Tide clean you can trust
Specially reformulated with HE Turbo technology
#1 recommended detergent by washer manufacturers* (*based on co-marketing agreements)

America’s #1 Detergent*
Overview
Get a clean you can trust with Tide HE Turbo Powder Laundry Detergent. It’s been specially reformulated with HE Turbo technology. That’s why it’s the #1 recommended detergent by washer manufacturers.*
*based on co-marketing agreements
Dosage
Directions:
Measure with scoop.
For medium loads, fill to bar 1.
For large loads, fill to bar 3.
For he full loads, fill to bar 5.
Start washer, add detergent, then add clothes.
Usage Instructions:
Read and follow care label instructions, then sort.
Always test inside seam for colourfastness.

Overall Review
I’ve been using Tide original scent powder for over 40 years. The recent change made to the scent is so strong and overpowering, it totally bothers my nose and smells like a cheap air freshener. Very sad that you had to change such a great and time-proven product. You’ve just lost another customer and will be seeking a refund. Please go back to your old formulation.
One of the things I loved about Tide Powder (been using it for about 50 years) was that the smell was never overpowering. Not anymore. I've stopped buying Tide and now buy another powder brand. The smell is awful and it just won't go away. I could live with it if it dissipated over time but I actually had family members ask if I was wearing some strange perfume when I wore clothes that I'd washed weeks ago! Really? What were you thinking. Maybe you want to cater to people who don't bathe?? Anyway, you've lost me and many people I've spoken with by adding this "follow you everywhere" smell. Bad decision.
I have been a Tide original powder user for more years than I can remember. I liked it that it didn’t have much fragrance as I am allergic to many perfumes. I am disappointed with this product and will have to find another brand to use. Please bring back the original formula!
I bought a new box of tide and noticed that while the same size and weight box used to include 180 loads and now only covers 143. If you examine the instructions on both boxes, you see that a medium load used to require 1/5 cup and now requires 1/4 cup. Is the new formula less effective and therefore requires more? Or is the change just designed to get consumers to use and purchase more detergent than necessary? This is not the first time tide has done this. A few years ago the same box provided more than 200 loads.
Have been using Tide for years and always loved the scent of clean sheets after a wash. Just bought a new box and find the scent much more perfumie and off putting, that I had to air out my sheets. WILL NOT BUY THIS AGAIN! Sad they have to change a good thing...
The new scent is so strong it is horrific! I switched from the powder to the liquid, and it is the same thing. The scent makes me sneeze when I dispense the product. Then when I dry my clothes, it is even worse, the whole house smells. Then I think I am in the clear until I wear my clothes, and the scent will just not go away. I have been using Tide for 30 years. I will be switching to a new detergent. Sorry, but you have lost a long-time customer.
I already wrote one review on how terrible the smell is but now I must write another review. Not only is the smell horrible but it lingers and is giving me a migraine headache. I have been a faithful Tide user for 40 years and loved how it smelled. It was a clean fresh smell that was mild and pleasing to the senses. This new "Original" Tide has an overpowering perfume smell that permeates everything. In desperation I tried Tide Clean Breeze and it was even worse. It was mentioned by the manufacturer to try Tide Mountain Spring - that this is closer to the original smell. I will try it but I will probably have to stop using Tide since they are likely using this new fragrance technology in all of their products. When I was at the store today looking for another brand to try I noticed ALL the scents were overpowering --- even more so than Tide. Sadly even the more natural brands are also doing crazy strong scents. Who decided we want to smell like strong lingering perfume???
The best thing about the old Tide original was the fact the smell was clean and faint. No one needs horrible scents to make their clothes cleaner. The smell in my laundry room makes me want to vomit. Why did you fix something that wasn't broken
I thought I was having a problem with my sense of smell until I read the scent was changed. The box was in the trunk of my car and the awful smell was overwhelming as I drove home. I’m using it with an extra rinse, but I will try a different brand of detergent next time. The product was fine before so why the change? For a product this expensive I expect much better.
The new scent of Tide is terrible! Bring back the original tide scent we all loved
[This review was collected as part of a promotion.] Why change? The floral and fruit notes, stink! No one wants this in their laundry!
I have used Tide my entire life and it was perfect and now it has been ruined by a strong offensive new sent that gives me a headache. I can’t use it anymore - it’s so sad - it was my favorite detergent for decades.
I've been using Tide HE powdered detergent for years and years. I avoid GAIN because it's scent is nauseating. Now I've got to find another product. Not everyone likes scented clothing and, well, you've managed to "take the cake" of messing up a perfect product. I'll be looking for another brand.
New scent on Tide original powder is too powerful. What were you thinking? The change is not good.
The new tide powder box does not have the lip that would seal the box anymore.When I pull the tab to open the box it stays open all the time does not over lap anymore. I have to take all the powder out of the new box and put in the old box.
I have used and loved Tide powder for years. My most recent box has an awful perfume smell. I’m very sensitive to scents and will be returning the box and finding a new product to use. I’m very disappointed.
I have used Tide exclusively for 25 years. The new scent is way too strong and perfume-y. Bring back the fresh scent you have always had!
