StarStarStarStarStar4.4/5

Tide Ultra OXI High Efficiency Liquid

Tide Power + Ultra OXI

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Tide Ultra OXI High Efficiency Liquid

  • Helps removing even week-old sweat odors

  • Built-in pre-treaters

  • Helps tackle tough, set-in odours

  • Works in both high efficiency (HE) and standard washing machines.

Overview

New Tide Ultra OXI liquid laundry detergent. Next-level stain fighting with 10x cleaning power* features built-in pre-treaters to remove even the toughest stains.

Tide Ultra OXI targets tough set-in odours deep down in clothing fibres for a deep clean.

With the combination of built-in pre-treaters, surfactants, and enzymes, this powerful liquid detergent effectively removes even the toughest stains, all in one step. It works in both high efficiency (HE) and standard washing machines.

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.

  • For large loads, fill to bar 3.

  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Directions for use with standard detergent in a regular washing machine: Measure detergent with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5.

Overall Review

StarStarStarStarStar4.4/5
Value3.3/5
Quality2.7/5
Pros
Price (25 Reviews)
Satisfaction (22 Reviews)
Smell (19 Reviews)
Cons
Price (8 Reviews)
Satisfaction (12 Reviews)
Smell (16 Reviews)
New scent is awful and overpowering
StarStarStarStarStar2/5

This has been my go-to detergent for years and I loved it - I just ran out of my last bottle and picked up a new bottle and found that the scent has changed dramatically (and not in a good way). I can’t really put my finger on what the new scent smalls like but it’s more like perfume than laundry detergent, and it has so much more fragrance now that I can’t even wear my clothes. I will have to re-wash them with another brand and return the bottle. Please either bring back the old scent or reduce the amount of the new scent!

03/01/2024
The Tide Team
We really appreciate your longtime loyalty to Tide and are very sorry to hear about your recent experience using Tide Ultra OXI Liquid. We'll be passing your feedback on to our Quality Assurance Team to make them aware. Please call us at (800) 879-8433 so we can help!
03/01/2024
Smells REALLY Strong Now
StarStarStarStarStar3/5

LOVED the old smell of this product. Just bought a new container and was dismayed at the new scent. It's extremely strong, and reminds me of dish soap---very sharp and permeates much farther around my laundry room even with the door closed. I can describe the older scent as a warmer leaning aroma that was contained only to the laundry room area. Once I'm done with this container, I will be looking at other products to buy.

02/08/2024
The Tide Team
Thank you, Peggy, for commenting on the scent of your Tide Ultra OXI Liquid Laundry Detergent. In October 2023 we upgraded the fragrance of this detergent, giving users a fresh, clean scent. We're sorry you're not finding it to your liking, but hope you'll consider staying with Tide. We have many different detergents, and if this one isn't working out for you, there's others we'd be happy to introduce to you. Give us a call any day of the week, let's talk more about this weekdays between 9 AM and 6 PM, EST. Weekends - 9 AM to 5:30 PM, EST. Our number is 1 (800) 879-8433.
02/09/2024
New Fragrance
StarStarStarStarStar1/5

This has a new fragrance that is not good. I can't even use it. It gives my family and I headaches. This is very disappointing as this was our go to detergent.

02/07/2024
The Tide Team
We appreciate you bringing this to our attention, and we hope your whole family is feeling much better. We're dedicated to providing you with products that are safe by putting our products through rigorous safety testing, While we didn't change the fragrance, we did upgrade our Tide Ultra Oxi to improve cleaning and product aesthetics. We understand that everyone has varying levels of scent sensitivity, and if you and your family are getting headaches, we recommend discontinuing the use of your Tide ultra Oxi. Your families safety is our highest priority, and want to learn more about your experience. Please give us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST. -The Tide Team
02/08/2024
New Scent
StarStarStarStarStar3/5

My sons hate the new scent. The scent was the reason we switched to the Ultra Oxi … now we’ll have to find something new.

02/03/2024
The Tide Team
Thank you for sharing your sons feedback, Ashaw. Our team is continuously researching, and taking in consumer comments to help us improve our products. We understand that everyone has their own scent preference, and appreciate you sharing your sons dislike for the upgraded scent. We'd love to better understand your experience, and would appreciate you giving us a call at (800) 879-8433. -The Tide Team
02/05/2024
HORRENDOUS NEW SMELL CAUSING HEALTH ISSUES
StarStarStarStarStar1/5

My family has been using this specific kind of Tide for years. I've loved it and recommended it to many. I usually buy in bulk so I just started using my latest giant bottle--not realizing the formula had changed. For the last week, I have been trying to track down a putrid smell that had entered my home. It smells similar to rotten pickles. It was on my clothes, on my couches, in the air, etc. I noticed the scent would become stronger when I did a load of laundry so I figured it had to be my washer and did a heavy duty cleaning of my washer ALL DAY yesterday. I was thinking of calling a plumber to see if there was something wrong with the pipes. Well, I just started a new load of clothes, poured in the Tide and almost threw up. The smell is from the Tide!!! I figured somehow someway it went bad so I opened up a brand new bottle and THE SMELL ALMOST MADE ME VOMIT. I've had a horrible cough and breathing issues the last week and couldn't figure out the source. My son and I have had itchy rashes and intense migraines the last week and I just figured it was the dry winter air. Now I see many other customers complaining of the EXACT same issues and smell. Tide has responded by saying they've "updated the scent to give users an updated smell of clean." I am so frustrated, disappointed and annoyed. I need this nasty scent out of my home and now I need to find to a new laundry detergent that doesn't make me nauseated, itchy and cough.

02/01/2024
The Tide Team
We appreciate you bringing this to our attention, Anna. Our team is committed to performing thorough research, and safety test on our products to ensure they are safe for use, and to provide you with products we believe everyone will love. We understand that everyone has varying scent sensitivities. If you are experience rashes, and headaches, we recommend discontinuing use. The best way to remove the scent from your clothes is to rewash your clothes using detergent or using 1 cup of vinegar. Your families safety is our highest priority, and we hope your family is feeling much better. We want to learn more about your experience, and ask that you give us a call at (800) 879-8433.
02/02/2024
Horrible New Scent
StarStarStarStarStar3/5

I have a monthly subscription to Tide Oxi clean. I opened my new bottle today and it is markedly different than my old bottle. It is an awful perfume smell like Persil. Where did my good old Tide scent go. It stinks the house and doesn’t go away. No one in the family wanted to wear their clothes after I did the wash. I am so disappointed .seeing all the complaints, I hope they decide to stop trying to be Persil and bring back the old scent. This is not an upgrade but a disastrous downgrade.

01/18/2024
The Tide Team
We're so sorry you and your family dislike the change in fragrance, Jules. A lot of thought goes into the design of our products to create features that we think you'll love, and our Tide Ultra Oxi has upgraded its scent to give users an updated smell of clean. Still, we realize that preferences can vary from person to person, and we appreciate you reaching out. Your loyalty is appreciated and we'd like to gather a few details so we can further help. Please give us a call at 1-800- 879-8433 from 9AM -- 6PM EST Monday–Friday.
01/19/2024
New scent is awful
StarStarStarStarStar1/5

I’ve used this for years and in the past couple weeks the scent changed and it gives me a headache and a rash. The smell is so strong and smells like a cheap woodsy air freshener. I wish I hadn’t bought a big jug.

01/17/2024
The Tide Team
We're so very sorry to hear about this. We upgraded its scent to give users an updated smell of clean. We do extensive quality and safety testing to ensure it's safe and effective when used as directed, so be assured this isn't what we expect. Please discontinue using it. Please give us a call at (800) 879-8433 for further assistance with this.
01/18/2024
athlete's foot, ring worm, jock itch
StarStarStarStarStar5/5

I add even more oxy and super hot water and soak for at least 30 minutes. I was using Tide and Oxy and now I have this! Would I use this on delicates or wool or black? No, have some common sense. How long have you been doing laundry? I just came back from a funeral where there was Covid, flu, and I had Athlete's foot. Great product for getting this stuff killed. If it's white use bleach. And you have the internet, so why don't you research? I'm surprised at all the negativity. For those of us dealing with a fungus that can live 20 months, this is the detergent I'm using and you can see the oxy sudsing. If you ;need to kill stuff, research what kills it. Oxi kills a lot of stuff by soaking it in hot water. This detergent also has enzymes. There are desperate people that have to kill stuff and have clean clothes and this will work!

01/14/2024
Loved the old scent, hate the new one!!!
StarStarStarStarStar2/5

I absolutely loved the way this detergent smelled. But earlier this month I bought it and it smells completely different and not in a good way. Will you ever go back to the original scent? Or is there another tide product that smells like the old scent?

01/13/2024
The Tide Team
Firstly, thank you so much for being a loyal user of our TIde Ultra Oxi Liquid Laundry Detergent. We're so sorry that you're not a fan of this new scent. We upgraded its scent to give users an updated smell of clean, so your feedback is important, especially since we do extensive testing to get the scent just right. Please call us at (800) 879-8433 for further assistance.
01/14/2024
Ruined towels and comforter!
StarStarStarStarStar2/5

I could not figure out what was ruining 2 brand new sets of towels. After washing out new comforter in our new washing machine (never has had bleach in it) the dark gray comforter came out with what looks like bleach spots on it! It is definitely this detergent because it has not been dried yet and that is the only thing I have used in this washing machine. SO DISAPPOINTED that my new and expensive comforter is now ruined!!

01/06/2024
The Tide Team
Thank you for sharing your experience with us. Our products are put through many quality checks to provide you with the clean you know and trust. We appreciate you sharing that your clothes had discolored streaks after using the Tide Ultra Oxi. Please know that our Tide products are designed to be safe for colors and whites, and we would not expect this. We'd like to gain a better understanding of your experience, and would appreciate you giving us a call at (800) 879-8433. -The Tide Team
01/08/2024
New stronger smell
StarStarStarStarStar1/5

I'm so disappointed to learn this product has changed. We've used Tide Ultra Oxi for years but will no longer purchase due the overpowering scent causing headaches and skin reactions at the first load used. I wish I knew how to safely get rid of the rest of this container or get a refund.

01/03/2024
The Tide Team
Your loyalty to Tide is appreciated, and we're truly sorry you're having this experience with our Tide Ultra Oxi laundry detergent. Because your safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed. We have recently upgraded the Tide Ultra Oxi scent to give users an updated smell of clean, however, with the reaction you described we recommend discontinuing use. While it's usually safe to throw unused laundry detergent away with regular household waste or to pour it down the drain, we ask that you please hang onto the product and contact our Tide Team. We hope you're feeling better, and our team would like to gather some details to further assist you. Please give us a call at 1-800-879-8433, and we'll be glad to help.
01/05/2024
smell bad and the smell persists everywhere
StarStarStarStarStar1/5

To me it smells like a dirty hamster cage. Maybe that's a bit of cedar or something but it's really persistent and annoying. I actually though I had covid because everything smelled weird, but then I track it down the the new detergent I just used the day before. I'm not sure what to do with it because you aren't supposed to throw it in the trash or down the drain and I want that smell out of my house.

