Enjoy hypoallergenic detergent products designed for comfort and brilliant results. Tide's Free & Gentle collection includes standard and HE liquids, powders, and PODS®, developed especially for sensitive skin. These dermatologist-recommended detergents promise to be kind to your skin and tough on stains at the same time. For even more soft and fresh-smelling garments, try our new Tide Plus Downy PODS® or liquid detergent, endowed with the fabric-softening power of Downy.

Tide Free & Gentle

Tide Free & Gentle Collection

The Downy softness you love is now available in our Tide Plus Downy laundry collection. Our powerful PODS®, liquid, and powder detergents do more than just fight stains - They leave your garments soft and fresh-smelling, with a touch of Downy fabric softener in each load. In addition, Tide Plus Downy Free (available in PODS® and liquid detergent varieties) now ensures a safe and worry-free laundry experience for people with sensitive skin, providing a clean that is just as effective as our other products.

Tide Plus Downy Collection

Tough sports odors don't have to ruin your favorite athletic gear with the Tide Sport Odor Defense collection. With 10x the cleaning power in just one wash, Tide liquid, HE turbo, and Tide PODS® detergents give you the clean you trust and effectively remove odor from clothes with the power of Febreze.

Tide Sport Odor Defense Collection

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The built-in pre-treaters of the Tide Plus Ultra OXI Collection promise a deep clean and lasting freshness for your garments, while OXI stain removers target set-in stains and odors deep within fibers. Tide OXI multi-purpose stain remover is available in powder, HE liquid, and PODS®.

Tide Plus Ultra OXI

Tide Plus Ultra OXI Collection

Tide purclean™ Liquid detergent is part of the plant-based collection of environmentally friendly products. This plant-based liquid laundry detergent delivers a powerful Tide clean, even in cold water, and is free of dyes and chlorine. Try Tide purclean™ detergent in Honey Lavender and Unscented varieties.

Tide Plant-Based Collection

The cleaning power of Tide and the light scent of Febreze join forces in the Tide Plus Febreze collection. Liquid, HE liquid, Tide PODS®, and laundry boosters leave your fabrics stain-free and with scent of Botanical Rain and Spring & Renewal and our Sport Odor Defense technology. Enjoy Febreze laundry freshness with that trusted Tide clean in every load.

Tide Plus Febreze Freshness Collection

The Tide Simply collection helps you get great laundry results at a friendly, low price. Choose from Tide PODS®, Simply Plus OXI liquid, or even Tide Simply Free & Sensitive, which has no dyes or perfumes. Tide Simply detergents are tough on dirt and odors, but gentle on your budget.

The Simply Collection

Tide Simply Collection

If you’re the type of person who'd do anything for their dark and colored clothes, as well as precious silk, wool, and lace fabrics, then the Studio by Tide liquid detergent collection is just for you! Providing a gentle clean for all your favorite garments, even in a cold wash, this collection of detergents can help protect your most delicate pieces of clothing from pilling, discoloration, and fading.

Studio by Tide Collection

Studio by Tide

Keeping your life organized in today's hectic world is hard enough, but getting a week's worth of laundry cleaned in just one wash? That's hopeless territory. When your laundry load gets large, you're going to want to go bigger. With 50% more cleaning power than Tide Original Liquid, the Tide POWER PODS® collection helps you tackle large loads or whatever laundry obstacle life throws in your way. For heavily soiled loads, try Tide POWER PODS® Heavy Duty 10X to fight impossible stains like grease, red wine, and oil.

Tide POWER PODS Collection

Tide POWER PODS® Collection

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A person pouring Tide liquid detergent into the detergent dispenser

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A pile of neatly folded, colorful clothes

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If you want to know how to whiten whites, then let Tide help you out. Here you’ll find all our product information, such as how to dose, along with our consumer reviews and information on where to buy them. When looking for a detergent for white clothes, use the product that helps you get those brilliant whites.

Whiteness

__Detergent for Whiteness__

Keep those colored clothes bright and brilliant with Tide and our specially formulated laundry detergents for color clothes. You no longer need to compromise when it comes to washing colors and removing stains. See our products and discover how you can help keep those colors popping wash after wash with a little help from Tide.

Bright Colours

__Detergent for Bright Colours__

Are you looking for a laundry odour remover to get rid of unwanted smells from your clothes? Tide is here to help you out. Eliminate laundry odours with our specially designed odor removal laundry products. Now you can remove smells from clothing easily with a little help from Tide.