The new smell is nothing like the original, im incredibly disappointed bc i just bought 102 loads worth of this powder. i don’t always use powder detergent so i actually still have some of the original scent; it’s incredible how different it is; and honestly it just doesn’t smell like laundry to me anymore
How many bad reviews and lost customers will it take for P
I have used Tide Original powder detergent for a number of years and was surprised to find that the last box I purchased has a STRONG and VERY UNPLEASANT scent. I do not understand why this change has been made to what was a very good product. Labeling it as Tide Original is misleading. I'm planning to return this box to the store and look for a different brand of laundry detergent. Please consider offering the previously labeled Tide Original product again!
I have LOVED Tide powder for many years. It works better than anything and I've enjoyed the original scent. However, you have amped up the scent and it is way too strong. It lingers far too long and is no longer nice. Sadly, I will be switching to another detergent.
The new scent is totally overwhelming! The best one ever was the true original, and the last one wasn’t bad at all. This one is just way too cloying and makes it seem like you’re trying to cover up something rather than just being fresh smelling.
I was a lifelong Tide user but the 2022 scent "upgrade" is unbearable. It makes the whole house stink. Change it back! Until you do, you have lost this customer.
We won’t be buying tide again until the old scent comes back.
Listen to your customers. We want the old scent back. This is not an improvement, and you have alienated loyal customers. What a disappointment, with absolutely no warning on the box that the scent has changed. Absolutely disgusting. This goes beyond having a personal preference for scent, this is a clear downgrade and a departure from what made tide great.
This product is essentially unusable for my family now. After using nothing but this for a decade, we can't stand the smell and it just cakes up in my washer's detergent dispenser. It's honestly fascinating (and not in a good way) that it can cause the amount of stink it does when so little of it reaches the actual laundry. I used it on our bedding and it's been triggering my husband's allergies to the point of misery. Why fix what didn't need fixing? Was it even tested before being put it into production?
The new smell of the Tide Powder is overwhelming. I had to check the box twice to see if I purchased the wrong one. It even leaves my machine with a strong odor. I have used the Tide Powder for 40 years but the smell is driving me away.
I have used TIDE HE powder for 23 years…..and just opened a box of the new improved quick dissolving formula…..it SMELLS horrible and is over powering, and does NOT dissolve quickly… in fact it does not dissolve…..it cakes up in my dispenser! If this is the improvement, then I will be switching to a different detergent! I am not sure why P
I LOVE Tide powder, it works better than anything and I've used it for years. However, I just bought a new box and finally got the god awful new scented stuff that EVERYONE I KNOW HAS BEEN COMPLAINING ABOUT. The bad news was accurate, my entire basement stinks of it. It's giving me headaches and I will sadly be returning to my previous brand.
I have used Tide Original Powder laundry detergent for years. It has been a wonderful product to use. I just finished up a large box and opened a new one today. Immediately upon opening I could tell something was different - an overpowering smell was coming from the new box. The smell is not a pleasant one. I am very unhappy with this - I guess I will need to find a new detergent and I hope I can get my money back from this purchase. It's a shame Tide changed this product!
We have always used powdered tide and the smell was always good, not too strong but just enough to give a clean laundry scent after drying. Im sensitive to smells so this is a big factor for me since I easily get migraines. The new smell is TERRIBLE. It’s incredibly perfumey and floral, instant headache. What a mistake though, definitely never purchasing again unless the scent is changed back.
We’ve been using Orignal Tide powder for ages, because it works great and smelled nice. The new scent is horrible. It smells like cheap perfume or air freshener and gives me an instant headache. The old scent was so light and never gave me headaches. The new one lingers on everything, including my baby’s skin which never used to happen. It completely ruined two bibs (I’ve soaked them in vinegar, rewashed them, etc — nothing makes it better). I will never buy this again (unless the old scent is restored). Super disappointing since it works so well.
Please put the "original" smell back in the Tide powder. Just bought a new box and this change is so disappointing. Had to start using dye and fragrance free Downey for the same reason.
I just opened a new box last week and a week later my laundry room still smells awful like fake room freshener. My clothes stink now too. This is the only kind offered at big box stores like Sam's Club and Costco for a decent price for large families. Please remove the horrible fragrance.
I opened up a box of powdered tide and it smelled like someone had tossed a leaky bottle of axe spray in there.
I have been a loyal Tide user since growing up in my mother’s house. My dad worded for P
Why on earth did you change the scent ,,, I have used Tide original powder for over 50 yrs and the new box I just bought is stinking out my house and making my clothes stink ,,, Tide original always had a clean soap smell that caused less allergies inmates family and they always advertised that ,,, you should recall it and change the scent back to show your support of you customers ,,, in this day and age with so many people developing more allergies to scents I don’t understand why you would change it and the person who’s bright idea should be let go ,,,, I tried you pods and 5hey left my washer stinking like mildew after a while and m6 clothes the same way ,,, I would love to know why you took a great product and purposely ruined it??
The new scent is the horrible! My clothes and home smell terrible. The smell is worse than rotting garbage. Please change back to the original.
I’ve been using original Tide powder my whole life because it didn’t have a strong scent and worked really well. I can’t buy it anymore the new horrible perfume smell is just awful. The laundry room stinks after doing laundry. Roses really smell like doo doo. I’ll have to find a new detergent :(
I have used Tide for years. Particularly because it works well and has a mild scent. I just gag every time someone gets in my vehicle that uses gain or some similar product or when their clothes are covered with scent boosters-I just hate it. It makes me feel like people are covering themselves in chemicals. Tide you have done yourself a huge disservice by changing your scent.