11/26/2023
The Tide Team
Sean, our goal has always been for our users to get clean clothes while loving the process. As you can imagine, scent plays a huge roll in that, so be assured that a dirty hamster cage wasn't what we were going for. Typically, if there was a scent change, it could be a result of being exposed to extreme heat or cold. We'd like to hear from you about this and help, so when you're free, please call us at (800) 879-8433.
12/09/2023
Ruins dark clothes
StarStarStarStarStar2/5

Although there is no chlorine bleach added, this detergent left light spots (similar to bleaching) all over my black

11/18/2023
The Tide Team
Our products go through numerous quality tests to give you the best results possible, so this certainly isn't up to our standards. In some cases this residue can be a result of the drying cycle being too long or hot, or too not enough tumbling action in the dryer cycle. Also some polyesters attract oily substances like added fabric softeners, and even body oils. In order to remove the spots we suggest pre-treating the spot with Dawn Dish Soap prior to washing, or rewash with 2 capfuls of Liquid Tide Plus Bleach Alternative or Liquid Tide Original and the hottest water safe for the fabric.
12/07/2023
Spaghetti sauce Disaster
StarStarStarStarStar5/5

Deer Tide team I want to thank you for a great product tied with OxiClean Save my girlfriends beautifu Light blue dress from really bad spaghetti sauce SplatterI truthfully thought the dress was ruined but you’ve made it look brand new

11/18/2023
Amazing!
StarStarStarStarStar5/5

Please DO NOT change this scent! It smells amazing and the scent stays all the live long day! The clothes come out clean and fresh too. Typically, I add Oxi to the wash and I’m a tried and true user of regular Tide. I picked this up to use on my active families clothes and WOW! Please don’t change this formula!

11/08/2023
Tide Ultra Oxi
StarStarStarStarStar5/5

I have used Tide for the first time over the summer. I got the ultra oxi and it worked very well when I was washing my clothes. I love the smell and the scent of this laundry detergent. I am a big fan of laundry detergent. My favorite laundry detergent brands are Tide, arm and hammer, and all.

10/26/2023
Bleaches clothes
StarStarStarStarStar1/5

Do not use on dark clothing. Left light bleach stains all over my favorite black sweatshirt.

10/10/2023
The Tide Team
Thank you, Bridget, for sharing your experience with Tide Ultra OXI Liquid Laundry Detergent. Please know, a great deal of work has gone into the development and testing of all our products to ensure they are safe for use as directed on the package. We want to assure you that our products will not cause bleaching if you wash items according to the care instructions and follow the product use instructions on pack. When something happens in the laundry, it's natural to assume the detergent is to blame, but detergent rarely causes the problem. No detergents on the market can completely remove color. The problem would have been caused by something other than detergent, most likely bleach. If you used bleach in a previous load, some may have remained in the washer. Additionally, other products in your home contain bleaching agents, such as benzoyl peroxide, toothpastes that contain peroxide, chemicals for swimming pools and hot tubs, automatic dishwasher detergents, scouring powders and other cleaning products. We'd be happy to help you further with this, give us a call any day of the week, starting at 9 AM, EST. On the weekdays, phones are off at 6 PM, EST, weekends at 5:30 PM, EST. Dial 1 (800) 879-8433.
11/17/2023
Good. Manageable scent in a non HE washer.
StarStarStarStarStar5/5

Good cleaning in an old fashioned upright non HE. I use 4 tablespoons for a medium load. I have grown to hate the scent of tide over the last 15 years and it's not too bad in this product. Intensely disgusting scent while pouring but it moderates quite a bit in the wash and after the dryer it just barely qualifies as soft and pleasant.

08/30/2023
Bleached my Taylor Swift sweatshirt
StarStarStarStarStar1/5

Brand new sweater shirt from the concert ruined by this awful product!!!! Do not pre-treat with this product!

07/09/2023
The Tide Team
We can understand how seeing this can be upsetting, but we can assure you that our liquid detergents do not have dyes that cause permanent stains, and this residue can be removed. This can happen if the liquid detergent has been in direct contact with the fabric for a long time or has not been mixed very well. So to remove the stain, dampen it with warm to hot water (according to the washing instructions on the label) and rub it in. Rinse and repeat if necessary, and then wash normally. If the stain doesn't come out, it may be that dye was transferred from another item in the same washload. Please feel free to give us a call at 1-800-879-8433 if we can help further.
07/11/2023
I love it!
StarStarStarStarStar4/5

I have children, pets and a husband that works a very physical job and this product leaves every basket smelling clean and fresh. I love the scent and am very particular about heavy strong scents but I enjoy smelling this all day long. I've used every detergent there is and this is up there.

04/19/2023
Sandra
StarStarStarStarStar4/5

Love it just one question if this tide with ultra oxi cleans stains and kills odors then why do you have another new tide bottle that specifically says it gets out odors with the oxi????

03/09/2023
Awful Smell
StarStarStarStarStar4/5

It does clean well like other tide products, but the scent is overpowering!!!! Even with 3 rinses, drying on high with fabric softener sheets it gives me a headache! My son bought a big (1.2GAL) container and I’m going to have to throw it out.

01/02/2023
WHAT SMELL?????
StarStarStarStarStar5/5

I ADORE this product. Have a son in construction who goes fishing as a hobby. Tide with Ultra Oxy gets the smell OUT of his filthy clothes and makes him bearable again. (Smile). I've used this product since it first came out - was really shocked to read some of the reviews. IT SMELLS C L E A N, PERIOD!

11/11/2022
horrific smell
StarStarStarStarStar1/5

I have been using Tide Ultra Stain Removal for years. I bought Tide Ultra OXI High-Efficiency Liquid Laundry Detergent, it is beyond extremely unpleasant smell. OH MY Unfortunately, I have almost half of Ultra Satin removal and added the hideous smell to it. I have lost the good detergent and am not satisfied with the new purchase. Even my hand smells terrible just by removing the laundry from the washing mashing to the dryer. This is not a detergent it is cheap smell perfume

11/06/2022
The Tide Team
We're very sorry you had this experience with The Tide Ultra Oxi Detergent. While we completely understand that scent and fragrance preferences and experiences are very subjective and personal, we'll make certain to let our teams know how you feel. When you get a moment, give us a call at (800) 879-8433. We'd like to see how we can help you with this. We always want to make sure a Tide Fan such as yourself is satisfied and happy.
11/09/2022
Black clothes?
StarStarStarStarStar5/5

This product works great on colors and I do like the smell. I do wear a lot of black clothes. Can I wash my black clothes with this detergent? Will the fade? I am not able to find any information regarding this matter.

09/15/2022
Cleans well, but the smell is AWFUL
StarStarStarStarStar3/5

I use regular Tide for all of my laundry, but for anything that needs a deeper clean (comforter, slipcovers for chairs) I like to use this. While the cleaning power is good, the smell is awful and takes WEEKS to evaporate.

08/14/2022
The Tide Team
Your satisfaction is extremely important to us, BostonGirl, and we're sad to learn you're not enjoying the scent of our Tide Ultra OXI HE Liquid Laundry Detergent. You might prefer the scent and deep cleaning of our Tide Hygienic Clean Heavy Duty. Learn more about it here: https://tide.com/en-us/shop/type/liquid/tide-hygienic-clean-heavy-duty-10x-liquid-laundry-detergent-original Need another suggestion? Give us a call any weekday from 9 AM to 6 PM, EST, and on weekends from 9 AM to 5:30 PM, EST. Our number is 1 (800) 879-8433. We hope to talk with you soon.
08/16/2022
Tide Ultra Oxi
StarStarStarStarStar5/5

This product works beautifully. It does what the ads say it will do. Great to use in cold water, has a fresh scent. Tackles stains and grease . I will continue using this product for years to come.

08/13/2022
Cleans well but has a weird odor
StarStarStarStarStar3/5

I bought a small bottle to try out, as there was so many reviews on how well Tide Oxi cleans. While it does clean very well, it has a strange, unpleasant odor…it smells like mothballs. Based upon that, I will not purchase again.

06/11/2022
The Tide Team
Laundry day first starts with the refreshing scent of our detergent, and as you can imagine, we certainly don't expect it to smell like mothballs. We have many tests to get its scent just right, so we're sorry that you're not a fan. While it's a preference, we'd like to hear your thoughts on it, and share them with our team. When you have a moment, please give us a call at (800) 879-8433.
06/15/2022
The scent!
StarStarStarStarStar5/5

I cant believe people complain the scent is too strong! I wish it was way stronger! It smells soooo good and closer to the original Tide scent before they changed it (awful now) This is the only derergent I will use just to have as close to the old Tide as possible. It works great but I still use scent boosters for longer lasting scent. Yes I love smelling like laundry and people that use too many dryer sheets

06/02/2022
The best smell ever
StarStarStarStarStar5/5

Tide is the best laundry detergent the money can buy, this Oxi formula is fantastic, very efective on dry stains and with great smell, My clothes keep fresh smelling for weeks. Please, never change the great smell of this fantastic laundry detergent

05/26/2022
It’s Okay but Tide Oxi is Resoundingly Average
StarStarStarStarStar3/5

When I heard Tide and Oxi had combined forces, there was no hesitation on my part. To have two dynamic stain fighters, would make taking care of my uniforms and other clothes easier. Wow was I wrong on that. That being said this is a decent liquid detergent. Yet the costs associated, I can’t say I’m all that impressed. Good yes, great nope. This is a effective product, yet so many other laundry detergents are. I will say this has one of the freshest scents out there. It really makes your clothes scream clean. Then again so do a lot of competitor’s. If you can get this on sale, perhaps this could be a viable option. I just think at its cost, you’re paying more for the same in many respects.

05/22/2022
The Tide Team
With six times the cleaning power versus the leading detergent with Oxi, we always know our Tide PLUS Ultra Oxi is excellent at removing tough stains and odors. If you aren't fully satisfied with the effectiveness of this laundry detergent, you may be more happy with our new Tide PLUS Ultra Oxi with Odor Eliminators. It would be our pleasure to help you give this version a try. Just call 1 (800) 879-8433, Mondays through Fridays from 9 AM to 6 PM, EST. Saturdays and Sundays we're also here to chat, from 9 AM to 5:30 PM, EST. We hope to talk with you soon.
05/23/2022
Great on stains!!
StarStarStarStarStar4/5

I have boys and they mange to get the worst stains possible on everything they wear. This is the only detergent I will use on their clothes. It lifts the stains and keeps the colors true. I just don’t care for the scent so I use scent beads in the load. My son has sensitive skin and it hasn’t caused any irritations

05/11/2022
So much fragrance!
StarStarStarStarStar3/5
Value4/5
Quality3/5

I am not a person who is overly sensitive to scents/fragrances and I picked up some tide oxi as it was on sale (I have used regular tide years ago). The smell of the clothing in the drier alone was enough to cause my eyes and throat to burn - it was unreal! 12 hours later and my house still smells of it!

