I only used Tide with Bleach Alternative and very hot water. The top picture is the finished result. I was pleased! I will definitely use this again!

06/26/2018
Noticeably whiter clothes
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried the new Tide on some of my most troublesome articles of clothing, a white shirt that had greeted over time and my favorite red sweater. I have to say the (grey) white shirt is noticeably whiter, in fact I have tried many products including bleach and Borox, and non managed to help. One wash, with no special prep and it’s white again. My bright red sweater was the test to see if it would fade the colors, and found it as bright after washing as it was before!!

06/26/2018
Passed all three tests!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Let me start off by saying I’m bleach phobic- ever since I started doing my own laundry I never dabbled in bleach because I hated the smell and had a fear of ruining clothes with bleach stains. Therefore whenever whites got too “worn” looking in our family they usually got tossed. And also there is that age old debate “does this go in the lights or darks?” So when I came ac ross the opportunity to try tide bleach alternative I was very excited. It definitely lived up to the hype I expected. It brightened and cleaned out off white sheets- easy enough test. Next I used it on my husband’s old and I mean old stinky hockey jersey- took out stains and stink (not easy)! And the last and hardest test was washing my son’s prized lightning McQueen pajamas...I did not use any other stain treatment while testing this product so the results you see are 100% tide on it’s own. The formula was thick enough to lift the dirt and after you can see there was no fading at all and it does seem to brighten the colors! All in all I’m very impressed! I would definitely keep a bottle on hand in the laundry room to deal with those tricky loads and brighten your wardrobe!

06/26/2018
Color safe bleach.....yes!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think Tide plus bleach is amazing! I love it is safe to colors, so I can feel good in any load I wash using this. I know it will make everything look good. I used it a few times and I'm impressed, clothes and towels look great.

06/26/2018
Great laundry detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really like Tide with color safe bleach! It smells good and my clothes look great. My clothes look cleaner than they did before. They don’t look dinghy either which is a bonus. I was able to get some stains out that I couldn’t before. I will definitely be purchasing this product from now on!

06/26/2018
Mom's secret weapon
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative Laundry Detergent is gentle on my kids clothes and saves the bright colors from fading. The original scent removes the smell of sweaty recess.

06/25/2018
The Tide Team
While the kids play, moms like you can save the day (and their favorite clothes) with a little help from Tide! Thanks so much for adding Tide Plus Bleach Alternative to your laundry routine.
06/26/2018
Scented and freshness
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I already used the tide for my pijamas and put on clean pijamas and I feel fresh and they smell fresh really love the scent.

06/25/2018
Tide at it's best
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This has got to be Tide's best yet. I work in a deli (think gross meat smells and stains). My Sil is a firefighter (nasty sweaty clothes). My youngest grandchild is a boy (enough said). One load of wash..half a capful of Tide...no more odors, no more food spots, grass stains or jelly spots.

06/25/2018
The Tide Team
With a little help from Tide, you can conquer just about any stain!
06/26/2018
Exactly what I needed !
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] What a nice way to get the power of bleach in my laundry !! Product is safe for color so it makes it much easier to get rid of stains. I think I might even try and use it as a spot treatment for those tough to get rid of stains. This will definitely be a detergent I will always use. The smell is nice and fresh and lingers just enough after clothes are dried.

06/25/2018
Tide review!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I have been using tide pods for years now. I just found it to be quicker and easier. However, I do like this Tide liquid. It smells great and my clothes feel cleaner! I haven used bleach on my clothes out of fear. But I read where it said the bleach was safe on colors! It didn't mess up any of my clothes! I was very impressed with this product!

06/25/2018
Bright and Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tried out Tide Plus Bleach Alternative and was very pleased with the result. I don't expect any one cleaner to restore clothes to a just like new look but Tide Plus Bleach Alternative cleaned and brightened my laundry.

06/25/2018
Great Product and Piece of Mind
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really loved the smell of this detergent. It's not so over powering, but actually gives our clothes a clean smell. Also, I know it's clean with the color safe bleach! I don't have to worry about separating out the lights and darker clothes, everybody gets in and they all get clean!

06/25/2018
Great Product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent left my colored clothes looking brighter - less dingy! The original scent is perfect - smells clean without being too perfume-y!

06/25/2018
Tide plus bleach alternative
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] The scent is amazing. I noticed it lasted longer on the clothes hanging in the closet. I would like it better if it would be a little more concentrated. But overall, I would definitely purchase this product.