I just opened a new box of powdered Tide and can’t believe how awful it smells. Like cheap car freshener. This happened awhile ago with the Tide pods and I had to switch to unscented fresh and clear (not sure if they ended up switching back to the original scent). So sad this is now happening with powdered Tide which I use on everything from laundry to household cleaning. Throwing away a brand new box and hoping they announce a return to the original scent. Until then, I won’t be able to purchase.
Hello - I too have been using Tide powder for several years and been happy with the performance of the product. I recently purchased what I thought was the same Tide Power (rated for HE washers) and am overwhelmed by the heavily perfumed smell emanating from the clothes that I have washed. I am not one to be affected by odors but I can tell you, this is so heavily scented, it is really awful and it definitely is bothering me! Especially when I wash my re-wearable face masks. It is terrible and I too with all these other customers urge you to return to the other formula. #ifitaintbroke !!
so disappointing, the smell gives me headaches.I tried to give the box away on FB free group..and I still have it!!
I’ve used Tide powder for years. I don’t love overpowering scents, and I find most liquid detergents (including Tide’s) are overpowering. The powder has always been fresh but light, it does the best cleaning job, and I like that it comes in cardboard packaging (rather than plastic). Bought a new box a week ago. The entire house smelled like it when I opened it. At first I thought it was just due to a new box. However, when I did the first loads I realized the scent had to have been changed. It’s overpowering and has an odd urine (ammonia??) note. Disappointed. I’m not sure what I will change to, but I can’t continue using Tide Powder.
I LOVED LOVED LOVED the smell of powdered tide. This new scent is AWFUL. Please please please switch it back!!! The cleaning power and versatility of this product is unmatched but I will be forced to switch if you don’t go back to to original scent.
I have been using tide for over 20 years and have been very happy with it. This new scent change is terrible. The detergent itself smells like cheap air freshener, but I have found that the clothes I have been washing in it have a foul odor when I remove them from my dresser to wear. I never had this problem with the old original Tide. My clean clothes smell sour and foul. Please bring back the old Tide.
The reformulation should have been called "New Tide WAY TOO STRONG Scent" and then people who wanted this feature could have it, and the rest of us could keep using the product we liked. I use it for cleaning (Go Clean Co. style) and am so disappointed to have lost my go-to product. Seriously, this new stuff burns your nose hairs off. You can't even keep it inside. Gross.
There scent is horrific ! I've never had a reaction to any detergent or fragrance in my life, but I do to this new tide fragrance! The scent is absolutely way too strong, how this passed testing I have no idea. It is disgusting. I shocked that a top company like this would change such a good product to such an awful one. Tide is losing customers fast unless they change it back
I have used the original tide power all my life. I am so disappointed in the new scent change. It’s over powering and gives me a headache. It’s also breaking my toddler and I out. Sadly we will be no longer using this product for our family.
I have used for Tide for years. Disappointing that such an overpowering, new scent has been incorporated. If we don't get accustomed to it when this box runs out, we will have to look for alternatives.
I have been using Tide powder original for years. But the newest box I bought last month is so strong. After opening it, our whole house smelled and I had to put it in the garage for a week. Now using it I have tried using less (below line 1) and the smell is still too powerful. I now have to put the clothes through an extra rinse cycle and it is still leaves our clothes smelling like detergent. I am so disappointed! And I have a Costco sized box to get through.
I’ve been using this product for five years, since having my first baby. It’s all I’ve used on kid laundry, and it has been a saviour for keeping cloth diapers clean. I’ve recommended the product to many moms. When I started seeing comments in the online mom groups with people complaining about a scent change I was worried, but thought maybe I just hadn’t noticed. Now I realize I was just still using the old kind. Opened my new box and did laundry this morning, when I returned mid cycle to do some folding, the scent in the room was so strong I got a headache and had to leave the room. I’m so disappointed. I know I could try switching to the free and gentle version, but third parties rank the cleaning power lower than others. So sad that I will probably have to switch. Please consider switching the scent back. No one uses tide because they love the scent, they use tide because they know it works, but if we can’t stand the smell, it feels like you’ve ruined a fantastic product.
Why change the scent? It's terrible, it gives me a headache and I won't be able to buy this anymore.
The main reason I switched to using Tide was for the unique scent it had. The new scent is not the same. The old scent made me feel happy-now that is gone.
I've used Tide powder for about 50 years. It had a nice light clean scent to it. Now they have changed the scent, which is too perfumy and gives me a headache. I will now have to find a new laundry detergent to use. I don't understand why companies change something that has been working for years. Please, please, please switch back to the old light fresh, clean scent so I don't have to shop around for another detergent.
