StarStarStarStarStar2.9/5

Tide Original Powder Laundry Detergent

A Clean You Can Trust

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Tide Original Powder Laundry Detergent

  • Tide clean you can trust

  • Specially reformulated with HE Turbo technology

  • #1 recommended detergent by washer manufacturers* (**based on co-marketing agreements)

Overview

Get a clean you can trust with Tide HE Turbo Powder Laundry Detergent. It’s been specially reformulated with HE Turbo technology. That’s why it’s the #1 recommended detergent by washer manufacturers.*

*Total Canada Nielsen Volume Sales latest 52 weeks’ ending 10/29/2022

**based on co-marketing agreements

Dosage

Directions:

Measure with scoop.

  • For medium loads, fill to bar 1.

  • For large loads, fill to bar 3.

  • For he full loads, fill to bar 5.

Start washer, add detergent, then add clothes.

Usage Instructions:

Read and follow care label instructions, then sort.

Always test inside seam for colourfastness.

Full HE loads: Fill to bar 5. Large loads: Fill to bar 3. Medium loads: Fill to bar 1.

Overall Review

StarStarStarStarStar2.9/5
Value3.3/5
Quality3/5
Pros
Price (74 Reviews)
Satisfaction (40 Reviews)
Smell (19 Reviews)
Cons
Price (41 Reviews)
Satisfaction (79 Reviews)
Smell (113 Reviews)
Tide Powder
StarStarStarStarStar5/5

Tide powder is my favorite! It has always been my mom's favorite too.

06/08/2024
Horrible smell!
StarStarStarStarStar1/5

After reading all these bad reviews on the new "original" Tide, I now realize it's not in my head, it's the Tide!! Why would you change a scent that's been around and loved by so many for decades with a scent that is overwhelming, sickening, and headache-inducing to a LOT of people??!! So many of the reviewers also say that they've used Tide for years with no allergic reactions, but suddenly with the new "original" formula, they're having suddenly having allergic reactions. You keep saying "we put a lot of research into creating something everyone will like," "your satisfaction/safety is important to us," "use Tide Pods Mountain Spring scent, which is similar to the original scent," blah, blah, blah, on and on. Who are all these people you performed research with?? You didn't ask for my input, and it's obvious from most of the reviews about the new smell/formula, you didn't ask them for their input either! Instead of changing up something that's been a great, reliable staple product for us and past generations for so long, why not just, ya know, create a new fragrance/formula, and keep the REAL original fragrance/formula on the shelf as an option instead of replacing it with some inferior product. Let the people decide if they want to switch to the new smell and formula, and those of us who have depended on the REAL original product can keep using what we've known and loved for so long. The people have spoken! Please listen to us!! You are losing customers right and left over this. Is it worth it? Do you even care, or are we just a number??

05/01/2024
Needs Adjustments
StarStarStarStarStar1/5

The blue dye is unnecessarily dark. The scent is heavy and reminds one of low-quality discounted brands. The formula causes itching and other skin irritation. Please consider changing the formula to include less dye, more appealing scent, and less harsh chemicals.

04/12/2024
The Tide Team
We hope you're feeling better. You're health and safety is what matters most to us, and while all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue use of this box and/or seek medical attention if symptoms worsen or do not resolve. Please reach out to us at your earliest convenience, we'd like to collect further details from you about your experience. You can reach us Monday through Friday, 9:00am - 6:00pm EST, at 1-800-879-8433. Thank you, and we look forward to hearing from you.
04/15/2024
ITCHY, STINKY PRODUCT
StarStarStarStarStar1/5

I had been a devoted, faithful Cheer Powder user for my entire adult life (over 40 years) until a group of intelligent individuals at the parent company decided to end it's advertising and, later, stop producing it entirely (way to go, people). My grandmother had been a Tide Original Powder user for many decades. In years past, Tide Original was my backup brand for periods of time when Cheer Powder wasn't available. Recently, I bought a box, expecting the same old Tide Original that I grew up with and had been known to enjoy in years past. I couldn't use it -- had to give it to a neighbor (who has since thrown it out -- can't use it, either). The smell is now strong and offensive compared to the true, old school Tide Original and it makes us itch really bad. I read the directions to ensure I was using the product correctly. No dice. That stuff is just plain awful. Again, way to go: First, you discontinue Cheer Powder and now you've ruined my backup detergent, as well....

04/02/2024
The Tide Team
We appreciate you giving us a try and for your grandmother’s years of loyalty. Consumer feedback is taken into account to create changes that we believe everyone would love and we’re sorry you felt this way. Safety is our top priority and we hope you’re feeling better. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back. Please feel free to reach out to us at your earliest convenience, we'd like to collect further details from you about your experience. You can reach us Monday through Friday, 9:00am - 6:00pm EST, at 1-800-879-8433. Thank you, and we look forward to hearing from you.
04/04/2024
I'm missing the scoop.
StarStarStarStarStar5/5

What are the measurements if they forgot to put the scoop in, I need actual measurements.

03/23/2024
"Original" Fraud
StarStarStarStarStar2/5

[This review was collected as part of a promotion.] Tide has made changes to the original formula over the past couple years. Consumer driven marketing supposedly drove this company to change a decades old product which was FIRST in the consumer's eyes for many years. Changes in ingredients to enhance its cleaning effectiveness is a different discussion than changing the smell of the original product. In my humble opinion, ORIGINAL should be removed from the box and product label. It is misleading to the consumer to sell something ORIGINAL when it is not the original product, particularly with the smell. Gone are those days when using the Tide original where your clothes smelled that familiar TIDE fresh and clean. The smell is different. Some in the industry may think for the better according to consumer research, but wisdom with age and my nose tells me otherwise. Consumer demographics and target audience are changing. Perhaps younger people know better. The older consumer knows differently. Others on this review site agree. Consumer beware, this is not the TIDE of old. You aren't just imagining this different smell.

02/28/2024
The Tide Team
We're sorry to hear that you're not a fan of our Tide Original scent. We can assure you that we put a lot of thought into creating features that we think you'll like. We're dedicated to always bringing you the latest innovations, and we also rely heavily on consumer feedback. We certainly appreciate you sharing your comments with us, and we'll be sure to pass them along to the rest of our team. Please give us a call at (800) 879-8433 if there's anything more we can assist you with.
03/01/2024
Bothered by new formula powder
StarStarStarStarStar2/5

I have used Tide original for over 15 years and the powder for at least 10. I bought the new version and the smell is so strong it aggravated my asthma. My skin is bothered by the powder too, even when I wash my hands right after scooping it. I don’t know what changed but I might have to switch to something else because it’s too much for me.

02/21/2024
The Tide Team
Thank you for your feedback on Tide Original Powder, FWallus. And thanks also for your many years of loyalty! Just so you're aware, our original powder was enhanced in April 2023 making it a concentrated powder formula to allow for lower dosing per load, while still delivering powerful cleaning results. Colors and whites also have more protection due to a new soil polymer. Because your health and safety are paramount to us, please discontinue further use and give us a call at (800) 879-8433. We'd like to gather some information on your Tide Powder carton and help you.
02/22/2024
New Tide Gives Me a Rash
StarStarStarStarStar1/5

I can't use Tide anymore. Please bring the one mom used when I was a kid.

02/19/2024
The Tide Team
We're sorry to hear that this was your experience, and we hope that you're doing well. Safety is our top priority, and we can assure you that our Tide Original powder detergent has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into creating features that we think you'll enjoy. In 2023, we enhanced our powder detergent formula to allow for lower dosing per load, while still delivering powerful cleaning results. As well, we did change our Tide Original powder detergent scent in 2022. We'll be sure to share your feedback with our team and if you haven't already, please discontinue use of this product. So that we can look into this further and gather some more details for our Safety Team, please give us a call at (800) 879-8433 when you have a moment.
02/20/2024
Tide laundry powder
StarStarStarStarStar5/5

I have found tide liquid and other liquids don't clean as well as tide powder and not as cost efficient. I was going thru a giant bottle of liquid a week. This is a scam. Don't cancel the powder It works better and is more cost efficient

01/28/2024
New Formula
StarStarStarStarStar1/5

I have been using this product for decades. After using the new formula I have been breaking out in Eczema and hives all over my body. My face swole and I had to go to the hospital. What ever is in this new formula is perfumed and I’m very disappointed that I can no longer have a safe detergent to purchase.

01/09/2024
The Tide Team
We appreciate you bringing this to our attention, and we hope you are feeling much better. Please know that your safety is our highest priority, and our team has performed numerous research, and safety tests to ensure our products are safe for use. Our recent change to our Tide Powder made it more concentrated allowing you to use less of the powder, and would not expect for you to have a reaction. If you have not done so, we recommend discontinuing use. As a member of our Tide Family for over a decade, we want to learn more about your experience, and provide you with the attention you deserve. When you can please, give us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST.
01/11/2024
The new scent gives me a headache!
StarStarStarStarStar1/5

I've been a loyal Tide original user for over 2 decades but the new scent is so horribly overpowering that I get a headache. I had to put my clothes back through the wash cycle without detergent TWICE just to lower the scent enough to be able to wear them.

01/08/2024
The Tide Team
Thank you for being a part of our Tide Family for over two decades. Please know that our team is always researching, and performing safety tests to improve and ensure our products are safe. We understand that everyone has their own scent preference, and appreciate you sharing that the upgraded Tide Original Scent was too strong. If you have not done so we recommend discontinuing use if you are having a headache. The best way to remove the scent from your clothes is to re-wash your clothes with detergent or using one cup of vinegar. We want to gain a better understanding of your experience, and would appreciate you giving us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST. -The Tide Team
01/10/2024
Please stop!!!
StarStarStarStarStar1/5

The smell is awful! I have to wash my clothes in other detergent just to get to a level that my family can tolerate! “ tide” smell os so strong it’s caused watery/swollen eyes runny nose and nausea…. What ever you did to the beloved tide brand which is the only brand I have ever known …. Please go back

01/02/2024
The Tide Team
We're sorry to hear that a loyal Tide fan like you has had this experience, and we hope that you and your family are feeling better. Since safety is our top priority, we can assure you that our products have been thoroughly evaluated to be safe when used as directed. As well, we put a lot of thought into creating features that we think you'll like, and the scent of our Original Powder Detergent was last changed in May 2022. We'll be sure to share your feedback with our team, and we do recommend discontinuing use of this product, if you haven't already. We suggest giving our Tide Original PODS™ or Liquid Detergent a try instead. So that we can learn more and gather some additional details for our Safety and Quality Teams, please give us a call at (800) 879-8433 when you can.
01/02/2024
Hate the scent
StarStarStarStarStar1/5

I've been using Tide Original powder for decades. A year or so ago, they changed the scent. I am allergic to perfumes, and cannot tolerate the new scent. I've seen many reviews that say the same. Bring back the original scent, and I'll return. But for now, no more Tide. :(

12/16/2023
The Tide Team
Thank you for sharing your experience with us. Our team is continuously researching, and taking in consumer feedback to help us improve our products. We understand how important it is to have a product you can trust, and we'll be sure to pass along your feedback in bringing back the original scent with our team. We'd like to learn more about your feedback, and would appreciate you giving us a call at (800) 879-8433. -The Tide Team
12/18/2023
Stink Stank Stunk!!!!
StarStarStarStarStar1/5

Tide, please please please please look at the reviews and listen to your customers and give them what they want. Put this newer stinky scent to bed, everyone keeps complaining about the same thing. Do the right thing!

12/14/2023
The Tide Team
We appreciate your loyalty and want you to know that alot of research, and consumer feedback, is taken into account to create products we believe everyone would love. If you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring, as it is similar to the original Tide scent. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back.
12/15/2023
Powder detergent off scent
StarStarStarStarStar1/5

I changed back to powder after advised that it would prevent build up of mold in my front load washer door that the liquid detergent produces. The smell is very off setting, not like the original. It did prevent mold build up as was my original goal. Thinking I just got a bad box I bought a second smaller box. Same smell. Very deceiving saying original scent when clearly it had changed. Time to change brands. Very disappointing. If you go back to your original formula, I will be a returning customer.

12/08/2023
The Tide Team
Traci, thank you so much for using our Tide Original Powder. We're sorry that the scent wasn't to your liking. Earlier this year, we enhanced our concentrated powder formula to allow for lower dosing per load, while still delivering powerful cleaning results. Colors and whites will have more protection due to a new soil polymer. While scent preferences will vary from person to person, your feedback is appreciated, and we'd like to ensure your voice is heard. Please call us at (800) 879-8433.
12/08/2023
Sickening smell
StarStarStarStarStar1/5

Clothes come out smelling as if they have never even been washed! I’ve used Tide for40 years and tide changed the scent of original Tide several years ago but now the last box i opened is sickening to smell! The clothes don’t smell fresh or clean when coming out of the washer and after drying they don’t smell clean! Tide, you have already gotten rid of clean breeze scent, so I had to start using the “original” that WAS NOT original anymore. Now I’ll have to find another detergent just like everything else that’s disappeared in the last few years! No quality whatsoever!!! I don’t know who Tide is catering to now but I’m sure your loyal customers are leaving in droves!

12/03/2023
The Tide Team
Katie, there's nothing more important to us than our users safety and satisfaction. We do extensive quality and safety testing to get the scent of our products just right, and while scent preferences will vary from person to person, it should never be sickening. Of course, this powder should always give your clothes the cleaning they deserve to when used as directed too. We're so sorry that this occurred, but know this isn't something we ever expect to happen to anyone, let alone one of our loyal users for over 40 years. Luckily, our Clean Breeze scent still exists, but it's in our liquid and pod variants. Because this isn't something we take lightly, we'd like to make a report to our Quality and Safety Teams, tell you more about these other versions, and help. Please call us at (800) 879-8433.
12/10/2023
I loved the original scent
StarStarStarStarStar1/5

[This review was collected as part of a promotion.] So we’ve wasted more of our hard earned money on a trusted product. I understand the need to change things but don’t continue to call it original. The new smell is horrendous. I’ve not only got a whole huge box of detergent I can’t use, I’ve also got to rehash my clothes! And search for a new detergent my husband won’t be allergic to. Stupid decision Proctor

11/18/2023
The Tide Team
Thank you for sharing your experience with Tide, as we always love to hear from our consumers regarding our products. We’re sorry to hear about your husband's experience with the scent, and want you to know that safety is our top priority. All of our products are safe when used as directed, but based on your description we do recommend discontinuing use of the product. We’d love to help further, so please give us a call at 1-800-879-8433 when you can.
12/07/2023
Obnoxious scent
StarStarStarStarStar1/5

My family has always used tide. I wanted to go back to the original scent, but it is not the original scent. I have allergies, and the “new original” Tide irritates them and gives me a severe headache. I have also tried using the scent free tide, and the clothes don’t smell clean it all. Please go back to your original scent… It’s much better. If the scent of the original Tide remains the same, I will have to start looking for new detergent.