05/02/2022
Tide ultra oxy
StarStarStarStarStar1/5

The smell is WAY too strong! Even with the second rinse cycle the odor is there. I’m sorry I bought a big bottle.

04/24/2022
The Tide Team
We always want Tide to leave your laundry smelling amazing, so we're sad to hear you aren't enjoying the scent of Ultra OXI, Eleanor. We'll be sure to share this with our team. If you'd like to share more or have any questions, we invite you to give us a call at (800) 879-8433.
04/26/2022
I really love this oxi tide !!
StarStarStarStarStar5/5

I am being completely honest and I will say I love this so much, specifically this oxi tide because the rest don’t make my clothes smell just as good to the point where people beg me for a lil bit for there own clothes. I believe this oxi tide will change and make your clothes better!!!

04/21/2022
We have been using
StarStarStarStarStar5/5

We have been using this for awhile now and have seen a noticeable difference when it comes to stain lifting, since my boyfriend is a messy eater/drinker and runs through white tees. Coffee especially always ends up on them, but even after the stains have set and sat for 8 hours they still lift. Awesome product for messy eaters Tide Ultra OXI High Efficiency Liquid Laundry Detergent

03/31/2022
Excellent product. I’ve been
StarStarStarStarStar5/5

Excellent product. I’ve been using this brand for years. Would not buy anything else.

03/18/2022
I always use this
StarStarStarStarStar5/5

I always use this Oxi Tide laundry soap on my family's clothing. It gets your clothes smelling fresh. And it always gets them nice and clean.

02/14/2022
Smell is way too strong
StarStarStarStarStar3/5

The smell of this product is very strong and my newly washed clothes give me a headache. I really like the Tide with bleach but cannot find anymore. I generally really like Tide products but this does not work for me as the smell is overpowering.

02/01/2022
The Tide Team
Your health and safety are the most important things we think about at Tide, and our products are tested thoroughly to make sure they are safe when used as http://spr.ly/6421KzkaB a longtime user of Tide, you know this isn't something we'd expect. We're very sorry this happened to you, and would like to find out more. When you get a moment, please give us a call at (800) 879-8433. We're here to help.
02/01/2022
I love the Tide
StarStarStarStarStar5/5

I love the Tide Ultra OXI HE Liquid Laundry Detergent for my clothes. It cleans them very good and smells great for quite some time too! The price is quite reasonable for how long it lasts me. I only have about one load a week so it last a couple of months. I have tried a couple of other brands and didn’t even finish the bottle before coming back to Tide.

01/26/2022
I’m always a user
StarStarStarStarStar5/5

I’m always a user of Tide. I recently switched from the pods back to the liquid. It gives me way more washes. This makes my clothes smell so good while fighting stains. Definitely recommended. Tide Ultra OXI High Efficiency Liquid Laundry Detergent

01/25/2022
Cleans ok
StarStarStarStarStar2/5
Value4/5
Quality3/5

I have been buying tide laundry detergent for well over 40 years....pretty well exclusively. Recently bought a large container of ultra oxi. Not good. The smell was not to my liking; in fact I had to reach for my inhaler when sleeping in freshly washed pjs and sheets and pillow cases. Maybe I used too much, but I doubt it.... I will continue to use Tide, but not this stuff

01/18/2022
The Tide Team
Please know that your health and safety are the most important things we think about at Tide, and our products are tested thoroughly to be safe when used as directed. We're very sorry you had this experience, and we'd like to learn more about it and your product. Call us at (800) 879-8433, so we can gather some information for our Safety Teams.
01/18/2022
They changed the smell..
StarStarStarStarStar2/5
Value2/5
Quality2/5

I had purchased a giant bottle of this several times, it was the only detergent in the entire store including all other tide products whose smell I like. It was the perfect clean but subtle scent, and not sharp at all. The only reason I paid more for tide was because of the smell this had. They recently changed the smell and it’s horrible now, it smells sharp and as though there is lemon or something but fake and chemically. I have no idea why they had to ruin a good product, seems every brand does this. I really hope they bring the old scent back. Until then, I will keep buying cheap unscented detergent.

10/20/2021
The Tide Team
We're sorry you had this experience. We know that scent and fragrance preferences are very subjective and personal, yet we do appreciate your feedback. Input, like yours, is what we use when making decisions about upcoming improvements or changes. Thank you for letting us know you don't like the scent. If you have any questions, or if we can help you further, please feel free to give us a call at (800) 879-8433.
10/20/2021
I have been using
StarStarStarStarStar5/5

I have been using it for a few years and damnn it cleans so well! Can’t do my laundry without it lol. 10/10Tide Ultra OXI High Efficiency Liquid

08/29/2021
This is the best
StarStarStarStarStar5/5

This is the best tide I have bought thus far. It has a very clean smell and is super concentrated so I can get more loads out of it. I see no room for improvement. It's a little more expensive than the simply clean tide is. But it's well worth it and I recommend this for heavy duty stinky laundry.

08/21/2021
StarStarStarStarStar5/5

I love tide! That is all we use in our household! With kids and their stains and a husband in sports this detergent is by far the best!

08/04/2021
StarStarStarStarStar5/5

I love Tide with oxygen. makes my clothes stay bright, smell good and gets the stains out. I would not improve anything about this product. It is both affordable and expensive in the same sense. I would highly recommend this product for anyone to try.

08/04/2021
wrong info?
StarStarStarStarStar4/5

I generally like Tide products and liked this one in particular for my traditional washing machine. Now that I have a front loading HE washer, I can't find anywhere on the bottle how much detergent to use - I know it's supposed to be a lot less than traditional washers. I came to the website and it says to fill to level 5 on the cap, the most possible, for a HE machine. This info is contrary to all other info I've been told/read and in fact can lead to over-sudsing, residual product on clothes and machine malfunction - please advise.

08/01/2021
another tide product given
StarStarStarStarStar5/5

another tide product given to me by the same friend. I bet it'll wash clothes very good too. As it has the power of oxyclean to it which is why i gave it a good rating. I will give it another rating if it don't live up the tide name. i will rerate it then.

07/29/2021
StarStarStarStarStar5/5

So, I have tried other laundry detergents in the past that are cheaper, and I can totally tell the difference. I dont know why I even try cheaper products, knowing that this works best. I always come back to tide because it not only cleans well, but my clothes last longer. Asked my mom why she wasn't using it anymore one day and her response was, "I want new clothes, but Tide keeps my old clothes from wearing out..." Lol

07/17/2021
StarStarStarStarStar5/5

The best and only laundry detergent I use I love it, it makes my clothes smell so good

07/07/2021
Best
StarStarStarStarStar5/5

Tide Ultra Oxi costs more but it is worth it. Also the smell is great. If anyone dislikes the smell, Tide offers unscented as well. But I like the smell of Ultra Oxi.

07/01/2021
Bleached out
StarStarStarStarStar2/5

I pretreated a garment with two small stains on it with Tide Ultra OXI. The detergent faded the color like how bleach does after I rinsed it out. Very disappointed.

06/29/2021
The Tide Team
Quality is super important to us, so this certainly isn't what we want for you! There is no bleach in our OXI detergent, so this isn't what we expect. We'd like to grab more info about this to share with our team and see how we can help, if you'll give us a call at: (800) 879-8433 when you get a chance!
06/30/2021
StarStarStarStarStar5/5

I absolutely love this tide! Gets my clothes super clean and the smell makes my clothes smell sooo good! My garments can sit in my drawer and whenever I take them out, they’ll still smell so fresh!

06/11/2021
StarStarStarStarStar4/5

Amazing works perfect! You need to buy it!! Although I would like the color to be purple. Still amazing and very good to have!

06/09/2021
Allergic to Strong Fragrance
StarStarStarStarStar1/5

Just saw another review that says exactly what I will say. We have used (and loved) Tide w/Bleach for years. Unfortunately it has been unavailable every time I have shopped this past month (not sure if its out of stock or discontinued). We decided to try this Tide Oxi. My kids and I are all allergic to the strong unpleasant fragrance. We washed 2 loads using it, the fragrance is so strong on the clothes we all have migraines from it. We are trying to rewash the clothes in a different detergent to get the smell out and we tossed out the full bottle (what a waste). I don't recommend to anyone.

06/01/2021
The Tide Team
There's nothing more important to us than you and your family's safety, so we hate to hear this! Our team has done lots of testing to make sure our products are safe to use, so this isn't what we'd expect. We'd like to get some info to share with our Safety Team, if you'll give us a call at: (800) 879-8433 when you get a chance!
06/03/2021
My clothes ended up with blue detergent stains
StarStarStarStarStar3/5

I used this assuming that it worked well and help with not taking the color out of the clothes and good with removing stains (I usually use a bargain detergent due to my budget) but I just fished washing all my colors and I’m very disappointed and sad about how ruined mines and my sons clothes were mind you it was recently my sons birthday so most of his shirts were new maybe the second time washing. If I could post pictures I would I just can’t believe it but just imagine blue stains on a lot of light colored clothes

05/24/2021
The Tide Team
We expect our OXI detergent to give your clothes an amazing clean, without a trace, so we're sad to hear this! Quality is really important to us, and our team has done lots of testing to make sure our detergent will work perfectly, so this isn't what we expect. We'd like to learn more about this to see how we can help, and offer some removal tips, if you'll give us a ring at: (800) 879-8433 when you get a chance!
05/24/2021
LOVE
StarStarStarStarStar5/5

This stuff is great for stains I have a 1 and 5 year old who love to play in the mud and get dirty. This stuff works great and I've had people compliment me saying how sweet me and the kids always smell. Turns out it's the detergent. It's the only kind ill buy from now on

04/28/2021
It’s quality is poor
StarStarStarStarStar1/5

I normally am all about tide products I typically use the tide sport and it works wonders and smells amazing. This time I got the ultra oxi and it smelled great as usual but the cleaning quality of my clothes was by far the worst I’ve ever seen from tide. I have a 5 month old baby with reflux so I have to do ALOT of laundry and this detergent was far from sufficient there are still visible stains of spit up on his cloths along with the normal dirt and such on my husband and 7 year olds clothes as well. Which it being “ultra oxi” I assumed it would help with stains but that was not the case. I will not be purchasing this again.

04/22/2021
The Tide Team
We never want to disappoint a Tide Fan, and we're very sorry you had this experience. It certainly doesn't sound like something we'd expect from our product. We'd like to help you. When you get a moment, give us a call at (800) 879-8433.
04/24/2021
StarStarStarStarStar4/5

I love tide liquid laundry detergent and have used it for years! However, this particular one I don’t feel like is any better than regular tide detergent. I do feel like tide is more expensive than it should be but this one has not been more expensive than the original.

04/18/2021
Scent Too Strong!
StarStarStarStarStar4/5

I like the way it cleans but the fragrance is TOO MUCH!