06/25/2018
Tide plus bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] My husband’s clothes ALWAYS smell and are filthy after work. I decided to put Tide to the test with those, because if they can improve his clothes, then that’s saying alot. After one wash of his grimy pants, we noticed a different. No lingering work oder, and he was very happy. The dirt and smell was gone, and we had only used the recommended amount. Most times with other brands, we need to add extra, or even wash some clothes twice. Doing laundry one time and getting them clean makes Tide with Bleach Alternative a keeper.

06/25/2018
The Tide Team
We're so glad we could help restore those grimy pants and other work clothes, Davina!
06/25/2018
Putting Tide to the Test
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide is a beloved house brand, so I was very excited to test out a detergent I haven't used yet. Initially, I was nervous because the product had "bleach" in its name, but quickly realized that there isn't actually bleach in it- yay! We put this Tide detergent to the test, first with white kitchen towels. While the towels came out looking noticeably less dingy, some of the more aggressive kitchen stains were left on the towels. I hoped that it would break down those stains and at least make them less noticeable to the naked eye. Next, we washed our bright, colorful clothes and towels. The smell of the product was pleasant, and the detergent seemed to do its job. Our clothes looked brighter and smelled great. Overall, I would continue to use this product, but I've used detergents that seem to have better cleaning power.

06/25/2018
The Tide Team
We're honored that you and your family rely on Tide, Wynnie. As a fellow laundry expert, we're sure you know that some of those tough kitchen stains should be pretreated before being washed to make sure your linens always look their best. If you have questions or would like to share more, please call us at (800) 879-8433.
06/25/2018
Powered through ground in dirt
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I tried this on a couple normal loads and it seemed to brighten the color in t-shirts and make things seem a little newer. Then my daughter came home from a week of sleep away camp, with a large laundry bag full of damp, mildew smelling clothing and bedding. I immediately emptied the entire bag into the washer, I didn't bother to separate the colors or untangle the clothes. I added tide with bleach alternative, ran a heavy cycle and a hour later the clothes seemed cleaner but still not clean, clean and still had a musty smell. I ran the washer again, adding another cup of tide with bleach alternative the second time the clothes not only came out clean with the ground in dirt and grass stains removed the musty smell was gone. Im thinking if I'd soaked the clothes for 10-15 minutes prior to the first wash it would of came clean with one wash. The sleep away camp clothes, are clean, smell good and are noticeably brighter than they were before, overall tide with bleach alternative is a win for me.

06/25/2018
The Tide Team
The real winner is your family, BethAnne! With Tide as your go-to detergent, you know you're getting a great clean and those tough camp stains don't stand a chance. Pre-treating or soaking items before washing can be very helpful when removing dry or set-in stains!
06/25/2018
Smells really good
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] This tide plus bleach really helped my clothing with the colors it made it keep the color in place as if new, it cleans dirty dirty clothing, I have a two year old that is really messy and always gets his clothes dirty with either with food or dirt, the first time I used tide plus bleach it cleaned it really good, it's not perfect i don't think any detergent will completely clean the strong stains, but this one was kind of close. And it is kinda of a fabric softener too because it leaves your clothes really soft and smelling really good!!

06/25/2018
The Tide Team
Thanks so much for choosing Tide to be a part of your family's routine, Victoria!
06/25/2018
Tide's In Dirt's Out
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this is a much better Tide than I've used in the past. It washes my clothes whiter and brighter and the scent is very pleasant. I don't think it takes as much detergent to wash a load as it does for other detergents I've used. I also like it because I can't use bleach in my laundry as it breaks out my skin. This doesn't. It's made doing laundry pleasant and surprising.

06/25/2018
The Tide Team
We're glad to make your laundry routine a little easier by providing a a great detergent!
06/25/2018
Tide with Bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really like Tide plus bleach! I used it on a white load and then again on a colored load of laundry and both loads came out smelling good, looking clean (a couple items had a stain on them that I was hoping would come out) and best of all the clothes weren’t soapy. Something I have had a problem with in past with some detergent. Always looking for a detergent that is safe on colors and doesn’t increase fading, but strong enough to clean tough stains. It’s also I plus for me that I only have to use a small amount, because doing laundry for seven people never seems to end and the cost of detergent adds up quickly.

06/25/2018
works great
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] this product works amazing I used it on my clothes and it makes them look like new again my brights are much brighter .

06/25/2018
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is the best laundry detergent out there, great for pre-spotter treatment, doesn't fade colors, keeps white clothing white. Has a nice fresh scent not over powering will definitely switch from Gain to Tide plus bleach alternative...