11/10/2023
The Tide Team
Thanks for your and your family's longtime loyalty to Tide! We want you to know that a lot of research and consumer feedback is taken into account to create detergents we believe everyone will love, so we're very sorry you had such an unpleasant experience with our new scent. Because your safety is most important to us, we'd recommend not using any more of your Tide Original Powder and to set the box aside, as we may need to retrieve it for a closer inspection. Kindly give us a call at (800) 879-8433. We hope to help you while also gathering some further details to share with our Product Quality and Safety Teams.
11/17/2023
HORRIBLE SMELL
StarStarStarStarStar1/5

Why do manufacturers feel they have to change a great product? This new smell is horrible. The entire house smells terrible and I have to rinse the clothes a second time to try to get rid of the overbearing smell. Lucky me, I bought two bottles.

11/09/2023
The Tide Team
We appreciate your loyalty and want you to know that alot of research, and consumer feedback, is taken into account to create products we believe everyone would love. If you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring, as it is similar to the original Tide scent. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back.
12/06/2023
Tide simply clean and Sensitive detergent
StarStarStarStarStar1/5

[This review was collected as part of a promotion.] This smell is HORRIBLE!!!! I have to wash my clothes twice just to try to get the scent out.. its unbearable not satisfied with this product, the best thing about washing clothes is that fresh clean smell, but smelling them now after washing them with Tide just puts me in a foul mood never thought that would happen with laundry.

11/05/2023
The Tide Team
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd like to suggest trying our Tide Free & Gentle version that has no added perfumes.
12/06/2023
What is that smell?
StarStarStarStarStar1/5

Seriously I bought a second bottle in hopes that the first bottle was just a bad batch… nope it smells like a sickening flower.. why would you do that!?!?! Now I have to find a new brand of detergent

10/26/2023
The Tide Team
We're sorry to hear that this has been your experience, since we put a lot of thought into creating features that we think you'll like. However, we do understand that preferences can vary, and your comments will be shared with the rest of our team. As well, we can assure you that our products have been thoroughly evaluated for safety. We'd like to mention that since we're always looking to bring you the latest innovations, we updated the scent of our Tide Original Powder Detergent in May 2022. We do recommend discontinue use of this product if you find that you're having this experience. We'd also like to gather some additional details for our Safety and Quality Teams, so please give us a call at (800) 879-8433 when you have a moment.
10/27/2023
Just bought last box
StarStarStarStarStar3/5

I just bought my last box of Tide original. I started having an allergic reaction to it on my eyes and armpits. I know you changed something with scent, and who knows what else. I used it for cloth diapers and it was great. But now I'm done. I am visiting the dermatologist now for skin allergens because you messed with a staple product. Ugh. Do I recommend it? It's great if your don't react to it! And you can reach out to me via email. I won't be calling.

10/26/2023
The Tide Team
Thank you, Sarah, for reaching out to Tide, sharing this experience. Please know, we hope you're feeling better. Safety is at the heart of all that we do, so we're glad you let us know about your recent reaction to your Tide Original Powder Laundry Detergent. You can be assured we'll share your comments with our Safety Team. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue use of the product and/or seek medical attention if symptoms worsen or do not resolve. Please know when we design our products, we do extensive research and consumer testing to create features that we think you will love, and we always take consumer feedback into account when making changes or designing future products. Know we're here, and happy to help as best we can. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST, any Monday through Friday. On Saturdays and Sundays, we're here until 5:30 PM, EST. Our number is 1 (800) 879-8433.
11/17/2023
Tide original powder contains more OBA
StarStarStarStarStar4/5

Tide original powder contains more OBA then Tide mountain Spring powder?

10/25/2023
I’m not buying Tide ever again
StarStarStarStarStar1/5

I’m so disappointed in the new Tide scent. It smells like a cheap chemical dominated product. We are being gaslighted by efficiency experts who study environmental issues and I don’t believe they can’t do better. People like fragrance and somehow anything that brings life and joy they seem to ban- misery loves company. I’m not purchasing anymore.

10/22/2023
The Tide Team
We're sorry to hear that you're feeling disappointed. We can assure you that we put a lot of thought into our scents, though we do understand that preferences can vary from person to person. We do value your feedback, and your comments will be shared with the rest of our team. We'd also like to learn more about your experience, so please give us a call at (800) 879-8433 when you can.
10/27/2023
So disappointed. Doesn’t work for cloth diapers.
StarStarStarStarStar1/5

I’ve been using tide powder for my cloth diapers for almost 3 years and have just needed to buy more so this is my first time using the new formula. It’s HORRIBLE! My cloth diapers are not getting clean at all. It’s frustrating when a good thing is changed and is made worse. This has been a major complaint amongst the cloth diapering community.

08/21/2023
The Tide Team
Firstly, thank you so much for being a loyal Tide Powder user. We're so sorry that someone such as yourself isn't happy with our new formulas. Whenever we make changes, we do extensive testing to the formula to improve your experience, especially when using the right amount of detergent for the load size. Your feedback is valuable, and we'd love to share your thoughts, especially the ones about the cloth diapers, with our team and help. Please call us at (800) 879-8433.
09/03/2023
Horrible scent
StarStarStarStarStar1/5

Let me add my voice to the chorus of voices hating the new scent. Overpowering, even after extra rinse. Last Tide product I’ll ever use

08/09/2023
The Tide Team
James, thank you for being a loyal Tide Powder user and for sharing your feedback with us. Nothing is more important to us than your complete satisfaction, so we do numerous tests whenever we make changes to get it just right. We'd love to hear your thoughts and share them with our team. Please call us at (800) 879-8433.
09/03/2023
Smells like toilet cleaner!
StarStarStarStarStar1/5

I used to love to scent of Tide pods but now with the new scent, my clothes and laundry smell worse than my toilet cleaner! Why why why did you change the scent?!

07/22/2023
The Tide Team
We appreciate your loyalty and want you to know that alot of research, and consumer feedback, is taken into account to create products we believe everyone would love. If you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring, as it is similar to the original Tide scent. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back.
07/25/2023
Scent is not the same!
StarStarStarStarStar3/5

I have been looking for the original scent and this isn’t it, I thought I had a bad batch so ended up buying another and sure enough it smelled the same. You guys should definitely bring back the old classic scent as it smelled fresher and not at chemically as the new one.

07/20/2023
The Tide Team
We appreciate your loyalty and want you to know that alot of research, and consumer feedback, is taken into account to create products we believe everyone would love. If you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring, as it is similar to the original Tide scent. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back.
07/21/2023
Please change the scent back to the original
StarStarStarStarStar1/5

I’ve tried to self adjust with the new scent but I just can’t. As much as I love tide. I’ve literally used it my whole life (36 years) ! But I can’t anymore. I’m breaking up with tide until the old original scent comes back. Seriously if it ain’t broke, why fix it?! Tide was the BEST laundry detergent hands down. No question. And then you tried to make it even better by fixing it, but you broke it. Along with my heart 😔

07/18/2023
The Tide Team
We appreciate your loyalty over the past 36 years and want you to know that alot of research, and consumer feedback, is taken into account to create products we believe everyone would love. If you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring, as it is similar to the original Tide scent. Thank you so much for sharing your comments, and we'll be sure to share that you'd like to see the past version of the Tide Original scent brought back.
07/18/2023
Scoop buried in box
StarStarStarStarStar5/5

I would make 1 change. It is frustrating trying to dig down thru powder to get the scoop. Can it be placed at the top. I always spill a bit searching. Thank you

06/21/2023
Mad
StarStarStarStarStar1/5

Why would y’all change the smell? I haven’t bought it since.

05/28/2023
The Tide Team
There's nothing more important to us than our fans because we believe they deserve the best. Through extensive testing and research, we've found that this new formula would be a better overall experience. We're sorry that you're not a fan, and while things like scent are preferences, your feedback is important to us, and we'd love to hear from you about this and share your thoughts with our team. Please call us at (800) 879-8433.
06/06/2023
Had to change the formula
StarStarStarStarStar2/5

I’ve used tide my whole life never had any issues and then all of a sudden the last batch seems like I’m highly allergic to it. I’ve changed to a diff detergent for sensitive skin and it’s helped a lot . Kinda disappointed as I loved tide.

05/25/2023
The Tide Team
We're so sorry that one of our loyal users had this experience. We're all about exceptional laundry days, and enjoying your fabrics in comfort, so we conduct many quality and safety checks to ensure this. This isn't something we take lightly, especially if you used our Tide Powder in the past with no issues. Because we take reports like this seriously, we'd like to hear from you about this, make a report to our Safety Team, and share more about our Free & Gentle Detergent which is designed for sensitive skin. Please call us at (800) 879-8433.
06/06/2023
Headache-inducing chemical smell
StarStarStarStarStar1/5

Why why why did you change the smell? Original Powdered Tide used to be one of the best products on the detergent aisle. It was my go-to for deep stain removal, whites, workout clothes and my boys’ sports uniforms. And for everything else I used Tide Pods (spring meadow.) I stock up for months so I didn’t even realize the scent had changed until this weekend. I first noticed it with my whites using the powder— the smell was so strong I thought I had mistakenly spilled some shower cleaner. For my next round I opened my tide pods and ran the cycle and realized it was the Tide. I found a package of my old pods and compared the two. The new smell is horrific. I have had to Rewash everything. Unless it changes back, I am going to have to find a new brand. You cannot wear the clothes washed in the new smell without getting a headache.

05/25/2023
The Tide Team
There's nothing more important to us than your safety and satisfaction, so we're so sorry to hear about your experience. This isn't what we expect since we have not changed the scent of our Tide PODS™ Spring Meadow. We have quality and safety checks in place, and because this isn't something we take lightly, we'd like to make a detailed report to our Quality and Safety Teams and hear your feedback about the changes to our Tide Powder. When you have a moment, please call us at (800) 879-8433.
06/06/2023
Smells like vomit
StarStarStarStarStar1/5

What happened to the original tide scent? This new scent is horrible it smells rancid, like vomit. I will never purchase another bottle of tide original scent, the “original” original scent smelled great. The scent now is just gross.

05/23/2023
The Tide Team
We appreciate you sharing your experience with us. Our team performs a lot of research, and take in consumer feedback to continuously innovate and create products we believe everyone will love, and understand everyone has their own preference. The most recent change for our Tide was in April 2019. If you are looking for a similar scent to Tide Original, we recommend trying our Tide Mountain Spring. We value your opinion, and if you would like to share more please feel free to give us a call at (800) 879-8433 (9:00Am-6:00PM CST).
06/01/2023
Tide Pods Smell is awful
StarStarStarStarStar1/5

Something is off. I’ve been using tide pods forever. Not sure if I got a bad batch but the scent is strong, bad, overwhelming. I won’t be purchasing again.

05/21/2023
The Tide Team
Thank you for sharing with us. Our team puts our products through many quality checks to ensure you get the laundry experience. We'd like to learn more about your experience, and if you would like to share please feel free to give us a call at (800) 879-8433 (9:00AM-6:00PM CST). -The Tide Team
06/01/2023
Terrible scent
StarStarStarStarStar1/5

I bought a big thing of this.. and it smells terrible. Not at all how it used to. Massively disappointed and annoyed. I rewashed an entire load, that’s how much I hate it

05/13/2023
The Tide Team
Thanks for sharing your Tide Laundry Powder with Original Scent purchase experience with us. Please know, your loyalty and trust is highly valued; a lot of research and consumer feedback is taken into account to create products we believe everyone would love. If you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring, as it is similar to the original Tide scent. We'll be sure to share that you'd like to see the past version of the Tide Original scent brought back. Need to share more? Know we're here Mondays through Fridays, from 9 AM to 6 PM, EST. On Saturdays and Sundays we're also answering calls until 5:30 PM, EST. Our number is 1 (800) 879-8433.
05/16/2023
Get the Mountain Spring powder!
StarStarStarStarStar5/5

For everyone who deplores the new "original" scent as much as I do, get the Mountain Spring powder. Seriously. It's a much lighter fragrance that just smells "clean", and isn't sickeningly sweet and cloying. No, it doesn't smell like the old "original" scent, but it definitely comes close to it.

05/11/2023
Tide
StarStarStarStarStar5/5

I started back using tide powder recently and really enjoy it the smell I love especially when using to clean the house. My only issue is that recently I am having a hard time finding tide powder in original scent. And noticed that the weight is still the same on the large box but it now says 113 loads where it used to say 102 loads. But the weight and ounces are still the same. Are you taking up the price on this size soon and trying to fool us into thinking is it is more when it is really the same?

05/06/2023
Not even close to ORIGINAL SCENT Tide!
StarStarStarStarStar3/5

What happened to the ORIGINAL Tide scent I LOVED as a kid??!!! The new scent is over-powering floral and does not come close to the REAL original!! Doing laundry is a pain - at least take me back to my childhood scent to make the task bearable!

03/27/2023
The Tide Team
We appreciate you sharing with us. Our team performs a lot of research, and we take consumers feedback into account to create products we believe everyone will love. We know how precious childhood memories are, and if you are looking for the Tide Original scent we recommend trying our Tide Mountain Spring as it is similar to the original scent. If you have any questions, or you would like to share more please feel free to give us a call at (800) 879-8433 (9:00AM-6:00PM CST).
03/30/2023
Scent
StarStarStarStarStar1/5

Why can't you sell both scents? The original was way better. But that's just my opinion. Please bring back the original scent tide!! I love your brand and don't want to switch but I can't stand the new scent!! Please!!

03/17/2023
The Tide Team
Please know, we truly thank you for the trust and loyalty you have in Tide. We're sorry to learn you're not enjoying the Tide Original Powder Laundry Detergent scent. It would be our pleasure to talk further with you about this, and help you as best we can. Please, give us a call any day of the week, starting at 9 AM, EST. During the week, we're answering calls until 6 PM, EST. On the weekends, we leave at 5:30 PM, EST. Please call 1 (800) 879-8433 when you can.
03/19/2023
It's a shame calling this "Original"
StarStarStarStarStar2/5

What happened to the scent everyone loved?? Why change a good thing? To save money. That's why. I'm sure I'm going to get a canned reply about how this was "researched a whole bunch to make sure..." blah blah, ad nauseum. Bring back the ORIGINAL "original" scent and I bet you'll see your reviews take a pretty big jump That said, I'm hugely disappointed by the latest formulation. The scent is not refreshing. It's overpowering. It's also not the original scent. It cleans fine I suppose. I stopped using it. Did I mention the scent....? Bring back the OG original please.

03/06/2023
The Tide Team
We pride ourselves on our customer service, and we're sorry to hear you feel this way. It's true that our scent was tested with consumers to ensure we continue to deliver the great scent experience you expect from Tide, and there's a lot we could learn from you too. We hope you'll reach out to us at (800)879-8433 to share more of your thoughts with our team.
03/08/2023
Back to the original fragrance
StarStarStarStarStar3/5

How about that! Leave it alone. Great with Downey. It was fresh and clean. My neighbors loved the smell coming from my dryer vent and me to!! Enough with changing…keep the quality!