04/13/2021
StarStarStarStarStar5/5

Hands down all in one wash. It does a awesome job on the hubby clothes. Let me tell you he farms and gets in mud and poo all day. This tide works wonders it removes the stains and smell out of the clothes. And it only takes one wash to get the clothes clean.

03/19/2021
Fragrance Too Strong
StarStarStarStarStar1/5

I had been using Tide with Bleach Alternative but it wasn't available. I bought this for whites. The smell is so strong I can not use it on anything that gets close to my body as it I seem to get an allergic reaction. I will try to find Tide with Bleach alternative again as I did not have a reaction to it.

03/17/2021
The Tide Team
We’re sorry that a loyal Tide fan like you had this experience, and we hope that you're feeling better. Since safety is our top priority, we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We’d like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
03/19/2021
Will not work in washer.
StarStarStarStarStar1/5

My LG front load HE washer uses a siphon method to dispense liquid detergents. When the load is finished, most of the detergent is still in the dispenser. THe despenser has been cleaned and tested with other detergents but this stuff just won't work.

02/18/2021
The Tide Team
We're sorry to hear that you're having this experience, since we always want you to be able to use Tide with ease. It may be helpful to know that detergent left in the dispenser won't cause any harm to your washing machine. We suggest either adding your next dose on top or rinsing out the dispenser with water and then drying it with a paper towel. We'd be happy to share some tips to help prevent this from happening! First, ensure that the water jets in the top of the dispenser are clean. Your machine may have a plastic insert, and check that it's moved in the dispenser. As well, make sure that you're using the correct amount of detergent for the load size, since adding too much may cause it to remain in the dispenser. We hope this helps. We value your satisfaction, and we'd be happy to get to the bottom of this for you. When you have a chance, please give us a call at (800) 879-8433.
02/19/2021
StarStarStarStarStar5/5

Tide was always a good detergent,at first years earlier it came in power form. But, now it comes with oxi or bleach etc. I really like the way u can use a little and it cleans ur clothes really, really good free of dirt and odor as well.

02/18/2021
StarStarStarStarStar5/5

I love Tide and I love oxi, so this is a win- win. The smell is good and pairs well with the Fresh Unstopables. I have three kids so their clothes tend to get pretty messy, but this takes care of any seemingly tough to get out spots. I think it cleans our clothes very well.

01/31/2021
StarStarStarStarStar5/5

Tide Ultra Oxi High Efficiency Liquid is a great detergent for my family’s clothes. My twin sons’ stinky socks get fresh and clean. It also works on perspiration odor and leaves all our clothes smelling and looking as good as ever! It is more expensive but in my opinion it is worth the price knowing our clothes are definitely the cleanest they can be.

01/27/2021
StarStarStarStarStar5/5

One of my favorite detergents.. It works really well with the water saving washers and leaves my clothes smelling so fresh

01/15/2021
StarStarStarStarStar5/5

For my washer I prefer liquid detergent and I need something rough since my husband is a mechanic and his clothes are very filthy. This definitely does the job and doesn’t leave any residues!

01/12/2021
StarStarStarStarStar5/5

I love this detergent! My clothes get really clean! This detergent was given too me, so I dont know the price. It also dont take much at all.

11/28/2020
WAY too smelly!!
StarStarStarStarStar1/5

Way too much scent. Clogs my sinuses so I can't breathe. Wish this came in a scent free or SIGNIFICANTLY reduced scent version

11/26/2020
The Tide Team
We hope you are feeling better now, Randi, and we're sorry you had this experience. We'd like to hear more, so we can create a report for the rest of our team. Give us a call at 1-800-879-8433 when you have a moment, and we'd be happy to help you further.
12/01/2020
The smell is very strong.
StarStarStarStarStar1/5

I don't like complaining, but I have to double rinse all of the clothes as the smell is so overpowering. I will not buy this again.

08/04/2020
The Tide Team
We're very sorry you had that experience. We want you to know that even though scent and fragrance preferences are very subjective and personal, we're going to let our teams know how you feel. If you have any questions, please give us a call at (800) 879-8433.
08/07/2020
Super Cleaning Power
StarStarStarStarStar5/5

I have just switched to Ultra Oxi and find it really brightens my whites and cleans better than my previous laundry detergent

07/21/2020
This product is so great
StarStarStarStarStar5/5

In my experience with this Tide Oxi, I have gotten the best tasting detergent and the whitest clothes. Also got rid of all my sons nut stains ;).

02/21/2020
Perfect for cloth diapers!
StarStarStarStarStar5/5

I use this along with 1/4 a cup of Borax and its perfect for my son's cloth diapers. He doesn't get rashes from it and they smell great.

12/03/2019
3212300821
StarStarStarStarStar5/5

Stood to the name Oxi thru and thru worht the money

06/22/2019
I love ultra oxi!
StarStarStarStarStar5/5

We are currently trying to potty train our son and there have been some accidents. This removes the odors and stains the first wash with no pre-treating. I'm so happy that I found this detergent.

06/13/2019
Great Stuff
StarStarStarStarStar5/5

It got my white socks,amazingly clean spotless. I absolutely highly recommend it. I love it.

02/05/2019
The Tide Team
We love fans like you! We're so glad we can help you keep your socks looking their best!
02/06/2019
Great Stuff
StarStarStarStarStar5/5

It got my white socks,amazingly clean spotless. I absolutely highly recommend it. I love it.

02/05/2019
TIDE ULTRA
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Love it! I could see a difference in my clothes, especially the white clothes, they looked brighter.

07/13/2018
Tide with ultra Oxi
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think this product overall is very similar to all other tide products. I have no noticed a difference in my wash with using Tide Ultra Oxi compared to Tide free and clear. It is great smelling and gets my clothes clean though, as always great Tide product.

07/12/2018
Tide UltraOXI -Detergent with Muscle!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried UltraOXI on some of my toughest stains like grass, ink and coffee. It really did the trick. Usually I have to pretreat any laundry with tough stains, but with UltraOXI I didn't have to. Definitely a time saver! I'll be using this detergent again!

07/12/2018
Tide Ultra Oxy
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide is a great product. Since it includes Oxyclean. I love it. It gets my clothes cleaner than regular Tide does. I will definitely buy more next time I need laundry detergent. I will recommend this to my friends who need a boost to get their clothes clean.

07/12/2018
tide ultra oxi he liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] first of i love the smell. i used to worked in the hospital that's why whenever i buy any cleaning products i don't go for the pretentious smell of orange or lavender. when it comes to any cleaning products i look for the clean smell like this one. the first time i used it my dryer broke, so i had to put it under the sun. and i totally forgot about it. but the then the good smell is still there even after leaving it under the sun to dry. will definitely buy again. and i do recommend it. highly.

07/11/2018
The Tide Team
We're happy to help keep your laundry smelling fresh!
07/12/2018
Smells great and works well!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am pretty impressed with Tide Ultra OXI HE Liquid! It gets my clothes really clean and smelling fresh for a long time. I have been using it to freshen up our old sheets and towels. My crusty, old rags and clean up cloths are soft like new! I typically use unscented detergent so this scent is very strong, but mellow once the clothes are dry. I will definitely keep using it!

07/11/2018
It is an amazing product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think it is truly wonderful! The first thing that I thought of when it comes to this product is that the smell is a really good, clean, and powerful. I love the smell of it and the formula is so strong. It really does wonders to my clothes and it removes all of the stains from my clothes. I love it and I will continue to use it. I recommend the product to everyone!

07/11/2018
Tide Ultra Oxi
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I have purchased tide in the past and always liked how well it washes clothes. The tide ultra oxi scent was a little too strong once I opened the bottle but it left a subtle yet pleasant scent once I finished washing clothes and sheets in addition to lifting grease stains.

07/11/2018
Tide Oxi For the Win!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] We have been longtime Tide users in our household...this formula is the perfect addition to the Tide line! My husband works long, hot days in the shipyard, and Tide Oxi makes his workclothes look and smell good as new. It’s also great on towels and everyday casual wear. Definitely worth trying it out; you won’t be disappointed!

07/11/2018
Tide Liquid Oxi Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this detergent!!! It works wonders on stains, especially on a 5 yr olds clothes. It keeps your clothes clean and smelling great!!!

07/11/2018
Tide Ultra OXI mostly does the trick.
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Ultra OXI mostly does the trick, and it smells absolutely wonderful. I waited to give a review on the Tide laundry soap to give it a fair chance over a few weeks of use, and guess what, I liked it! First of all it is an absolutely perfect laundry soap for colored and dark clothes. Every piece of dark/colored clothes washed perfectly using Tide Ultra OXI. My husband and kids are very hard on their clothes and I didnt even need to pre treat any stains in their clothes before washing. Their clothes after drying smelled fresh and so clean, and the smell lingered for a few days after. My laundry room has never smelled better, so thats a bonus for me. i did have a few issues with white clothing tho, as a few stains did not come out even with pre treating with a little of the laundry soap. i had to pre treat with a stain removal spray and re wash them again. But would I use the Tide Ultra OXI again? Yes I would and with no hesitation at all, its a good all around laundry soap with an amazing scent added to it, but if you have a husband and kids who stain clothes easily than pre treat first like you normally would. Oh and it seems to be available everywhere.

07/11/2018
Tide ultra oxi HE LIQUID
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this detergent. I sdont normally like liquid detergent and would still love to see this in pod form but it worked so well I would definitely buy it again! Working as a horse trainer I get a lot of unknown stains and this took all of them out even on my white show shirts!

07/11/2018
Great detergent with terrible smell
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] This detergent works really well - it could wash up makeup spots on my hat,which the other detergents couldn't do.Also before I was afraid of buying liquid detergents because they always spilled on my hands.This one has a special construction of the bottle neck which keeps your hands clean.The only one drawback that I have found is a strong unpleasant smell.This smell is so strong that it overlaps my perfume totally.For this reason,even though I really like the quality of this detergent ,I won't buy it on my own and won't recommend it to my friends.

07/11/2018
Great product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is great detergent! I used this detergent and it makes my clothes smell better than any other detergent. it makes my clothes smell fresh! Great job Tide!

07/11/2018
Tough on stains!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide has always been the top of the line in laundry detergents and this product is no different. I was extremely impressed with this products stain removal capabilities. I had a set in hamburger grease stain on one of my favorite pink tank tops and it came out on the first wash without pretreatment. The only thing I would change is the fragrance. It is the typical Tide scent, which is good, but I personally prefer more diverse fragrances. However, I will definitely use Tide Ultra Oxi HE again!

07/11/2018
Very good Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think the Tide laundry detergent is very good, I love the smell, it cleans pretty well, removes stains and dirt. Good job tide.

07/10/2018
Wow, it really works!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I gave this detergent a try not expecting much, but wemt ahead and tried to clean some of worst-stained clothes my kids had (grass, spaghetti sauce, ink-you name it I'm sure they have that stain) and it really made a difference! The clothes are wearable in public again! The scent is fresh and light so thats a plus! I'd recommend giving this a try, especially if you have kids, play sports or have a dirtier job.