06/25/2018
Clean and Fresh
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I was skeptical that the bleach alternative would not work. To my pleasant surprise it did. My whites are white with a fresh scent versus a bleach smell. Even after a few days, I ca still smell the fresh scent in my towels. Tide with bleach alternative is great!

06/24/2018
Wine spill
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love the new Tide plus bleach. We just got home from vacation and brought home a lot of dirty clothes that we had used but was not able to launder. My husband had on a new shirt and the waitress spilled wine on it. We told her not to worry about it that we would deal with it when we got home 5 days later. When we got home he poured some of the Tide alternative on it and the stain came right out. He was thrilled and so was I since I never dreamed that stain would come out after sitting so long. Not only that but some of his older shirts looked great after he washed them with the new Tide.

06/24/2018
Awesomeness!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used this today on my husband and son clothes and I most say this did an awesome job!! I was amazed how colorful the wash came out and fresh and clean the clothes came out amazing! I have always used Tide and will definitely switch to Tide plus bleach alternative as a favorite in my house.

06/24/2018
Fantastic Product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used the Tide with some of my husband's dirty work clothes. I usually wash them twice with my regular detergent. Not with Tide! I was very pleased with the results! Clean and a fresh scent. Will definitely buy and recommend to my friends!

06/24/2018
Tried and True
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide plus bleach alternative is just one more awesome Tide product. The original ultra clean that you expect and the true smell of the cleanest laundry ever. Tide has always been my #1 detergent because it's truly concentrated unlike other so called concentrated detergents. You only have to use a little, yet it has the most outstanding clean results. The bleach alternative Tide makes cloths stand out with the freshest, whitest, brightest clothes. Thank you Tide!

06/24/2018
Brighter after one wash
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I tried Tide plus bleach alternative on both a load of colors as well as a load of whites and I did definitely notice that both loads came out looking less dingy after just one wash. I don’t like using chemical cleaners and bleach products so it’s nice to have brighter whites without having to use actual bleach. My only complaint is that the scent of the laundry detergent is a little overwhelming for me personally but I generally prefer to use unscented detergents in my home. My husband did like the smell though. If you like the freshly washed detergent scent and don’t want to have to keep buying multiple laundry products this product will probably appeal to you!

06/24/2018
Love Tide so much!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide has amazing products and this is no different! It definitely made my whites brighter! For the price it is a must have in my household!

06/24/2018
Traci meyers
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this detergent works very well. I always loved tide but this one is by far the beat yet. I would definitely buy and use this product again in the future.

06/24/2018
Tide Plus Bleach Alternative Liquid
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I haven't found this detergent to be exceptionally better than others, but I have noticed some of our whites looking much better - which is very helpful with socks getting much dirtier in the summer! It also seems like we can use less of it on loads where we might have used the max with a discount detergent. I would likely buy this again to use with our regular cheaper detergent for really tough loads.

06/24/2018
Tide with bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I was very happy to find this product I have 4 kids ranging from a dirty toddler to smelly pre teens and teens it has removed stains and got the clothes smelling good after 1 wash I didn't have to put alot of soap or rewash it my kids play with paint mud grass markers and do sports this was great

06/24/2018
Worked really well
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I live in the country and have two small kids that are dirty from head to toe everyday. Their clothes are constantly getting stained with grass and mud. Tide plus bleach alternative did a fantastic job of getting their clothes clean without fading the colors. The fresh clean scent of Tide is a plus. I noticed a little bit of product went a long way so I didn’t have to use a ton for one load which was nice. I couldn’t find anything negative to say about Tide plus bleach alternative laundry detergent. I will most likely continue to buy this product in the future.

06/24/2018
Tide alternative with bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide alternative with bleach cleans great and smells woderful. Has great foaming action, it got rid of a stain on my grandson shirt that i was worried wouldnt come out but it came out in one wash. I highly recommend tide with bleach alternative... Love it

06/24/2018
Vibrant Color Vibes
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] My laundry had never been softer or brighter! I like that I can use on any color and it pairs perfectly with my Downy fabric softener. I will definitely be buying this once my bottle is gone!