02/27/2023
The Tide Team
Sorry you feel this way after all your years of loyalty. All of our scents have been tested by our Quality Team with people like you to ensure we continue to deliver a quality scent experience you expect from Tide, and we’re sorry if you felt that this wasn’t the case. We'll be sure to share your thoughts.
02/28/2023
Smells bad
StarStarStarStarStar1/5

The new scents smell terrible! Mountain Spring used to smell so good.

02/26/2023
The Tide Team
We're sorry to hear you felt this way about your latest Mountain Spring purchase, and will be sure to share your thoughts. Any changes that are made are tested with people like you first, and we will make sure your add your thoughts. Feel free to reach out to share more with us at (800) 879-8433!
02/27/2023
Please bring back the original scent
StarStarStarStarStar1/5

Please bring back the original scent. The new scent is so sweet and gross, not fresh like it used to be. The “try Mountain Spring” suggestion is no good, either. It doesn’t smell like the original.

02/24/2023
The Tide Team
We're sorry to hear you don't enjoy the scent upgrade, and assure you that we're letting our team know how you feel. While we can't make any promises, we can assure you that we rely on feedback from our fans, and will make sure your voice is heard. If you ever have other feedback, reach out to us at (800) 879-8433, and we'd be happy to talk with you.
02/25/2023
The new scent is repulsive
StarStarStarStarStar1/5

[This review was collected as part of a promotion.] I've been a loyal Tide consumer for decades, and was able to tolerate formula and scent changes in the past. This latest change however, is just awful, it doesn't smell clean just very perfumed. Family and friends say the same, that they're on the hunt for a replacement brand. Their recommendations to use fragrance free, or other scents is just aggravating. Tide now has an excessive amount of options on the shelves, why mess with the OG. I hope they go back to what the consumers want.

02/21/2023
The Tide Team
We can't thank you enough for your longtime loyalty. Your satisfaction means the most to us, so we're sorry to hear you don't enjoy the scent upgrade, and assure you that we're letting our team know your feedback. If you ever have other feedback to share, reach out to us at (800) 879-8433, and we'd be happy to talk with you.
02/22/2023
New Scent is Disgusting!
StarStarStarStarStar1/5

The new scent of Tide original is gross! I had to throw the entire box away. After 25 years of Tide I am switching to a different brand now. Why couldn’t you just leave the “Original” the “Original”?!

02/15/2023
The Tide Team
Thank you for being a part of our Tide family for so long, and we appreciate you taking the time to share with us. We continuously do research and listen to consumer feedback to create products we believe everyone will love, and we understand everybody has their own preference. If you are looking for the Tide Original scent, we recommend checking out our Tide Mountain Spring. We value your feedback, and would like to hear more. When you can please feel free to give us a call at (800) 879-8433.
02/20/2023
Tide Original now with a new STENCH!
StarStarStarStarStar1/5

Please fire whoever decided to change the Original Scent Tide powder to whatever horrific stench this nightmare is. My family has been using Tide since the 70's and never had a problem. Now, even after leaving the box in the garage for 2 weeks it still reeks of a chemical spill. On top of that, the smell won't leave the clothes even after repeated washings (4) without any detergent! Please go back to the Original formula and save the "updates" for other products designed for heavy smokers who live next to landfills. Also, your responses to comments are ridiculous when you read over the literally hundreds of negative reviews on this page. LISTEN TO YOUR ACTUAL CUSTOMERS!!! (And yes, I know how ridiculous it is to be shouting on a detergent review!)

02/08/2023
Scent is not pleasant
StarStarStarStarStar2/5

I really appreciate how effectively Tide cleans clothes, which is obviously the main objective for a laundry detergent. However, the scent has steadily gone downhill and that’s why I can’t rate it at 5 stars. I grew up in the 80’s/90’s and can still remember how clean and fresh my clothes smelled. The scent was not overpowering, it was lovely and had staying power. Please consider bringing back the true scent from years past that many people miss and others will grow to love too. Please!

01/27/2023
The Tide Team
Our Quality Team works hard with people like you to assure you always have a scent. We're eager to learn more, and we hope you'll call us at 1-800-879-8433. We look forward to seeing how we can help deliver you a scent your family loves!
01/30/2023
Terrible scent
StarStarStarStarStar1/5

[This review was collected as part of a promotion.] The new upgraded scent is way to strong and fake smelling. Please go back to the scent from 15 years ago. That had a light clean smell.

01/25/2023
The Tide Team
Thank you for sharing your thoughts regarding your recent Tide Original Powder Laundry Detergent purchase. Please know, your happiness is very important to us, and we're sorry to learn you're not a fan of our updated fragrance. We're hopeful you'll give us a call, because your comfort is very important to us, and we want to make sure we help you as best we can. We're answering calls from 9 AM to 6 PM, EST on Mondays through Fridays, and until 5:30 PM, Saturdays and Sundays. Our number is 1(800) 725-3296. Call at your convenience.
01/27/2023
okay, good to know i’m not imaging it..
StarStarStarStarStar2/5

opened up my new box of tide laundry powder.. ran a load, and was completely overwhelmed by the new scent!! i ran extra baking soda in the wash to try to get some of the scent out and it’s kinda fine, but after a week, the entire hallway my laundry room is in smells like this new scent, and my clean towels linens that share my laundry detergent cabinet are now completely saturated with the smell too. awful! i can’t imagine all this scent wafting around isn’t harmful to breathe in.. at least with the old formula it smelled fresh and nice… i grew up with the original tide powder detergent and came back to using it after we bought our first house. i miss the smell of “home” i’ve come to associate with the old “original” formula. i honestly might have to transfer this detergent powder to some kind of sealed bucket to keep the overpowering scent from permeating through literally everything. i really, REALLY hope there will be enough complaints to bring the previous formula back. also (this is a slightly older problem), the box no longer has an overhanging lip to keep the lid closed, which is a BIG problem with using the detergent when there are curious pets around. i sure won’t be in a hurry to stock up on tide powder anytime soon.. and i hope when i’m out of this terrible-smelling one in a year, we can have the original “original” scent back! otherwise, i’ll be on board with others in declaring i’ll be switching to another brand.

01/25/2023
The Tide Team
We assure you, there's nothing more important to us than your comfort and safety. Please know, our Safety Team has put a lot of research into our Tide Original Powder Laundry Detergent. While there was an update to this detergent in September 2021, we don't expect the reaction you're describing. We truly hope you'll give us a call, and give us an opportunity to help you out with this. Mondays through Fridays, from 9 AM to 6 PM, or Saturdays and Sundays, from 9 AM to 5:30 PM, EST, we're here to talk. Dial 1 (800) 879-8433.
01/27/2023
The Nose Knows
StarStarStarStarStar3/5

I am a big fan of Tide products. I usually use Pods but in effort to save water used in Pods, I switched to Original powder. My complaint is that it does not have that Original Scent smell. It lacks a smell. Tide original would fill our laundry room with a wonderful scent before. I do like the efficiency with cleaning our laundry. I am thankful that has not changed. Glad to read your team is working on this. Meanwhile I will hang in there.

01/22/2023
The Tide Team
We’re sorry to hear this and will share your thoughts with our Quality Team! It may be helpful to know that the number of pacs necessary to achieve a stronger scent depends on the load size. Adding an extra pac should provide you with the results you're looking for!
01/23/2023
Smells
StarStarStarStarStar1/5

You keep changing your formulas and have pushed me right out from using any of your products. You changed your original scent years ago and I could not get that scent out of my clothes. I started using the unscented that doesn’t work at all and I started mixing detergents. You have even done this with Downy. Good bye. You have lost a 35 year customer.

01/01/2023
The Tide Team
We're disappointed to hear this after your 35 years of loyalty. Our Quality Team is continuously working hard to improve our products to better meet the needs of loyal consumers like you. We hope you’ll share more of your thoughts at (800) 879-8433 because we’d like to learn more and see how we can help!
01/04/2023
The new scent is just awful :(
StarStarStarStarStar2/5

Sorry, but the last box I got smells awful. I had a tiny bit left of my previous box (it lasts me forever) and low and behold I’m not crazy! They smell completely different. If you want a different scent that’s fine (although I’m not sure who would buy it!), but why lie and try to pass it off as the original scent. I won’t use it and there goes my hard earned $ :( I’m not happy w/ feeling like I got scammed, but if you ever bring back the old scent I’ll come back. Until then I’ll have to use a different product….

12/26/2022
The Tide Team
We're very sorry you don't like the new scent of our Tide Original. We assure you our intent was never to scam you, but to give you a great long-lasting freshness on your fabrics. While we know that scent and fragrance preferences are very personal and subjective, we'll definitely let our teams know you want the old scent to return. In the meantime, if you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
12/28/2022
Tide New “Original Scent”
StarStarStarStarStar1/5

Tide has changed the original scent; you do see the problem with these words together, right? When “original” is no longer the original, there’s a problem. Now I have a large box of Tide that I can’t stand. And I’m supposed to try the Mountain Spring to see if that’s the right one? I still think powdered Tide does the best job of cleaning of anything out there; the pods are for the birds. I’m going to be peeved if 1) Mountain Spring stinks and 2) I can’t find it in powdered form. Value and Quality can’t be rated higher since I have spent money on a large box of Tide that I can’t stand to use!

12/23/2022
The Tide Team
Thank you for your long-term loyalty to Tide. We're sorry you don't like the scent of the Tide Original Powdered detergent. We recently upgraded the scent to provide longer lasting freshness to your fabrics. While we completely understand that scent preferences and experiences are very personal, we'll make sure to let our teams know how you feel. We're here if you have any questions, or if we can help you further. Give us a call at (800) 879-8433.
12/28/2022
Change in powdered formula
StarStarStarStarStar1/5

Why did you add the blue crystals to your original powdered tide. We do NOT like your new formula and wish you’d bring the original powdered formula back to market! Thank you, The Gilmore Family

12/20/2022
The Tide Team
We're always looking for ways to delight our consumers with the superior clean of Tide. We're very sorry you do not like the latest innovations, and we'll be happy to make sure to tell our Development Team of your disappointment. If you have any questions, in the meantime, please give us a call at (800) 879-8433.
12/22/2022
Formula change?
StarStarStarStarStar1/5

It’s obvious your formula has changed. Please put out the old Tide once again and my family and I will start purchasing your product again

12/14/2022
The Tide Team
We did update our Tide Original scent, and we're sorry your family feels this way. Our new scent has been tested with families like yours to ensure we continue to deliver the great scent experience you expect from Tide, and we'd like to further assist you. To see how we can help you further with this or answer any questions for you please give us a call at (800) 879-8433.
12/14/2022
Love Tide Powder
StarStarStarStarStar4/5

I am a long user of Tide Powder Detergent. Yes I strayed due to price, but came back. It really does take out 7 day old stains. This is THE ONLY detergent that gets my husband's NC socks clean!! The only thing I would change is the smell. I've been using the Mountain Spring scent which is nice but doesn't leave your clothes fresh smelling without using scent beads. Please bring back the scent from the 60s that was delightful!! Or make the powder in the same scents as the liquid and or Pods. PLEASE NEVER STOP MAKING THE POWDER!!! I LOVE THIS STUFF

12/04/2022
New Smell is Intolerable
StarStarStarStarStar1/5

I have used Tide Original for 25 years and the new scent is making me sick. Please bring back the Original. This is gross.

11/20/2022
The Tide Team
We're very sorry this is happening to you after 25 years of loyalty to Tide Original. Please know that your health and safety are very important to us, and we've tested our products to be safe when used as directed. While we know that scent and fragrance preferences are very subjective and personal, we'll make sure to let our teams know how you feel about the improved scent of Tide Powdered detergent. If you have questions, or if we can help you further with this, please give us a call at (800) 879-8433.
11/20/2022
NOT "original scent"
StarStarStarStarStar1/5

Why fix something that isn't broken? I grew up on original scent tide, but unfortunately now my entire family has insisted on changing detergents. So disappointing. What's funny is the majority of those leaving feedback reflect the same SCENTiment (see what I did there?...). Please consider a CocaCola move, and go back to the classic tide scent. Thank you.

11/12/2022
The Tide Team
-We appreciate your lifelong loyalty to Tide the time you've taken to leave your review. We'll definitely let our team know how you feel about the scent upgrade. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
11/14/2022
Awful Smell
StarStarStarStarStar1/5

Tide seems to still clean okay, but the smell is so foul that I have to stop using it. I thought it was "just me" but my husband who has sensitive skin and requires another detergent for his clothing asked me to stop using it on my own clothing because he said they smell "putrid." I agree. TIDE are you listening? Plenty of other people also loathe this new, bad odor.

11/08/2022
The Tide Team
Thank you for taking the time to reach out to us about the Tide Original Powder detergent. While we completely understand that scent preferences are very personal and subjective, we'll let our teams know how you feel about the upgraded fragrance of Tide Original. If we can help further or if you have any questions please give us a call at (800) 879-8433.
11/09/2022
Disappointed!!!
StarStarStarStarStar1/5

I am so disappointed with the new fragrance to the original tide. You should have called it a different name and leave the original alone. Not every one wants to smell strong fragrances on their clothes. There are many people that are sensitive to chemicals/ strong odours. This scent is the worst!!!

11/07/2022
The Tide Team
-We're very sorry you don't like the upgraded scent to Tide Original Powdered Detergent. While we completely understand that scent and fragrance preferences are very subjective and personal, we'll make certain to let our teams know how you feel. In the meantime, we think you'll love our Tide Free & Gentle Powdered Detergent. It is the Tide clean you know and love with no added dyes or fragrance. If you have any questions or if we can help you further with this, please let us know by calling (800) 879-8433.
11/08/2022
A TRUSTED RESOURCE
StarStarStarStarStar4/5

I have used Tide powder for many years and have always like it; however, the current fragrance is off-putting. I remember the days when my mother used " Clothes Line Fresh " powder and I always enjoyed bedding down with the fresh, subtle scent of Tide.

10/29/2022
SMELL
StarStarStarStarStar1/5

THE SMELL HAS BECOME SO STRONG THAT AFTER FIFTY YEARS I CAN NO LONGER USE TIDE POWDER. BRING BACK THE PRIOR LIGHT SCENT. I HAVE STOPPED USING THIS.

10/25/2022
The Tide Team
Firstly, thank you for using our Tide Powder for the past 50 years. We're sorry that you're not a fan of this upgraded formula. Whenever we make changes, we do extensive testing to ensure it's just right for our new and loyal fans alike. Your feedback is very important to us, and we'd love to share your thoughts with our team. When you're free, please call us at (800) 879-8433.
10/27/2022
Had to throw away the new fragrance made me ill
StarStarStarStarStar1/5

Bought the original scent in powder and it was so strong even just sitting in the opened box. I had such an asthma attack we had to wrap it up in two garbage bags and throw it away. Will you PLEASE bring back the true original scent FORMULA? PLEASE. Most of us long time Tide customers do not like strong over powering and lingering smell In our home, in our clothes and in our bed linens and your “Original” original was just perfect the way is was and the way it cleaned. I am truly missing and nostalgic for the True Original Tide. Thank you! Again please make us happy and bring back the correct Original- will the real Original please stand up?