I will start by saying, my whole family has used Tide for over 30 years. Tide Original has been a comforting smell of home to me for as long as I can remember. When Tide changed the scent of the liquid Tide Original a couple of years ago, I called customer service to complain. It was noxious, and way too potent, smelling up the entire house after a wash, even "when used as directed." The company thanked me for my feedback, and assured me I could still enjoy the old scent in Tide "mountain spring." I can't find this anywhere at the stores in my town. Also, this means the "Tide Original" smell is far from Original. I was pleasantly surprised to find that the Tide Original powder was pretty close to the actual Original smell. We have happily used it since. I have always loved the effectiveness of Tide. Until the last box we purchased about a month ago. The first wash I took out of the machine hit me in the face with the scent. It was like an air freshener in a public toilet, reminiscent of a urinal puck, complete with a hint of ammonia. I thought maybe something gross had gone through the wash in a kid's pocket, and caused a weird reaction. I washed the load again. It was worse. We've tried to get through the box by cutting the "Tide Original" with powder Tide Free and Clear. The results fluctuate between an awful, sickly, overly-sweet candy scent, and the aforementioned puck. The laundry is so strong otherwise, we can't stand it. This will unfortunately be my last box of Tide. I am fed up with changes to an "Original" formula I trusted, and now I have to wade through the market of detergents to find something that doesn't give us headaches. Tide, please listen to customer feedback, and leave "Original" scent as original! If you want to change the formula to give the scent a boost, then market it seperately as "scent boosted"!
I am beyond disappointed. I have used Tide Powder for decades and always loved that the scent was fresh but not overwhelming as we tend to be sensitive to added fragrance. Well, I was horrified when I opened and used a new box of Tide that I had been buying all along. It is so strong and the scent lingers on the clothes that it is making us sick! I bought a new box thinking, hoping, it was fluke. Nope, same. Ugh- we won't be able to use Today anymore due to this significant change. I am so upset.
I wanted to switch back to tide powder as I have fond memories of the Original Scent my grandmother used to use. After purchasing and realizing the smell had changed, I did some digging around to find Tide changed their scent a couple years back. This new smell is awful. I’m switching back to Purex.
The smell is completely different! What happened?? I know hundreds of people on FB who say the same. Why change the product?
I am definitely not happy about the new scent to the powder form of tide. It’s way to strong. I used tide actilift for so long. Why did you have to change the smell. So disappointed. Please bring actilift back!!!! Can you let me know if there has been any changes in the liquid form of tide original as well.
Tide has been my tried and true for some time now. It has been the only detergent to actually keep my clothes clean and fresh, without terrible fragrance that negatively impacted my skin. I also use it to clean my home, my car, my shoes...literally everything. The most recent scent change to the powdered tide was a terrible decision - it smells like a wannabe Gain laundry detergent - just too over powering and off putting. I appreciate that it cleans well, however, I just cannot smell this all of the time, as it gives me a terrible headache. I could understand adding a new scent to the collection, but not changing a well-loved product that had no issues to begin with. Very disappointing. If it ain't broke, don't fix it.
I was so sad when I opened a new box of the original tide and the scent has changed. I really don't like the new scent - it is far too overpowering as I am sensitive to smells. The old scent was just so good and now I will have to change to a different detergent,
You have changed the formula in September of 2021, again, without letting the consumer know. The smell is SO OBNOXIOUS it makes the whole house stink. When you changed the formula years back it was bad enough but this is just ridiculous. WHAT is wrong with your "original" formula?
The original smell has changed! While I don’t mind it, I miss the old one! Something has changed!!
My family has used original scent, dry powder Tide detergent for as long as I can remember. It always smelled clean and fresh. I opened the last box to find it now smells extremely strong and more like Gain laundry detergent. I can’t stand it, and even lessening the amount used is not really doing much to weaken the overpowering smell. I don’t know why the company had to mess with a good thing. Disappointed after all these years and not sure what to try now. Please change it back. I can see others have noticed a change, too.
I use an older Maytag front loading washing machine. Similar to other front loaders that I've used, the washing machine developed that terrible musty smell despite regular cleaning of the door seal and leaving the door open when not in use to allow the interior to dry. Similarly, over time using liquid laundry detergent (not Tide) my towels developed a musty smell to the point that I was considering buying all new towels. After using Tide Original Powder for a few washes, I no longer experience the odor from the washing machine nor the towels. Thanks, Tide!
Been using tide original powder for probably 20 years. We have 4 kids and do laundry daily. Can't stand the new scent change have no choice but to switch to something else. Free and gentle does not clean the clothes as good. Lost a long time customer.
I just opened a new box of Tide original powder and the scent has changed and is terrible! I hope that enough people complain and you go back to the original scent that we’ve all known and lived for years. The only thing different on the box is that it’s “clean dissolve” instead of “actilift crystals”. Please fix the smell!!!!
Died all the way always use it always well, even for mopping my floor it’s the best with some hot water
If you’re a fan of #GoCleanCo then you know how magical powdered Tide is. It works so much better than liquid laundry detergent or the pods. The liquid laundry detergent is diluted with so much unnecessary water that it doesn’t have the same type of strength as powdered tide. It may seem old school but make the switch! Trust me! #BleachPrayLove
I used this for everything from clothes to toilets to floors. Good clean scent. Love this classic.
I use the stuff all the time! I use it to clean my house and in laundry! It’s like magic in a box! I feel like there is not a stain this can’t get out! It’s always amazing to clean bathrooms, floors, shoes, I mean it you can use this for anything! I highly recommend using this!!
Powder tide is just as good as the liquid. I initially made the switch to be more environmentally friendly since there is no plastic. But I found that the powder was on average cheaper and stronger than the liquid. Works best in warm or hot and longer cycles, but I have done 30 minute delicate cycles with it and there was no residues on my clothes. I like to mix it with oxiclean for a really powerful presoak.