06/24/2018
Took the stains right out!!!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] This detergent took out red wine stains!! Need I say more? I spilled red wine on my white bedroom rug; nothing I tried was working to remove the stain. Eventually I figured why not try Tide for colors with bleach? I sprayed the stain in warm water and dabbed about two tablespoons of this detergent in. I let it sit for about 30 mins and what do you know???? The stain came right out!!!!! Will definitely be switching to this detergent as I don’t plan on stopping drinking red wine ;)

06/24/2018
Love TIDE’!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] First, I love detergent with bleach alternative so I was hoping to love this one from Tide, and, turns out I do love it! Second, I prefer fresh, clean scents, not overly powerful florals or other scents that smell too strong. This detergent smells clean and fresh, without the overbearing, fake smell. Definitely recommend!

06/24/2018
Tide bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this product is wonderful. I tired it with a load of my kids cloths that were starting to look dingy and the colors look brighter. It has a great scent too. I will continue using this detergent.

06/24/2018
Tide Rocks!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide is by far the best laundry detergent out there. Don’t even bother with other detergents. Clothes come out clean and smelling fresh.

06/24/2018
Tide Liquid Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have used this detergent and it worked really well, I had some sweaty work shirts, they are now clean and smell fresh, will definitely keep using this product.

06/24/2018
Better than I had expected
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Prior to using the Tide Alternative, I used regular liquid laundry detergent. When I received my sample, I used it on 4 loads of laundry so far, including whites. To my surprise, it did brighten my colored wash and found my whites were a little whiter. I'm looking forward to finishing up my sample and probably buying more!

06/24/2018
Tide (HE?)
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] The product smells really good! Unfortunately, it would have been good to know, for this campaign, if the product is HE because we have a high efficiency washing machine. Tide should put a clear label “Not recommended for HE washing machines” so that consumers do not use in an HE-preferable machine.

06/24/2018
The Tide Team
Our HE detergents are clearly marked by an HE symbol near the neck of the bottle. Our non-HE detergents, like this one, do not have that sticker. We understand the need for clear usage instructions on our products, and we appreciate your feedback. If you'd like to share more, feel free to call us at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
06/25/2018
So Fresh So Clean!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this product! Honestly, I don't usually but Tide due to high cost but the scent is fresh and it keeps my colors bright for the Summer. Now that I've tried it, I'll be using it again and again. No complaints here! I'm a new loyal fan! I have an 8 month old that's sensitive to scents and fragrances so I dont recommend it for touchy little ones. But overall, it's a must have for my laundry room!

06/24/2018
Tide with bleac alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this tide. I don't have to worry about whites with a little bit of color on them. It got them clean and bright. It also got my kids clothes clean which is hard to do! Oh and everything smells so fresh! I definitely recommend tide with bleach alternative.

06/23/2018
Great product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried this detergent for the first time and it worked great on my kids soccer clothes, especially the white socks which were mostly grass stains! Also the colors and whites do look brighter and smell very fresh. I will definitely be buying this product. My family of five appreciates their clean bright white clothes.

06/23/2018
GREAT DETERGENT!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tried this detergent for the first time and it worked great on my kids soccer clothes, especially the white socks which were mostly grass stains! Also the colors and whites do look brighter and smell very fresh. I will definitely be buying this product.

06/22/2018
Awesomeness!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is just plain...WOW. I used Tide on a small load of clothes that had stains I couldn't remove in the last wash and it was great! Who would have thought you can remove grassy and muddy stains with just one product? Even after the clothes had been washed already. So of course I had to use it on the rest of the laundry...I'll definitely be using more of it.

06/22/2018
Great detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I really put this laundry detergent to the test! I started using it just after arriving home from vacation, and washed all of the dirty clothes with it. Everything came out of the wash looking fresh and oh so clean! It took the "vacation funk" smell out of the clothes and did some minor stain removal, all on its own! I love that it is unscented, as I'm sensitive to smells. Would recommend for heavy wash jobs!

06/21/2018
The Tide Team
After a vacation, the last thing you want to think about is laundry. With Tide, you know you're getting a great clean. Our Tide Pluse Bleach Alternative has a floral, fruity scent to leave your clothes smelling fresh. Thanks for sharing your experience with us!
06/22/2018
Amazing Detergent!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used this Amazing Tide+Bleach detergent on a load of whites, and then a load of white and mixed colored clothes. All visible staines that I had noticed before hand were gone and my whites were left looking brand new! Will definitely continue to use Tide+ Bleach!