Odour Removal

__Detergent for Odour Removal__

Did you know that more than half of laundry loads today are large? Luckily, modern washing machines have the capacity to wash more at once. But, without the right cleaning detergent, the results will be far from optimal. That’s why Tide launched the ultimate solution for large loads – Tide POWER PODS®. Packed with more cleaning power than Tide Original Liquid, or even two regular-sized Tide PODS®, these laundry pacs will tackle your pile of dirty garments, while offering an effective and thorough clean.

Deep Clean

__Detergent for Deep Clean__

Enhance your washing with Tide’s laundry boosters and additives. Get that edge when it comes to removing stains with Tide to Go, and keep your washing machine healthy and clean with our Tide washing machine cleaner. Here you’ll find all the product information and reviews for our Tide laundry detergent additives.

Additives

__Tide Additives__

Sensitive skin needs special care, which is why Tide is here to help you with our range of hypoallergenic laundry detergents designed for sensitive skin, which is still effective at removing stains. Here you’ll find more information about our line of Tide products from Tide Simply Free & Sensitive to Tide Free & Gentle.

Sensitive

__Detergent for Sensitive Skin__

Here, you’ll find the best selection of stain removers for everyday messes and the toughest washing challenges with Tide's range of detergents for all your laundry needs. Start your search here to find the best variety of stain removal products to keep your clothes looking and feeling fresh, from liquids to powders and handy Tide PODS®.

Stain Removal

__Detergents for Stain Removal__

Experience that fresh laundry smell with Tide. Whether you want your clean, fresh laundry to capture the scent of botanical rain or a Touch of Downy, see our selection of liquid laundry detergents, powder detergents, and Tide PODS® to find the freshness you’re looking for. Here, you can also learn about our products and read the reviews, too!

Freshness/Scent

__Detergents for Freshness/Scent__

Liquid PLP

Leaves laundry clothes looking good and smelling good, all at once!

Tide Ultra OXI Liquid Laundry Detergent with Odor Eliminators

Tide Ultra OXI Liquid with Odor Eliminators

Tide __Ultra OXI__ Liquid Laundry Detergent with Odor Eliminators

Tide Coldwater Clean Free HE Liquid Laundry Detergent

Tide __Coldwater Clean Free__ HE Liquid Laundry Detergent

Tide Ultra OXI High Efficiency Liquid Laundry Detergent

Tide __Ultra OXI__ High Efficiency Liquid

The brilliant clean you love, even in a cold water wash

Tide Plus Coldwater Clean Liquid Laundry Detergent

Tide __Coldwater Clean__ Liquid Laundry Detergent

If you’re looking for an effective liquid laundry detergent that gives you the results you want, then Tide has you covered. Whether you’re looking for a detergent that’s compatible with high-efficiency or regular washers, Tide liquid detergents can provide stain removal, whitening, or even the fresh scent of Febreze for great laundry results. See our product information and reviews to learn more.

Liquid

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Are you facing tough stain removal challenges? Then let us give you a helping hand with our stain removers, formulated to offer you great results when it comes to stain removal. For that extra punch you need to get rid of stains, check out our Tide products specifically designed to help you say bye-bye to stains.

Stain Remover

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Washing machine care is an important part of your laundry routine, and Tide's machine care products make washer care simple. See our product information and reviews to learn more about how to choose and where to buy the right machine cleaner, as well as pick up some tips for how to care for your washing machine.

Machine Care

Shop __Tide Washing Machine Care Products__

Here you can find out more about our range of Tide powder laundry detergents. Whether you need a laundry detergent that offers effective stain removal or you need a powder compatible with a high efficiency washing machine, check out or range of Tide powders to find the laundry detergent that meets your needs.

Powder

Shop __Tide Powder Detergents__

If you're looking for an easy and effective way to do your laundry, then try our laundry pacs. Look through our range of Tide PODS® to find the detergent that meets your needs, from the super-sized Tide POWER PODS®, designed especially for large and heavily soiled loads, to laundry pacs equipped with innovative 4-in-1 technology available in four different varieties. So, whether you need to wash a week’s worth of laundry in one go, or you need a boost of Febreze freshness, color protection, odor removers, or the added power of OXI, we have the right detergent pac for you. Here, you can learn how to use Tide PODS® and how to dose correctly, as well as see other consumer reviews and find out where to shop.

Shop Tide Liquid Detergents

Why shop liquid detergent

Works in all washing machines

A varied range of detergents

Powerful liquid laundry detergent

Shop Tide Liquid Detergents

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Why shop liquid detergent

Works in all washing machines

A varied range of detergents

Powerful liquid laundry detergent