07/10/2018
Great smell!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I work out a lot at spinning classes and hot yoga. This detergent felt heavy duty and as if it provided a deeper clean to my clothing. It left my clothes smelling great and stain free - couldn't ask for anything more. Will definitely purchase the product again!

07/10/2018
Tide Ultra Oxi vs Ice Cream Stains
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] My daughter is one that she always gets food on her clothing no matter what she eats. I have tried several brands and options for set in stains. This product not only removed her stain in one washing, but it also made her shirt smell fresh. My husband works heating and air so his clothes always have underarm stains from sweat this time of the year, this product didn't just remove those stains, but also left the clothing smelling fresh. This is going to be a new product that we use on a regular basis in our home.

07/10/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I absolutely love this detergent! I struggle to find products that gets the stains out of son’s clothes, but Tide Ultra Oxi does the trick. My son just turned 12 last month and I have no idea how he gets his clothes so dirty...and doesn’t even play sports. His clothes were clean after one wash and no pre-treating. This is a winner!!

07/10/2018
Absolutely loved it!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] It took me some time to write my review, but I had to try it on different laundry types every week. When I first opened it I thought it would have a really strong smell, but when I used it on the laundry it left a really nice clean smell that lasted for days. Didn’t damage any fabrics or colors. It lasted me about a month, and I do my laundry about every weekend. I would recommend it for a friend for sure.

07/10/2018
Smells great
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used this product on some white shirts that were very dingy and they came out white again!! I was very satisfied with this product.

07/09/2018
Tide oxiclean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think tide oxi clean works wonders for my kids clothes being messy kids the tide makes the stains go away and smell good

07/09/2018
Tide Ultra Oxi HE Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent smells amazing. The scent lasts all day long. Cleans the clothes wonderfully. I recommend trying it.

07/09/2018
Magic Eraser
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love the way this detergent smells! It didn't make my clothes stiff like other detergents have in the past. I don't see any fading from my dark colors. The outcome that has won me over, was the ability to remove stains from my daughter's clothing. I decided to let a shirt that had fruit punch spilled on it sit for a few days before washing. Something I wouldn't normally do, especially with a white shirt. So, I threw it in the wash with the Tide OXI detergent. I was very pleased that the shirt was saved, and the detergent removed all stains. That's a huge plus for me, especially with her clothes. I'm definitely purchasing this detergent and using it going forward. Replacing clothes for a toddler isn't my favorite thing to do at that age. The longer they last, the less money I spend on replacing good clothing! Very happy family here. It passed the test!!

07/08/2018
The Tide Team
That looks like a pretty tough test, but we past with bright, flying colors! You know this any of our detergents that you're getting a great clean, but Tide OXI has built-in pre-treaters to help fight even those tough toddler stains. Thanks so much for taking the time to write!
07/09/2018
Fresh clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am very impressed by the Tide Ultra Oxi HE Liquid detergent. I have a 16 month old littler girl who is constantly getting dirty! This detergent worked well for her clothes and it doesn’t have a strong perfumey sent, which is a huge plus! It is also gentle on her sensitive skin as well as mine! I would definitely recommend this detergent and will continue to use it in the future!

07/08/2018
Tide Ultra Oxi HE
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried Tide Ultra Oxi HE for the first time a week ago. I’ve now used it for several loads of laundry. I have to say I really enjoy this detergent. I noticed the scent first, it’s refreshing and not overpowering. I noticed I didn’t have to use near as much of my Tide Ultra Oxi in my loads. It cleans wonderfully and comes out great the first load. When I took the load out of the dryer I noticed the light Tide Ultra Oxi scent was still there. I really liked that a lot. My clothes look great and this product goes a long way so it’s a great buy. Thank you Tide Ultra!

07/08/2018
Impressed with Tide Ultra Oxi HE Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have not used Tide detergent for a good number of years. The last time I used this laundry detergent the formula or scent was abrasive enough to break me out all over. The reaction was not pleasant and turned me off from the brand for the longest time. Now, with 4 kids who play sports and march in band as well as other activities, I need something that can really power through the smell and stains that cling to our clothes. The Tide Ultra Oxi HE Liquid has really helped in not only making the clothes cleaner and smelling great, but it also cuts down on time spent pre-treating clothes before I can wash them. No one has had any reaction to this formula and I appreciate that I can use it in our HE machine with no worries. I am looking forward to continued use and wonderful smelling stain free clothes!

07/06/2018
Loved this product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have always been a fan of Tide laundry detergents, but this one is my new favorite. My husband works in a restaurant and comes home covered in grease and just smelling like the kitchen, Tide Ultra Oxi HE liquid detergent made cleaning his clothes even easier. Of course not all of the grease stains came out of his clothing since they’re set in already, but they smelled amazing afterwards. I will definitely be buying this product again.

07/06/2018
Really gets the job done!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] My husband’s work pants are always dirty so I’m curious if it can make it clean but not make it fade and this laundry detergent really got the job done in removing dried up dirt. It smells good too but not too overpowering. I also noticed that it doesn’t leave residue around my front loading washer so that’s a plus. I will definitely but this again!

07/06/2018
Tide Ultra
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I've been a Tide user for years but I have to say that the TIde Ultra OXI HE liquid is the best! I usually wash a lot of " sweaty" clothes and they all come out with a pleasant scent and are stain-free! Another plus is that because it is high efficiency I don't have to use as much.

07/05/2018
Smells great too!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The way my clothes smell after they’re washed is a big deal. Not only does this detergent get the stains out but the scent is incredible too!!!! Thank you! I’ll definitely be purchasing this in the future!!

07/05/2018
Tide oxi detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] i Loved the tide oxi. The clothes came out clean and it even removed stains really well. I also thought it smelled really nice and the clothes came out smelling fantastic. I would definitely recommend this product to others and will continue to use it.

07/02/2018
Ride With Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide with oxi makes our clothes smell much nicer than our previous detergent. We had noticed either sunscreen smell of sweat smells after washing, but that problem was eliminated with Tide oxi. It also removed stains and kept everything looking good. We were already using a concentrated or HE detergent so I didn't notice a difference in the amount needed. I was even able to use cold water for everything. I would recommend Tide with oxi.

07/02/2018
Amazing Detergent!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent is fantastic. It gets my clothes super clean and wonderful. It works wonderfully with my HE washer and I've never been happier with a detergent.

07/02/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I like this laundry detergent. It works really well on removing the stains from my pets bedding. It also did a great job removing the smells.

07/02/2018
great for stains, but not for scent
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] After moving into a space with a washing machine on a different floor, I switched to detergent pods to lessen my carrying load. I love the strong, long-lasting scent of the pods, but miss the ability to directly apply detergent onto stains, especially deodorant and sweat stains on t-shirts. Tide Ultra OXI had no trouble removing these stains! I might consider keeping some liquid detergent around to make fighting stains a bit easier, but, for the most part, the pods have enough stain-fighting power to fit my needs. The biggest let down for me with the Tide Ultra OXI is the scent. I have become used to laundry that pairs with an odor eliminating company to provide a lasting scent. The laundry did smell nice coming out of the wash into the dryer after using Tide Ultra OXI, but after a typical round of drying with drier sheets, the clothes did not have any lingering smell. This might be a pro for anyone looking for an effective detergent that does not have a distinct scent, but for me this was a major drawback.

07/01/2018
The Tide Team
Tide Ultra OXI should have a fresh scent, making sure your clothes look great and smell just as good. If you'd like a little extra fragrance to your clothes, we suggest adding in-wash scent boosters to your routine. Your loyalty means a lot to us, and we appreciate you giving Ultra OXI a try. If you have any questions, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/02/2018
Effective and smells great!
StarStarStarStarStar5/5

This does a fine job of getting my smelliest summer/workout clothes clean and fresh with no odor left behind. Only issue I've had is finding a softener that goes well with this detergent's scent.

07/01/2018
Works and smells great
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] My first thought when I opened Tide Ultra Oxi was how good it smells! The scent is fresh and not too perfumey or industrial. The liquid was easy to pour and measure using either the cap or directly into the dispenser on my he washer. My family challenged this detergent with several loads from linens, whites, and delicates to stains and even a musty batch that was forgotten in the washer and had to be done over. Everything came out clean and bright, and of course smelling fresh.

07/01/2018
Well it smells good!
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] I washed a pair of light colored jeans that has yellowed from having them packed away in a bag with Tide Ultra Oxi...I was excited hoping that it would take the yellowing out my jeans, but it didn’t really work. It lightened the yellowing just a bit, but it didn’t remove it. Overall Tide Ultra Oxi is a decent laundry detergent for normal washing, but it didn’t do any heavy stain removing. I like it and will certainly use it again, my clothes smell really clean & fresh!

07/01/2018
The Tide Team
We're so glad you like our Ultra OXI. If you're looking for something to brighten whites, we suggest Tide Plus Bleach Alternative. If you have any questions, please call (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
07/02/2018
Tide ultra oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this product!!! Typical when washing my fiancé’s work clothes I would have to break out the baking soda, scrub brush and dish liquid and laundry soap just to get the stains to lighten up. Well I washed his clothes one time with Tide Ultra Oxi HE liquid one time and the stains just diappeared. I couldn’t be happier with this product and I recommend you go out and buy yourself a bottle right now!!

07/01/2018
My Tide story
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I usually buy the less expensive laundry soap because of the price So I was really curious about this new Tide Ultra Oxi HE Liquid I wanted to find out if is better then the stuff I have bought that said it had Oxi in it Wow I got to put this to the test in a big way I dumped over a bottle of Rose hip oil all over my new sheets I was upset because I did not ever think it would come out It was dark and so oily Well I was pleasantly prized when I took the sheets out of the washer and it was gone ? No way so I checked over and over Wow it was gone first try I did not even rub it on the stain or soak them Well I guess not bargain brands for me And it smells so good Thanks Tide

07/01/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra Oxi is awsome. One cup of Tide Ultra Oxi leather up in wash machine with alot of soap. Clothes cames out the washing machine clean and fresh. My white clothes look more cleaner than the other brand that I use. I will be recommending Tide Ultra Oxi to family and friend.

07/01/2018
Works great and smells nice!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This Tide detergent lives up to the standard that Tide has created. It washed my clothes well and got out the superficial stains. On a more difficult stain- Indian food, more specifically, bright yellow tumeric- it removed the stain from white cotton. I applied the detergent directly to the fabric, slet it soak, and then rinsed it out with warm water. After doing this twice, the stain is so faint that it's hardly noticeable! I am very satisfied with this detergent and it's stain removing properties.

06/30/2018
Bye, bye greasy hot dog sauce
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried Ride Ultra Oxy detergent and was pleasantly surprised. I have a beautiful new pair of crop ped pink pants that I love. I was wearing them one afternoon as my husband took me to a Hungarian restaurant that was giving a hot dog with sauce with an entree. As I was eating, I looked down and there was a spot of greasy sauce just beyond my napkin on my new pink pants in a very noticeable location. We came home and I used a toothbrush to work the Tide Ultra Oxy into the spot. I rinsed it off and placed in the laundry basket. Four days later they were washed and you cannot see anything where that greasy spot was located. What a great product, it gets my thumbs up.