10/24/2022
The Tide Team
Julie, thanks for leaving your review! We're very sorry to learn about your experience with Tide Original Powder, especially since you've been such a longtime, loyal fan. ❤️ Please know that our detergents get quality and safety-tested multiple times during the manufacturing process to ensure a superior clean to your clothes and also that they're perfectly safe when used according to the label directions. We continually work with loyal Tide users like you to improve the experience and don't ever make changes without talking to consumers as part of our research. However, we realize changes aren't always going to be well received by everyone. To help make things right and pass along more details about your experience to our Product Quality and Safety Teams, would you mind giving us a call at (800) 879-8433?
10/25/2022
Best Laundry Detergent Ever!
StarStarStarStarStar5/5

We used Tide original when I was a child, a long time ago - 50"s. When I got older on my own, I tried other brands. but none compared to Tide. I still use it and the powder only. I do not like pods. Anyway, it is getting harder to find any Tide powder. Are you going to discontinue completely? Lord I hope not.

10/22/2022
Bring back the old scent
StarStarStarStarStar2/5

I've been using this for some time and this new scent is not at all the same. The smell is not pleasant. I will have to look for another brand. I can't be the only one complaining about this. I actually paid more because of the scent.

10/10/2022
The Tide Team
Thanks so much, Stephanie, for your loyalty and trust in Tide. We're sad you're not enjoying the updated perfume system, which adds freshness technology for a nice scent during laundering, and more scent after the garments washed with the powder dries. Your satisfaction is our goal, and we're sorry you're not feeling it. Please, give us a call any day of the week, from 9 AM to 6 PM, EST on Mondays through Fridays, and until 5:30 PM, EST on Saturdays and Sundays. Our number is 1 (800) 879-8433, call when you have a moment, we'll be ready to assist.
10/11/2022
Horrible Smell
StarStarStarStarStar1/5

New scent is awful! If you are going to change the scent create a new label. The liquid original scent smell is overpowering so I switched to powder. Now the powder has a new "original scent" that was snuck in. When I see friends I don't want to smell what detergent they use as their cologne or perfume. Ridiculous. Don't change something that people have loved for years and years. Do these comments really get shared with the research and development departments? People are upset. Do something!

10/05/2022
The Tide Team
We never want to upset a loyal Tide Fan who has embraced all our versions like liquid and powder. We appreciate your input and will be happy to let our team know that you find the scent to be too strong. If you have any questions, or if we can help you further, please feel free to give us a call at (800) 879-8433.
10/05/2022
Skin irritation!
StarStarStarStarStar1/5

Been loosing sleep over itchy skin after using Tide for 20 years… went to the doctor and we couldn’t figure out why ive been having a allergic reaction. Googled if Tide changed their formula recently and well. Found my answer. Good job guys. You ruined and good thing and caused me physical pain. Never again.

10/05/2022
The Tide Team
Morris, we're very sorry this happened to you. Please know that your health and safety are the most important things we think about at Tide, and we thoroughly test our products to make sure they are safe when used as directed. We'd like to learn more about your experience for our Safety Team. When you get a moment could you give us a call at (800) 879-8433.
10/05/2022
Make Tide great again
StarStarStarStarStar2/5

Why did you have to go and change a good thing? I've used tide original my whole 58 years and my mother used tide original her whole 55 years before me. Please go and make Tide great again.

09/29/2022
The Tide Team
Whenever we make changes to our products, we do extensive testing to ensure it's just right for our new and old fans alike. We're sorry that you, a loyal Tide fan, aren't the biggest fan of this change. While scent is a preference, we'd love to hear from you about this and pass your feedback along to our team, since it's very important to us. We can be reached by dialing (800) 879-8433.
09/30/2022
“New” Original Scent
StarStarStarStarStar1/5

[This review was collected as part of a promotion.] I have used only Tide for the last 40 plus years. It has always clean well with a light scent that doesn’t scream laundry day! I do not like the new scent at all, it lingers everywhere and I did my first load and my whole house smells of it. Sadly for the first time in 40 plus years I need to fine a new laundry soap. I have I get rid of the headache I got from the new scent first.

09/17/2022
The Tide Team
We're very sorry you had that experience. Please know that your safety is very important to us, and we thoroughly test Tide to be safe when used as directed. We're sorry you don't like the scent of Tide, and will definitely let our team know how you feel. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
09/18/2022
Love the product, hate the smell
StarStarStarStarStar3/5

I've suffered from chronic migraines for years, which are triggered and exacerbated by perfumed products, including detergents, and so have used fragrance-free detergents for a long time. A couple of years ago, I was so happy to find that I could tolerate the light, pleasant fragrance of Tide Original Powder, and have used it ever since! However, I opened my latest box and have been so disappointed in the change that's been made to the fragrance. I find it extremely cloying, and I'm concerned that I won't be able to use it if it triggers migraine headaches for me. Please consider going back to the previous formula. Thank you.

09/05/2022
The Tide Team
Above all else, your laundry day deserves to be an exceptional one. We're sorry to hear that you're not a fan of this upgraded scent, but please know this isn't normal since we do many tests to get these changes just right. However, you can be assured that this detergent is safe when used as instructed, but we know how important it is for you to not experience migraines, so we'd love to share more about our other products you may love, and learn more about your experience. When you're free, please give us a call at (800) 879-8433.
09/07/2022
Love the cleaning power, HATE the smell
StarStarStarStarStar2/5

I recently switched back to Tide Powder Detergent because I wasn't satisfied with my other laundry detergent and I wanted to use Tide as my overall household cleaner for washing floors, cupboards etc. Like most reviewers I was incredibly disappointed to open the box and discover that the "Original Scent" is nothing like the Tide Original that I grew up with! Old posts online suggested that Mountain Spring was the "new Original scent" but when it was available you couldn't buy it in the powder laundry detergent. Now it looks like that scent is discontinued too. It's ridiculous that a major brand would change the scent of it's products when you have decades of dedicated customers who had zero complaints. Now instead of just adding to your scent line-up you've alienated your most loyal customers. Deeply disappointed doesn't even describe it for me.

08/31/2022
The Tide Team
We never want to disappoint a long-time Tide user, Ellen. We're very sorry you don't like the scent of our Tide Laundry Detergent Original Powder. While we completely understand that scent and fragrance preferences and experiences are very subjective and unique, we'll make certain to let our team know how you feel about the scent change. We would like to mention that while we know that Tide Powder is an awesome laundry detergent; we've never tested it as a floor or cupboard cleaner and cannot recommend it for those uses. If you have any questions, or if we can help you further with this, please feel free to phone us at (800) 879-8433.
09/01/2022
Powder Comeback!
StarStarStarStarStar5/5

People, you need to really go back and revisit the powder especially if you have a high efficiency machine. First of all its more environmentally friendly with a cardboard box and less water in the manufacturing process. Second, have you looked at amounts? You need only a little bit. Next, it dissolves beautifully!! Now this is where I had issue in the past, I’d find some undissolved granules-but not anymore. And the smell is quite fresh and clean and not overpowering. Of course it deep cleans and clothes look great as always with Tide. So, I really, really think Tide Original powder is an excellent product and if you haven’t tried it recently you definitely should!

08/27/2022
New Formula Stinks
StarStarStarStarStar2/5

From the negative reviews here and other cleaning social media posts, you should seriously consider bringing back the old Original Acti-Lift formula. It's not just a laundry product to many, it's also a household cleaning product. I sure miss that good clean scent. This new Fast Dissolve "original" stinks. My clothes do not smell clean nor does my house after I mop. Please, I really don't want to switch to Gain. Please bring back the former scent.

08/11/2022
The Tide Team
We're sorry to hear that you're not a fan of our upgraded scent. Your feedback is important to us, and since we do many tests to get our upgrades and scents just right, we'd love to hear your thoughts and share them with our team. When you're free, please give us a call at (800) 879-8433.
08/15/2022
StarStarStarStarStar1/5

I had been using Tide for at least 30 years. When you switched the original scent quite a few years ago, at least the Mountain Spring smelled like the original and I stayed with Tide. Then you switched the Mountain Spring scent, so I switched to scent free (after I used up all the old mountain spring scented liquid I had stored up.) I find the scent free pods do not clean as well. I have to use more pods than recommended to get the clothes clean. Recently, I stayed at my daughter's house. She uses the current tide original pods. I couldn't fall sleep because the sheets smelled so strongly of the detergent. And, it gave me a bad headache. I washed the sheets multiple times with scent free but could not get the smell out of the sheets. Why haven't companies learned from the Coke disaster. Don't change the formula of a popular product. Now I have to look for detergent from another company.

07/23/2022
The Tide Team
Your safety and satisfaction are of the utmost important to us. We're so sorry to hear about this, and with the numerous quality and safety checks we have in place, this isn't something we'd expect. We recommend using our Tide Power PODS™ FREE Hygienic Clean Heavy Duty. There's a high level of surfactants, polymers, enzymes and chelants to deliver a deep down hygienic clean. We take reports like this seriously, and we'd love to hear from you about this, and share more about those Tide PODS™. We can be reached at (800) 879-8433.
07/25/2022
The one and only and now it’s garbage
StarStarStarStarStar1/5

I’ve had issues, sensitivity to scents, etc with many detergents but this was my go to. Load after load of the tide original powder. And now it smells like garbage and my clothes seriously seem less clean. Who does that?! Go mess with your dumb pods and leave this alone. I can barely tolerate that nasty smell. There is NO reason to pick the name brand anymore.

07/20/2022
The Tide Team
We're very sorry you had this experience. While we completely understand that everyone has very subjective and unique scent preferences, we'll make certain to let our team know how you feel about the new scent of Tide Powder. In the meantime, if you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
07/20/2022
NEW SCENT IS AWFUL AND UNBEARABLE
StarStarStarStarStar1/5

Loyal user of 30 years and I’m stopping using Tide and throwing away whatever I have left. This new formula is beyond unbearable. I can’t stand the smell and My BODY is having an adverse reaction to it. It’s beyond awful.

07/17/2022
The Tide Team
Your safety and satisfaction are our top priority. We want you to confidently use your favorite detergent, so we do many safety checks in place to ensure this. We're so sorry this happened especially to one of our loyal fans. Whenever we make these changes, we do many tests to get it just right, and since we take reports like this seriously, we'd love to hear from you about this. Please give us a call at (800) 879-8433.
07/18/2022
It's not "Original" when you change it!
StarStarStarStarStar2/5

I can't recall when I began using tide laundry detergent. College perhaps.. It's been at least 20 years. I now have to end this relationship. One of us changed for the worst and it wasn't me. Why, why, WHY do marketing people believe successful things MUST be changed? Did sales of original tide decrease during the pandemic? Very unlikely... Anyways, the new "improved" yet unannounced change has left me with clothes smelling so strongly I cannot wear them and have to store them in my garage. The smell began to overwhelm my entire 2400 Sq ft house with just a single laundry basket of clothes. I tried washing again with just warm water and double rimsing in both my top-load and HE machines. Natural fibers do better but I fear I'll have to donate and replace several hundred dollars of synthetic fabric athletic training clothes. I can't breath in that much smell. Who on earth convinced a corporate board this was a BETTER let alone a good idea?! We already smell like shampoo, soaps

07/16/2022
The Tide Team
We're sorry to hear that one of our loyal fans doesn't like the enhanced Tide Powder smell. Whenever we make these important decisions, we do extensive testing to ensure it's just right for our new users and old fans alike. We'd love to hear from you about this, and we'd like to hear your thoughts about this change. Please give us a call at (800) 879-8433.
07/18/2022
Leave A Good Thing ALONE
StarStarStarStarStar2/5

[This review was collected as part of a promotion.] We have been using original (boxed powder) Tide detergent for over 40 years, but I'm afraid we just can't handle this new scent anymore. My husband has been saying to me that he noticed and felt and smelled something different with our Tide and I told him it was his imagination. I have never been any fan of any scents/fragrances mostly due to my asthma, but I was used to the original (old) Tide. Our granddaughter helped us find this: Recently, we updated the formula for our Tide Original Powder, adding freshness technology for a nice scent during the laundry process and more scent after the clothes dry. Our testing and research showed us this was a great addition ........ A PERFUME SYSTEM UPGRADE? So many people have so many different allergies and so many establishments are trying to adopt fragrance-free policies. We understand that many folks like to smell like a bottle of fragrance and that's why there's Axe and Gain laundry detergent and other potent options. Couldn't you have kept your foo-foo fragrances in your other products/models and LEFT ORIGINAL TIDE ALONE?? PLEASE GO BACK TO THE WAY THIS HAS BEEN FORMULATED FOR THE LAST FEW DECADES. We have been soooooo disappointed in your re-formulation the last several months. Make it Tide ORIGINAL Powder Laundry Detergent again :-)

07/12/2022
The Tide Team
We're very disappointed to read this, and thanks for leaving such a detailed review. Your 40-plus years of loyalty to our flagship product is greatly appreciated! We're sorry the updated scent of Tide Original, however, doesn't please you or your husband. Fresh smelling, wonderfully clean clothes are at the heart of our mission, as all our products are rigorously tested to ensure this quality. When you have time, please give us a call at (800) 879-8433. One of our product experts will want to gather a little more information on your Tide Original experience to share with our Quality Assurance Team, as well as help you select a different Tide that you'll hopefully love just as much!
07/12/2022
The Smell Is Horrible
StarStarStarStarStar3/5

I am not sure if Tide is trying to pull a “New Coke” marketing scheme, by selling a truly horrible overwhelming scent. In other words, Tide needs to bring back the original scent, a Tide “Classic” if you will. I really don’t want to go to a less effective laundry soap brand, but I must if Tide thinks that this is the correct way to go.

07/10/2022
The Tide Team
We're sorry to hear that a loyal Tide fan like you is feeling this way, Edward. We can assure you that a lot of thought goes into the design of our products, though we do understand that preferences can vary. In September 2021, this product underwent a perfume system upgrade. We added freshness technology for a nice scent during laundry and more scent after the clothes have dried. We do value this feedback, and we'll be sharing it with the rest of our team. We'd also like to learn more about your experience, as well as answer any questions you may have. When you have a chance, please give us a call at (800) 879-8433.
07/12/2022
Why
StarStarStarStarStar3/5

I recently decided to go back to an old favorite and was in for a surprise. When I opened the box there was a new scent and it’s horrible. Honestly, it stinks to me and apparently a lot of other people who loved the old scent. If we want to use febreeze we could add it ourselves or offer it with the febreeze scent you like. I beg you to change it back to the original. I looovvveeeddd the way it made my clothes smell without adding all of these new additives. Listen to your customers and go back to the old recipe please. You may lose more consumers.