06/21/2018
Tide with Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think it’s great! I was scared at 1st because it said Bleach Alternative but it didn’t mess up my color clothes or anything! Will definitely purchase this product for sure

06/21/2018
Smells good and does revive whites!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think Tide Plus Bleach Alternative is a great detergent to use in place of detergent and bleach. After one use, it did make my whites shine brighter than they were before washing them. With two kids, this is a detergent that I could see myself using regularly! I am very sensitive to scents. The smell of bleach gives me a headache, but Tide left my clothes smelling wonderful, but not overly scented. I will be looking for this product in the store next time I'm in the market to shop!

06/21/2018
Smells great and cleans well.
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I love that the Tide + Bleach alternative is safe for colors. I usually throw more than just solid whites in my hot wash "whites" load, so this is very convenient for me. I washed three loads with this and so far I am pleased with the performance of this product. It smells fantastic, left my clothes clean and soft and removed dirt and food from my kids' clothing. I previously used Clorox 2 and I feel this product works about the same but smells better. It removed ALMOST all of the sidewalk chalk stains from my son's shorts without any pre-soak or scrubbing, my other detergents usually do not do as good of a job with this particular type of stain. I didn't notice my true whites being any brighter, but they were clean and stain free and that is good enough for me! The bottle does not specify if it is safe for use in HE machines, but it seems to be working just fine in mine. I definitely recommend this product!

06/21/2018
Smells really good an cleans really well
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Today I did my laundry with the Tide Plus Bleach Alternative. I thoroughly Enjoyed the scent of this product it smells very fresh ans the scent last which I appreciate. I washed my colors first and it removed the stains on my clothes really well I spilled nocho cheese on one of my shirts and I wanted to see how it would remove the stain. The nacho cheese stain was gone. I like that this product leaves the clothing feeling soft as well, I found myself having to use less fabric softener. I can’t say that I noticed a difference in the way it performed on my whites. I really like the product overall.

06/21/2018
The Tide Team
We appreciate you taking the time to write! We're so glad that you were able to restore your shirt with our Tide Plus Bleach Alternative.
06/21/2018
Absolutely excellent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I absolutely love Tide Plus Bleach. My clothes came out smelling clean and pleasant. The smell was not too strong, just perfectly pleasant. The clothes felt clean (no sticky residue feeling) and I was very surprised at how my whites came out seemingly brighter. With two kids I’m always doing laundry. I like how I didn’t have to use a lot of the detergent and still got amazing results.

06/20/2018
Tide + Bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This soap left my clothes looking bright and smelling AMAZING! And any Mom knows that’s a miracle for your toddlers clothes!

06/20/2018
Tide bleach alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think the new tide is the best ive tried than other products!! The smell is awesome!! Its gets the clothes clean and they smell great for days!! I have the boys and they play outside get dirty and sweaty!! The tide gets the grease, and dirt out!! I absolutely love the new Tide!!!!

06/20/2018
Great for Colors
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent really did make my whites look whiter. And I really think my colors looked a little brighter also. I never had the luxury of detergent that focused on the white and color in my clothing. The only thing is I wasn't crazy about the smell, but it is original and I am used to a little bit of fragrance. But I can totally get used to Original scent as long as my clothes look new and clean!

06/20/2018
Tide with bleach alternative
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] My husband works construction and wears white tees. This new Tide gets most of the stains out. I've used only Tide for many many yrs. This new Tide is actually better than all the older products I've previously used.

06/20/2018
Loved the scent!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried this Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent first on a load of towels that had been sitting around damp for quite some time. My kids throw them in a hamper when they come in from the pool. I got busy and didn't get them washed quickly so I thought I would give this a shot. Sure enough, the musty smell was gone and the towels were fresh and soft afterwards. I then used it on some of the baby clothes. Without pre-treating them the white shirts came clean. I am super stoked to have found this laundry soap!!

06/20/2018
Tide Plus Bleach Alternative Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love the smell of the Landry soap when you first open the bottle. It did a great job getting the bad stains and smells out of my sons gym cloths and the smell last in you clothes longer then any other laundry soap I have used

06/20/2018
I love it!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] It's amazing!! Its so hard to get my white clothes back to white but with this it makes it so much easier!! I will buy again and again!!

06/20/2018
I love it !!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I do believe I have found a new detergent for my husband clothes!! With just one wash his colors look great, he works outside in construction so getting his clothes looking good has been a struggle until now. Keep up the excellent work!!