Nice smell, keep my clothes clean and giving and nice final smell! I was using Ariel until I found this Tide brand
There is no better clean than Tide clean. The smell has some what changed over to years in my opinion but the cleaning power is still unmatched.
This is one of the best detergents ever and it’s probably the only one I use consistently. I also use this to clean the rest of my house thanks to Instagram and it’s definitely noticeable. This thing is a powerhouse when it comes to cleaning and laundry!
I use this for laundry but I actually use it more often for cleaning! Follow @gocleanco on Instagram for all of her amazing tips! A little sprinkle of this in some hot water and it works wonders on all your household cleaning!!
Love this brand i always repurchase and go back it makes my clothes feel so clean and i can tell the difference i alternate between this one and the powder version its affordable for the amount you get i would recommend.
I use Tide with my spin mop when I clean the floors! They always look so good! One product with more than one use;). This is a cleaning hack game changer!
I use tide powder for everything except my kids laundry! Need to mop the floor? Tide powder! Need to clean the tub? Tide! Mix it with water and a little bleach and BOOM better than any other cleaning products. My laundry gets clean and the scent isn't too strong.
We used Tide around the firehouse for all kinds of things when I was a firefighter. They still do. I remember when we sanded down and then painted our 1971 Mack Ladder Truck (Ladder 26). The first thing we did, before we started sanding, was wash it with 140 degree water dosed with Tide Powdered Laundry Detergent. We used dish gloves to protect our hands from the hot water. We did our laundry in it too.
I use this for way more than laundry. Mix in hot water with a little bleach and it is the best multi-purpose householder cleaner ever. Tubs, tile floors, walls, counters, etc it will clean anything! Cuts through kitchen grease easily!
We have been using tide for a couple of years now. It makes the clothes clean sometimes and at times not too clean. I usually purchase the bucket one.
Not only is it great for clothes but I use as a cleaner mixed with water and bleach all over my house.
I recently had the occasion to use Tide Original Powder and really like it. The clothing has a different " feel " after its use compared to Tide Liquid. I am a professional and probably don't soil laundry as some and this detergent satisfies my needs. I must admit that I miss the clothesline fresh scent that the product formerly had.
Did tide original changed its scent. It smell more fruity to me. Please let me know if it’s changed. Thanks.
This product has so many uses. I love using it with bleach to clean my floors. Also great for cleaning ovens. I highly recommend this product to everyone.
I love using powder detergents and this is by far my favorite. The smell is amazing and lasts a long time. This is a product which I would definitely recommend. This product is very affordable so it’s amazing.
I recently came across the account for Go Clean Co on Instagram and have learned the wonders that is powder Tide. I’ve honestly never been a big fan of powdered laundry detergents but after learning of the enzymes that help really break down dirt and grime, I am a convert! And not just for laundry. Actually less for laundry and more for general cleaning. Check out their account for more info! Water, bleach, Tide will forever be a staple in my home. It is amazing what it can do for almost anything!
I don’t understand why my clothes smell so bad. This is something I would expect from a store brand detergent, not from tide
The BEST detergent for tough stains and getting clothes clean! We use this for our son’s cloth diapers and it cleans so well and gets everything out!! Might be spendy, but it lasts a long time!
For years the smell of the original Tide was something that I always looked forward to. I finally am able to afford to buy Tide powder again only to find out it is NOT the same! I'll finish up the box that I just bought but will be switching to something else. So sad.
New "original" scent. How can Original have a New smell. I have just in the last few months been able to buy the Original powder. I loved it. So fresh so clean .Covid 19 days ..I have had touse fowl STRONG FAKE smells like your competitors have. They were making me have headaches. TIDE was fresh and clean BUT NOT now. I willbuse my new box but will hang clothes outside to dry to air out the smell. Disappointed to say the least. Would have given TIDE Origianl a 5 ⭐ if the scent had stayed the same.
The new lipless box is a perfect example of penny wise, pound foolish. Because this new box basically exploded powder all over the place when I opened the it, I am now thinking it is time to reconsider Tide which I have used for decades, So while P
The new lipless box is a perfect example of penny wise, pound foolish. Because this new box basically exploded powder all over the place when I opened the it, I am now thinking it is time to reconsider Tide which I have used for decades, So while P
I use this for everything. Stains, carpet stains, floors, walls. It cuts through dirt like a champ.
This has been my same detergent for years. It gets the job done, and it leaves my clothes smelling fresh
I’ve been using Tide Original he powder for years. In the past, you pull the tab around the top of the box to open, revealing a double layer of cardboard that nests when the box is closed (part of the inner layer stays with the box and the outer layer stays with the lid) - which allowed the box to seal and stay closed. The new box only has a single layer at the lid, so it doesn’t really close at all. It’s like an open beaked baby bird waiting for a worm. It is super annoying since the box is so full (which from a visual indicator of value seems awesome) it spills all over when you scoop detergent or shift the box on the counter (which is not so awesome):(. I want my old box back. I seriously considered doing a recycling bin dumpster dive to get my last box back to transfer the new soap to the old box. I didn’t, but it was a near thing. A week later I’m regretting my squeamishness....
This stuff is so much more convenient and efficient than liquid detergent! No mess from dripping soap, and you’re able to use much less than liquid soap.