07/08/2022
The Tide Team
Thanks so much for sharing your feedback with us. We're sorry that you're not a fan of our Tide Original Powders upgraded scent. Whenever we make these changes, we do many tests to get the new scent just right. Although scents a preference, we'd still love to hear your thoughts about this. When you have a moment, please give us a call at (800) 879-8433.
07/08/2022
New Scent is Horrible!
StarStarStarStarStar1/5

I have been using Tide powder for 10 years - the scent was light, loved that the packaging wasn’t plastic, and my clothes always came out clean. The new scent is so overpowering and nearly impossible to get out of my clothes. As a healthcare worker who relies on neutral scents and adequate cleaning power when washing my scrubs, Tide had never let me down, until the scent was changed. I’ve had multiple patients express how strong and off putting my clothes smell, which is the last thing I want to think about when caring for sick individuals. I’m sorry to say you’ve lost another customer.

07/02/2022
The Tide Team
We appreciate the trust you have in our Tide Laundry Powder, Jp. Please know, while we recently implemented an update to our perfume system, we're saddened this didn't work for you. We suggest giving Tide Free & Gentle Powder a try. It has Tide cleaning power, but is free of both dyes and perfumes. Learn more about it here: https://tide.com/en-us/shop/type/powder/tide-free-powder Please, give us a call for some help picking up a box. Reach us at 1 (800) 879-8433. We're by our phones Mondays through Friday from 9 AM to 6 PM, EST, and from 9 Am to 5: 30 PM, EST, on Saturdays and Sundays. We're hoping to hear from you soon.
07/05/2022
Scent change is very upsetting
StarStarStarStarStar1/5

Every stitch of my clothing, since birth 51 yrs ago, has been washed in Tide Originsl powder. I stayed true to Tide even when I was broke in college and refused to use lesser, cheaper brands. I'm an "all natural, organic" consumer but I refuse to give up my Tide. That's how much I loved Tide. But, NOW, I'm seriously looking for another detergent because they've changed the scent and it's unbearable. The smell of freshly cleaned sheets made my family excited to go to sleep. It's pretty bad when my three kids 9-13 asked me what's wrong with the sheets and want them changed because the smell like bad perfume. Please, Tide, please go back to the true original scent! I rather smell essential oil based detergent than whatever this new scent is.

07/01/2022
The Tide Team
We truly appreciate your trust and loyalty to Tide Original Laundry Powder, Nikki. We know you've got many choices, and knowing we're the ones brought into your home is truly humbling. It's also sad to learn our recent perfume system is causing you to rethink your choices. We hope you'll give us a call, we'd like to talk with you about your experience and help you as best we can. Mondays through Fridays, we're available from 9 AM to 6 PM, EST; on Saturdays and Sundays, we're phone-side form 9 AM to 5:30 PM. Just dial 1 (800) 879-8433, we hope to talk to you soon.
07/05/2022
Please return to original "original" scent
StarStarStarStarStar1/5

I've loved using Tide powder for more than just my laundry, but now I am in search for a new all-purpose cleaner. The newly formulated Original scent is extremely unpleasant and it lingers in the clothes when I wash them. I am wasting money and electricity and time because I am running an extra rinse/spin cycle on all my clothes to help minimize the smell (this works a little bit). If Tide listens to its customers and scraps this scent, this once-loyal customer will come back.

07/01/2022
The Tide Team
-We never want to disappoint a loyal Tide consumer, like you Amanda. We're very sorry you don't like the new scent of Tide Powder Laundry Detergent. We will make certain to let our teams know how you feel. We value your input. If you have any questions, or if we can help you further with this, please feel free to give us a call at (800) 879-8433. We're here for you.
07/01/2022
If it ain’t broke don’t fix it!
StarStarStarStarStar1/5

To say I’m disappointed is an understatement. I have been a loyal Tide Powder Detergent user for over 20 years and recently after purchasing a box I noticed a difference in scent and thought it was a fluke until my husband purchased another box and confirmed my Suspicions. The new scent is overwhelming and the aftermath of the scent after washing is not the same. Tide powder detergent is the reason I loved doing laundry and made it one of my favorite chores to do now that is all gone. Please go back to the original scent I don’t want to have to change my laundry detergent.

06/27/2022
The Tide Team
We never, ever want to disappoint a loyal Tide user, especially one that has been with us for over 20 years! We're very sorry you don't like the new scent of our Tide Powdered detergent. While we completely understand that scent and fragrance preferences are very subjective and personal, we'll make certain to let our team know how you feel. We rely on consumer input, just like yours, when it comes to evaluating products and changes. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
06/28/2022
I like it!
StarStarStarStarStar5/5

Growing up, we never used Tide because my mom was allergic. I’ve used many different brands. I tried just about every treatment and remedy to get sweat stains out with no change. Even the very expensive Persil. On a whim, I tried Tide powder. Imagine my surprise when it took out the sweat stains! No pretreat or anything. I always thought Tide was overhyped but it really does work. Also took a consistent dinginess out of my white bath towels. I don’t know why everyone is harping about the scent. I do not find it overpowering or offensive at all. It smells fine to me and I usually oppose heavy scents. Cheap FOCA and Ariel detergent smells way stronger and offensive to me. Tide does NOT leave a lingering odor. Only a faintly clean scent. I like Tide powder and will use it from now on.

06/24/2022
New scent
StarStarStarStarStar1/5

I have been using original Tide powder all my life, but no longer. The new smell nauseates me. In fact I had to set it outside after I opened it. I am actually glad to hear that you changed the scent, because I was wondering if it smelled different because I had Covid a few months ago. I liked the fact that the old Tide had very little residual smell. New scent gives me a headache.

06/21/2022
The Tide Team
There's nothing more important to us than you being able to confidently and comfortably use the products you love. We're so sorry to hear about this, and with the safety checks we have in place, this isn't what we'd expect especially since we tested the scent to be just right. We take reports like this seriously, and we'd love to hear a loyal fan's thoughts, and learn more about your experience. When you have a moment, please give us a call at (800) 879-8433.
06/21/2022
Hate the scent!!!
StarStarStarStarStar1/5

Can't be in the house while laundry is being done! I agree don't fix what ain't broken. Already purchased another product because of the smell.

06/20/2022
The Tide Team
At Tide, we believe that our detergents can always be improved. Whether that be from its cleaning abilities, to its size, to even its scent. We're sorry that you're not a fan of its new scent, and we'd love to hear from you about this since we do many tests to get it just right. When you have a moment, please give us a call at (800) 879-8433.
06/21/2022
Please switch back to original scent
StarStarStarStarStar1/5

We have been using tide for decades and liked the mild clean smell. The changes now keep making me think my clothes have gone sour. No Bueno

06/19/2022
The Tide Team
As a loyal user, you know how important freshness is. Whenever we make changes to the scent in our detergent, we do extensive tests to get it just right, so we're sorry if this change soured it up for you. Although scent is a preference, we'd love to hear your thoughts and share them with our team. We can be reached at (800) 879-8433.
06/21/2022
Overpowering scent
StarStarStarStarStar1/5

I’ve been using Tide original scent powder for over 40 years. The recent change made to the scent is so strong and overpowering, it totally bothers my nose and smells like a cheap air freshener. Very sad that you had to change such a great and time-proven product. You’ve just lost another customer and will be seeking a refund. Please go back to your old formulation.

06/11/2022
The Tide Team
Your safety, satisfaction, and loyalty are of the utmost importance to us, so we're sorry that you're not the biggest fan of our new Tide Powder Original Scent. We do many tests to get its scent just right, and we conduct may safety checks too to ensure your experience with it is nothing less than exemplary. We take reports like this seriously, and we'd like to hear from you about your experience and help. We can be reached at (800) 879-8433.
06/15/2022
You might as well buy Gain
StarStarStarStarStar1/5

One of the things I loved about Tide Powder (been using it for about 50 years) was that the smell was never overpowering. Not anymore. I've stopped buying Tide and now buy another powder brand. The smell is awful and it just won't go away. I could live with it if it dissipated over time but I actually had family members ask if I was wearing some strange perfume when I wore clothes that I'd washed weeks ago! Really? What were you thinking. Maybe you want to cater to people who don't bathe?? Anyway, you've lost me and many people I've spoken with by adding this "follow you everywhere" smell. Bad decision.

06/05/2022
The Tide Team
We're sorry to hear that a loyal Tide fan like you is having this experience, since a lot of thought does into creating features that we think you'll enjoy. As well, we're always looking to bring you the latest innovations. In September 2021, this product underwent a perfume system upgrade, and this added freshness technology for a nice scent during laundry and more scent after the clothes have dried. If you'd like to remove this scent from your items, rewash them using the hottest water temperature safe for the fabric. Also, if they're bleach-safe, use bleach while washing. We do value your feedback, and we'll be passing your comments along to the rest of our team. We'd also like to learn more, so please give us a call at (800) 879-8433 when you have a moment.
06/09/2022
Too much fragrance
StarStarStarStarStar2/5

I have been a Tide original powder user for more years than I can remember. I liked it that it didn’t have much fragrance as I am allergic to many perfumes. I am disappointed with this product and will have to find another brand to use. Please bring back the original formula!

06/04/2022
The Tide Team
Amy, we never want to see a loyal Tide Fan leave us. Please know your health and safety are very important to us, and we thoroughly test our products to be safe when used as directed. If fragrances are what is giving you pause, we'd like to recommend our Tide Free & Gentle Powdered detergent. It's everything you want from our Tide, with none of the fragrance or dye. If you have any questions, or if we can help you with this, please give us a call at (800) 879-8433.
06/09/2022
More detergent now required per load
StarStarStarStarStar3/5

I bought a new box of tide and noticed that while the same size and weight box used to include 180 loads and now only covers 143. If you examine the instructions on both boxes, you see that a medium load used to require 1/5 cup and now requires 1/4 cup. Is the new formula less effective and therefore requires more? Or is the change just designed to get consumers to use and purchase more detergent than necessary? This is not the first time tide has done this. A few years ago the same box provided more than 200 loads.

05/28/2022
The Tide Team
We're disappointed to hear you didn't have the experience from Tide you expected, Annie. We'd like to get more information to help, as well as share this with our Quality Team, so when you have a chance, please reach out to us at (800) 879-8433.
06/08/2022
Hate the new scent
StarStarStarStarStar1/5

Have been using Tide for years and always loved the scent of clean sheets after a wash. Just bought a new box and find the scent much more perfumie and off putting, that I had to air out my sheets. WILL NOT BUY THIS AGAIN! Sad they have to change a good thing...

05/27/2022
The Tide Team
We certainly appreciate your great loyalty to Tide over the years, Virginia, and we're sorry to hear that this was your experience. We can assure you that a lot of thought goes into creating features that we think you'll love, and we'll be sure to share your comments with our team. We're always looking to bring you the latest innovations, which is why we made a perfume system upgrade in September 2021. This upgrade added freshness technology for a nice scent during laundry and more scent after the clothes have dried. We'd be happy to learn more and answer any questions you may have, so please give us a call at (800) 879-8433 when you have a chance.
05/27/2022
What Happened to the Scent?
StarStarStarStarStar1/5

The new scent is so strong it is horrific! I switched from the powder to the liquid, and it is the same thing. The scent makes me sneeze when I dispense the product. Then when I dry my clothes, it is even worse, the whole house smells. Then I think I am in the clear until I wear my clothes, and the scent will just not go away. I have been using Tide for 30 years. I will be switching to a new detergent. Sorry, but you have lost a long-time customer.

05/12/2022
The Tide Team
Your safety is our highest priority, and we're so sad to learn about this experience. Recently, we updated the formula for our Tide Original Powder, adding freshness technology for a nice scent during the laundry process and more scent after the clothes dry. Our testing and research showed us this was a great addition, we're disappointed it didn't work for you. We'd like to talk more with you about this and help as much as possible. Please call 1 (800) 879-8433 any Monday through Friday, from 9 AM to 6 PM, EST. We're also by our phones Saturdays and Sundays, from 9 AM to 5:30 PM, EST. We hope you'll call soon.
05/13/2022
Terrible Smell that Lingers
StarStarStarStarStar1/5

I already wrote one review on how terrible the smell is but now I must write another review. Not only is the smell horrible but it lingers and is giving me a migraine headache. I have been a faithful Tide user for 40 years and loved how it smelled. It was a clean fresh smell that was mild and pleasing to the senses. This new "Original" Tide has an overpowering perfume smell that permeates everything. In desperation I tried Tide Clean Breeze and it was even worse. It was mentioned by the manufacturer to try Tide Mountain Spring - that this is closer to the original smell. I will try it but I will probably have to stop using Tide since they are likely using this new fragrance technology in all of their products. When I was at the store today looking for another brand to try I noticed ALL the scents were overpowering --- even more so than Tide. Sadly even the more natural brands are also doing crazy strong scents. Who decided we want to smell like strong lingering perfume???

05/11/2022
The Tide Team
At Tide we want you to enjoy the superior clean and the long lasting freshness you get from our detergents. We're sorry this happened to you. Please know that your health and safety are our primary concern, and we test our products to be safe when used as directed. We'd like to learn more about your products and experience for our Safety Team. When you get a moment, could you phone us at (800) 879-8433.
05/11/2022
New scent is replusive
StarStarStarStarStar5/5

The best thing about the old Tide original was the fact the smell was clean and faint. No one needs horrible scents to make their clothes cleaner. The smell in my laundry room makes me want to vomit. Why did you fix something that wasn't broken

05/07/2022
What’s with the smell?
StarStarStarStarStar2/5

I thought I was having a problem with my sense of smell until I read the scent was changed. The box was in the trunk of my car and the awful smell was overwhelming as I drove home. I’m using it with an extra rinse, but I will try a different brand of detergent next time. The product was fine before so why the change? For a product this expensive I expect much better.

05/05/2022
The Tide Team
When it comes to Tide we always want to make sure you're getting the best clean possible, so it makes us sad to hear the scent of Tide Original isn't the one for you. We appreciate you sharing this with us, and we'll be sure to share this with our team that you prefer the old fragrance. If you have questions or would like to share more, give us a call at (800) 879-8433.
05/07/2022
Tide new scent
StarStarStarStarStar1/5

The new scent of Tide is terrible! Bring back the original tide scent we all loved

04/26/2022
The Tide Team
We're sorry to hear that a loyal Tide fan like you isn't enjoying this scent, Donna, since we do put a lot of thought into creating features that we think you'll love. In September 2021, a perfume system upgrade did take place, and it added freshness technology for a nice scent during laundry and more scent after the clothes have dried. We certainly appreciate you sharing this feedback, and we'll be sure to let our team know how you feel. As well, we'd be happy to learn more about your experience. When you have a chance, please give us a call at (800) 879-8433.
04/27/2022
Stinky!
StarStarStarStarStar1/5

[This review was collected as part of a promotion.] Why change? The floral and fruit notes, stink! No one wants this in their laundry!