06/20/2018
Great detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love Tide. The formula is thick and is tough enough to get out the worst stains yet its gentle enough for delicatessen too! Also the scent of tide is amazing. Adding a bleach alternative to the mix is even better. Brings the brightness back in colors

06/20/2018
Stain free & Stress Free Washing
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have to say I am impressed by Tide! This one tops the other tide products I have used! Why, You ask?Well lets just say that I am a mother of 3 boys that range in ages. As you know with kids they are messy little people! My stains ranged anywhere from spaghetti stains to grass stains. Not just on my whites but also on their color clothing. I am always looking for the best product out there to help me have a stress free washing experience. Guess what? I found one! This Tide Bleach Alternative Javellisant really amazed me when I took my clothes out of my washer. I was like oh wow NO STAINS and best of all my color clothes looked brighter! I am not kidding I was amazed by how this product really added a pop of color to my clothes. I have attached a photo to show you of my toddlers clothing to see for yourself! Before the white shirt looked like it needed help! It wasn't looking its best, well that's probably because it had so many stains on it. Now look at it! I can actually see the white stand out against the design! There is no filter on this picture! This is the original picture! Look at the colors pop! You wont be disappointed with this product! Truly worth every cent!

06/20/2018
The Tide Team
Those colors really do pop! Enthusiastic fans like you mean so much to us, we're thankful that you took the time to write! We're always glad to help busy parents keep their kids' clothes looking their best.
06/20/2018
Tide plus bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am very hard on my clothes but tide plus bleach worked i sweat heavy and other detergents don't always remove odor

06/19/2018
Tide is for me
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love thos laundry detergent. I love the light fresh smell. I only had to use one cap full of detergent to clean close. My clothes were bright and clean

06/19/2018
It's good. No bleach!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Overall I liked this tide with no bleach. It washed good, left a pleasant scent, but best of all no bleach to ruin my colors! Works great on colors but i think ill sticl with bleach for my all whites. I woyld buy this again.

06/19/2018
Tide plus bleach alternative liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this is fantastic !!! Having two kids and never being able to keep things clean means extra work for me . But after just one kid of laundry I could tell a difference. I would highly recommend this product !

06/19/2018
Love this product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Plus Bleach is a keeper! I was afraid at first that it would fade darker colors, but it proved me wrong. I will definitely buy for future laundry use.

06/19/2018
Tide Plus Bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think Tide Plus Bleach Alternative is a great product. I put this detergent to the test with my husbands white undershirts. I normally wash these with colors and then occasionally wash in bleach when they start to get discolored. I washed these shirts along with all the other colored laundry using Tide Plus Bleach. They came out just as white as they would have by themselves using Bleach. The other colored laundry also came out clean with no discoloration. The pro's of this product are that you can wash everything together without separating colors and you are not using a harsh chemical like bleach. The only Con is that the clothes did not seem to come out with a Tide Smell or a laundry smell.

06/18/2018
Tide detergent with bleach
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The tide with bleach is safe for colors! It made my clothes so soft and cleaner than with other detergents. Will most definitely purchase in the future!

06/18/2018
Great Product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think that Tide with Bleach Alternative laundry soap is a really good product. It gets my colors and whites really clean and bright!

06/18/2018
Tide Plus Bleach Alternative
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this Tide Plus Bleach Alternative, has taken the original scent that we all of tide and added a great way of adding a bleach alternatives for your colors. Who would have ever thought? Espically with kids and there hard stains they tend to get on there clothes. This is hands down the best laundry soap I have tried in a very long time and will be using this over and over. Now I can stress less of clothes getting stained up and worry more about the special moments with the kids. So it is a win, all and all. If you are looking for a good soap with a great smell or if you are already a lover of the original tide scent, I would high recommend this to you. And give your colors a boost and get rid of them hard to get stains out. Love love love

06/17/2018
Loved it, found a new washing detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I loved this. My son is always getti mg dirty and smelling of sweat. This cleaned his clothes the first time around smells great and they vibrant. The smell is great even helped with my toddlers clothes and she is a messy girl. Mu husband is a merchanic it got his clothes clean i was happily surprised.

06/17/2018
Tide Plus Bleach Alternative works great
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] My first impression of Tide Plus Bleach Alternative (original scent) is that it smells great. There are no chemically smells, which I hate, just a really clean scent. My husband is a Courier and my son works for a machine shop. Their clothes get pretty nasty. I was excited to put this detergent to the test. I honestly wasn't expecting everything to come out, but I was pleasantly surprised to find Tide Plus Bleach Alternative took care of the stains and left their clothing smelling fresh and clean. I was so impressed I rescued clothing from I pile I deemed to dingy to wear anymore and washed those as well. Needless to say, the clothes have been saved and are back in the closet!