I use powder tide for everything!!! Cleans your clothes, your floors, counters, tubs, whatever!! Follow @gocleanco on iG
As a member of the GoCleanCo Cleaning Army, I use powdered tide for everything. Laundry, washing the walls, everything. The smell is great, it gets all kinds of stains up from any surface and it lasts forever!
Love this for cleaning! 1 tsp in a gallon of hot water and you’ve got yourself a GREAT cleaning solution! (Thanks, GoCleanCo!) Great for laundry and bonus...the smell is wonderful!
This is the best detergent hands down. I follow go clean Co and they reccomend this for seriously everything. It’s the only thing I can use for my boys clothes to keep them clean, bright and stain free!
I don’t use this for laundry all that often but I do use it to clean everything in my house. GoCleanCo on Instagram taught me everything I know. #WaterBleachandTide
I’m old school and love this powder. A little goes a long ways and it has that great tide scent
I exclusively buy Tide powder laundry detergent. I haven't bought other detergent in years. I use less than recommended, and my clothes always come out perfectly, always using cold water. I love that it's not only easier to deal with, it lasts longer because of the size, and it's a greener option because the container is cardboard instead of plastic. I will continue to buy Tide detergent!
I switched to powder when I started doing cloth diapers and never switched back because I feel it gives a much better cleaning job than others!
The amount of cleaning you can do with tide powder is mind blowing - not just for laundry! Highly recommend following GoCleanCo on Ig for suggestions but works fantastic on clothes, floors, walls - you name it!
Once I saw GoCleanCo on Instagram I had to buy Tide! This stuff is magical! It gets ride of stains off of everything! I use it to clean everything around the house too! I love the smell and the price is great too!
Always stick to the same product, for decades. I like the powder, because it seems like my clothes don’t have a film on those. Maybe it’s just my imagination, but I like the clean from the powder better.
I’ve been using Tide powder for about 7 months now. This last box I purchased with acti lift must have been very potent that it left bleach spots all over my new towels and on a few clothes items.
Best detergent ever!!! I don’t know why it took me so long so try but omg I’ll never go back. Tide is great for clothing, and cleaning @gocleanco for life!!! If you know you know if not check them out on Instagram!
Tide Original Powder is one of the most used cleaning agents in our house at this point. We use it not only for laundry, but for mopping the floors, and cleaning other upholstered items. It is a very affordable option for the various uses it provides and for the efficiency. I would highly recommend it to anyone looking for a new detergent or cleaning option.
I have been washing my family's clothes for twenty-five (25) years. I have tried almost every premium laundry detergent. While others are good, Tide Powder is the best cleaner and leaves a fresh fragrance. P & G cannot improve on perfection.
I’ve gone back to the old fashioned powder detergent. I’ve noticed our clothes are cleaner without all the thickeners that are put into the liquid. I just think the powder works better. My only complaint is that it doesn’t dissolve well in cold water and I would like that to be an option for some items.
This is amazing! Not only does this leave my clothes smelling great and clean, it can also be used to clean household items! I mix it with some warm water and it can clean anything from stove tops to sneakers. Add some bleach and you can make your floors sparkling!
We cloth diaper so having a detergent that can actually get the clothes clean is important. With tide powder it lasts a long time and it cleans well.
This is the literal best. There are so many uses for powdered Tide! I obviously use it in my laundry, I also use it to clean my shower!
I am the biggest fan of tide and of powder detergent so it’s fail proof to combine them! This has been my go to detergent for the past year and for the price you get a ton of loads!
I have tried all kinds of different laundry detergent. Where we live the water is very hard has a lot of phosphorus in it. Using original tide my clothes don’t look as dingy and come out clean. Even my husband’s greasy work clothes come out clean.
I use this tide powder to clean my entire house! Thanks to one Instagram account during quarantine I changed my entire cleaning routine.
Just started using the powder again after like 20 years. The scent seems to be the true original scent. It does a great job cleaning. Tide is the best.
This is my favorite laundry detergent. I not only use it as detergent, but I also use it as an all purple cleaner. This is an affordable product and lasts a long time. I love the smell and the way it cleans.
In my experience, tide powder is the best. The only use I have for the liquid, is to pretreat oily spots. So, pods are out. I only wish there were single usage packaging. Husband and grandkids, you know... I DO, repackage my powder into big ziplock bags, which I then place in the original carton. Less lumpy that way. AND, I measure out exactly how much is meant by the lines in the stupid scoops. (It differs by The “type” of tide... sigh). I then use a two tablespoon scoop to measure out the correct amount for my loads. OTHERWISE, I use too much, and it doesn’t rinse out properly. Even with all of that finagling, Tide powder is still (hands down) the best at cleaning my laundry!
I use cloth diapers for my son since he was 2 months old. After some trial and error with other detergents, I decided to try Tide. The enzymes in this detergent ensure that all of the poop and urine residue actually washes out. I have also noticed the powder works amazing on removing stains from all of our clothes.
Love this stuff! First off if you don’t follow gocleanco on Instagram do it now! She shows you all the ways to use this stuff! My personal favorite is cleaning the walls, sounds crazy but it works amazing!!! Also leaves the whole house smelling fresh and like you did laundry all did haha
I purchase this particularly for use on cloth diapers. It’s very effective at cleaning and the powder formula rinses very cleanly. It smells nice and fresh, but not overwhelming.