04/19/2022
The Tide Team
We're very sorry you don't like the upgraded scent of our Tide Original Powder Laundry Detergent. We appreciate your input and will make certain to let our teams know how you feel. If you have any questions, or if we can help you with anything, please give us a call at (800) 879-8433. We're always here for our Tide Fans.
04/20/2022
New strong Scent is awful
StarStarStarStarStar1/5

I have used Tide my entire life and it was perfect and now it has been ruined by a strong offensive new sent that gives me a headache. I can’t use it anymore - it’s so sad - it was my favorite detergent for decades.

04/18/2022
The Tide Team
We're so sorry this happened to you. Please know that your health and safety are foremost on our mind, and we rigorously test our products to be safe when used as directed. Please give us a call at (800) 879-8433. We'd like to learn more about your experience and help you further.
04/19/2022
The new SCENT STINKS!!!!!
StarStarStarStarStar1/5

I've been using Tide HE powdered detergent for years and years. I avoid GAIN because it's scent is nauseating. Now I've got to find another product. Not everyone likes scented clothing and, well, you've managed to "take the cake" of messing up a perfect product. I'll be looking for another brand.

04/17/2022
The Tide Team
We're sorry to hear that a loyal Tide fan like you feels this way. We can assure you that a lot of thought goes into the features of our laundry detergent, and we're always looking to bring you the latest in innovations. In September 2021, this product had a perfume system upgrade that adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We'd like to mention that we do offer our Free & Gentle powder detergent, which is unscented. We'll be sure to let our team know how you feel about this change, and we'd like to learn more about your experience. When you have a moment, please give us a call at (800) 879-8433.
04/19/2022
Tide original new scent - awful
StarStarStarStarStar1/5

New scent on Tide original powder is too powerful. What were you thinking? The change is not good.

04/17/2022
The Tide Team
We're sorry to hear that you feel this way, Troy, since a lot of thought does into creating features that we think you'll love. We're always looking to bring you the latest innovations, which is why we upgraded the perfume system of this product in September 2021. This upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We do value your feedback, and we'll be sure to pass your comments along to our team. As well, we'd be happy to learn more about your experience. When you have a chance, please give us a call at (800) 879-8433.
04/19/2022
bring back the old box
StarStarStarStarStar5/5

The new tide powder box does not have the lip that would seal the box anymore.When I pull the tab to open the box it stays open all the time does not over lap anymore. I have to take all the powder out of the new box and put in the old box.

04/10/2022
Scent changed
StarStarStarStarStar1/5

I have used and loved Tide powder for years. My most recent box has an awful perfume smell. I’m very sensitive to scents and will be returning the box and finding a new product to use. I’m very disappointed.

04/09/2022
The Tide Team
We’re sorry to hear that a loyal Tide fan like you is feeling disappointed, and we’ll be sure to pass your comments along to the rest of our team. We can assure you that a lot of thought goes into creating features that we think you’ll love. However, we do understand that preferences can vary from person to person. We did change this product in September 2021, and the perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We’d like to learn more about your experience and gather additional details for our team. When you have a moment, please give us a call at (800) 879-8433.
04/12/2022
Hate the new scent
StarStarStarStarStar1/5

I have used Tide exclusively for 25 years. The new scent is way too strong and perfume-y. Bring back the fresh scent you have always had!

04/08/2022
The Tide Team
Your loyalty over the last 25 years is extremely appreciated, and please know we never want to leave a fan like yourself feeling disappointed. When we design our products, we do extensive research and consumer testing to create features that we think you'll love, so we're sorry to hear you're not impressed with the Tide Original Powder perfume system upgrade. We'd like to learn more about your experience to share with our team and help, so please give us a call at (800) 879-8433.
04/12/2022
Smell Change
StarStarStarStarStar1/5

The new smell is nothing like the original, im incredibly disappointed bc i just bought 102 loads worth of this powder. i don’t always use powder detergent so i actually still have some of the original scent; it’s incredible how different it is; and honestly it just doesn’t smell like laundry to me anymore

04/06/2022
The Tide Team
We’re sorry to hear that you’re feeling disappointed, and we’ll be sure to let our team know how you feel. Since we’re always looking to bring you the latest innovations, we did recently update this product. The perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We’d be happy to learn more about your experience, so please give us a call at (800) 879-8433 when you're able.
04/06/2022
EVERYONE hates the new Tide!
StarStarStarStarStar1/5

How many bad reviews and lost customers will it take for P

04/04/2022
The Tide Team
We appreciate you taking the time to share your opinion regarding the Tide Original Powder upgrade. When we design our products, we do extensive research and consumer testing to create features that we think you'll love. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. Your satisfaction means everything to us, so if you'd like to share more, or if there's anything else we can do for you, then please give us a call at (800) 879-8433.
04/05/2022
Change to Tide "Original" product
StarStarStarStarStar1/5

I have used Tide Original powder detergent for a number of years and was surprised to find that the last box I purchased has a STRONG and VERY UNPLEASANT scent. I do not understand why this change has been made to what was a very good product. Labeling it as Tide Original is misleading. I'm planning to return this box to the store and look for a different brand of laundry detergent. Please consider offering the previously labeled Tide Original product again!

04/03/2022
The Tide Team
We truly appreciate your loyalty to Tide, but we're sorry to hear you're disappointed with your recent purchase. The Tide Original Powder perfume system upgrade is designed to add freshness technology for a nice scent during laundry and more scent after the clothes have dried, but we understand that preferences vary from person to person, so we appreciate you taking the time to share your feedback. We'd like to learn more and help with this, so please give us a call at (800) 879-8433.
04/05/2022
Bring back old "original" scent!!!
StarStarStarStarStar1/5

I have LOVED Tide powder for many years. It works better than anything and I've enjoyed the original scent. However, you have amped up the scent and it is way too strong. It lingers far too long and is no longer nice. Sadly, I will be switching to another detergent.

03/31/2022
The Tide Team
We understand that fragrance preferences vary from person to person, so we truly appreciate you taking the time to share your feedback. Tide Powder was recently upgraded to provide a nice scent during laundry and more scent after the clothes have dried, so we're sorry to hear you're not impressed with this update. Your satisfaction means everything to us, so we'd like to help with this. Please give us a call at (800) 879-8433.
04/01/2022
New Scent is Overpowering!
StarStarStarStarStar1/5
Value5/5
Quality4/5

The new scent is totally overwhelming! The best one ever was the true original, and the last one wasn’t bad at all. This one is just way too cloying and makes it seem like you’re trying to cover up something rather than just being fresh smelling.

03/31/2022
The Tide Team
Tide Powder was recently upgraded to provide a nice scent during laundry and more scent after the clothes have dried, so we're sorry to hear you're not impressed with this change. We certainly never want to leave you feeling disappointed, so we'd like to learn more about your experience to share with our Quality Team and help with this. Please give us a call at (800) 879-8433.
04/01/2022
Terrible new scent makes product unusable
StarStarStarStarStar1/5

I was a lifelong Tide user but the 2022 scent "upgrade" is unbearable. It makes the whole house stink. Change it back! Until you do, you have lost this customer.

03/27/2022
The Tide Team
Thanks for being such a loyal Tide user for all these years. While there hasn't been any changes in 2022, your disappointment makes us sad to hear, and we want to help. So we can make this right, please give us a call at (800) 879-8433. We hope to hear from you soon.
03/29/2022
New scent is awful
StarStarStarStarStar1/5

We won’t be buying tide again until the old scent comes back.

03/22/2022
The Tide Team
We're sorry to hear that you feel this way, since we can assure you that our laundry detergents go through many quality checks to ensure that you can enjoy using them. Since we're always looking to bring you the latest innovations, this detergent was given a perfume system upgrade, which adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We certainly value your feedback, and we'll be sure to pass your thoughts along to the rest of our team. We'd be happy to learn more about your experience and answer any questions you may have, so please give us a call at (800) 879-8433 when you have a chance.
03/23/2022
Change the scent back
StarStarStarStarStar1/5
Value1/5
Quality1/5

Listen to your customers. We want the old scent back. This is not an improvement, and you have alienated loyal customers. What a disappointment, with absolutely no warning on the box that the scent has changed. Absolutely disgusting. This goes beyond having a personal preference for scent, this is a clear downgrade and a departure from what made tide great.

03/18/2022
The Tide Team
Thank you for taking the time to let us know how you feel about the scent change of the Tide Original Laundry Detergent Powder. We rely on consumer feedback like yours when we make changes and improvements to our products. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
03/20/2022
StarStarStarStarStar1/5

This product is essentially unusable for my family now. After using nothing but this for a decade, we can't stand the smell and it just cakes up in my washer's detergent dispenser. It's honestly fascinating (and not in a good way) that it can cause the amount of stink it does when so little of it reaches the actual laundry. I used it on our bedding and it's been triggering my husband's allergies to the point of misery. Why fix what didn't need fixing? Was it even tested before being put it into production?

03/17/2022
The Tide Team
We're very sorry this happened to you and your husband. Please know that your entire family's health and safety is very important to us, and we regularly test our products to be safe when used as directed. We're here to help you and would like to get some information from you about the product. When you get a moment, could you give us a call at (800) 879-8433.
03/20/2022
Tide Powder Change in Smell
StarStarStarStarStar2/5
Value3/5
Quality2/5

The new smell of the Tide Powder is overwhelming. I had to check the box twice to see if I purchased the wrong one. It even leaves my machine with a strong odor. I have used the Tide Powder for 40 years but the smell is driving me away.

03/16/2022
The Tide Team
We're sorry a loyal Tide fan like you feels this way, Deb, since our detergents do go through many quality checks to ensure that you can enjoy using them. We do value this feedback, and we'll be sure to pass your thoughts along to the rest of our team. We'd like to mention that there has been a perfume system upgrade which adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We'd be happy to learn more about your experience, so please give us a call at (800) 879-8433 when you're able.
03/18/2022
Why CHANGE a good thing?????
StarStarStarStarStar1/5

I have used TIDE HE powder for 23 years…..and just opened a box of the new improved quick dissolving formula…..it SMELLS horrible and is over powering, and does NOT dissolve quickly… in fact it does not dissolve…..it cakes up in my dispenser! If this is the improvement, then I will be switching to a different detergent! I am not sure why P

03/16/2022
The Tide Team
We appreciate your great loyalty to Tide, and we're sorry you're having this experience. We can assure you that we have many quality checks in place to ensure that you can enjoy the best possible results with our detergents, and we'll be sure to pass your comments along to the rest of our team. We're always looking to bring you the latest innovations, and in September 2021, this product was given a perfume system upgrade that adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. As well, there was a surfactant change for better dissolution in a variety of wash conditions. To ensure it dissolves properly, we suggest making sure to follow the dosing instructions. To clean out any build-up, remove the dispenser/dispensing drawer and clean it with hot soapy water. We hope this helps, and please give us a call at (800) 879-8433 if you'd like any further assistance. As well, we'd be happy to answer any questions you may have.
03/18/2022
Changed Scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

You changed the scent.Bummer. The previous "original" was the best scent on the market-head and shoulders above the competitors- it smelled like a fresh water lake or laundry drying outside in summer.T his new scent is like nil-odor-like a cheap motel room.It's toxic.And dissolves in a different way. Please offer your large clientele of the Real Original Powder.I can't buy the new scented one and have given the first and only box away.

03/16/2022
New scent is terrible
StarStarStarStarStar1/5

I LOVE Tide powder, it works better than anything and I've used it for years. However, I just bought a new box and finally got the god awful new scented stuff that EVERYONE I KNOW HAS BEEN COMPLAINING ABOUT. The bad news was accurate, my entire basement stinks of it. It's giving me headaches and I will sadly be returning to my previous brand.

03/15/2022
The Tide Team
We're sorry that a great Tide fan like you is having this experience, Liv, and we hope you're feeling better. Safety is at the heart of all we do, and we can assure you that our products have been thoroughly evaluated to be safe when used as directed. We'll be sure to pass your comments along to the rest of our team, and we'd like to gather some more product details for our Safety Team. When you have a moment, please give us a call at (800) 879-8433.
03/18/2022
Overwhelming smell
StarStarStarStarStar1/5

I have used Tide Original Powder laundry detergent for years. It has been a wonderful product to use. I just finished up a large box and opened a new one today. Immediately upon opening I could tell something was different - an overpowering smell was coming from the new box. The smell is not a pleasant one. I am very unhappy with this - I guess I will need to find a new detergent and I hope I can get my money back from this purchase. It's a shame Tide changed this product!

03/15/2022
The Tide Team
We're sorry a loyal Tide fan like you had this experience, and we'll be sure to pass your comments along to the rest of our team. We can assure you that a lot of thought goes into the design of our products, and we're always looking to bring you the latest innovations. We did update our Tide Original powder detergent, and the perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We'd be happy to learn more, so please give us a call at (800) 879-8433 when you have a chance.
03/17/2022
New SMELL is terrible
StarStarStarStarStar1/5

We have always used powdered tide and the smell was always good, not too strong but just enough to give a clean laundry scent after drying. Im sensitive to smells so this is a big factor for me since I easily get migraines. The new smell is TERRIBLE. It’s incredibly perfumey and floral, instant headache. What a mistake though, definitely never purchasing again unless the scent is changed back.

03/15/2022
The Tide Team
We’re sorry a loyal Tide fan like you is having this experience, and we hope you’re feeling better. Safety is our top priority, and we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We’ll be sure to pass your thoughts along to the rest of our team. In September 2021, we did update our Tide Original powder detergent, and the perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We’d like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a chance.
03/17/2022
The new scent is awful
StarStarStarStarStar1/5

We’ve been using Orignal Tide powder for ages, because it works great and smelled nice. The new scent is horrible. It smells like cheap perfume or air freshener and gives me an instant headache. The old scent was so light and never gave me headaches. The new one lingers on everything, including my baby’s skin which never used to happen. It completely ruined two bibs (I’ve soaked them in vinegar, rewashed them, etc — nothing makes it better). I will never buy this again (unless the old scent is restored). Super disappointing since it works so well.

03/15/2022
The Tide Team
We’re sorry a loyal Tide fan like you is having this experience, Cait, and we hope you’re feeling better. Since safety is our top priority, we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. We’ll be sure to pass your comments along to the rest of our team. Also, we’d like to mention that we did update our Tide Original powder detergent, and the perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. If you’d like to remove this scent from your clothes, we suggest rewashing your items in the hottest water temperature safe for the fabric, and if the items are bleach-safe, use bleach as well. We’d like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
03/17/2022
new smell
StarStarStarStarStar3/5

Please put the "original" smell back in the Tide powder. Just bought a new box and this change is so disappointing. Had to start using dye and fragrance free Downey for the same reason.

03/13/2022
The Tide Team
We're sorry to hear that you're feeling disappointed, and we'll be sure to pass this feedback along to the rest of our team. In September 2021, we did update our Tide Original powder detergent, and the perfume system upgrade adds freshness technology for a nice scent during laundry and more scent after the clothes have dried. We'd be happy to learn more about your experience, so please give us a call at (800) 879-8433 when you have a chance.
03/17/2022
New scent is terrible
StarStarStarStarStar1/5
Value4/5
Quality1/5

I just opened a new box last week and a week later my laundry room still smells awful like fake room freshener. My clothes stink now too. This is the only kind offered at big box stores like Sam's Club and Costco for a decent price for large families. Please remove the horrible fragrance.