06/16/2018
Great product tide bleach!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think this is a great product, it really does ! This stuff works really well on colors -- clothes have never smelt so clean.

06/15/2018
Great Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is a great detergent. I've always liked Tide anyway, but this one really brightened my clothes!

06/14/2018
Lasting fresh scent and effective cleaning power!
StarStarStarStarStar5/5

My favorite detergent was discontinued, so I tried Tide + Bleach. I became addicted. It smells so clean, keeps my white clothes bright and rinses out nicely. I find it as effective as Kao Attack.

04/19/2018
I love Tide with bleach
StarStarStarStarStar5/5

I can wash colored underwear with other clothes and not worry about germs spreading.

02/12/2018
Bleach stains on colored clothing - NOT COLOR SAFE
StarStarStarStarStar1/5

This product did the exact opposite of what it claims to do! It left bleach-type stain marks on my colored clothing! How does this make it past the testing phase?? So confused and annoyed.

02/11/2018
The Tide Team
Please know all of our products are designed to be safe for both white and colored items, and no detergents on the market can completely remove color. The problem would have been caused by something other than detergent, most likely bleach, we’d like to learn more about your experience so we can find he best way to help. Please give us a call at (800) 879-8433.
03/01/2018
The perfect laundry soap
StarStarStarStarStar5/5

I moved out of my parents house, thought I'd save some money and tried another brand. It wasn't long before I was back shopping, getting more Tide.

07/02/2017
Poor Labeling
StarStarStarStarStar2/5

Had fight with husband. I thought this was Tide Bleach . We finally found "Detergent" in very small letters. Then I found the plus sign and put it together Tide + Bleach -- good old Tide Plus Bleach.

01/06/2017
Leaves blue stains and doesn't dissolve
StarStarStarStarStar2/5

Kept finding blue stains on clothing and remnants of the pods in the washer. Ruined clothes and wasted money.

12/29/2016
The Tide Team
There certainly aren't the results we want you to experience and we'd like to learn more. When you have a moment, give us a call at 1-800-879-8433 and we'll be happy to help.<!--[if ReviewResponse]><![endif]-->
12/30/2016
The Tide Team
There certainly aren't the results we want you to experience and we'd like to learn more. When you have a moment, give us a call at 1-800-879-8433 and we'll be happy to help.<!--[if ReviewResponse]><![endif]-->
12/30/2016
The best of them all! Please keep making it.
StarStarStarStarStar5/5

The best, no skin reaction-it gets our clothes clean-it smells great (clean fresh scent) and so I can TRUST it. Harder to find among the "loads" of highly scented and no scent at all.

12/27/2016
Outstanding
StarStarStarStarStar5/5

Have used Tide Plus Bleach Alternative Liquid Laundry Detergent for many years. Wouldn't use anything else for love or money. Outstanding product.

12/22/2016
I love this product but where has it gone?
StarStarStarStarStar5/5

I love this product since using it. My local stores no longer seem to carry this item. I like it keeps the original scent. It seems to make my clothes brighter.

10/26/2016
Discontinued?
StarStarStarStarStar5/5

Hi im noticing that tide with bleach alternative is disappearing off the shelves? is it being discontinued? ive seen them in ollies bargain stores of discontinued items or overstock.

09/20/2016
The smell is so strong
StarStarStarStarStar1/5

I can't use this anymore because of the high fragrance. It is awful. I miss the smell of the bleach.

09/16/2016
The Tide Team
We want you to have a great laundry experience and we're sorry to hear that the smell was over whelming. We'd like to see how we can help and learn more about this.When you have a moment, could you please give us a call at 855-236-3353?<!--[if ReviewResponse]><![endif]-->
09/16/2016
Not using anymore because of blue stains
StarStarStarStarStar1/5

Tide plus bleach caused severe blue stains on my clothing. I am no longer going to buy Tide products. I am sad to do this because I am 61 years old and have used Tide products all my life.

09/11/2016
The Tide Team
We want to ensure you have a great experience with Tide every time you use it, and we're sorry to hear that wasn't the case last time. We'd like to help and learn more. Could you please give us a call at 855-236-3353?<!--[if ReviewResponse]><![endif]-->
09/13/2016
9894220255
StarStarStarStarStar5/5

My face can only use this detergent because of his skin conditions. Awesome product!

08/25/2016
Best Detergent Ever
StarStarStarStarStar5/5

This is the only detergent I've ever used and have never had any stains on our laundry. It keeps the stains of our clothes and will never try anything else. Thank you Tide!!