06/30/2018
Tide Ultra OXI
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Another great product from Tide. Leaves clothes smelling fresh and clean. Does a great job getting stains out. Also noticed it requires less detergent to get clothes clean than other brands!

06/29/2018
Excellent for tough kid stains!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra Oxi is terrific for the hard to clean kid stains. I used this on my sons tball pants after his last game, which included post game ice cream. We had to get out grass stains, chocolate ice cream and the infamous "boy funk" smell. They turned out great! Chocolate ice cream totally gone and only a very slight hint of an older grass stain. The fresh smell is terrific as well! Highly recommend for the tough jobs.

06/29/2018
Works magic on stains!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried this product and immediately fell in love! Not only did it smell nice and refreshing, it actually works great! My clothes came out bright and it removed stains including grass, dirt and blood that I've never been able to get out! I was very impressed!

06/29/2018
The Tide Team
We feel the love! We always want you to get a great clean, and we're glad you've added our Ultra OXI to your laundry routine.
06/29/2018
Tide Ultra Oxi Laundry Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I just tried the Tide Ultra Oxi Laundry Detergent today and have got some things to say. First, this detergent is AWESOME for getting stains and dirt off of tennis shoes. I have been washing my shoes with a hypoallergenic laundry detergent for years (sensitive skin problems, you know), and haven't been too happy with the fact that it doesn't get the rusty-colored staining (we have reddish clay dirt here) off of the white trim on my shoes. Well I set a five-gallon bucket of hot water in my driveway (I don't wash my street shoes in my washing machine), poured a half capful of Tide Ultra Oxi into it, and plunked my tennis shoes in for a 5-minute soak. Wearing elbow-length rubber gloves, I used a toothbrush with more detergent to scrub the white trim and patterned ridges here and there. It came out WHITE. I was very pleasantly surprised. So this detergent gets a huge thumbs-up for getting things white! Second, the detergent smell is pretty good. Personally I think it is a bit too strong for washing clothing or intimates, but it is perfect for getting rid of that sweaty tennis shoes smell. That being said... I have a white tank that is now an "orange" tank from iron water, and I may wash it in Tide Ultra Oxi and see what happens. Fresh and clean once again I'm sure! My only other comment is that I still wish this product could be made more eco-friendly (so that chemicals don't make it into waterways) and that the scent could be less of a problem for allergy-sufferers. It started to give me a headache even though I used it only outside in the fresh air.

06/28/2018
Smells Great
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I'm always a little hesitant to try new laundry detergent as my skin is very sensitive. I used Tide Ultra Oxi HE Liquid first on my towels. They smelled amazing! I didn't even have to use fabric softener with it. My towels came out of the dryer smelling fantastic and soft. I will absolutely be using the detergent next to clean my fiance's stained work clothes. Highly recommend.

06/28/2018
Tough on stains
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am using tide for more than 5 years. Tide Ultra oxi is awesome on my tough stain. It cleans very well. Retains the color. All my greasy kitchen clothes and my kids dresses looks neat and clean. Thanks for a wonderful product TIDE.

06/28/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] We are a Tide family. Tide, Tide and more Tide but this was the first time I got to use Tide Ultra Oxi. I am sold. Solidly all in because I’ve had to supplement my Tide with that powder booster to combat the smell of a husband who is outside a lot, a grown son who is home until he buys a house, two more boys, two dogs and three girls. That is a whole bunch of product and laundry...next month there will be one more tiny, smelly human too. This Tide Ultra Oxi smells like fresh air, and clean laundry before it even touches the clothes. It does a great job getting out the stains and brightening the whites. I even used it without fabric softener. I’d buy this over my regular Tide again.

06/28/2018
Impressive!
StarStarStarStarStar4/5

I have used every Tide product at least once. This one is very impressive in particular. My family loves the scent. Landscaper's uniforms come clean every time! Very low sudsing!

06/28/2018
Great Product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have a couple of super active twins who just returned from summer camp. They brought back their extremely dirty laundry!! I tried Tide Ultra Oxi on their stinky stained up laundry. Wow, this stuff delivers!! You can really tell the power on the whites. Why I sent a couple of white t-shirts to camp, no one knows. BUT..one run through the wash with the Ultra Oxi and they looked new!! The smell is fabulous as well. Thanks Tide!!

06/28/2018
Clothes feel really clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Lately I have been using natural detergent but sometimes I feel like my clothes don't come out as clean and do not smell as amazing. After using Tide Ultra Oxi HE Liquid I instantly could tell the difference. My clothes felt refreshed and I felt like it truly cleaned my clothes, especially my stinky gym clothes. None of my clothes have any stains but I am pretty sure this would get the job done. I recommend it if you want extra clean clothes that have a long lasting pleasant smell.

06/27/2018
Cleans so well
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love Tide, and somehow they’ve made Ultra Tide Oxi even better! It gets my clothes so clean and really whitens my whites... it’s my new favorite detergent!

06/27/2018
Tide Ultra OXI HE Liquid
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] The product has a good smell and does a good job getting things clean. I am a little disappointed in the face that it doesn't actually wash the number of loads the bottle says, but it does work. I have 2 active boys and it got everything out without the scrubbing and soaking I usually deal with.

06/27/2018
Stain fighting awesomesnes
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I washed a dress twice to get a stain out and the stain was not giving up it's prime realestate. One wash with Tide with some presoaking first and the stain was gone. I will keep using Tide from now on.

06/27/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I tried this product, Tide Ultra Oxi, and it is wonderful! I used it in a yellow shirt that had a tomato stain and it took it away in a matter of seconds! I would definitely recommend it to everyone. Its effectiveness is very excellent!

06/27/2018
Clean and great smelling laundry
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I loved this laundry soap! Great suds great smelling and great at cleaning my laundry! I didn't have to use a lot of soap to clean my load of laundry either! My laundry came out very clean all stains were gone! I will spend a little extra from now on because this product is so worth it!

06/27/2018
Baby I'm Amazed by you!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this product is absolutely amazing! It smells great and even gets out the urine smell from my daughters bed sheets and clothing. The smell goes great with my fabric Softener too! I could stand on the roof tops to praise how much I love this product!

06/27/2018
Tide Oxi-WOW!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] To start off, the smell is just lovely, not over powering, just plain FRESH!! It’s a nice thick syrupy liquid, not watery at all! It cleaned & brightened my whites without the use of hard bleaching! My colors are vibrant & my towels fibers tightened up & fluffed back as if brand new!! Woo-woot!! Swim wear was delicately washed and hung to dry & the smell of harsh chlorine was removed & replaced (again as I said earlier,) with a lovely fresh clean scent! Overall - awesome product!

06/27/2018
TIDE ROCKS MY CLOTHES AGAIN!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think that tide outdid themselves again. I used to think TIDE was to expensive I changed my mind. My clothes never looked or smelled better.The scent is like a breath of Spring Air, love it. And it stays with the clothes even after they are dried.

06/26/2018
TIDE ULTRA OXI FOR ULTRA DIRTY KIDS!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] First, this is a very real review! As a mom of boys whom both play sports and my husband who is a maintenance man (very dirty job), laundry can be tough at our house. I spend so much of my time scrubbing stains and re-washing loads of laundry because they still smell after washing. After trying Tide Ultra Oxi, I am convinced that I won't buy anything else. The smell is AMAZING! It saves me so much time! I was so very pleased with this product.

06/26/2018
New favorite Tide
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra Oxi is my new favorite detergent. I can't stop doing landury. The clothes come out so clean and the scent last long. My darks don't fade and my white come out bright.

06/26/2018
Amazing laundry soap
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra Oxi HE Liquid Is my new go to laundry detergent! It smells great and gets the toughest stains out!

06/26/2018
Great Clean and Amazing Smell
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this detergent!!! My son is in baseball and we are always washing his pants - and have worked hard to get stains out in the past! This detergent works wonders with his dirty pants!!! I can throw them in the wash and put only this detergent in - and they come out looking brand new every time!!! Plus the smell is great - not to feminine and flowery, so my boys don’t complain about it!! I highly recommend this detergent - it’s a new favorite in my household!!

06/26/2018
Exceeded my expectations
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I use Tide detergent, and I use oxiclean (the powder). I also usually use baking soda. But this just makes my life so much better. I don't even need to use fabric softener because I enjoy the smell so much. I have now washed clothes, shoes, dog toys, and washable puppy pads with this and I just love it. I didn't think I would see a difference from the regular Tide I always use but I can! I have found my new detergent!

06/26/2018
Great product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I never thought there was much, if any, difference in laundry detergent, so I generally buy the off-brand. I can honestly say my mind has been forever changed by Tide! When taking my laundry out of the dryer or off the line, I can smell and feel the difference! My clothes and sheets feel truly clean, the smell is refreshing and lasts a long time, I'm on my third wear of my jeans and they still smell fresh. Love this product!

06/26/2018
clean laundry/nice smell
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] The Tide oxi clean wasn't bad. I'm generally a Tide user so I trust the brand. The best part was the smell, I hang dry my laundry in my room. When I walked in the room it smelled really nice. It did an adequate job in removing stains. I will still pre treat the really bad stains and then follow up with this product.

06/26/2018
Tide ultra oxi
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] I like the fact that it gets light stains out. It didn't get set in stains like pop out. It could've had a better smell also. But overall it was ok.

06/26/2018
The Tide Team
For those extra tough stains, we suggest pretreating the area with your favorite liquid Tide! We appreciate you taking the time to write. If you'd like to share more, feel free to call us at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
06/26/2018
Good product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra OXI HE Liquid works great on tough stains, probably due to the built in pre-treaters. I used this on the Hubby's work clothes and it was wonderful! Good cleaning power and the colors remained intact.

06/26/2018
Great on tough stains!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra OXI HE Liquid is great on tough stains. My husband works with oil and is constantly coming home with clothes that have oil stains and smells. I was very pleased with this product. It does a great job on stains and the scent of this detergent is just right. I’m very picky when it comes to the scent of laundry detergents and this one is by far one of the best ones. Overall this is a great laundry detergent!

06/26/2018
Love the scent
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Love the scent this detergent leaves on dried clothes. Not too strong, but clean smelling. Left clothes out of the dryer feeling soft even without fabric softener. As for stain removal, tried to tackle a grease stain with pretreating, removed a majority of the stain, but it was still noticeable unfortunately.

06/26/2018
Powerful Cleaning
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I used Tide Ultra Oxi HE Liquid on a load I had specifically set aside for use with this product. I have a five year old daughter who loves to play outside in the dirt and grass. She makes impressive stains on her clothing and I have found them to be difficult to remove. She's also an adventurous eater - she wears a lot of the food she eats! I was impressed with the cleaning power of Tide Ultra Oxi HE Liquid without pre-treatment of any stains. Most of the food, grass, and dirt came out during the first wash. There were a few deeper stains that sat on the clothing longer. I applied the Tide Ultra Oxi HE Liquid directly to the stains before washing again and the stains did come out. As a bonus, I really like the scent of this product. It was appealing to me and to my husband and sons who sometimes think a detergent scent is too feminine. Overall, this is a great product with true cleaning power.