03/04/2022
The Tide Team
We're sorry this has been your experience, and we'll be sure to let our team know how you feel. As well, we'd like to assure that a lot of thought does go into creating features that we think you'll love. In September 2021, we did upgrade our Tide Original powder detergent in order to add freshness technology for a nice scent during laundry and more scent after the clothes have dried. To help remove this scent from your clothes, we suggest rewashing them using the hottest water temperature safe for the fabric. We'd also be happy to learn more and answer any questions you may have, so please give us a call at (800) 879-8433 when you're able.
03/08/2022
#tidescentgate
StarStarStarStarStar1/5
Value1/5
Quality1/5

I opened up a box of powdered tide and it smelled like someone had tossed a leaky bottle of axe spray in there.

03/03/2022
The Tide Team
We're so sorry you don't like the improved scent profile of our Tide Original Powder. While we completely understand scent and fragrance preferences are very personal and subjective, we'll make sure to let our teams know how you feel. If you have any questions, or if we can help you with this give us a call at (800) 879-8433.
03/04/2022
Why did you change “original” scent?
StarStarStarStarStar3/5

I have been a loyal Tide user since growing up in my mother’s house. My dad worded for P

02/28/2022
The Tide Team
Hello Essie. It's our goal to constantly improve our product to satisfy and delight our consumers with the superior clean of Tide. We're very sorry a multi-generational, loyal usere like you doesn't like the improved scent profile of our Tide Powdered Detergent. We will definitely let our teams know how you feel. In the meantime, if you have questions or if we can help you further, give us a call at (800) 879-8433.
03/02/2022
Tide original powder
StarStarStarStarStar3/5
Value4/5
Quality2/5

Why on earth did you change the scent ,,, I have used Tide original powder for over 50 yrs and the new box I just bought is stinking out my house and making my clothes stink ,,, Tide original always had a clean soap smell that caused less allergies inmates family and they always advertised that ,,, you should recall it and change the scent back to show your support of you customers ,,, in this day and age with so many people developing more allergies to scents I don’t understand why you would change it and the person who’s bright idea should be let go ,,,, I tried you pods and 5hey left my washer stinking like mildew after a while and m6 clothes the same way ,,, I would love to know why you took a great product and purposely ruined it??

02/27/2022
The Tide Team
We're very sorry you don't like the improved fragrance profile of our Tide Powdered detergent. While we completely understand that scent and fragrance preferences are personal and subjective, we'll make sure to let our teams know how you feel. In the meantime, we think you will love the Tide Free & Gentle Powdered detergent. It has the same great Tide clean you love without dyes or fragrance. If you have any questions, or if we can help you with anything further, please let us know at (800) 879-8433.
02/27/2022
Scent
StarStarStarStarStar1/5

The new scent is the horrible! My clothes and home smell terrible. The smell is worse than rotting garbage. Please change back to the original.

02/25/2022
The Tide Team
We're very sorry you don't like the improved scent profile of our Tide Powder detergent. While we completely understand that scent preferences and experiences are unique and personal, we'll make sure to let our teams know how you feel. If you have any questions or if we can help you further, give us a call at (800) 879-8433.
02/27/2022
The smell
StarStarStarStarStar2/5

I’ve been using original Tide powder my whole life because it didn’t have a strong scent and worked really well. I can’t buy it anymore the new horrible perfume smell is just awful. The laundry room stinks after doing laundry. Roses really smell like doo doo. I’ll have to find a new detergent :(

02/25/2022
The Tide Team
"Lean a little closer." We're very sorry that you had this experience. We completely understand that scent and fragrance preferences are subjective and personal, but we'll let our teams know how you feel. We'd hate to lose a loyal Tide Powder user. Can we recommend the Tide Free & Gentle powder? It will give you a great clean with no added fragrance. In the meantime, if you have any questions, or if we can help you with anything, please give us a call at (800) 879-8433.
02/25/2022
The smell is terribly strong
StarStarStarStarStar1/5

I have used Tide for years. Particularly because it works well and has a mild scent. I just gag every time someone gets in my vehicle that uses gain or some similar product or when their clothes are covered with scent boosters-I just hate it. It makes me feel like people are covering themselves in chemicals. Tide you have done yourself a huge disservice by changing your scent.

02/23/2022
The Tide Team
We're sorry to hear you don't enjoy the scent upgrade, Renee, since we never want to leave our loyal fans feeling disappointed. We have a variety of powder detergent options, so when you have some free time, please reach out to us at (800) 879-8433, and we'll help find one you enjoy just as much.
02/25/2022
Horrible new scent
StarStarStarStarStar1/5

I just opened a new box of powdered Tide and can’t believe how awful it smells. Like cheap car freshener. This happened awhile ago with the Tide pods and I had to switch to unscented fresh and clear (not sure if they ended up switching back to the original scent). So sad this is now happening with powdered Tide which I use on everything from laundry to household cleaning. Throwing away a brand new box and hoping they announce a return to the original scent. Until then, I won’t be able to purchase.

02/22/2022
The Tide Team
We're sorry to hear you're not impressed with the scent change of Tide Original, since we never want to leave our loyal fans feeling disappointed. Your satisfaction means everything to us, so we'd like to help you find a new favorite product. Please give us a call at (800) 879-8433.
02/24/2022
Change of Scent 2022
StarStarStarStarStar1/5

Hello - I too have been using Tide powder for several years and been happy with the performance of the product. I recently purchased what I thought was the same Tide Power (rated for HE washers) and am overwhelmed by the heavily perfumed smell emanating from the clothes that I have washed. I am not one to be affected by odors but I can tell you, this is so heavily scented, it is really awful and it definitely is bothering me! Especially when I wash my re-wearable face masks. It is terrible and I too with all these other customers urge you to return to the other formula. #ifitaintbroke !!

02/22/2022
The Tide Team
Your loyalty over the last several years is extremely appreciated, and please know we're sorry to hear you aren't happy with the Tide Powder Original scent change. Your safety is our number one priority, and all of our products are thoroughly evaluated to make sure they're safe when used as directed, so we'd like to learn more about your experience to share with our Safety Team. Please give us a call at (800) 879-8433.
02/24/2022
The Fragrance has changed. Not in a good way.
StarStarStarStarStar1/5
Value1/5
Quality1/5

so disappointing, the smell gives me headaches.I tried to give the box away on FB free group..and I still have it!!

02/20/2022
The Tide Team
We're sorry this has been your experience, and we hope you're feeling better. Since safety is our top priority, we can assure you that all of our products have been thoroughly evaluated to be safe when used as directed. Also, a lot of thought goes into the design of our detergents to create features that we think you'll love. We did update this perfume system in September 2021 so that you can enjoy even more freshness. However, we do understand that preferences can vary, and we'll be sure to pass your comments along. As well, we'd like to gather some more details for our Safety Team. When you have a moment, please give us a call at (800) 879-8433.
02/22/2022
Changed the Scent
StarStarStarStarStar2/5
Value5/5
Quality5/5

I’ve used Tide powder for years. I don’t love overpowering scents, and I find most liquid detergents (including Tide’s) are overpowering. The powder has always been fresh but light, it does the best cleaning job, and I like that it comes in cardboard packaging (rather than plastic). Bought a new box a week ago. The entire house smelled like it when I opened it. At first I thought it was just due to a new box. However, when I did the first loads I realized the scent had to have been changed. It’s overpowering and has an odd urine (ammonia??) note. Disappointed. I’m not sure what I will change to, but I can’t continue using Tide Powder.

02/20/2022
The Tide Team
Thanks for being such a great fan of our Tide powder detergent over the years. We're sorry to hear that this has been your experience with your most recent box, as we can assure you that Tide goes through many quality checks to ensure that you can enjoy the best possible results. We did update the perfume system for our Tide Original powder detergent in September 2021. It now features a freshness technology that provides a nice scent during laundry and more scent after the clothes have dried. We do understand that preferences can vary from person to person, so we'll be sure to pass your comments along to the rest of our team. We'd be happy to learn more about your experience and answer any questions you may have. When you have a chance, please give us a call at (800) 879-8433.
02/22/2022
Changed the scent
StarStarStarStarStar1/5
Value1/5
Quality1/5

I LOVED LOVED LOVED the smell of powdered tide. This new scent is AWFUL. Please please please switch it back!!! The cleaning power and versatility of this product is unmatched but I will be forced to switch if you don’t go back to to original scent.

02/16/2022
The Tide Team
We're very sorry you don't love the improved scent of Tide. We appreciate your feedback and will definitely let our teams know you'd like the former scent to return. In the meantime, we think you may like the Tide Free & Gentle Powder. It's fragrance and dye free with the same great cleaning power you know and love. Call us at (800) 879-8433 if you have any questions, or if we can help you further.
02/16/2022
Was a loyal Tide user
StarStarStarStarStar1/5

I have been using tide for over 20 years and have been very happy with it. This new scent change is terrible. The detergent itself smells like cheap air freshener, but I have found that the clothes I have been washing in it have a foul odor when I remove them from my dresser to wear. I never had this problem with the old original Tide. My clean clothes smell sour and foul. Please bring back the old Tide.

02/15/2022
The Tide Team
-We'd like to keep a loyal Tide user such as yourself in the Tide family, Megan. We're very sorry you had that experience. Laundry detergent cannot cause your clothes to have a foul smell. There are several potential causes - infrequent use of a machine; a build-up of residue in your machine; incorrect product dosage (not enough product used can cause dirt build up in the machine); leaving clothes in the machine after washing; leaving dirty/sweaty clothes in the machine for a long period before washing; or drying in non ventilated areas. To prevent malodor, regularly run a maintenance wash; don't overload the washer - wash smaller loads, especially for high absorbent items such as towels; use at least the recommended amount of detergent (more for large loads, very dirty clothing or if you have very hard water); remove items from the washer as soon as the cycle has been completed; do not allow wet clothes to remain in the drum for an extended period; start wash soon after putting the clothes in the machine; wash using the hottest water safe for your garments, according to the care label; keep the door of the washer slightly open when not in use; dry clothes in a dry and well ventilated room if drying indoors; and wait until fabrics are completely dry before putting them away. We'd like to help you look into this further. When you get a moment, give us a call at (800) 879-8433. We're here to help.
02/15/2022
WHY call it original when it's reformulated?
StarStarStarStarStar1/5
Value3/5
Quality3/5

The reformulation should have been called "New Tide WAY TOO STRONG Scent" and then people who wanted this feature could have it, and the rest of us could keep using the product we liked. I use it for cleaning (Go Clean Co. style) and am so disappointed to have lost my go-to product. Seriously, this new stuff burns your nose hairs off. You can't even keep it inside. Gross.

02/14/2022
The Tide Team
Chelsea, we're very sorry you had this experience. We never want to disappoint a loyal fan such as yourself. Please know that your health and safety is very important to us, and our Tide is thoroughly tested to be safe when used as directed. We'd like to look into your product closer. When you get a moment, give us a call at (800) 879-8433. We're here to help.
02/15/2022
Terrible new scent
StarStarStarStarStar1/5

There scent is horrific ! I've never had a reaction to any detergent or fragrance in my life, but I do to this new tide fragrance! The scent is absolutely way too strong, how this passed testing I have no idea. It is disgusting. I shocked that a top company like this would change such a good product to such an awful one. Tide is losing customers fast unless they change it back

02/12/2022
The Tide Team
We're sorry that this has been your experience, and we hope you're feeling better. We can assure you that safety is our priority here at Tide, and all of our products have been thoroughly evaluated to be safe when used as directed. A lot of thought goes into the design of our products, and we upgraded this perfume system so that you can enjoy even more freshness. We do value this feedback, and we'll be sure to pass your comments along. We'd like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you're able.
02/14/2022
Over powering new scent
StarStarStarStarStar1/5

I have used the original tide power all my life. I am so disappointed in the new scent change. It’s over powering and gives me a headache. It’s also breaking my toddler and I out. Sadly we will be no longer using this product for our family.

02/12/2022
The Tide Team
We certainly appreciate your loyalty to Tide over the years, Bree, and we're sorry this has been your experience. We hope that both you and your child are feeling better. Since safety is our top priority, we can assure you that our products have been thoroughly evaluated to be safe when used as directed. We did upgrade this perfume so that you can enjoy more freshness, and we'll be sure to pass your thoughts along. We'd like to gather some more details for our Safety Team, so please give us a call at (800) 879-8433 when you have a moment.
02/14/2022
New scent is very strong, similar to Gain
StarStarStarStarStar1/5

I have used for Tide for years. Disappointing that such an overpowering, new scent has been incorporated. If we don't get accustomed to it when this box runs out, we will have to look for alternatives.

02/07/2022
The Tide Team
We can't thank you enough for your years of loyalty. We want you to love your laundry every time you wash with Tide, so we're disappointed to hear this. While we completely understand that fragrance preferences and experiences are different for everyone, we'll make certain to tell our teams how you feel about the scent. We rely on consumer feedback, like yours, when making important decisions about our products, and we'll be certain to forward your comments onto our teams. In the meantime, we'd like to find a fragrance you enjoy, so when you have some time can you please reach out to us at (800) 879-8433?
02/11/2022
Scent stronger
StarStarStarStarStar2/5
Value4/5
Quality3/5

I have been using Tide powder original for years. But the newest box I bought last month is so strong. After opening it, our whole house smelled and I had to put it in the garage for a week. Now using it I have tried using less (below line 1) and the smell is still too powerful. I now have to put the clothes through an extra rinse cycle and it is still leaves our clothes smelling like detergent. I am so disappointed! And I have a Costco sized box to get through.

02/07/2022
The Tide Team
We want you to have a great experience every time you wash with Tide, Marie, so we're disappointed to hear this. While we completely understand that fragrance preferences and experiences are different for everyone, we'll make certain to tell our teams how you feel about the scent. We rely on consumer feedback, like yours, when making important decisions about our products, and we'll be certain to forward your comments onto our teams. In the meantime, we'd like to make sure your laundry is left with a scent you enjoy, so when you have a chance please reach out to us at (800) 879-8433.
02/11/2022
Change the Scent! Let Us Use Tide Again
StarStarStarStarStar1/5
Value3/5
Quality3/5

I’ve been using this product for five years, since having my first baby. It’s all I’ve used on kid laundry, and it has been a saviour for keeping cloth diapers clean. I’ve recommended the product to many moms. When I started seeing comments in the online mom groups with people complaining about a scent change I was worried, but thought maybe I just hadn’t noticed. Now I realize I was just still using the old kind. Opened my new box and did laundry this morning, when I returned mid cycle to do some folding, the scent in the room was so strong I got a headache and had to leave the room. I’m so disappointed. I know I could try switching to the free and gentle version, but third parties rank the cleaning power lower than others. So sad that I will probably have to switch. Please consider switching the scent back. No one uses tide because they love the scent, they use tide because they know it works, but if we can’t stand the smell, it feels like you’ve ruined a fantastic product.