07/17/2016
I've been waiting for something like this to come!
StarStarStarStarStar4/5

Best thing to ever come to my house!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

06/06/2016
terrible product--blue stains
StarStarStarStarStar1/5

Wish I had read the reviews before buying this. Ruined white sheets and towels--full of purple stains.

06/03/2016
The Tide Team
We're sorry about your experience with Tide Plus Bleach Alternative liquid laundry dergent. We wouldn't expect blue or purple stains. The dyes in our products are water-soluble and should not cause permanent staining. To remove, we recommend rewashing your sheets & towels using the hottest water safe for the fabric. Your satisfaction is important to us. Please call us at 1-800-879-8433 so we can learn more about your experience, talk through questions, and help you out. If possible, please have your Tide bottle handy when you call. We're open M-F from 9-6 ET and will be glad to assist you.
06/06/2016
Tide is not what it used to be!
StarStarStarStarStar1/5

Three of us have discovered purple stains on various items. Unable to remove (tried using: warmest water, bleach, Shout). It’s a shame to see the quality of Tide change.

05/01/2016
The Tide Team
We’re sorry that you’re finding purple stains left behind. This may sometimes be caused by the colorant in the product coming into direct contact with wet fabric, if the wash water is too cold, or when the product is poured directly on top of clothing. Our detergent ingredients are water soluble and this should rinse away by running the clothing through another wash cycle. Please give us a call at 1-800-879-8433 and we’ll be glad to assist if you need any further help.<!--[if ReviewResponse]><![endif]-->
05/04/2016
I Like this product
StarStarStarStarStar4/5

I have used this product for years and I hate when a store is out of it when needed.

03/19/2016
This product is exactly what I needed!
StarStarStarStarStar5/5

I now use this product Tide alternative bleach to wash my whites! It works wonders. I love it so far.

03/12/2016
Never use on white - it turns purple
StarStarStarStarStar1/5

Being a loyal customer I'm furious to see this product ruin our white clothes. All our white t-shirts and shirts are now purple stained. P&G, Make the formular back to what it was!!!!

02/26/2016
The Tide Team
Thanks for being so loyal to Tide. I'm so sorry to hear that your whites have purple stains on them. Please be assured that our detergents are water soluble and the stains should be easily removed by rewashing the items in the hottest water safe for the fabric. We'd love a chance to talk to you about your experience and offer help (1-800-879-8433). Thanks again. Pattie Tide Team
03/31/2016
Not safe on anything you might sweat on
StarStarStarStarStar2/5

This Tide makes purple stains ANYWHERE sweat has been. I'd recommend not using this on anything you sweat on, esp. whites. (I emailed P&G about the sweat issue but sadly only got a scripted response.)

02/20/2016
The Tide Team
Hi Christian, Sorry to hear about your experience with Tide Plus Bleach Alternative and also with your experience after emailing us. I'll definitely share your feedback with the team. I want to assure you that what you're describing is unusual. In order to best help you, I'd recommend getting in touch with us at 1-800-879-8433. Hope to hear from you soon. Pattie Tide Team
03/31/2016
Turned some of my whites pale red/pink
StarStarStarStarStar1/5

White washcloths and my husband's white shirts have turned a slight red/pink. I do not recall having this problem before the turbo clean product.

01/23/2016
The Tide Team
Oh no. We’re sorry you’ve had this experience. This condition is commonly known as “red flash”. Red flash is a term to describe the red/pink color of wash water after the addition of chlorine bleach. However this is not the experience we want you to have and we’d like to help further. Please give us a call at 1.855.236.3353 when you have a moment.<!--[if ReviewResponse]><![endif]-->
01/25/2016
DO NOT BUY
StarStarStarStarStar1/5

Stained my favorite white college shirt with purple blotches under the armpits. Been a Tide customer for over 25 years. Boo!

01/23/2016
The Tide Team
We're sorry your favorite college shirt was splotched with purple spots after washing, Braydon. We can imagine your frustration and if you'll please give us a call at 1-855-236-3353, we'd like to help make this right.<!--[if ReviewResponse]><![endif]-->
01/26/2016
The Tide Team
We're sorry your favorite college shirt was splotched with purple spots after washing, Braydon. We can imagine your frustration and if you'll please give us a call at 1-855-236-3353, we'd like to help make this right.<!--[if ReviewResponse]><![endif]-->
01/26/2016
Ruined new set of towels
Star