I recently purchased tide again because I’m going to be cloth diapering with this child. I fell in love again, I forgot how great the cleaning power is, it smells fantastic. It’s more expensive but I feel you don’t need to use as much as cheaper brands.
I use this for my cloth diapers . It is really the only detergent that does the best at keeping the ammonia smell away.
I’m old school when it comes to laundry! I love the smell and cleaning power! Hard pressed to get me to make any changes here
I am a fan of Tide but I purchase large boxes in bulk and this powder left residues on our clothes. I was very disappointed and I hope the other products do not.
The product of this powder lasts longer and it has a measuring cup in each box.
Call me old fashioned but those tide pods everyone is using has ruined a comforter and many of expensive clothes by melting onto them. This is all I will use.
Tide liquid great. Switched to powder. Went fresh to RANCID in one wash. Downey & original same odor! ALL TIDE POWDER SMELLS LIKE RANCID ROTTEN MILK FEET. Box smell=fine. Once laundered=offensive.
P&G: Please bring back the 80's original scent!!! You might get a BIG surprise! Your sweet versions are keeping many from buying your product!
When I opened the box, the corners tore, such that powder detergent spilled out. Once I've done a few loads the contents should be low enough to avoid further spilling, but this is a poor design.
Powdered Tide detergents are my favorite. But Original smells bad! Wish I could sample the other scents without committing to the full box.
It makes clothes clean and will not feel itchy or dry. Nice product!
Tide powder is simply the best. It's a legend in itself. Proven through generations to just work.
After reading the reviews for this product, I think Americans will whine and complain about ANYTHING. They will find a way to be unhappy about ANYTHING. It is LAUNDRY DETERGENT.
Must mix powder w/hot water 2 dissolve. If I don't mix it before putting it into the machine, the clothes are left w/chunks/spots of residue leaving one to think the clothes are dirty.
After years of great laundry, now I have a smell that won't even come out after extra rinse cycle. Do you think a combo mildew/perfume smell is what people want? YUCK
I will have to find another brand since Tide changed its formula and smell. Now my clothes have a horrible mildewed smell and aren't clean. Tide PLEASE go back to the original formula and smell.
Have used Tide products for over 40 years - very reliable, always reliable
Our family has been using Tide since it hit the market..Only wish is that would go back to that clean fresh scent of the 50’s.
I have tried other detergents but I just don't get the results from other brands that I get from Tide.
I purchased the large size and that usually lasts us a year. Not this time! Stains are not coming out and clothes smelling musty, almost a mildewy smell. Tide sent me debit card to replace cost.
First time ever using a powdered detergent. I love this stuff! It made white bed sheets look brand new! It also cleans far better than the liquid and pod detergents too.
Since the formula changed, I have to use 2-3 times as much with warm water to get my clothes clean. Colors fade and clothes shrink. Changes of a good product doesn't always work.
Where can I buy the original powder Tide laundry detergent? It is gone from all the stores I shop. Nothing was better and the HE version is horrible.
Used liqd soap in old frnt ld wshr(gskt mildw in 2006 Kenmore HE4t).Oldr wshr-gasket mldw-musty laundry.Too much liqd soap? We now use Tide HE turbo pwdr-4 mo so far,Tide pwdr HE-lndry smells clean
Been using Tide for 46 years. Purchased large box of Original Tide. After several rinses, scent was permanent. Will be donating to homeless shelter. Searching for new detergent!
Tide is my detergent of choice, I started washing my own clothes when i was 10 yrs. old and every since I have tried coupons for other detergents and they all fall short of original Tide.
Ever since actilift crystals were added it doesn't perform as well at removing odors.Towels are musty and socks stink.Workout gear is still ripe and shirt armpits still reek.And this is in ANY temp.
My laundry is done but my clothes smell NOTHING.. I'm gonna return it and buy an other brand because you can get your clothes as clean and smelling better for cheaper.
Poor scent with blue crystals. NOT happy and hate what you are pushing. It is not the same. I HATE THIS ONE. I bought the original and it is NOT what you say.
So disappointed. Used to love this, but now it's so expensive and smells strong and perfume-y like all the rest. Wish I had my money back.
The new original fragrance is too sweet and sickly. The old original fragrance was much more pleasant. I will probably not buy another box.
I'm finding it almost impossible to find a store that stocks this product. Can you help?
Trying to open the Ultra Tide box put me off from using the product! The slits on top were red herrings and don't do a thing! Disappointing design.
I am so thankful for this detergent. It does an amazing job at lifting stains and odors. Please don't ever discontinue this product. Thank you Tide!
I've always used Tide Original powder but hadn't used it in awhile due to financial constraints. Recently splurged on a box of Tide only to find that the scent has been changed to some a heavy musky odor that burns my nose and doesn't smell clean and fresh like it used to! The smell was so repulsive that I had to re-wash my laundry with another brand of detergent! I really wish P&G would bring back the PREVIOUS scent in Original Tide Powder, the one that I, and everyone I know loved! Not this terrible scent that literally makes me wanna hurl.
The fact that Tide (P&G) updated the scent in this product is enough to be troubling all by itself! But adding insult to injury by not communicating this with your consumers is just poor business! The fact that the box still says "ORIGINAL SCENT" when it's not is VERY misleading. I called Tide (P&G) today and requested a refund for this product. I would have brought it back to the store, but I already emptied it into the plastic detergent bin we keep in the laundry room and tossed the box. They are issuing a prepaid Visa card in the full amount. However, that doesn't take away from the fact that they are promoting this product as the "original scent" when it's not. I encourage everyone else who is not happy with this scent change to call in (1-800-879-8433) and get a refund, too!