02/04/2022
The Tide Team
We're very sorry this happened to you. Your health and safety are the most important things we consider at Tide, and our products are rigorously tested to be safe when used as directed. We would like to learn more about your experience. When you get a moment, could you give us a call at (800) 879-8433.
02/08/2022
New smell is gross!
StarStarStarStarStar1/5
Value1/5
Quality1/5

Why change the scent? It's terrible, it gives me a headache and I won't be able to buy this anymore.

02/04/2022
The Tide Team
Ashley, we're very sorry you had this experience. Please know that your health and safety are our primary concern, and our products are thoroughly tested to be safe when used as directed. We'd like to learn more about your product and your experience. When you get a moment, give us a call at (800) 879-8433.
02/08/2022
Scent Change-Do NOT Like
StarStarStarStarStar1/5
Value1/5
Quality1/5

The main reason I switched to using Tide was for the unique scent it had. The new scent is not the same. The old scent made me feel happy-now that is gone.

02/02/2022
The Tide Team
We want you to love your laundry every time you wash with Tide, Becky. While we completely understand that fragrance preferences and experiences are different for everyone, we'll make certain to tell our teams how you feel about the scent. We rely on consumer feedback, like yours, when making important decisions about our products, and we'll be certain to forward your comments onto our teams. In the meantime, if you have any questions or would like some further help, please give us a call at (800) 879-8433.
02/04/2022
They've changed the smell
StarStarStarStarStar1/5
Quality5/5

I've used Tide powder for about 50 years. It had a nice light clean scent to it. Now they have changed the scent, which is too perfumy and gives me a headache. I will now have to find a new laundry detergent to use. I don't understand why companies change something that has been working for years. Please, please, please switch back to the old light fresh, clean scent so I don't have to shop around for another detergent.

02/02/2022
The Tide Team
It’s appreciated that you’ve been a longtime Tide fan, and we want you to be delighted with Tide, every time you open a new box. We're very sorry this scent is giving you a headache. Please know that your health and safety are the most important things we think about, and we test our product to ensure it's safe when used as directed. We want to learn more about your experience for our Product Safety Team. Please give our Tide Team a call at (800) 879-8433. We're here to help you.
02/04/2022
Scent Change
StarStarStarStarStar1/5
Value4/5
Quality3/5

I will start by saying, my whole family has used Tide for over 30 years. Tide Original has been a comforting smell of home to me for as long as I can remember. When Tide changed the scent of the liquid Tide Original a couple of years ago, I called customer service to complain. It was noxious, and way too potent, smelling up the entire house after a wash, even "when used as directed." The company thanked me for my feedback, and assured me I could still enjoy the old scent in Tide "mountain spring." I can't find this anywhere at the stores in my town. Also, this means the "Tide Original" smell is far from Original. I was pleasantly surprised to find that the Tide Original powder was pretty close to the actual Original smell. We have happily used it since. I have always loved the effectiveness of Tide. Until the last box we purchased about a month ago. The first wash I took out of the machine hit me in the face with the scent. It was like an air freshener in a public toilet, reminiscent of a urinal puck, complete with a hint of ammonia. I thought maybe something gross had gone through the wash in a kid's pocket, and caused a weird reaction. I washed the load again. It was worse. We've tried to get through the box by cutting the "Tide Original" with powder Tide Free and Clear. The results fluctuate between an awful, sickly, overly-sweet candy scent, and the aforementioned puck. The laundry is so strong otherwise, we can't stand it. This will unfortunately be my last box of Tide. I am fed up with changes to an "Original" formula I trusted, and now I have to wade through the market of detergents to find something that doesn't give us headaches. Tide, please listen to customer feedback, and leave "Original" scent as original! If you want to change the formula to give the scent a boost, then market it seperately as "scent boosted"!

02/01/2022
The Tide Team
We never want to leave a loyal fan like yourself feeling disappointed, Janice. We’re very sorry hearing this has been the case more than once. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We'd like to learn more about your experience to further help. Please give us a call at (800) 879-8433.
02/04/2022
The fragrance is overpowering now
StarStarStarStarStar3/5

I am beyond disappointed. I have used Tide Powder for decades and always loved that the scent was fresh but not overwhelming as we tend to be sensitive to added fragrance. Well, I was horrified when I opened and used a new box of Tide that I had been buying all along. It is so strong and the scent lingers on the clothes that it is making us sick! I bought a new box thinking, hoping, it was fluke. Nope, same. Ugh- we won't be able to use Today anymore due to this significant change. I am so upset.

01/24/2022
The Tide Team
-We're very sorry this happened to you. Please know that your family's health and safety are the most important things we think about, and our products are rigorously tested to be safe when used as directed. We would like to find out more about your experience and product. When you get a moment, please call us at (800) 879-8433,
01/25/2022
Missing the distinct Tide Original Scent
StarStarStarStarStar1/5

I wanted to switch back to tide powder as I have fond memories of the Original Scent my grandmother used to use. After purchasing and realizing the smell had changed, I did some digging around to find Tide changed their scent a couple years back. This new smell is awful. I’m switching back to Purex.

01/24/2022
The Tide Team
We're very sorry you had this experience. While we completely understand that fragrance preferences and experiences are different for everyone, we'll make certain to tell our teams how you feel about the scent. If you're looking for a scent more like your memories, you may want to check out our Tide Mountain Spring scented detergents. If you have any questions, of if we can help you further, please give us a call at (800) 879-8433.
01/25/2022
Smell Changed
StarStarStarStarStar1/5

The smell is completely different! What happened?? I know hundreds of people on FB who say the same. Why change the product?

01/23/2022
The Tide Team
We did make some slight changes to the fragrance of our Tide Powder Detergents. Please know that we appreciate your feedback and will definitely tell our teams how you feel. Consumer input, like yours, is vital when we make future adjustments. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
01/24/2022
Scent changed
StarStarStarStarStar1/5
Value5/5
Quality1/5

I am definitely not happy about the new scent to the powder form of tide. It’s way to strong. I used tide actilift for so long. Why did you have to change the smell. So disappointed. Please bring actilift back!!!! Can you let me know if there has been any changes in the liquid form of tide original as well.

01/19/2022
The Tide Team
We're always looking for new ways to delight our consumers and to give them the best possible Tide products. We're very sorry you don't like the scent upgrade for our Tide Powder Detergent. We appreciate you letting us know, and will definitely forward your comments to our teams. It may help to know that the last change we made to Tide Original liquid was in 2019. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
01/19/2022
BRING BACK THE ORIGINAL SCENT
StarStarStarStarStar1/5

Tide has been my tried and true for some time now. It has been the only detergent to actually keep my clothes clean and fresh, without terrible fragrance that negatively impacted my skin. I also use it to clean my home, my car, my shoes...literally everything. The most recent scent change to the powdered tide was a terrible decision - it smells like a wannabe Gain laundry detergent - just too over powering and off putting. I appreciate that it cleans well, however, I just cannot smell this all of the time, as it gives me a terrible headache. I could understand adding a new scent to the collection, but not changing a well-loved product that had no issues to begin with. Very disappointing. If it ain't broke, don't fix it.

01/18/2022
The Tide Team
-Please know that your health and safety are the most important things we think about, and our products are tested to be safe when used as directed. We're very sorry this happened. We'd like to get some information from you to pass on to our Quality and Safety Teams. When you get a moment, call us at (800) 879-8433. In the meantime, we'll let our teams know how you feel about the scent changes.
01/18/2022
Scent
StarStarStarStarStar2/5
Value5/5
Quality5/5

I was so sad when I opened a new box of the original tide and the scent has changed. I really don't like the new scent - it is far too overpowering as I am sensitive to smells. The old scent was just so good and now I will have to change to a different detergent,

01/13/2022
The Tide Team
We want you to be delighted and happy with Tide, every time you open a new box. We're very sorry you don't like the scent upgrade. Please know that your health and safety are the most important things we think about, and we test our product to make sure it's safe when used as directed. We want to learn more about your experience for our Safety Teams. Please give us a call at (800) 879-8433. We're here to help you.
01/14/2022
Awful new formula
StarStarStarStarStar2/5

You have changed the formula in September of 2021, again, without letting the consumer know. The smell is SO OBNOXIOUS it makes the whole house stink. When you changed the formula years back it was bad enough but this is just ridiculous. WHAT is wrong with your "original" formula?

01/06/2022
The Tide Team
Miss Chris, we're sorry you're having this experience. We appreciate you letting us know about the scent changes that we've made. We rely on consumer feedback, like yours, when making important decisions about our products, and we'll be certain to forward your comments onto our teams. In the meantime, if you have any questions, or if we can help you further, give us a call at (800) 879-8433.
01/10/2022
Smell has changed
StarStarStarStarStar5/5
Value5/5
Quality5/5

The original smell has changed! While I don’t mind it, I miss the old one! Something has changed!!

01/03/2022
New Scent? It’s bad.
StarStarStarStarStar2/5
Value2/5
Quality2/5

My family has used original scent, dry powder Tide detergent for as long as I can remember. It always smelled clean and fresh. I opened the last box to find it now smells extremely strong and more like Gain laundry detergent. I can’t stand it, and even lessening the amount used is not really doing much to weaken the overpowering smell. I don’t know why the company had to mess with a good thing. Disappointed after all these years and not sure what to try now. Please change it back. I can see others have noticed a change, too.

01/01/2022
The Tide Team
We never want to leave a loyal fan like yourself feeling disappointed, Jennifer, so we're sorry to hear this has been the case with the Tide Original Powder scent update. All of our products are thoroughly evaluated to make sure they are safe when used as directed, so we'd like to learn more about your experience to share with our Safety Team and help. Please give us a call at (800) 879-8433.
01/05/2022
Works great!
StarStarStarStarStar5/5
Value5/5
Quality5/5

I use an older Maytag front loading washing machine. Similar to other front loaders that I've used, the washing machine developed that terrible musty smell despite regular cleaning of the door seal and leaving the door open when not in use to allow the interior to dry. Similarly, over time using liquid laundry detergent (not Tide) my towels developed a musty smell to the point that I was considering buying all new towels. After using Tide Original Powder for a few washes, I no longer experience the odor from the washing machine nor the towels. Thanks, Tide!

12/31/2021
Terrible smell
StarStarStarStarStar1/5
Value1/5
Quality3/5

Been using tide original powder for probably 20 years. We have 4 kids and do laundry daily. Can't stand the new scent change have no choice but to switch to something else. Free and gentle does not clean the clothes as good. Lost a long time customer.

12/28/2021
The Tide Team
Your long-time loyalty means the world to us, Kpole78. We're sorry for disappointing you with a scent change. We've added more surfactants to increase freshness on dry fabrics, so you'll have a longer lasting scent finish after the laundry has been dried. Please know your feedback is important to us, and we'll share it with the rest of our team. Give us a call if you'd like us to know more or if we can help with a recommendation: (800) 879-8433.
12/29/2021
Changed scent :(
StarStarStarStarStar2/5
Value4/5
Quality2/5

I just opened a new box of Tide original powder and the scent has changed and is terrible! I hope that enough people complain and you go back to the original scent that we’ve all known and lived for years. The only thing different on the box is that it’s “clean dissolve” instead of “actilift crystals”. Please fix the smell!!!!

11/21/2021
The Tide Team
Hi Rachel. We're sorry this happened to you. We haven't changed the fragrance or any formulation of our Tide Laundry Detergent Powder. We'd like to dig into this to find out more about your product. When you get a moment, please give us a call at (800) 879-8433. We're here to help you.
11/22/2021
Died all the way
StarStarStarStarStar5/5

Died all the way always use it always well, even for mopping my floor it’s the best with some hot water

11/17/2021
If you’re a fan
StarStarStarStarStar5/5

If you’re a fan of #GoCleanCo then you know how magical powdered Tide is. It works so much better than liquid laundry detergent or the pods. The liquid laundry detergent is diluted with so much unnecessary water that it doesn’t have the same type of strength as powdered tide. It may seem old school but make the switch! Trust me! #BleachPrayLove

11/14/2021
I used this for
StarStarStarStarStar5/5

I used this for everything from clothes to toilets to floors. Good clean scent. Love this classic.

11/10/2021
I use the stuff
StarStarStarStarStar5/5

I use the stuff all the time! I use it to clean my house and in laundry! It’s like magic in a box! I feel like there is not a stain this can’t get out! It’s always amazing to clean bathrooms, floors, shoes, I mean it you can use this for anything! I highly recommend using this!!

10/31/2021
Powder tide is just
StarStarStarStarStar5/5

Powder tide is just as good as the liquid. I initially made the switch to be more environmentally friendly since there is no plastic. But I found that the powder was on average cheaper and stronger than the liquid. Works best in warm or hot and longer cycles, but I have done 30 minute delicate cycles with it and there was no residues on my clothes. I like to mix it with oxiclean for a really powerful presoak.

10/31/2021
Nice smell, keep my
StarStarStarStarStar5/5

Nice smell, keep my clothes clean and giving and nice final smell! I was using Ariel until I found this Tide brand

10/30/2021
There is no better
StarStarStarStarStar5/5

There is no better clean than Tide clean. The smell has some what changed over to years in my opinion but the cleaning power is still unmatched.

10/26/2021
This is one of
StarStarStarStarStar5/5

This is one of the best detergents ever and it’s probably the only one I use consistently. I also use this to clean the rest of my house thanks to Instagram and it’s definitely noticeable. This thing is a powerhouse when it comes to cleaning and laundry!

10/24/2021
I use this for
StarStarStarStarStar5/5

I use this for laundry but I actually use it more often for cleaning! Follow @gocleanco on Instagram for all of her amazing tips! A little sprinkle of this in some hot water and it works wonders on all your household cleaning!!

10/11/2021
Love this brand i
StarStarStarStarStar5/5

Love this brand i always repurchase and go back it makes my clothes feel so clean and i can tell the difference i alternate between this one and the powder version its affordable for the amount you get i would recommend.

09/28/2021
I use Tide with
StarStarStarStarStar5/5

I use Tide with my spin mop when I clean the floors! They always look so good! One product with more than one use;). This is a cleaning hack game changer!

09/20/2021
I use tide powder
StarStarStarStarStar5/5

I use tide powder for everything except my kids laundry! Need to mop the floor? Tide powder! Need to clean the tub? Tide! Mix it with water and a little bleach and BOOM better than any other cleaning products. My laundry gets clean and the scent isn't too strong.

09/17/2021
Tide, a Firefighter's Friend
StarStarStarStarStar5/5

We used Tide around the firehouse for all kinds of things when I was a firefighter. They still do. I remember when we sanded down and then painted our 1971 Mack Ladder Truck (Ladder 26). The first thing we did, before we started sanding, was wash it with 140 degree water dosed with Tide Powdered Laundry Detergent. We used dish gloves to protect our hands from the hot water. We did our laundry in it too.

09/15/2021
I use this for
StarStar