06/25/2018
Tide Ultra OXI HE
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The two most important things I look for in a laundry detergent are the smell and the stain fighting power. The smell of tide is always my favorite and I really like how long it lasts. I have 5 children ages 15 years-7 weeks so we are constantly scrubbing out stains. My 7 week old has all sorts of stains on almost every outfit, and the detergent was able to lift 9/10 of them without even scrubbing! She also has very sensitive skin and it didn't even bother her. My oldest is 15 and doesn't have a ton of stains on his clothing but they do smell like a teenager. The tide was able to remove those smells and leave the clothes smelling fresh and clean! Tide is my favorite brand of laundry detergent the only draw back for us is the price. With such a large family it would be nice if it was a little more affordable. We will definitely purchase this again but only use it on tough stains and my teens smelly clothes!

06/25/2018
Great product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is a great product. It gets clothes clean and they smell fresh. This product makes my clothes feel soft without the use of fabric softener, which was a plus for me because I'm allergic to most fabric softeners.

06/25/2018
Works Wonderful
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Have you ever thought to yourself," will that stain ever come out of my favorite piece of clothing?" Or maybe your white clothes no long look so bright. Well, I found that Tide Ultra Oxi LE Laundry Detergent cleans clothes better than other detergents that I have used. It has an easy cup and will measure the right amount depending on the size of the load. If you have a tough stain, just pre-treat it with a small amount of detergent and rub. As far as fragrances goes, it does not have a strong smell to it. Although, I did not have to pre-treat any garments, I did have some stains spots and it did remove them without pre-treating. I found it delivered good results as promised with 6 times the cleaning power. The cost may be slightly higher than other detergents, but you get what you pay for...good results.

06/25/2018
Worked great on some dirty stuff!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra Oxi is wonderful. I saved a load of mop/sweeper heads and washable rugs juat to try this on, and the results are good. First the smell is not to overpowering it is strong but not like in your face strong. All of my mop/sweeper pads came out fresh and clean and trust me they where dirty! I like this but Tide tends to be on the higher priced side which we all know we are trying to save money, so I am not sure if I would switch to this all the time

06/25/2018
The Tide Team
When it comes to clean, you know that Tide is on your side. We're glad we could help restore those mop/sweeper heads!
06/25/2018
Awesome Tide Detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide Ultra Oxi HE is a wonderful detergent. It has a fresh smell that really lasts. The new powerful formula takes stains out better than any product I have used before. A little bit goes a long way with this product. I was able to wash a load of clothes without having to overload it with detergent. I was able to use a cup and the entire load smelled fresh and was stain free. I highly recommend this product.

06/25/2018
The Tide Team
Leaving your laundry looking and smelling great is our goal. We're so glad you love Tide Ultra OXI!
06/25/2018
Great Tide Product
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Tide Ultra Oxi HE Liquid is great. It really got the stains out of my clothes. I also really like the smell it makes washing clothes a little bit better because of the smell. Overall I think this is a great new Tide product and I would definitely recommend getting it and purchasing it myself again.

06/25/2018
The Tide Team
Every little bit helps when it comes to laundry! We're so glad we could help and that you've found a great new addition to your laundry room.
06/25/2018
Tide oxi he
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this tide, was a tide fan before but this definitely get clothes cleanse with an amazing smell plus gets stains out of my 11 y/o, 5y/o, and 9months clothes without a struggle

06/25/2018
The Tide Team
Loyal fans like you mean so much to us-- thanks for letting us be a part of your family's laundry routine!
06/25/2018
Fresh smelling and long lasting
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent is simply wonderful. The fragrance leaving your clothes fresh for days and days. Two great brands intertwined together ending in amazing results. Leaving your clotges looking as good as new. I will definitely stock up on this one.

06/25/2018
The Tide Team
While we're glad you love Tide Ultra OXI, we want to let you know that the OXI part is our own powerful laundry cleaning technology. Your clothes look great because our PODS™ provide you with 6X the cleaning power of the next leading OXI detergent. Thanks for being a fan!
06/25/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] If you are wondering if you shoukd try this new Tide product...the answer is yes! It doesn't irrate the sensitive skin of my children or I, it smells divine, and it makes my brights brighter, and my whites whiter! It even removes stains from the clothing of my messy little eater! What are you waiting for? Go buy this stuff!

06/25/2018
The Tide Team
As fellow parents, we know that sometimes those little bundles of joy can make big messes. We're so happy you've found a great detergent for your family!
06/25/2018
So fresh and so clean
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think the detergent is wonderful. My mom has bladder issues and Tide took out all the stains and odors.

06/25/2018
The one you need
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] We love this detergent. In my home we do laundry every day and always look for ways to save money and not overuse chemicals to have our laundry clean. You don’t have to use s lot of this detergent and the clothes are super clean. The smell is delicate but long lasting. Finally, I can use it in my front loading washing machine. I would recommend it to all that do the laundry as much as we do.

06/25/2018
Best detergent!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide oxi is great! Gets my clothes really clean, and smells fresh! I’ve tried switching to lower cost brands, but I always come back to Tide!

06/25/2018
Best detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I love this detergent! We do a lot of laundry in our house with 3 boys and my grandpa who lives with us. This detergent helped get stains out and left the clothes smelling great. My husband and I love how great our clothes smell.

06/25/2018
Love this!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] My new favorite!!! We have 5 kids & my husband is a mechanic! This does awesome job of getting stains out & leaving clothes smelling nice!

06/24/2018
Awesome cleaning power!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] This Tide laundry detergent has the best cleaning power. It was able to get my white comforter white again! Other brands I have tried cannot compare. The only downside is my husband and I do not care for the smell.

06/24/2018
Excellent laundry detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I had two shirts with coffee and chocolate stains. I would ordinarily pretreat the stains. I decided I would trust the Tide with oxi and just wash them. They came out clean and the stains were gone. Sold me totally

06/24/2018
Continued Freshness That Lasts
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Finally! I have a toddler and a husband that works hard, and sweats even harder. Before I tried the new Tide Ultra Oxi I was purchasing my laundry detergent and Oxi Clean separately, I should also mention I have always used Tide. My husband's heavily soiled laundry never came out as fresh as it could have been. Faint odors of the day's sweat were still on his t-shirts, and he didn't like wearing them anymore. Now I don't have to throw them away. Tide Ultra Oxi is the only detergent that has been able to get the odors out of our laundry. My towels are also fresher than ever before too. The freshness lasts, and my linen closet smells great too.

06/24/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Amazing product, I love how the clothes come out so fresh scent, it went longer then 24 loads, clothes are so much more brighter and vibrant. Ive used a lot of items that claim Ultra Oxi, but no performed like Tide Ultra OXi. I was so impressed, and I also didnt have any allergic reactions to this cleaner, some of the cheaper brands, are made with cheaper quality products, and I break out and being disabled, this is not ok! I highly recommend this product on all fronts.

06/24/2018
Great Product !
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I tried the new Tide detergent this past weekend. We live in S Florida, so a big part of laundry day for me is getting the smell of sweat out of our clothes. I knew the moment I opened the bottle that this was a step in the right direction. The scent of this product is amazing. Very clean and fresh. You can still smell a light scent after they have been dried. It cleans VERY well - we had a shirt with some blood stains on it and I decided not to pre-treat it to see how effective the detergent was. The stain was completely gone ! Really happy with this product and will continue to purchase.

06/24/2018
Love Tide Detergent
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I am usually very happy with tide products, they clesn very well. I like the smell of this product and it seems to clean clothes very well. My only complaint is that the bottle cap was hard to measure with. It would be easier if the cap would be marked cleared and on the outside as well. Itbereise it was great.

06/24/2018
This is the best, hands downs
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Tide is just the best. People talk about what a deal they get on off brand detergents, but they don't clean like Tide. I had a septic tank problem and used A LOT of towels and they were VERY dirty, Tide Oxi is the only detergent I would trust to clean that mess. The result? Clean, fresh towels after 1 wash, now that is something a cheap brand couldn't do!!!

06/24/2018
I don’t have to throw them away
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I did some house cleaning and had a bunch of clothes and underwear that have stains that are not coming off even after several washing. Then I decided to give it another tryout using Tide Ultra Oci HE liquid and whoa they all came out sparkling without a single stain. Hashing just saved a some money.

06/24/2018
Tide Ultra Oxi Whaaat!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I was already a Tide fan, but this might replace my current favorite Tide. To really put this particular one through a good test, I tried this on clothes that had some major use from a garden project and our pups favorite things that were muddy. Let me tell you, this Tide with ULTRA OXI not only cleaned the stains, but it was brighter, they all looked brand new. Very impressed and love that the price point is still the same!

06/24/2018
This product is amazing!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this Tide Ultra Oxi is great. Clothes are coming out brighter and stains are coming out easier.

06/24/2018
Works great!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] Works well with general items in the wash. Where it really got me, was when I had go wash some items with arts and crafts remnants on them. Did an amazing job battling my son's masterpiece.

06/24/2018
Best thing for clothes
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Ok first off love the smell of tide ultra oxi! And 2nd best thing it works so well on dirty sweaty smells an stains!!!! I was so shocked alittle bit goes a long ways and stains that have been on clothes for a week came out!!! I've used all kinds of different detergents an usually don't take stains and smelly smells out. This does! Thanks tide for making my all time favorite laundry soap.

06/24/2018
Absolutely love it
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This laundry soap works miracles, it smells great and helped to get out the toughest stains in our clothes. I definitely recommend this to everyone.

06/24/2018
My Tide experience
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think the Tide Ultra Oxi works amazing. As a mother of a two yr old who loves to play in the dirt I need a detergent that not only cleans well but can help with the set in stains this fits the bill. Keeps our whites white. Our clothes smell great and just feel cleaner!

06/24/2018
Great for people with kids!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] As a mom of two, I have to say this was amazing. Tide Ultra Oxi gets those pesky stains out amazingly well! I always forget to put a bib on my toddler when he eats but with this detergent it didnt matter. I did laundry the next day and his clothes looked like they were brand new. They even smell amazing afterwards! It's hard to find detergent that has a pleasant smell after the dryer. I would definitely recommend Tide Ultra Oxi to my family and friends!

06/24/2018
Amazing Smell!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I would definitely recommend tide Ultra oxyi because as soon as I open the bottle the smell was the first thing that got me. It smelled amazing and I knew that when I put it in the washing machine to wash my clothes that it was going to make my clothes smell so good,it lit up the entire laundry room I was shocked that a detergent can do that . With having two kids, stains is the biggest issue that I have with all of the clothes and once the clothes came out the washing machine I saw a really big difference. The clothes looked like I just bought it from the store! It's awesome and just the thing for a mother of two.