Why, Why, Why??? Why would the original scent be changed? To me it is what makes Tide Tide. The new "original" scent is way to sweet smelling. Why would the customer not be notified that a change had been made? It really needs to be changed back!!!!!
Tide has been used in our family since I was very young (so well over 30 years). The scent of Tide Original Powder has always been soft, almost powdery and very clean. I love it, my family loves it. It seems P & G on 07/01/2014 decided to change the scent of Tide Original Powder (he and non-he). I just cannot understand why! First April Fresh Downy softener was ruined, and now my beloved Tide Powder. So sad!!!
Just recently purchased a new GE top load HE washer, as well as a box of the Ultra Tide HE Powder. With each load that I have washed so far with the Tide powder detergent, I have had some sort of white residue left on the item being washed, in blotches or spots. The extra rinse feature was also on. To make sure it wasn't the washer I re-ran each load individually with Tide HE with Acti-Lift liquid and the residue was gone. Mind you that both detergents are being added through the HE detergent dispenser, as well as the same wash settings being used, that also goes for wash water temperature at warm water for the wash cycle or above. Please reply with help. Could I exchange the powder with you for the liquid that seems to work?
[This review was collected as part of a promotion.] Tide is the perfect detergent for any washer and I highly recommend that you buy it. It does its job, no obnoxious fumes, and it gets my clothes clean. I have an Maytag bravos HE washer. But, if you have an HE washer, I recommend you buy Tide liquid, because sometimes the powder gets stuck in the dispenser drawer. So if you get tide for an HE, I recommend liquid, or pour the powder into the drum instead of the dispensers.
WHY WHY WHY? did you change Original Scent, Tide, HE Powder? You had a perfect product and you ruined it! What gives with the blue specs? It looks just like Tide with Bleach Powder and the new scent is too strong! Tide has been a household staple in many homes in the US since 1946 and has always been white! I will NOT be buy again!
I definitely prefer to use powder in my front loading machine. The liquids do NOT clean as well for me. I am having trouble finding stores that stock the HE Powder
Question: Why is the new scoop so short? Answer: Greed. I note some of the video reviews show people measuring out a scoop of Ultra Tide powder. And, they say they are not sure which line to use so they use a full scoop. I’ll bet there are a lot of people out there who do the same or at least use a little more than recommended because they can’t read the scoop so well. I attempted to measure the volume of the scoop so I could find an alternate that is easier to use. (Yes I am an engineer.) Since getting the detergent in the scoop level on any line is so difficult, I used water. Level 1 (medium loads) = 2 oz Level 2 (large loads) = 2.5 oz Level 3 (heavy soiled) = 4 oz A full scoop = 5 oz. If the scoop was taller and narrower, there would be much more distance between the 3 lines and you could make a more accurate measurement. If Pocter & Gamble’s goal was to help customers make an accurate measurement, the scoop would be tall and narrow. If their goal was to sell more detergent, the scoop would be short and wide. Guess which they chose? To the ladies in the videos, you are using more than twice as much detergent as recommended. That is why your videos are on the web site. P&G stock holders thank you. For the rest of us, I recommend buying a 4 ounce measuring cup and marking the levels with a sharpie. The cup will pay for itself in savings several times over on your first box.
Best to use POWDER in HE washers. Doesnt buildup in machine like some liquid detergents do...causing mold. Bosch recomends powder.
When I purchased the new washer, I used tide as it was the only one in the area available that was rated HE. I was concerned and didn't want to leave the brand I've been become accustomed too but thought what a better time to try something new and I was glad that I did. The clothes come out great! I was sad to see that it didn't come fragrance free given my sensitive skin -- it didn't irritate my skin but I prefer not to have the smell -- although I'm getting accustomed to it
I have a secret to share... Do NOTuse liquid or gel-form Laundry detergent with your "he" machines... They'll end up smelling... Use ONLY the powder form... There will be NO SMELL whatsoever.. Now this being said... It is really really really hard to find and I already guess the response.." ask your grocery store manager to store it" not my Job !?!? ;o).... Please do a better job of selling it or make bigger format available of make it possible to order online ! Love it... But running low of patience and tired of spending gas going for store to store to find it. Overall very positive right !
I have used liquid Tide for over 20 yrs. & was always happy with it. I bought my 1st HE machine about 10 yrs. ago & replaced it about 3 yrs. ago. I always used liquid Tide HE in it but my towels, especially, had a funny odor to them. I cleaned my washer each month as instructed by my serviceman but the smell was always there. I would eventually get rid of them & buy new. Then about a year ago I read that it could be caused by the liquid detergent & to try the Tide HE powder. After the 1st load the towels I was about to get rid of smelled fresh again!!! I never went back!! I LOVE TIDE HE DETERGENT!!!! But like some others I am having a hard time finding it. Please continue to make it!! I have been checking the stores you have listed in my area but it must be in short supply right now.
I agree with everything Chris305 said on July 17th... I had the exact same experience and I am frustrated that I have such a hard time finding this product in stores near me!!!