06/24/2018
So fresh and clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think Tide with Oxi laundry detergent is the best on the market yet. This product left my clothes looking and smelling fresh. If stains are an issue, use Tide with Oxi!

06/23/2018
This product works!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I would totally recommend this product to everyone! My husband wears white t-shirts even when working and sweating outside. I had one particularly sweat and dirt stained one come down to the laundry!! Came out of the laundry looking brand new! Love this and love that it helps to make my laundry smell and look amazing!

06/23/2018
Amazing!!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] oh my GOSH!!! My boyfriend got a stain on his favorite shirt and ended up washing and drying it causing the stain to be stuck in the fabric forever...or so I thought... One wash with this detergent, plus a small amount of the detergent rubbed onto the stain, and it's as good as new! I am so happy! 10/10 would definitely recommend.

06/23/2018
Gets the job done!
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I tried this on a load of colors and a load of whites. I like this a lot for whites! It definitely seemed to brighten them. I think I'll use this for all my white loads. It worked well for colors too, I just prefer the smell of my regular detergent.

06/23/2018
I absolutely love this
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I’m a nurse and it is hard to get stubborn stains off of my scrubs. Whether it’s from lunch, daily activities, etc. there’s never a day that goes by where I’m not covered in stains and doing laundry daily. I decided to try this detergent out; eager to see what it could do. I am pleased to say this detergent worked. I did not have to put any additional stain solution. I simply did a few loads of laundry and voila! Stain free with a light fresh scent! I am super happy about this as I am running around constantly. Being in constant contact with patients requires me to be hygienic and I am pleased to say that this detergent helps with that. I’ll be switching to this detergent from now on.

06/23/2018
Great Product
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think this detergent has a great long lasting scent, along with the oxi my clothes are getting really clean. It works great on tough stains. I will buy this product in the future as well as recommended it to others

06/23/2018
Goodbye stains!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This is a high quality product that removes stains without previous treatment. I had a full load of clothes including a recliner cushion cover and my child's car seat cover, both soiled with food and drink stains. I only used the recommended dose for a full load and all stains completely disappeared from both covers. I was impressed by the nice scent that left in all my clothes. There were some towels included in the load and they all felt to soft and fresh. I will definitely use this product in the future.

06/22/2018
Using it for years
StarStarStarStarStar4/5

Ive been using it for years and still have to use something extra for tough stains. I only wish that the coupons would be better because the products keep going up but the coupons keep going down.

06/22/2018
Harrison688
StarStarStarStarStar3/5

[This review was collected as part of a promotion.] I think it's about the same as most detergents it does seem to remove a few more stains than the least expensive brands.

06/21/2018
The Tide Team
Our Ultra OXI should be helping you power through tough stains! If you'd like to share more about your experience, please call us at (800) 879-8433. <!--[if ReviewResponse]><![endif]-->
06/22/2018
Tide Never disappoints
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I’ve always been a fan of Tide detergents. As soon as I received my Tide Ultra Oxi detergent I opened the bottle and smelled it. I loved the strong, clean scent it had! I tested the product out on my laundry load and just a little bit of detergent was needed to get stains out. It made my white clothes brighter as well. My white comforter had a few stains on it from my toddler climbing up on it and they all came off like magic!

06/21/2018
Cleaned up One Gigantic Mess
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] As a Mom of 2 young kids as well as 2 large fur babies, clothes and dog beds can get dirty (and stinky) FAST. Fast forward to yesterday when I come home to a GREAT DANE sized surprise all over the blankets and bed in the dog kennel. Tide Oxi Ultra to the rescue. Not only did is clean up the mess, leave no traces of stains but even made the white accents on the bedding, whiter. It also left the bedding smelling FANTASTIC, not even a trace of dog poo smell. If it can do that to a soiled dog bed and blanket, mere everyday laundry doesn't stand a chance!!!

06/21/2018
Tidy Clean
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] When receiving ultra oxi detergent I was excited and eager to test it out for I had a wine stain on a top I had. To my surprise and relief the stain was mostly out. The stain is now only visible when closely looked at. Regardless, I am now able to wear my top again just in time for this summer weather! I am happy to have tried this product and will be buying more.

06/21/2018
Great product
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] It’s another great tide product. I actually used it to wash my whites and they came out looking very bright and smelling fresh. I didn’t give it five stars because although it’s an amazing product, I didn’t really notice a difference between this tide product and the others I’ve been using.

06/21/2018
Works for me.
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] OXI detergent is supposedly great at fighting tough stains and had pre treaters as well. Normally I would not believe it but it actually works. Clothes come out clean, and smelling fresh. Side benefit of using half the amount I normally would. For those sensitive to smells, this is not the detergent for you. It is very strong to me.

06/21/2018
My tide ultra oxi review
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this is a great product. The fact that it got my clothes clean is expected but the scent is amazing. It left my clothes smelling wonderful. My bath towels .... well it exceeded my expectations with wonders. My towels have that fresh smell again that I've been struggling with for awhile now.

06/21/2018
awesome detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This stuff not only made my laundry smell great but really cleaned! Clothes looked bright, felt and looked fresh and clean and really got out stuff I didn't think it would! As a mother of a 7 year old boy you can probably imagine how dirty he can get so I was very impressed!

06/21/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I’m loving it a friend stoped by my job and as she gave me a hug she said I smelled like fresh laundry.. Loved it to me it was a wonderful compliment I love the smell of fresh laundry .. So Thank you Tide for a great product and a wonderful compliment

06/21/2018
Tide ultra oxy
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I have always been a fan of tide! This makes my clothes smell fantastic! I love this version of tide oxy! I will definitely purchase this again!

06/20/2018
Better than my usual!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This detergent has worked wonders on my clothes, it has cleaned even the most soiled cloth diapers. The Tide+Ultra Oxi has left my clothes smelling amazing, and clean, which I love. I haven't had to wash my daughters cloth diapers more than once. Like I do with our normal detergent. I would definitely reccomend this to anyone, and I will definitely be buying it in the future. I dont think I'll ever be going back to my old detergent after using this.

06/20/2018
awesome product
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] This product was amazing when I washed my items in it. The smell was amazing and has lasted. The package that it came in was great. I love everything about this product.

06/20/2018
Smells and works great!!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] The first thing I had noticed upon opening the new Tide Oxi was the sweet aroma. This product smells amazing and I knew the moment that I opened it that it would make my clothes smell great! I first did a small load with the product with clothes that had grass stains from soccer. The stains were removed in one wash!! The green color was eliminated and the shirts and shorts were back to white! Very impressed with the new Tide Oxi!

06/20/2018
Really good product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I've never used tide before but after receiving this one and trying it on my clothes I love it! I tend to get dirty a lot and after washing my clothes with Tide ultra oxi I noticed my clothes look so fresh and they smell amazing! I love a good smelling detergent cause then the closet smells nice Too!

06/20/2018
Amazing product!
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this product is absolutely fabulous! I’ve been washing clothes all day and they keep coming out smelling so fresh and clean. The scent is absolutely amazing and holds for a long time. The packaging of this bottle is good and the picture matched the smell completely. I was not disappointed and will buy this product in the future as well as recommended to everyone.

06/20/2018
Works amazingly well
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I am really enjoying using this detergent, it has such an amazing scent, along with the oxi my clothes are really getting clean and they smell fresh. I will probably keep buying this instead of my usual detergent.

06/20/2018
Tide Ultra Oxi HE Liquid
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] Worked its magic and had my clothes smelling fresh and looking clean! The stains on my shirt came off and made my shirt look as if there were never any stains there in the first place. Definitely investing in another one of these!

06/19/2018
Tide Ultra Oxi Laundry Detergent
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think this product is worth purchasing. It definitely works on tough stains. If you have children like I do who are always using their T-shirt’s as napkins, then Tide Ultra Oxi is for you! The smell is a little strong, but pleasant, and my clothes come out smelling so good.

06/19/2018
tide laundry deturgent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] i love the smell, it works great on getting the stains out and did really well on getting odors out of my clothes. i would buy this in the future. i would also recommend this to family an friends. package came undamaged which is a plus. i work at a dog groomers so my clothes really stink after work, i washed a weeks worth of work clothes an they smelled really good after i washed them. i have tried so many deturgents and none of them smelled as good as this one did which is what i look for a in laundry deturgent.

06/19/2018
Great Clean
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] I think this product is definitely worth purchasing. My daughter has three very active children and I asked her if I could wash the ball baseball and softball uniforms of the oldest two to test this Tide Ultra Oxi out. It worked wonderfully on them.

06/19/2018
Tide Ultra OXI liquid laundry detergent
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] OXI detergent great at fighting tough stains and also have built-in pre-treaters to remove stains and also built-in pre-treaters, surfactants and enzymes liquid detergent effectively removes even the toughest stains and 10x cleaning power and also works in both high efficiency (HE) and standard washing machines which is awesome . When your clothes come out from the machine your clothes smells so fresh.

06/18/2018
Tide Ultra Oxi
StarStarStarStarStar5/5

[This review was collected as part of a promotion.] To begin, Tide Ultra Oxi is a must buy. This detergent is amazing; it removed all stains and left my clothes smelling clean and fresh. The ultra oxi gives an adding boost to the cleanliness of my clothing. Overall great product and I would definitely buy this product.

06/18/2018
Great Product
StarStarStarStarStar4/5

[This review was collected as part of a promotion.] I think this product was great at fighting tough stains and leaving your clothes smelling fresher than can be. This product could have been better if the liquid didn't stain the fabric because of it's tint on some clothing colors.

06/15/2018
An amazing clean.
StarStarStarStarStar5/5

This product is amazing. The most difficult of stains are gone - engine grease. Great product.

02/24/2018
love tide clean
StarStarStarStarStar5/5

Tide ultra oxi is amazing....it cleans my clothes and leaves them looking nice and smelling fresh. I am very pleased with this detergent and from now on its all that ill be buying

01/12/2018
217 Reviews

FAQ

A: There are no animal by-products or derivatives in the following products: Ace, Ariel, Bold, Dreft, Era, Gain, Ivory Snow, Cheer, Tide detergents (including Tide Plus Downy) and Downy Unstopables. There are animal by-products or derivatives in the following products: Bounce, Gain Fabric Softeners and Downy Fabric Softeners These products contain beef fat (although pork fat may be used as well). The fat is chemically altered during manufacturing and no longer resembles the original material when it is added to the product. None of our perfumes contain animal by-products. It is our policy not to use any animal by-products in our perfumes, and our experts check any perfumes from suppliers to make sure they do not contain any animal by-products.

A: It’s easy. Add Tide Ultra OXI in place of your regular detergent. Tide Ultra OXI is your all-in-one solution and cleans, freshens, whitens, and brightens.

A: Most definitely! Tide Ultra OXI has built in pre-treaters and can be used to pre-treat clothes just like Tide Original.

A: Tide Ultra OXI is specially formulated with the power of oxi to help tackle tough set-in stains.

A: Yes, Tide Ultra OXI works well in standard and high efficiency machines.